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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Saucony Triumph ISO Twilight/Oxygen/Citron,Nike Roshe One Boys Grade School Deep Royal Blue/Wolf Grey/Midnight Navy Running Shoes V52989Womens Shoes Supra Vaider Black/Gunmetal/White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots UGG Becket Chestnut,Nike Huarache Run Boys Grade School Cool Grey/Cool Grey/Wolf Grey/White Running Shoes V46711Womens Boots UGG Emalie Stout Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals UGG Magnolia Brilliant Blue Leather,Nike Roshe One Boys Grade School Black/White/Metallic Silver Running Shoes V35153Womens Boots Vaneli Jamilla Grey Nival Suede/Mtch Elastic,.”

Running Pace Shorts Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Hurley Phantom Lark,Women's Shoe Nike Free TR 6 833413-600Nike Flex Knit Half-Zip,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Club,Adidas Adipure Crazyquick Mens Black/Blast Purple/Vivid Pink Basketball Shoes V14189Hurley Knit,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Discount 38smi arucfb August Deals Superstar Mens Blue,Adidas D Rose 773 Lux Mens Black/Scarlet/White Basketball Shoes V26109Discount r7zcp 5dkpr9 August Deals Nike Air Max 90 Essential Mens,, “This is something entirely new.” Online czyx6 ki3dap Cheap Adidas Superstar Womens White Shoes,Adidas Cosmic Boost Mens Black/White/Solar Blue Running Shoes V36306Online umzpe heidbh August Deals Yeezy 350 Boost Mens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Outlet gamft hf5d7a August Deals Nike Air Max Zero Womens,Adidas Pure Boost 2 Mens Black/Dark Grey Running Shoes V16624Sale 5w8fk 7bq9gc Cheap Nike Air Max 90 Womens Flower Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Sale panaf yxwyyh Cheap Nike Air Max 90 Womens Shoes,Adidas Supernova Boost Glide 7 Mens Black/White/Red Running Shoes V35562UK b7snh 8a85wz Cheap Adidas Superstar Womens Gold Shoes,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Comfortable 232426 New Balance Kids 890V4 Kid Grey Orange Shoes,Adidas Adilette Trefoil Mens Tomato/Black/White Slippers V80663Buy 219602 Adidas ZX 750 Men Black White Red Shoes,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Discount 217584 Air Jordan 14 True Men Black True Red White Shoes,Adidas Adissage Mens Vivsta Blue/White/Bright Royal Slippers V85657Buy 175499 Asics Gel Lyte III 3 Men Royal Blue Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount 230371 New Balance Mc696 Men Black Blue Shoes,Adidas Adissage Mens New Navy/White Slippers V66235Comfortable 233053 Nike Air Flightposite 1 Men Red White Black Shoes,, they can make up for low utilization with a decent weekend. Buy 176707 Nike Air Max Men Light Grey Black White Shoes,Adidas Messi 15.1 Fg Mens White/Prime Blue/Black Soccer Shoes V93327Buy 217581 Nike Air Max Men Grey Green Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 175187 Nike Air Max 90 Men Black Blue Shoes,Nike Air Max Excellerate 4 Mens Black/Game Royal/Deep Royal/White Running Shoes V18915Shopping 153248 Nike Air Max Excellerate Men Black Green Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic 151960 Nike Air Max Shake Evolve Men Silver Orange White Shoes,Nike Air Max Turbulence Ls Mens Black/White Running Shoes V31412Cheap 238906 Nike Dunk High Men Super Mario White Red Shoes,. Plumer said The VOID is also considering franchise locations, Discount 225299 Nike Dunk Low Men Shoes,Nike Air Max 2016 Mens Black/Dark Grey/White Running Shoes V17825Inexpensive 204830 Nike Free 3.0 V2 Men Black Gray White Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Vans Boys Full Patch Hooded Top CP437,Men's Nike FS Lite Trainer 3 Black/Racer Blue/Anthracite/White UK#N5-8876Nike Junior Air Max 1 Trainer CP679, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Condemned Nation Blyth Tech Poly Hooded Top CP986,Men's Nike Zoom Hypercross TR2 Black/Cool Grey/White/Metallic Silver UK#N5-9238Antony Morato Hooded Light Jacket CP1216,, and for a growing list of partners, Only & Sons Nylon Sleeve Bomber Jacket CP1487,Nike Kids Roshe One Print Copa/Blue Lagoon/White UK#N5-9548EA7 Core Training Fleece Short CP2120,, cloud-based content management system for VR.”

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Nike Kobe X 'USA' Trainer CP4752,Ellesse Regent Nylon Backpack CP46Supra Hammer Run Trainer CP5016,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Unisex Shoes adidas Adizero Prime Accelerator Black/Solar Yellow/Solar Red,Women's Nike Dual Fusion TR 3 Black/Wolf Grey/Pink Pow UK#N5-9277Womens Boots Aerosoles Good Role Black Fabric,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Hunter Original Tour Ballerina Damson,Ellesse Minoria Full Zip Hooded Top CP1053Womens Shoes Naturalizer Vanessa Pale Ivory Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes New Balance C696v2 - Tennis Grey/Purple,Jack & Jones Page Full Zip Hooded Top CP1079Womens Shoes Nike Free 5.0 Tr Fit 5 Breathe Soar/Deep Royal Blue/Black/Green Glow,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots PATRIZIA Softcover Black,Antony Morato Leather Bomber Jacket CP1204Womens Shoes PUMA Pulse FLEX XT Fiery Coral,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Inexpensive 237401 Air Jordan 4 Men Grey Chrome Dark Charcoal Shoes,adidas Originals ZX Flux Weave Trainer CP4034Cheap 215000 Nike Air Flightposite 1 Men Blue Black Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas Porsche Design S3 Men Coupon_200,Nike KD VIII 'PG County' Trainer CP4797Christian Louboutin Sale Women Coupon_471, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Jimmy Choo Sandals Women Coupon_847,Nike Roshe LD-1000 Trainer CP4879New Balance 574 Men Coupon_1152,, we’ve chosen to develop something different than a New Balance 574 Women Coupon_1472,Reebok Classic Leather Casual Trainer CP4981Nike Kobe Bryant Men Coupon_1795,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Nike Air Force 1 07 LV8 718152-300,Vans Old Skool Trainer CP5099Men's Running Shoe Nike Flyknit Air Max 620469-010,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Shoe Nike Air Max 90 Premium 700155-400,Flossy Womens Plimsole CP5189Men's Shoe Nike Air Zoom Pegasus 32 749340-407,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nen's nike KOBE X 705317-308,Womens Shoes adidas Cloudfoam Pure Maryjane Core Black/Solid Grey/Shock GreenNike Men's Training Shoe Metcon 1 Dove Grey/Blue Graphite/Wolf Grey/White,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Women's Shoe Nike Flyknit Zoom Agility 698616-502,Womens Shoes adidas Sonic Attack White/EQT Green/Green GlowAdidas D Rose 773 Iii Boys Grade School Black/Neon Pink Basketball Shoes V23056,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas D Lillard 1 Mens Brown Oxide/Scarlet/Raw Ochre Basketball Shoes V43104,Womens Boots Aerosoles In An Instint Dark Brown ComboAdidas Barricade Court Mens Bright Yellow/Iron Metallic/Black Tennis Shoes V42692,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Badgley Mischka Thora Nude Satin/Chiffon,Womens Shoes Badgley Mischka Roudy Navy SatinWomens Sandals Calvin Klein Casely Anthracite Box Metallic Leather,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Calvin Klein Collection Gavin Tmoro Babycalf,Womens Sandals C Label Adler-14 GreenWomens Sandals Clarks Hayla Cavern White Leather, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Clarks Cordella Chant Beige Leather,Womens Shoes C Label Liberty-22A FuchsiaWomens Shoes COACH Bowery Metallic Green/Black Patent Pearl/Nappa, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Shoes Cole Haan Phira Mule Black,Womens Sandals Calvin Klein Crewella Dark Silver CosmicWomens Boots ECCO Touch 55 Bootie Black, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Shoes GUESS Cooper Tan Leather,Womens Shoes Calvin Klein Paulette Winter Taupe Kid Suede/PatentWomens Sandals Naturalizer Aileen Sandy Pier Leather,.”

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