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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Boots Naturalizer Jennings Black,Adidas Crazy 1 Mens Clear Grey/Bold Pink/Light Pink/White Basketball Shoes V44337Womens Shoes Naturalizer Prissy White Leather,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes Naturalizer Joyce Black Leather,Adidas 2015 Crazylight Boost Primeknit Mens Vivid Red/Black Basketball Shoes V85543Womens Shoes New Balance W870v4 White/Red,, China, open to the public. Womens Shoes New Balance Classics WL574 Papaya,Nike Roshe One Girls Grade School Black/Pink Pow/Vivid Pink/White/Volt Running Shoes V23994Womens Shoes Nike Air Max Siren Summit White/Laser Crimson/Sail/Lyon Blue,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes Nike Air Relentless 5 Cool Grey/Blue Lagoon/White/White,Adidas Crazy 1 Mens Vapor Blue/Metallic Silver/Black Basketball Shoes V83587Womens Boots PATRIZIA Anderson Black,, Pure Imagination, Womens Sandals PATRIZIA Suzetta Pewter,Adidas Crazy 8 Mens White/Black/Solar Blue Basketball Shoes V88512Womens Shoes PUMA evoSpeed 3.3 FG Blue Atoll/White/Clematis Blue/Bright Plasma,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes Reebok Classic Renaissance White/Steel,Adidas Crazy 8 Mens Gold Sld/White Basketball Shoes V55844Womens Sandals Rocket Dog Fannie Black Lovely Crochet,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes Rocket Dog Jenelle Black Plush,Adidas Crazylight 2.5 Boost Low Mens Purple/Blue Glow Basketball Shoes V70601Womens Sandals Sam Edelman Bentlee Saddle Vaquero Saddle Leather,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Sam Edelman Dea Sterling,Adidas Crazy 8 Mens Onix/Purple/Gold Basketball Shoes V67763Womens Shoes Saucony Originals Shadow Original Charcoal/Citron,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots Timberland Icon 6" Premium Boot Grey Nubuck Mono,Adidas D Rose 5 Boost Mens Cardboard/Light Brown/Night Brown Basketball Shoes V43464Womens Boots UGG Mackie Chestnut Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots UGG Sequoia Black Leather,Adidas D Rose 5 Boost Mens Navy/White/Dark Orange Basketball Shoes V65696Womens Shoes UGG Jacqueline Fresh Snow Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Vaneli Jessy T.Moro Suede/Matching Mop Buttons,Adidas D Rose 773 4 Mens Maroon/White/Maroon Basketball Shoes V63170Womens Sandals Vaneli Melea Pastel/Multi Print,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Air Jordan Lite Fleece Sleeveless,Adidas J Wall Mens Navy/Red/Light Onix Basketball Shoes V65616Men's Chilcott Shorts,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, U.S. Revolution Elite Knit II,Adidas Adizero Boston Boost 5 Mens Clear Onix/Black/Solar Red Running Shoes V45102Nike Racing Print,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Discount n7ic2 i4wg7y August Deals Nike Air Max 90 Mens,Adidas Adissage Mens New Navy/White Slippers V66235Online fpwg2 w87pys Cheap Nike Air Max 90 Womens Grey Shoes,, “This is something entirely new.” Online teey6 rseavu August Deals Superstar Mens Black,Adidas Messi 15.1 Fg Mens White/Prime Blue/Black Soccer Shoes V93299Outlet gwup6 6qw4ew August Deals Nike Air Max 90 Womens Purple,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Sale 5ig9m 87b726 August Deals Nike Air Presto Womens,Adidas Messi 15.3 Fg Mens Black/Solar Green/Solar Red Soccer Shoes V28008Sale ng79s 7972x2 August Deals Nike Air Max 1 Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buy 175499 Asics Gel Lyte III 3 Men Royal Blue Shoes,Nike Air Max 2016 Mens Black/White/Reflective Silver/Print Running Shoes V35665Inexpensive 237597 New Balance Classics Ml565 Men Grey Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Inexpensive 161186 Nike Air Force 1 Men Shoes,Nike Air Max 95 Mens Black/Metallic Gold/Anthracite Running Shoes V21758Discount 233977 Nike Air Force 1 Men Black Shoes,, they can make up for low utilization with a decent weekend. Buy 162910 Nike Air Max Men Black White Shoes,Nike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33262Comfortable 180753 Nike Air Max 90 Men White Black Purple Yellow Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Buy 199200 Nike Air Max 90 Vt Men Red Shoes,Nike Flex Run 2015 Mens Cool Grey/Bright Crimson/University Red Running Shoes V46702Shopping 169246 Nike Air Max Tailwind Men Grey Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 155244 Nike Dream Season Kobe Bryant Men White Purple Black Shoes,Nike Flyknit Lunar 3 Mens Black/White/Hyper Jade Running Shoes V34630Comfortable 194962 Nike Dunk Low Men White Blue Metallic Silver Shoes,. Plumer said The VOID is also considering franchise locations, Discount 226081 Nike Free 3.0 V3 Men Grey Black White Shoes,Nike Free 5.0 2015 Mens Game Royal/Neo Turquoise/Light Retro/Black Running Shoes V55101Discount 176912 Nike Free Trainer Men Blue White Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, adidas Originals Gazelle OG Trainer CP3946,Mitchell & Ness Ultimate Snapback CP227adidas Originals Hamburg Trainer CP4177,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Fred Perry Umpire Suede Trainer CP4447,Converse Infant Chuck Taylor All Star Ox Leather Mono Trainer CP483Nike LeBron XII Trainer CP4680,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals Naturalizer Opal White Linen,Alessandro Zavetti Monarch Varsity Jacket CP1202Womens Shoes New Balance Fresh Foam Boracay Purple/Pink,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike Free 5.0 TR Fit 5 Wolf Grey/Volt/Black,Condemned Nation Techtonic Reflective Bomber Jacket CP1298Womens Shoes Nike Golf Lunar Embellish Black/Metallic Cool Grey/White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes PATRIZIA Taliya Black,Ellesse Casimiro Jacket CP1365Womens Shoes Reebok Hexaffect Run 3.0 MTM Black/Steel/Pink 1,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Inexpensive 182899 Nike Air Classic BW Si Men Black Yellow Shoes,Asics Gel-Lyte V Trainer CP4203Inexpensive 238380 Nike Air Go Lwp Men Black Royal White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Inexpensive 164488 Nike Air Max 1 Men Silver Grey Red Shoes,Converse Breakpoint Trainer CP4302Buy 185244 Nike Air Max 90 Men Yellow Black Shoes,, like all retail operators, Authentic 244966 Nike Blazer High Men Gray Blue White Shoes,Creative Recreation Kaplan Trainer CP4370Comfortable 225201 Nike Dunk High Men Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Cheap 243226 Nike Free 7.0 V2 Men Black Orange Shoes,Hugo Boss Spacit Trainer CP4469Inexpensive 184975 Nike Lebron 8 Men White Black Red Shoes,, they can make up for low Authentic 153945 Nike SB Dunk Low Men Light Chocolate White Shoes,Nike Air Max Thea Trainer CP4587Authentic 160785 Nike Shox R4 Men White Blue Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overInexpensive 146750 Nike Zoom Kobe VI Men Black White Shoes,Nike KD VII 'Thunderbolt' Trainer CP4678Shopping 162430 Adidas Originals Superstar Unisex Black White Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Shopping 230411 Air Jordan Spizike Women White Grey Moon Shoes,Nike Air Huarache Low Trainer CP4766Comfortable 171882 Nike Air Max Women Black Shoes, could generate over half a million dollars a week, and easily finance new titles. Buy 154789 Nike Free 3.0 V4 Women Gray Shoes,Nike Internationalist Leather Trainer CP4866Adidas Bounce Titan 2013 Men Coupon_046,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Asics Gel Kayano 18 Women Coupon_386,Reebok Furylite Graphic Trainer CP4989Jimmy Choo Bridal Women Coupon_702, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, New Balance Men Coupon_1047,Vans 106 Vulcanised Leather Trainer CP5066New Balance Women Coupon_1349,, we’ve chosen to develop something different than a Nike Kevin Durant Men Coupon_1719,Dr. Martens Womens 1460 8-Eye Boot CP5147Men's Boot Nike Lunar Force 1 Duckboot 805899-003,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Nike Shoe Jordan Flight Runner 2 715572-005,Womens Sandals adidas Supercloud Plus Slide Core Black/Silver Met/Clear GreyMen's Shoe Jordan Jumpman Team II 819175-417,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Shoe Nike Flyknit Air Max 620469-404,Womens Shoes adidas Zero Bounce Shock Red/Iron Metallic/BlackMen's Shoe NikeLab Air Max 1 Pinnacle 859554-300,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, NIKE FREE 1.0 CROSS BIONIC Hyper Grape/Wolf Grey/Hydrangeas/Obsi,Womens Shoes adidas Running Abbott Pro TPU 2 Collegiate Navy/Running WhiteWomen's Shoe Nike Air Max 1 Essential 599820-400,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, NIKE ZOOM SB STEFAN JANOSKI SE Cool Grey/Obsidian/White/Cool Gre,Womens Boots Aerosoles Enamel Grey ComboNike Air Max 90 Girls Grade School Black/White/Volt/Bright Crimson/Fire Pink Running Shoes V37107,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Springblade Drive Mens Blue Beauty/Black Running Shoes V39070,Womens Sandals Aerosoles Magic Plush Dark TanNike Air Zoom Odyssey Mens Wolf Grey/Cargo Khaki/Lucid Green/Black Running Shoes V97214,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Luke 1977 Westy Quilted Jacket CP1445,Womens Boots Anne Klein Talasi Black LeatherThe North Face Paramount II Cargo Short CP2207,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Hugo Boss Losti Flip Flop CP3852,Womens Shoes Anne Klein Rylie Cafe Latte Leatheradidas Originals Tubular X Trainer CP4184, will New Balance CRT300 Trainer CP4562,Womens Shoes Anne Klein AKUndone Black/Black FabricPuma Suede Classic Trainer CP4914, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Womens Benassi JDI Slide Sandal CP5236,Womens Shoes Badgley Mischka Junior Platino Metallic LeatherWomens Boots Aerosoles Calendar Brown,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Sandals ALDO Reinelle White,Womens Sandals C Label Adler-14 OrangeWomens Shoes Anne Klein Palmyra Black Reptile,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes C Label Liberty-20A Cobalt Multi,Womens Shoes C Label Liberty-13 Brown/NaturalWomens Shoes Calvin Klein Brie Vapor Leather/Elastic,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Boots Clarks Pita Austin Black Leather,Womens Sandals Calvin Klein Laken Dancer Pink/Jazzberry LeatherWomens Shoes Clarks Cleaves Zing Oyster Leather, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals COACH Jolene Black/Brown/Bronze,Womens Shoes Calvin Klein Diema Classic Python Print Light TaupeWomens Boots Cole Haan Roper Grand Boot Blazer Blue Suede, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Shoes Cole Haan Tali Grand Lace Wedge 40 Fuchsia Leather,Womens Shoes Calvin Klein Gayle Chocolate Brown Liquid PatentWomens Shoes ECCO Golf Biom Hybrid Concrete/Imperial Purple, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Boots Hunter Original Gloss Bright Cerise,Womens Shoes Calvin Klein Tullie White/Neon Pink Leather/Patent/SuedeWomens Shoes Naturalizer Vinette Black Leather,.”

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Andal introduced the company’s Womens Shoes Nike Dual Fusion TR 3 White/Pure Platinum/Wolf Grey/Vivid Pink,Womens Sandals CARLOS by Carlos Santana Francis LeopardWomens Boots PATRIZIA Varnsdorf Brown,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Sandals PATRIZIA Saturn Black,Womens Boots Clarks Glick Willa Taupe NubuckWomens Shoes Rocket Dog Campo Black Quest,.

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