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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots UGG Dawn Chestnut Leather,Adidas Voloomix Mens Black/Vivid Red Slippers V29755Womens Boots UGG Collection Stella Grigio Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Vaneli Realyna Black Nappa/Gold Trim,Adidas Ace 15.3 Cage Mens Solar Yellow/Silver Metallic/Clear Grey Soccer Shoes V78313Womens Sandals Vaneli Kiliana Nude Krinkle Patent/Gold Buckle,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Vaneli Anita Black Ecco Nappa/Black Ecco Smack Met Patent,Adidas Messi 15.3 In Mens White/Prime Blue/Black Soccer Shoes V93451Womens Shoes Vaneli Pagoda Amaranto Suede,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Women's Rita Ora Trapeze Transparent Windbreaker,Nike Air Huarache Mens Persian Violet/Black/Pure Platinum Running Shoes V68060Nike Power Speed,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Stripe 1515 Boxer Shorts 2 Pack,Adidas Powerlift Trainer 2 Mens Flash Lime/Silver Metallic/Black Training Shoes V53630Nike Mobility Micro Geo,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buy 197986 Nike Air Classic BW Si Men Black White Shoes,Nike Zoom Vomero 9 Mens Base Grey/Light Crimson/Gym Red/White Running Shoes V11888Inexpensive 191418 Nike Air Force 1 Men Black White Hot Red Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic 165938 Nike Air Max Men White Black Shoes,Nike Wild Trail Mens Black/Cool Grey/Dark Grey/Metallic Platinum Running Shoes V15493Comfortable 180786 Nike Air Max Men Blue Shoes,, they can make up for low utilization with a decent weekend. Shopping 212254 Nike Air Max 90 Men Grey Grey Shoes,Adidas Adizero Adios Boost 2 Womens Frozen Green/White Running Shoes V54220Shopping 214810 Nike Air Max Ltd Men White Yellow Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 172230 Nike Air Penny V Men Crimson Black Shoes,Adidas Adizero Boston Boost 5 Womens Solar Yellow/Midnight Grey/Ash Purple Running Shoes V78296Shopping 192565 Nike Dunk High Men Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 225066 Nike Dunk Low Men Red Black White Blue Shoes,Adidas Response Boost 2 Techfit Womens Dark Grey/Black/Super Pop Running Shoes V49739Discount 185734 Nike Free 3.0 V4 Men Grey Brown Silver Shoes,. Plumer said The VOID is also considering franchise locations, Comfortable 172677 Nike Free Trainer 3.0 Men Black Blue Orange Shoes,Adidas Solar Boost Womens Clean Onix/Crystal White/Halo Pink Running Shoes V44091Buy 176224 Nike Lebron 11 Men Green White Total Orange Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Armani Jeans Perforated Logo Suede Trainer CP4191,Timberland Junior 6 Inch Boot CP694Fred Perry Hallam Printed Canvas Trainer CP4451,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Air Max 90 Essential Trainer CP4712,Converse Nursery Chuck Taylor All Star 2V Ox Trainer CP749Ralph Lauren Polo Hanford Leather Trainer CP4957,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes New Balance WC896 Pink/Grey,Original Penguin Hooded Ratner Jacket CP1488Womens Shoes Nike Air Max Thea White/Pure Platinum/Bamboo/Wolf Grey,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike Free 5.0 Violet Ash/Hyper Orange/Black,Nike Flex Fury Womens Black/Wolf Grey/Cool Grey/White Running Shoes V37440Womens Shoes PATRIZIA Christine Brown,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Reebok YourFlex Trainette 8.0 L MT Alloy/Coal/Seafoam Green/White,Jack & Jones Button Bush Shoulder Knit CP1822Womens Boots Sam Edelman Joelle Steel Grey,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Cheap 163363 Nike Air Force 1 Men Mayor Strawberry Shoes,Hugo Boss Metro Digital Trainer CP4478Authentic 181814 Nike Air Max Men White Blue Grey Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Comfortable 182135 Nike Air Max 90 Men White Black Red Shoes,New Balance MRT580 Suede Trainer CP4566Discount 226051 Nike Air Max Tailwind 4 Men Grey Royal Blue Shoes,, like all retail operators, Shopping 147887 Nike Dunk Low Men Shoes,Nike KD VII Trainer CP4676Authentic 182324 Nike Free 3.0 V5 Men Black Blue Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Shopping 209236 Nike Lebron 11 Men Blue Shoes,Nike LeBron XII Low Trainer CP4754Comfortable 231393 Nike Roshe Run Men Carbon Black Orange Shoes,, they can make up for low Discount 176652 Nike Shox R4 Men White Black Red Shoes,Nike Free SB Premium Flash Trainer CP4844Cheap 238022 Nike Zoom Kd III Men White Orange Blue Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overDiscount 209285 Puma Ferrari Firstlap Sf Men White Blue Shoes,Ralph Lauren Polo Harvey Leather Trainer CP4964Inexpensive 215605 Air Jordan 4 Cat Women Black Cat Black Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Shopping 191305 Nike Air Max Women Black Purple Shoes,Supra Owen Trainer CP5034Inexpensive 234068 Nike Dunks High Women Shoes, could generate over half a million dollars a week, and easily finance new titles. Shopping 199928 Nike Roshe Run Women Grey Electric Yellow Shoes,Y3 Desert Boost Trainer CP5133Asics Gel-Noosa Tri 8 Men Coupon_344,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Giuseppe Zanotti Sale Women Coupon_660,Toms Womens Avalon Sneaker Shoe CP5252Jimmy Choo Wedges Women Coupon_968, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, New Balance 891 Men Coupon_1301,Womens Shoes adidas Galaxy Allegra III White/Iron Metallic/Flash GreenNike Derrick Rose Men Coupon_1651,, we’ve chosen to develop something different than a Men's Basketball Shoe LeBron XIII Low 831925-164,Unisex Shoes adidas by Juun. J Perf Leather ZX8000 Mid JJ Black/Black/BlackMen's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-081,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Shoe Jordan Horizon Low 845098-010,Womens Boots Aerosoles In An Instint BlackMen's Shoe Nike Air Zoom Talaria '16 SP 844695-401,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Shoe Nike Zoom Spiridon Ultra 876267-001,Womens Sandals Aerosoles A2 by Aerosoles Photo Plush WhiteNike Air Zoom Streak 5 Unisex Running Shoe (Men's Sizing) 641318-101,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women's Nike Shoe Flyknit Zoom Agility 'Potion' 698616-503,Womens Shoes Aerosoles A2 by Aerosoles Lollipowp BlackWomen's Training Shoe Nike Metcon 1 813101-800,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Roshe One Boys Grade School Cool Grey/White/Cool Grey/Black Running Shoes V47683,Womens Boots ALDO Onaulian Bordo SuedeAdidas Energy Boost 2 Mens Black/Solar Blue Running Shoes V27333,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max 90 Ultra Mens White/Infrared/Black/Cool Grey Running Shoes V91973,Womens Sandals ALDO Tiphanie BluetteNike Zoom Structure 18 Mens Total Orange/Voltage Green/Ghost Green/Black Running Shoes V81458,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Sandals Calvin Klein Jeans Opel Light Moss Vachetta Leather,Womens Shoes Calvin Klein Gailia Black Python Baby PythonWomens Sandals CARLOS by Carlos Santana Olympia Pewter,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Clarks Wave.Run Olive Nubuck,Womens Shoes Calvin Klein Gailia Soft Platinum Metallic Grain LeatherWomens Sandals COACH Caleigh Chalk Soft Vegan Leather, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Boots Cole Haan Maxfield Shootie Black Suede/Black Lizard Print,Womens Shoes Calvin Klein Darielle BlackWomens Shoes Cole Haan Trillby Driver Black 1, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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