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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots Timberland Timberland Authentics Open Weave 6" Boot Black Nubuck with Black Weave,Adidas D Rose 6 Mens Black/Scarlet/Gold Ochre Basketball Shoes V25988Womens Boots UGG Danae Black Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots UGG Classic Short Serape Sunset Red Twinface,Adidas J Wall Mens Light Onix/Black/White Basketball Shoes V61409Womens Shoes UGG Karlina Geo Perf Skyline Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Vaneli Regil Black Nappa/Black Quilted Nappa/Gunmetal Trim,Adidas D Rose 773 4 Mens Black/Onix/Light Onix Basketball Shoes V23575Womens Sandals Vaneli Paulie Silver Metallic/White Nappa,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike SB Icon Yarn-Dye Pullover,Adidas Element Refine Mens University Red/Light Maroon/Solar Blue Running Shoes V82531Men's Snow Camo Track Jacket,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Golf Long Sleeve Polo,Adidas Energy Boost 2 Esm Mens Black/Zero Metallic/Solar Yellow Running Shoes V38645Nike Pro Hypercool Compression,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Discount ugs6c 5qhtn5 August Deals ZX 700 Mens,Adidas Adizero Ubersonic Mens White/Collegiate Navy/Blue Tennis Shoes V90415Online crvx7 8cpizc August Deals Nike Air Max 90 Womens,, “This is something entirely new.” Outlet 2beeg hggxyv August Deals Superstar Womens Gold,Nike Air Max Dynasty Mens Black/Cool Grey/Anthracite/White Running Shoes V15450Outlet pn5v3 ixuazu August Deals Nike Roshe Run Womens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Sale bhneu mghcgr August Deals Nike Free Run 2 Mens,Nike Air Max Excellerate 4 Mens Black/University Red/Bright Crimson/White Running Shoes V29166Sale tbs94 ryfb5x August Deals Yeezy 350 Boost Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap 210902 Lebron 11 Men Galaxy Shoes,Nike Air Max Bw Ultra Mens Black/Anthracite/Black Running Shoes V13358Comfortable 169503 Nike Air Classic BW Si Men White Pink Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap 231952 Nike Air Classic BW Si Men Grey Black Orange Shoes,Nike Air Zoom Pegasus 32 Mens Obsidian/Green Glow/Reflective Silver/Print Running Shoes V66979Inexpensive 168751 Nike Air Max Men White Yellow Shoes,, they can make up for low utilization with a decent weekend. Inexpensive 192516 Nike Air Max Men Black White Shoes,Nike Air Zoom Structure 19 Flash Mens Squadron Blue/Reflective Silver/Blue Lagoon Running Shoes V791Cheap 233937 Nike Air Max 90 Men White Black Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Comfortable 203353 Nike Air Max Ltd Men White Black Shoes,Nike Flyknit Lunar 3 Mens Black/White/Hyper Jade Running Shoes V34630Shopping 187562 Nike Air Max Tailwind Men White Grey Black Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic 227861 Nike Dunk High Men Gray Black Shoes,Nike Free 5.0 2015 Mens Obsidian/Green Glow/Black/Reflective Silver/Print Running Shoes V66969Cheap 195231 Nike Dunk High Men Shoes,. Plumer said The VOID is also considering franchise locations, Cheap 158486 Nike Free 3.0 V2 Suede Men Brown Black Yellow Shoes,Adidas Element Refine Boys Grade School Infrared/White/Black Running Shoes V60353Shopping 178126 Nike Free Trainer 5.0 Men Grey Light Blue Grey Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Toms Avalon Sneaker Shoe CP3942,Mr Lacy Runnies Laces CP370Asics Gel-Lyte III 50/50 Trainer CP4214,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Fred Perry Stockport Suede Trainer CP4445,adidas Originals Infant ZX Flux Trainer CP472Nike Air Force 1 CMFT Lux Trainer CP4737,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Naturalizer Leana Dark Venom,Bellfield Salford Shiny Parka Jacket CP1231Womens Shoes New Balance W690v4 Deep Orchid/Ocean Blue,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike Flex Trainer 5 Black/Anthracite/White,Cruyff Klein Jacket CP1334Womens Boots PATRIZIA Chocolat Brown,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Unisex Shoes PUMA GV Special Basic Sport Grey Violet/Whisper White,Glorious Gangsta Mars Bomber Jacket CP1391Womens Boots Rocket Dog Hallie Black Galaxy,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Online ry8q3 mq6a6g Cheap Nike Air Max 90 Womens Flower Shoes,adidas Originals ZX Flux Slip On Trainer CP3995Outlet smubf phguvf August Deals Superstar Mens,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Sale q74wp wybyz3 August Deals Nike Roshe Run Womens,adidas Originals ZX Flux Trainer CP4033UK upgge q2r4c5 August Deals Nike Air Max 90 Mens Blue,, and the entertainment giant made an investment in the company. Shopping 206637 Adidas ZX 700 Men Black Grey Blue Shoes,adidas Originals Tubular X Trainer CP4153Discount 166910 Asics Gel Lyte V 5 Men Blue Black Shoes,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Buy 197986 Nike Air Classic BW Si Men Black White Shoes,Bjorn Borg X110 Low Suede Trainer CP4260Discount 233977 Nike Air Force 1 Men Black Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Shopping 182288 Nike Air Max 180 Men Black Pink Shoes,Creative Recreation Cesario Low XVI Stingray Trainer CP4330Inexpensive 212239 Nike Air Max Fly By Men Yellow Shoes,, like all retail operators, Discount 158642 Nike Air Yeezy 2 Men Black Solar Reds Shoes,Fred Perry Umpire Suede Trainer CP4447Inexpensive 165375 Nike Dunk Low Men Rainbow Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Authentic 182737 Nike Free Run 2 Men Gray Yellow White Shoes,Lacoste Marcel LCR Trainer CP4526Cheap 210022 Nike Lunareclipse Shield Men Black Shoes,, they can make up for low Cheap 165418 Nike Shox Conundrum Men Black Yellow Shoes,Nike MD Runner Trainer CP4575Shopping 163078 Nike Shox R6 Men Black Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overBuy 232056 Nike Zoom Hyperdunk Men White Red Shoes,Nike Juvenate Trainer CP4695Inexpensive 160216 Air Jordan 13 Unisex White Black Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Comfortable 226724 Asics Gelnoosa Tri 9 Women Black Coral Green Shoes,Nike Nike Air Force 1 Elite Knit Jacquard VT Trainer CP4776Authentic 169035 Nike Air Max Women Gray Powder Blue Shoes, could generate over half a million dollars a week, and easily finance new titles. Discount 210211 Nike Free 6.0 Women Black White Shoes,Timberland Newmarket 6-Inch Mock Toe Boot CP3790Adidas Bounce Titan V Men Coupon_074,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Christian Louboutin Sale Men Coupon_411,Supra Hammer Run Trainer CP5016Jimmy Choo Bridal Women Coupon_739, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, New Balance 1400 Men Coupon_1084,Vans SK8-Hi Trainer CP5086New Balance Women Coupon_1383,, we’ve chosen to develop something different than a Nike Kevin Durant Men Coupon_1747,Timberland Womens 6 Inch Premium Boot CP5176Men's Firm-Ground Soccer Cleat Nike HyperVenom II Phinish NJR x Jordan FG 820122-106,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. MEN'S NIKE SHOE NIKE AIR MAX 95 OG 554970-131,Womens Shoes adidas Speed Trainer 2 Bold Blue/Silver Metallic/Bright CyanMen's Shoe Kobe XI Elite Low 4KB 824463-199,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Shoe Nike Free Train Instinct 833274-034,Unisex Shoes adidas by Juun. J Perf Leather ZX8000 Low JJ Black/Gold Metallic/BlackMen's Training Shoe Nike Lunar Caldra 803879-414,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, NIKE FREE 4.0 Fuchsia Flash/White/Ice Cube Blue,Womens Boots Aerosoles Easy Rider BlackWomen's Shoe Nike Air Max 90 Ultra Essential 724981-101,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Element Refine Boys Preschool Black/White/Black Running Shoes V32961,Womens Boots Aerosoles Pariwinkle Wine FabricNike Huarache Run Girls Grade School Chalk Blue/Bright Mango/Obsidian/Canary/White Running Shoes V43,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Supernova Boost Glide 8 Mens Blue/White/Collegiate Navy Running Shoes V40669,Womens Sandals Aerosoles Yet Back BrownNike Flex Run 2015 Mens Deep Royal Blue/Volt/Voltage Green/Metallic Silver Running Shoes V52303,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Adidas Supernova Glide Womens Shock Red/Sun Glow Running Shoes V74791,Womens Shoes Aerosoles Dimperial BoneNike Flex Fury Womens Game Royal/Green Glow/Menta/White Running Shoes V54656, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Men's Nike Air Max Tailwind 7 Black/Pure Platinum/Dark Magnet Grey/Metallic Silver UK#N5-8726,Womens Boots ALDO Greca Black LeatherWomen's Nike Lunartempo 2 Voltage Green/Black/Barely Green/White UK#N5-8825,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Converse Nursery Chuck Taylor All Star 2V Ox Trainer CP749,Womens Shoes ALDO Okelani WhiteNike AW77 Shoebox Full Zip Hooded Top CP1125,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Only & Sons Skeet Parka CP1483,Womens Sandals Anne Klein Tayla Navy SyntheticCreative Recreation Toluca Swim Short CP2304,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Clae Ellington Canvas Shoe CP3882,Womens Shoes Anne Klein Meg Navy ReptileAsics Gel-Lyte III Metro Trainer CP4242, will Nike MD Runner Trainer CP4590,Womens Shoes ASICS GEL-Flux 2 Electric Blue/White/BlueRalph Lauren Polo Harvey Leather Trainer CP4963, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Unisex Shoes adidas Adizero Javelin 2 Black/White/Solar Red,Womens Shoes Badgley Mischka Rylee Nude SatinWomens Sandals Aerosoles Serenwipity White,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Sandals ALDO Scorzarolo Multi Metallic,Womens Sandals C Label Milan-28 Dusty RoseWomens Shoes Anne Klein Barb Dark Taupe Synthetic,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Boots Calvin Klein Zelda Black Calf,Womens Boots Calvin Klein Giada Black Calf/Cow KansasWomens Shoes Calvin Klein Celia Black Quesar Leather,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Boots Clarks Bizzy Girl Black Leather,Womens Sandals Calvin Klein Udela Warm Gold/Black LeatherWomens Shoes Clarks Delsie Joy Black Leather, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals COACH Alyssa Black/Natural Wild Beast,Womens Shoes Calvin Klein Nina Black Scuba/S NappaWomens Sandals Cole Haan Effie Jewel Sandal White, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Shoes Cole Haan Elsie Open Toe Wedge II Fuchsia/Cork,Womens Shoes Calvin Klein Daphne Perla Nera Metallic Box/ElasticWomens Shoes Ecco Performance Biom Lite 1.2 Flat True Navy/Papaya, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Boots Naturalizer Jarrett Classic Navy Suede/Brown Leather,Womens Shoes Calvin Klein Collection Gavin Black BabycalfWomens Shoes New Balance WX00 Grey/Purple,.”

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Andal introduced the company’s Womens Shoes Nike Free 5.0 Persian Violet/Aluminum/Fuchsia Glow/Black,Womens Boots Clarks Society Round Black LeatherWomens Sandals PATRIZIA Shuman Blue,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Shoes Reebok Train Motion RS L Black/Pink/White,Womens Boots Clarks Kearns Awe Black LeatherWomens Boots Sam Edelman Mackay Dark Brown,.

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