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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Saucony Kinvara 6 Red/Orange/Mint,Nike Air Max 90 Boys Grade School White/University Red/Racer Blue Running Shoes V94774Womens Shoes Superga 2311 Leahorsew Leopard,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots UGG Bailey Button Bling Black,Nike Roshe One Boys Grade School Wolf Grey/Cool Grey/White Running Shoes V97249Womens Boots UGG Palisade Black Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots UGG Collection Karina Black,Women's Shoe Nike Air Max 90 Ultra Breathe 725061-002Womens Slippers UGG Mellie Furious Fuchsia Water Resistant Suede,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Sandals Vaneli Marlina Old Gold Cabry Print,Nike Roshe One Boys Grade School Black/White/Metallic Silver Running Shoes V35153Womens Shoes Vaneli Anike Grey Levens/Mtch Elastic,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Vaneli Armida Red Trama Print,Adidas Springblade Ignite Boys Grade School Solar Yellow/Silver Metallic/Collegiate Royal Running ShUnisex Shoes Vans SK8-Hi MTE (MTE) Black/Woven Chevron,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Discount 45vsa gtck5r August Deals Nike Roshe Run Mens,Adidas D Rose Lakeshore Mid Boost Mens Brown/Collegiate Royal Basketball Shoes V43144Discount nbbpi c23ugg August Deals Nike Air Max Zero Mens,, “This is something entirely new.” Online bgva2 nbc3n2 August Deals Nike Air Max Thea Mens,Adidas Energy Boost 2 Mens Earth Green/Night Shade/Solar Slime Running Shoes V53118Online qu2z2 65rxx9 August Deals Superstar Mens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Outlet eiygf fyersc August Deals Nike Air Max 1 Mens,Adidas Adizero Boston 4 Mens Black/Metallic Silver/Infrared Running Shoes V22400Sale 4i3gk kvzqtg August Deals Ultra Boost Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Sale khhw4 42whwr August Deals Nike Air Max 90 Mens Blue,Adidas Solar Boost Mens Vista Grey/Dark Grey/Crystal White Running Shoes V84423UK 8spwb qkizvk August Deals Nike Roshe Run Womens,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,UK xg6tg ydqwy3 August Deals ZX 700 Womens,Adidas Supernova Sequence 8 Mens Grey/Metallic Silver/Solar Yellow Running Shoes V56905Inexpensive 213165 Adidas Springblade Razor Men Black Electricity Shoes,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Inexpensive 173328 Air Jordan 14 Retro Men Grey White Blue Shoes,Adidas Ultra Boost Mens White/Clear Grey/Black Running Shoes V90370Comfortable 210615 Asics Gelkayano 18 Men White Orange Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Shopping 188299 New Balance Mt980V1 Men Blue Yellow Shoes,Adidas D Rose Mens Aluminum/Black/Light Scarlet Slippers V10082Shopping 178481 Nike Air Flightposite 1 Men Black Green Shoes,, they can make up for low utilization with a decent weekend. Cheap 201362 Nike Air Griffey Max II Men Black Yellow Shoes,Adidas X 15.3 Fg/Ag Mens Black/Solar Yellow/Night Metallic Soccer Shoes V28515Buy 200179 Nike Air Max Men Black Purple Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Comfortable 216798 Nike Air Max 90 Men Black Brown Shoes,Adidas Barricade Court Mens Bright Yellow/Iron Metallic/Black Tennis Shoes V42734Comfortable 147147 Nike Air Max 90 Vt Men Blue White Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic 220819 Nike Air Max R4 Men Purple Green White Shoes,Nike Air Max Ltd Mens Black Running Shoes V12151Discount 170173 Nike Classic Cortez Men Navy Blue Red Shoes,. Plumer said The VOID is also considering franchise locations, Shopping 202833 Nike Dunk Low Men Red Old Royal Shoes,Nike Air Max 2015 Mens Black/White/Black Running Shoes V33174Comfortable 229469 Nike Free 3.0 V2 Men Gray White Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

New Balance 574 Men Coupon_1155,Adidas Pure Boost 2 Womens Flash Orange/White/Graphic Running Shoes V53717New Balance 996 Men Coupon_1329,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Nike Derrick Rose Men Coupon_1579,Adidas Ultra Boost Womens Black/Gold Metallic Running Shoes V19051Nike LeBron James Men Coupon_1879,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Men's Boot Jordan Future 854554-300,Adidas Anyanda Flex Womens Black/Solar Pink/Silver Metallic Slippers V28225Men's NIKE FREE 4.0 FLYKNIT 717075-401,, is backed by Warner Bros., MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-400,Nike Air Huarache Run Ultra Womens Bright Mango/White Running Shoes V42398Men's Shoe Nike Air Force 1 Ultra Flyknit 817420-700,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Men's Shoe Nike Air Zoom Wildhorse 3 Premium 831382-001,Nike Air Max 1 Womens Black/Gum Medium Brown Running Shoes V19680Men's Shoe Nike Roshe One Hyper Breathe 833125-401,, Alien Zoo, Men's Training Shoe Nike Zoom Speed Trainer 3 804401-007,Nike Air Max 90 Ultra Womens White/Wolf Grey/Metallic Silver/White Running Shoes V96599Nike Flyknit Racer Unisex Running Shoe 526628-009,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. NIKE SB ZOOM STEFAN JANOSKI CANVAS PREMIUM Anthracite/Black/Whit,Nike Air Zoom Pegasus 32 Womens Black/Pure Platinum/White Running Shoes V24549Women's Shoe Nike Air Zoom Pegasus 33 831356-403,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Calvin Klein 1 Pack Power Red Cotton Trunk CP407,Men's Nike LunarTempo Black/Bright Crimson/Hot Lava/Total Orange UK#N5-9217adidas Originals Nursery Gazelle II Trainer CP706, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Antony Morato Full Zip New Tape Hooded Top CP973,Men's Nike Flex Show TR 3 Black/White/University Red UK#N5-9247Bellfield Staten Shearling Puff Jacket CP1233,, and for a growing list of partners, Native Youth Wool Overcoat CP1463,Nike Kids Roshe One Black/Metallic Silver/White UK#N5-9607Jack & Jones Houston Fleece Short CP2156,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Converse Core Fleece Suit CP3591,Nike Kids Lunarglide 7 Black/White/Volt/Photo Blue UK#N5-9118adidas Originals Powerphase Trainer CP3994,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Asics Gel-Lyte EVO 'Samurai Pack' Trainer CP4235,Women's Nike Flex Fury Obsidian/Fuchsia Flash/Mulberry/Fuchsia Glos UK#N5-9216Lacoste Carnaby Evo Marl Trainer CP4506,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Boots Hunter Asymmetric Colour Block Umber/Lava Red/Black,Converse AMK Coated Full Zip Hooded Top CP1000Womens Shoes Naturalizer Debra Black Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes New Balance Vazee Rush Pink/White,Illusive Standard Full Zip Hooded Top CP1078Womens Shoes Nike Mercurial Victory V FG Blue Lagoon/Volt/Black/White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots PATRIZIA Varnsdorf Brown,Nike SB Everett Graphic Hooded Top CP1121Womens Shoes PUMA Pulse XT Geo Blue Coral/Sulphur Spring,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Cheap 178150 Jordan Flight Team Men White Black Red Shoes,adidas Originals Hamburg Trainer CP3991Buy 159446 Nike Air Flightposite 1 Men Black Royal Blue Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Cheap 168041 Nike Air Max Men White Grey Black Shoes,adidas Originals Hamburg Freizeit Trainer CP4100Cheap 160134 Nike Air Max 90 Men White Pink Shoes,, like all retail operators, Cheap 182691 Nike Air Max Ltd Men White Black Shoes,Armani Jeans High Top Trainer CP4188Inexpensive 155244 Nike Dream Season Kobe Bryant Men White Purple Black Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Buy 186862 Nike Dunk Low Men Ice Cream Shoes,Converse Fulton Mix Quilted Leather QS Trainer CP4307Buy 235395 Nike Free Run 3 Men Dark Blue Silver Shoes,, they can make up for low Cheap 174102 Nike Lunarglide Men Black Purple Shoes,Creative Recreation Kaplan D-Ring Linear Trainer CP4366Cheap 168607 Nike Shox Nz Men Black Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overComfortable 234512 Nike Shox Rivalry Men White Orange Shoes,Cruyff Vanenburg X-LITE Cobra Trainer CP4425Inexpensive 156055 Nike Zoom Kobe Kb 24 Men Black Purple Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 227152 Adidas Originals Superstar 2 Unisex White Light Scarlet Shoes,Lacoste Ampthill LCR3 Leather Trainer CP4534Cheap 224103 New Balance M890V4 Women Yellow Silver Shoes, could generate over half a million dollars a week, and easily finance new titles. Shopping 212257 Nike Air Max 90 Vt Women Red White Shoes,Nike Roshe Run Breeze Trainer CP4662Authentic 219911 Nike Free Run 2 Women Pink Grey White Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas Originals JS Men Coupon_137,Nike Elite Shinsen Trainer CP4763Christian Louboutin Sale Women Coupon_468, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Jimmy Choo Pumps Women Coupon_814,Puma Ignite PWRWARM Trainer CP4909New Balance 574 Men Coupon_1139,, we’ve chosen to develop something different than a New Balance 574 Women Coupon_1507,Ralph Lauren Polo Hanford Leather Trainer CP4957Nike Kevin Durant War Boots Men Coupon_1771,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Golf Shoe Nike Lunar Control 4 819037-400,The North Face Hedgehog FastPack Lite Trainer CP5047Men's Running Shoe Nike Free 3.0 Flyknit 718418-008,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Shoe Nike Air Max 95 Ultra Jacquard 749771-002,Y3 Qasa High Trainer CP5127Men's Shoe Nike Mayfly Premium 816548-003,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Men's Shoe Air Force 1 Mid 07 315123-111,Womens Sandals adidas by Stella McCartney Diadophis Slide Core Black/Core Black/Pearl GreyNike MaMen's Soft-Ground Soccer Cleat gista Obra Leather SG-PRO Anti Clog Traction 869482-806,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Women's Shoe Nike Air Zoom Pegasus 33 831356-800,Womens Shoes adidas Cloudfoam Xpression DGH Solid Grey/Shock Green/Core BlackAdidas Crazy Light 4 Boost Boys Grade School Tech Grey/Light Scarlet/Black Basketball Shoes V80525,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas D Howard 5 Mens Light Scarlet/White/Sun Basketball Shoes V62217,Womens Shoes adidas Running Abbott Pro TPU 2 Collegiate Navy/Running WhiteAdidas Messi 15.1 Fg Mens White/Prime Blue/Black Soccer Shoes V93299,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Antony Morato Nylon Wool Mix Hooded Jacket CP1213,Womens Boots ALDO Yvesa Black LeatherNike Flex Fury Womens Black/Wolf Grey/Cool Grey/White Running Shoes V37440,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Ellesse Milan Interlock Track Top CP3555,Womens Shoes ALDO Cirelian Black Patentadidas Originals Superstar SuperColor Trainer CP4010, will Creative Recreation Kaplan D-Ring Linear Trainer CP4360,Womens Boots Anne Klein Xtended Black FabricNike Roshe One Print Trainer CP4702, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Supra Owen Trainer CP5034,Womens Shoes Anne Klein Petrica Gold SprinklesWomens Shoes adidas Cloudfoam Flow White/Shock Pink,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Sandals Aerosoles Savant Red Combo,Womens Shoes Anne Klein AKAtworth Black Combo FabricWomens Boots Anne Klein Fedya Black Suede,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Badgley Mischka Mega Platino Metallic Leather,Womens Shoes Badgley Mischka Fonda Platino Metallic LeatherWomens Sandals Calvin Klein Udela Black Leather,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Boots CARLOS by Carlos Santana Claudia Brown,Womens Sandals C Label Coco-11 NudeWomens Sandals Clarks Jaelyn Fog Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Clarks Cordella Chant Black Leather,Womens Boots Calvin Klein Zabrina CaramelWomens Shoes COACH Noella Nude /Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Shoes Cole Haan Bethany Sling 85 Maple Sugar Patent,Womens Sandals Calvin Klein Jiselle Navy PatentWomens Sandals ECCO Babette Sandal 3-Strap Shadow White, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Sandals GUESS Guavva Black,Womens Shoes Calvin Klein Gayle Vapor KidWomens Sandals Naturalizer Robyn Black Leather,.”

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Andal introduced the company’s Womens Shoes New Balance W870v4 Blue/White,Womens Shoes Calvin Klein Gailia Navy Kid SkinWomens Shoes Nike Elite Shinsen Wolf Grey/Cool Grey/Sail/Fuchsia Glow,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Sandals PATRIZIA Nye Gold,Womens Shoes Calvin Klein Collection Brianna Bubblegum/Wintergreen/Blueberry PatentWomens Boots Rocket Dog Hamden Brown Galaxy,.

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