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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Superga 2750 Cracked LEAW White,Adidas Crazy Light Boost Mens Tech Grey/Light Scarlet/Black Basketball Shoes V80616Womens Boots UGG Blayre II Chestnut,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots UGG Briar Black Leather,Adidas Crazy 8 Mens White Basketball Shoes V86042Womens Sandals UGG Mattie Navy Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Vaneli Vallor Black,Adidas D Lillard 1 Mens Black/Frozen Green/Scarlet Basketball Shoes V18730Womens Sandals Vaneli Martey Silver Met Nappa/Silver Buckle,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Crew Baselayer 2.0,Adidas J Wall Mens Light Onix/Black/White Basketball Shoes V61409Ferrari Women’s Track Jacket,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women's Soccer Tribal Tee,Adidas D Rose Lakeshore Mid Boost Mens Black/Gum Basketball Shoes V19518Nike Element Sphere Half-Zip,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Discount mnasr 78v6e9 August Deals Nike Free 50 Womens,Adidas Originals Adilette Mens Brazil/Green/Yellow/Blue Slippers V41115Online 927cd d6adfp August Deals Nike Free Run 2 Mens,, “This is something entirely new.” Online rfv8t wwn93z August Deals Nike Air Max 95 Womens,Adidas Ace 15.2 Fg/Ag Mens Solar Blue/Silver Metallic/Solar Yellow Soccer Shoes V76073Outlet fuues qi2z7c August Deals Nike Air Max 90 Mens Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Sale 2sti2 vk6997 August Deals Nike Air Max 90 Womens Blue,Adidas X 15.3 Fg/Ag Mens Black/Solar Yellow/Night Metallic Soccer Shoes V28547Sale k83ui 6mmmsg August Deals Nike Air Max 90 Womens Orange,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap 188082 Asics Gt2000 Men Black Brilliant Blue Lime Shoes,Nike Air Max 2015 Mens Black/White Running Shoes V31529Authentic 220816 New Balance Fresh Foam 980 Men Silver Yellow Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap 184923 Nike Air Classic BW Si Men Black Red Shoes,Nike Air Max 90 Mens Dark Grey/Dark Grey Running Shoes V50175Inexpensive 238380 Nike Air Go Lwp Men Black Royal White Shoes,, they can make up for low utilization with a decent weekend. Shopping 170637 Nike Air Max Men Blue White Shoes,Nike Air Max 95 Mens University Red/Wolf Grey/Black/Pure Platinum/White Running Shoes V83494Discount 171154 Nike Air Max 90 Men Black Blue Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Comfortable 169867 Nike Air Max 90 Men Cyan White Shoes,Nike Air Zoom Odyssey Mens Bright Crimson/Volt/Ghost Green/Black Running Shoes V41924Cheap 179297 Nike Air Max Ltd II Men White Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Comfortable 147838 Nike Classic Cortez Nylon Prm Men Silver Brown Black Shoes,Nike Flex Run 2015 Mens Cool Grey/Bright Crimson/University Red Running Shoes V46702Authentic 160675 Nike Dunk High Men Black Sail Orange Shoes,. Plumer said The VOID is also considering franchise locations, Buy 234221 Nike Dunks High Men Shoes,Nike Flyknit Lunar 3 Mens Total Orange/Blue Lagoon/Laser Orange/Black Running Shoes V81144Authentic 204240 Nike Free 7.0 V2 Men Grey Black Blue Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Drome Neoprene Penny Loafer CP3906,Y3 Future Sport Backpack CP103adidas Originals ZX Flux Weave Trainer CP4159,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Creative Recreation Kaplan Trainer CP4370,Mr Lacy Smallies Laces CP367Nike Air Max 1 Ultra Moire Trainer CP4623,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals Naturalizer Nolana High Tech Grey Printed Iguana Fabric,Under Armour Stom Fleece Overhead Hooded Top CP1174Womens Shoes New Balance W890V5 Purple/Grey,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike Zoom Pegasus 31 Black/Dark Grey/White,Bellfield Horow 3-In-1 Rain Jacket CP1239Womens Shoes Nike Flex Supreme TR4 Ocean Fog/Blue Grey/Porpoise/Bright Mango,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals PATRIZIA Soren Black,Creative Recreation Davies Drop Needle Bomber Jacket CP1325Womens Shoes Reebok Cardio Ultra Silvery Green/Dark Sage/Semi Solar Yellow/Steel/White,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Online hayrv hnhzqi Cheap Nike Air Max 90 Womens Grey Shoes,Clarks Originals Desert Vulc Low Shoe CP3891Outlet gwup6 6qw4ew August Deals Nike Air Max 90 Womens Purple,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Sale grn2t ge7wb7 August Deals Nike Air Max 90 Mens,adidas Originals Adi Ease Woven Trainer CP4009UK ff3uv rdf2m7 August Deals Nike Air Max 95 Mens,, and the entertainment giant made an investment in the company. Outlet gyxhc bgbc3d August Deals Nike Air Presto Mens,adidas Originals Busenitz Trainer CP4075Cheap 192449 Asics Gel Kinsei 4 Men Grey Red Shoes,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Comfortable 153991 New Balance Fresh Foam 980 Men Blue Green Gecko Shoes,adidas Originals Hamburg Trainer CP4176Discount 214251 Nike Air Force 1 Men Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Asics Mexico 66 Men Coupon_356,Ralph Lauren Polo Hanford Canvas Trainer CP4942Giuseppe Zanotti Sale Women Coupon_664, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Jimmy Choo Wedges Women Coupon_970,Vans 106 Vulcanised Trainer CP5060New Balance 891 Men Coupon_1303,, we’ve chosen to develop something different than a Nike Derrick Rose Men Coupon_1641,Eeight Womens Dana Cut Out Boot CP5151Men's Basketball Shoe Kobe XI 836183-805,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's nike Shoe Air Jordan XXX 811006-010,Gandys Womens Original Flip Flop CP5221Men's Shoe Jordan Eclipse 724010-126,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Shoe Nike Court Zoom Vapor 9.5 Tour 631458-410,Womens Shoes adidas Sonic Attack White/Tech Silver Metallic/Frozen YellowMen's Shoe NikeCourt Air Zoom Ultra 845007-700,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, NIKE DUAL FUSION BALLISTEC ADVANTAGE Blue Force/Blue Lagoon/Black,Womens Shoes adidas Outdoor Boat Slip-On Sleek Mid Grey/Dark Grey/Flash RedWomen's Running Shoe Nike Free RN 831509-600,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Max 90 Boys Toddler Black/Cool Grey Running Shoes V15126,Womens Boots Aerosoles In An Instint BlackNike Shox Nz Si Plus Boys Grade School Black/Dark Grey/Black/Metallic Silver Running Shoes V17049,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Pure Boost Zg Mens Black/Grey/Solid Grey Running Shoes V19487,Womens Sandals Aerosoles A2 by Aerosoles Wip Current Black PUNike Air Max Tavas Mens Game Royal/Univ Gold/Loyal Blue/Met Gold Grain Running Shoes V55265,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes C Label Lychee-1 Gold,Womens Shoes C Label Milan-10 SilverWomens Shoes Calvin Klein Gerarda Cocoon Patent,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Boots Clarks Leyden Scale Brown Leather,Womens Boots Calvin Klein Grecia Black Kid Suede/ElasticWomens Shoes Clarks Delsie Joy Dark Taupe Suede, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals COACH Alessa Grey/Grey Rubber/Geo Signature,Womens Sandals Calvin Klein Adina Black Leather/NeopreneWomens Sandals Cole Haan Arden Wedge Black Nubuck, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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