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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Slippers UGG Cozy Knit Cream,Nike Air Max Tavas Mens University Red/White/Bright Crimson/Light Crimson Running Shoes V83183Womens Sandals Vaneli Tonie Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Vaneli Bonnee Black Nappa/Black Smack Met Patent,Nike Air Zoom Structure 19 Mens Bright Crimson/Volt/Voltage Green/Black Running Shoes V42014Womens Shoes Vaneli Treise Black Dixan Kid/Gunmetal Ring,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Vaneli Shirin Black Soft Nabuk/Black Mesh,Nike Air Zoom Structure 19 Flash Mens Squadron Blue/Reflective Silver/Blue Lagoon Running Shoes V791Men's D Rose Burn-out Hoodie,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Pro Hyperstrong Hard Plate Three-Quarter,Nike Flex Fury 2 Mens Wolf Grey/Dark Grey/Cool Grey/Black Running Shoes V97547Nike College Elite Stripe Full-Zip (Syracuse),, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Men's Running Fill Tee,Nike Flyknit Lunar 3 Mens Total Orange/Blue Lagoon/Laser Orange/Black Running Shoes V81144Italia Polo,.

VRStudios, founded in 2014, Nike Pro Cool Fitted (KD),Nike Free 3.0 Flyknit 2015 Mens Black/White/Anthracite Running Shoes V32678Men's Scotland Graphic Tee,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Kyrie "Points On Points",Nike Free 4.0 Flyknit 2015 Mens Black/Hyper Orange/University Blue/Sail Running Shoes V20422Men's Linear 3-Stripes Shorts,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Outlet gcxbs d5mg56 August Deals Nike Air Max 90 Womens Blue,Adidas Crazy Cool Womens Black/Prism Mint Running Shoes V24230Sale 4g6ge fhrawe August Deals Nike Air Max 90 Mens Black,, “This is something entirely new.” Sale mazq8 szs4s4 August Deals Nike Blazer Low Womens,Adidas Cosmic Boost Womens Medium Grey Heather/White/Gold Ochre Running Shoes V63255UK 96q6k yy7688 Cheap Nike Air Max 90 Womens Flower Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, UK xcsfx irkmb3 August Deals Nike Air Max 90 Womens Leopard Print,Adidas Pure Boost Womens Black/Midnight Grey Running Shoes V22647Shopping 192626 Adidas Skate Men Black White Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap 164314 Nike Air Force 1 Men Shoes,Adidas Sprintstar Womens White/White/Shock Pink Track & Field Shoes V95733Authentic 197396 Nike Air Max Men Black Blue Blue Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic 192681 Nike Air Max 90 Men Blue Grey White Shoes,Adidas Predator Instinct Fg Womens Bold Red/White Soccer Shoes V40738Cheap 146542 Nike Air Max 90 Men White Shoes,, they can make up for low utilization with a decent weekend. Shopping 167512 Nike Air Max Ltd Men White Black Shoes,Nike Air Max Dynasty Womens Black/Hyper Violet/Urban Lilac Running Shoes V21027Authentic 208083 Nike Classic Cortez Nylon Men Navy Blue Black Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 215807 Nike Dunk High Men Shoes,Nike Air Max 1 Womens Black/Gum Medium Brown Running Shoes V19836Discount 192008 Nike Dunks High Men White Gold Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Comfortable 225442 Nike Free 5.0 V4 Men Black Silver White Shoes,Nike Air Max 2016 Womens Hyper Orange/Sail/Black Running Shoes V58757Authentic 196179 Nike Lebron 10 Men White Red Black Shoes,. Plumer said The VOID is also considering franchise locations, Discount 164552 Nike Lunarglide Men Black Green Shoes,Nike Air Max 90 Womens White/Black/Wolf Grey Running Shoes V89297Discount 238557 Nike SB Dunks Mid Men Green Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Alessandro Zavetti Talla Jacket CP1201,Converse Nursery Chuck Taylor All Star High Side Zip Trainer CP736Native Youth Football Jacket CP1459, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Ellesse Triester Poly Tape Short CP2133,Kickers Nursery Kick High Core Boot CP782Nike Tribute Track Top CP3578,, and for a growing list of partners, Lacoste Keellson 3 Boat Shoe CP3920,Levi's 511 Slim Jean CP897Asics Gel-Atlantis Trainer CP4200,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Cruyff Bomba Quilt Trainers CP4421,Antony Morato Metal Badge Hooded Top CP962Nike Nike Free Socfly Trainer CP4673,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Puma Trinomic R698 Bright Trainer CP4927,Ellesse Minoria Full Zip Hooded Top CP1054Timberland Womens Glancy 6 Inch Boot CP5186,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Nike Genicco Clearwater/Dark Electric Blue/Volt/White,Ellesse Ambramo Tennis Short CP2130Womens Shoes Nike Lunartempo 2 Bright Crimson/Black/Bright Mango/White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes PATRIZIA Rouge Black,Asylum Gnarly Swim Short CP2285Womens Shoes Reebok Daily Cushion 3.0 RS White/Pure Silver/Flat Grey/Pink,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Rocket Dog Campo Black Quest,adidas Originals Superstar Track Top CP3514Womens Shoes Sam Edelman Melanie Brown/Black,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Authentic 244346 Nike Air Max Men Black White Shoes,Nike KD VIII 'Hunts Hill Night' Trainer CP4758Comfortable 155049 Nike Air Max 90 Men Black White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Shopping 214737 Nike Air Max Shake Evolve Men Anthracite White Shoes,adidas Originals ZX 8000 Boost Trainer CP4105Cheap 216009 Nike Dunk High Men White Blue Sea Green Shoes,, like all retail operators, Inexpensive 180557 Nike Free 3.0 V4 Men Pink White Gray Shoes,Ralph Lauren Polo Harvey-NE Trainer CP4938Cheap 171928 Nike Kd VI Men Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Authentic 204356 Nike Move Lunar Men Black Pink Blue Shoes,Reebok Furylite Camo Trainer CP4997Buy 161384 Nike Shox R4 Men Black Pink Shoes,, they can make up for low Shopping 192871 Nike Zoom Hyperfuse Men Royal Blue White Shoes,Vans Old Skool Premium Leather Trainer CP5113Shopping 229693 Nike Zoom Kobe V Men Gold Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overInexpensive 188232 New Balance Classics U420 Unisex Black Shoes,Flossy Womens Plimsole CP5193Shopping 166179 Nike Air Flightposite 1 Women Leopard Royal Blue Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap 171649 Nike Dunk High Women Shoes,Womens Sandals adidas Voloomix Sleek LG Black/Zero MetallicAuthentic 154465 Nike Lunarelite 2 Women Black Pink Shoes, could generate over half a million dollars a week, and easily finance new titles. Adidas Springblade 2013 Men Coupon_256,Womens Shoes adidas BBNEO Raleigh Mid Cyber Metallic / Cyber Metallic / Running WhiteChristian Louboutin Sale Women Coupon_598,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Jimmy Choo Sandals Women Coupon_909,Womens Shoes adidas Running Springblade Drive 2 Bold Pink/Silver Metallic/BlackNew Balance 574 Men Coupon_1226, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Derrick Rose Men Coupon_1595,Womens Boots Aerosoles Playbill Wine FabricLEBRON 12 University Red/White/Hyper Crimson/Black,, we’ve chosen to develop something different than a Men's Nike Basketball Shoe Kyrie 2 819583-447,Womens Sandals Aerosoles True Plush NudeMen's Shoe Air Jordan 10 Retro 310805-012,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Shoe Nike Air Presto Ultra Flyknit 835570-001,Womens Shoes Aerosoles Softball GreyMen's Shoe Nike Train Speed 4 Amp (Duke) 844102-410,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. NIKE AIR MAX 2015 White/Black/Volt,Womens Boots ALDO Linsey TaupeNIKE SFB MOUNTAIN Military Brown/Military Brown,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women's Shoe Nike Internationalist 629684-406,Womens Shoes ALDO Huwet BlackAdidas Rose 4.5 Boys Grade School Clear Grey/Light Scarlet/Dark Onix Basketball Shoes V44492,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas D Rose 773 Iii Mens Aluminum/Black/White Basketball Shoes V10261,Womens Boots Anne Klein Kael Black LeatherAdidas Bercuda 3 Mens White/Black/Clear Onix Tennis Shoes V87599,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Roshe One Mens White/White Running Shoes V95010,Womens Shoes Anne Klein Cragen Notte SuedeNike Air Huarache Run Ultra Womens Black/White Running Shoes V32133,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Pretty Green Forthsea Paisley Track Top CP3588,Womens Shoes C Label Olive-21 Blackadidas Originals Campus 80's Japan Pack Vintage Trainer CP4056,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Cruyff Technico Trainer CP4408,Womens Boots Calvin Klein Jeans Suzie Dark Brown Goat AlaskaNike Paul Rodriguez 9 Elite Trainer CP4728, will Vans ISO 1.5 Native Trainer CP5080,Womens Sandals Calvin Klein Laken Warm Gold Metallic LeatherWomens Shoes adidas by Stella McCartney Asimina Mid Cut Frost/Frost/Core Black, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Shoes Aerosoles Solsa Dance White,Womens Shoes Calvin Klein Gayle Silver Painted SnakeWomens Boots Anne Klein Fabienne Black/Black Suede,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Shoes Badgley Mischka Meghan Silver Satin,Womens Shoes Calvin Klein Celia Black Tumbled PatentWomens Sandals Calvin Klein Berndette Black Patent,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Boots CARLOS by Carlos Santana Claudia Wide Shaft Brown,Womens Boots CARLOS by Carlos Santana Authority BlackWomens Sandals Clarks Clarene Award Grenadine Nubuck,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Clarks Cordella Chant Beige Leather,Womens Sandals CARLOS by Carlos Santana Tindra PinkWomens Shoes COACH Fredrica Pewter Metallic Tumbled, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Cole Haan Lise Sandal Optic White,Womens Boots Clarks Marquette Wish Taupe LeatherWomens Boots ECCO Saunter Chelsea Bootie Warm Grey, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Womens Sandals PATRIZIA Tahir Black,Womens Shoes Clarks Un Swan Black Combination LeatherWomens Boots Rocket Dog Hamden Brown Galaxy,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Sandals Sam Edelman Bonnie Papaya Punch Velour Suede,Womens Boots COACH Tara Black/BlackWomens Shoes Superga 2095 Velvetolmow Batik Blue/Brown,.

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