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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Comfortable 189562 Air Jordan 6 Retro Men Black Speckled Shoes,NIKE AIR MAX PLUS Black/White/Dark Grey,Shopping 159388 Asics Gelhyper33 Men Black Yellow Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Comfortable 169503 Nike Air Classic BW Si Men White Pink Shoes,NIKE DUAL FUSION BALLISTEC ADVANTAGE Clearwater/White/Classic Charcoal/Clearwater,Authentic 179909 Nike Air Force 1 Men Players White Columbia Blue Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Authentic 182168 Nike Air Max Men White Shoes,Men's Shoe Nike Roshe Flyknit 677243-603,Discount 193794 Nike Air Max 1 Men White Red Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Shoe Nike Mayfly Woven 833132-002,Adidas Pure Boost Mens Infrared/White Running Shoes V60336,MEN'S TRAINING SHOE NIKE METCON 1 704688-016,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.NIKE AIR ZOOM PEGASUS 33 831352-100,Adidas Voloomix Mens Scarlet/White Slippers V74074,NIKE AIR ZOOM PEGASUS 33 831352-401,, they can make up for low utilization with a decent weekend. Women's Shoe Nike Air Zoom Vomero 11 818100-500,Nike Air Huarache Utility Mens Gym Red/Black Running Shoes V57187,Adidas Element Refine Boys Preschool Infrared/White/Black Running Shoes V60346,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Huarache Run Boys Grade School Black/White/White Running Shoes V37271,Nike Air Max 90 Mid Winter Mens Anthracite/Black/Challenge Red/Tumbled Grey Running Shoes V10730,Adidas J Wall Mens Black/White/Aluminum Basketball Shoes V32556, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Barricade 2016 Boost Mens Black Iron Metallic Tennis Shoes V12857,Nike Air Zoom Structure 19 Mens Bright Crimson/Volt/Voltage Green/Black Running Shoes V42014,Nike Flyknit Lunar 3 Mens Racer Blue/Voltage Green/Sail/Black Running Shoes V71621,. Plumer said The VOID is also considering franchise locations, Adidas Adizero Tempo 6 Womens Vivid Berry/Metallic Silver/Glow Coral Running Shoes V84444,Nike Free Rn Flyknit Mens Photo Blue/Gamma Blue/Total Orange/Black Running Shoes V68280,Nike Air Max 1 Womens Anthracite/Metallic Hematite/Black Running Shoes V11027,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Flyknit Trainer Chukka FSB CP4855,Womens Shoes Calvin Klein Genavee Navy Leather,Birkenstock Womens Arizona Sandal CP5214, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Boots Aerosoles Calendar Black,Womens Shoes Calvin Klein Collection Gess Haircalf Heel Black,Womens Boots ALDO Isidora Cognac/Bronze,, like all retail operators, Womens Shoes Anne Klein Jarry Gold Sparkle,Womens Shoes CARLOS by Carlos Santana Liza Cobalt,Womens Shoes C Label Clower-5 Tan, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Calvin Klein Fiorelle Black/Deep Navy Box Leather/Neoprene,Womens Sandals Clarks Un Vasha White Patent Leather,Womens Boots Clarks Glick Willa Taupe Nubuck,, they can make up for low Womens Shoes Clarks Keesha Luca Burgundy Patent Leather,Womens Sandals Clarks Liya Gander White,Womens Shoes COACH Norfolk Coral Pebble Grain Leather, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals Cole Haan Amavia Sandal Sequoia,Womens Shoes Clarks Un Casey Black Leather,Unisex Shoes Converse Weapon Mid Black/Purple,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes ECCO Sport Yura Black/Morillo,Womens Boots COACH Talia Black/Saddle/Shiny Rubber/Matte Finished Rubberized Leather,Womens Boots Naturalizer Trust Dark Taupe Smooth, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes New Balance WC896 Dark Blue/Light Blue,Womens Sandals COACH Amel Rubber/Painted Gingham Poppy Pink/Poppy Pink,Womens Shoes Nike Zoom Fit Sport Fuchsia/Pink Pow/White/Black,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals PATRIZIA Von Navy,Womens Shoes COACH Flash Nude Suede,Womens Shoes Reebok YourFlex Trainette 8.0 L MT Black/Celestial Orchid/White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals Sam Edelman Brenda Black Patent,Womens Boots Cole Haan Dorian Stretch Boot Black,Womens Shoes Superga The Man Repeller x Superga - 2288 Satinw Mustard Yellow,, we’ve chosen to develop something different than a Womens Boots UGG Glen Chocolate Leather,Womens Shoes Cole Haan Chelsea Low Pump Sandstone,Womens Boots Vaneli Jessy Black Suede/Matching Mop Buttons,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Vaneli Pamela Black Nappa/Black Mag Patent/Gold Chain,Womens Shoes Cole Haan Bria Grand Sneaker Black/Snake Print,Nike Club Printed,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's White Mountaineering Henley Tee,Womens Shoes Cole Haan Lena Open Toe Pump 75 II Maple Sugar Patent,Nike Tech Knit Shorts,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Active Training Women’s All Eyes On Me Tights,Womens Sandals ECCO Damara Slide Sandal Black,Wholesale Trade Adidas Jeremy Scott Shoes Men White Black ZFZpay84,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic rrpng 8mktyf August Deals Nike Air Max Zero Mens,Womens Shoes ECCO CS14 Casual Sneaker Mocha/Dark Shadow/Coffee,Buy y3icu 4rauiu August Deals Superstar Womens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Discount 2b8z3 r2wdah August Deals Nike Air Max 90 Womens,Womens Sandals GUESS Shanan Tan Suede,Online 8eds8 4p6g97 August Deals Superstar Womens White,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Outlet fpkqh zfwvqz August Deals Nike Blazer Mens,Womens Shoes GUESS Laceyy Whisper White Fabric,Sale r7d3h xtr5rd August Deals Superstar Womens Gold, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Authentic 199023 New Balance Kids Kl574 Kid Silver Pink Shoes,Womens Boots Naturalizer Josephine Black,Comfortable 175762 Air Jordan Retro 12 Men Black Siren Red Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic 205059 Nike Air Classic BW Si Men White Blue Shoes,Womens Shoes Naturalizer Maude Coffee Bean Leather,Discount 217318 Nike Air Max Men Black Pink Green Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Buy 175239 Nike Air Max 90 Men White Black Shoes,Womens Shoes New Balance W890V5 Purple/Grey,Discount 218678 Nike Air Penny 3 Men White Red Black Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Inexpensive 211939 Nike Dunk Low Men White Green Bean Cave Shoes,Womens Shoes New Balance W645 Silver Mink,Cheap 212921 Nike Free Tr Fit Men Black Gray White Shoes, will Comfortable 204212 Nike Roshe Run Men Blue Black Shoes,Womens Shoes Nike Free 5.0 Persian Violet/Aluminum/Fuchsia Glow/Black,Authentic 170044 Nike Shox R4 Men Grey Black Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Cheap 208670 Nike Zoom Kobe VIi Men White Red Shoes,Womens Shoes Nike Flex Experience Run 4 Black/Copa/White/Vivid Purple,Buy 231032 Adidas Originals ZX 700 Women Black Blue Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Shopping 160681 Nike Air Force 1 Women Metallic Gold White Shoes,Womens Sandals PATRIZIA Iridescent Beige,Inexpensive 179004 Nike Free Run Women Grey White Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Porsche Design IV Men Coupon_185,Womens Sandals PATRIZIA Soren Red,Christian Louboutin Sale Women Coupon_602,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, New Balance Men Coupon_1055,Womens Shoes PUMA The Suede Winterized Rugged Chipmunk Brown/Coral Cloud Pink,New Balance 574 Women Coupon_1452, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Hi Women's Shoe Nike Air Force 1 654440-500,Womens Boots Rocket Dog Fedele Chestnut Hush,Men's Nike Shoe Free Trainer 5.0 V6 AMP Volt/Black/Volt, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Shoe Jordan Reveal 834064-601,Womens Shoes Rocket Dog Spins Black Atlas,Men's Shoe Nike Internationalist Premium 828043-401, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content NIKE AIR MAX 1 ESSENTIAL Grey Mist/Black-Lyon Blue,Womens Sandals Sam Edelman Reid Deep Saddle,Women's Running Shoe Nike Air Zoom Structure 19 806584-001,.”

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Andal introduced the company’s Adidas D Rose 6 Boys Preschool Black/Bold Pink/Frozen Green Basketball Shoes V14254,Womens Shoes Sam Edelman Banks Jute Dreamy Metallic Leather,Adidas Crazylight 2.5 Boost Low Mens Black/Scarlet/White Basketball Shoes V26077,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas Distancestar Mens Black/White/Black Track & Field Shoes V33166,Womens Shoes Superga 2311 Metlinw Blue,Adidas Eezay Dots Womens Solid Grey/Clear Green/Sun Glow Flip Flops V78725,.

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