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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Authentic 207946 Nike Lebron 11 Men Graffiti White Shoes,Women's Shoe Nike Free Train Connect 843966-400,Shopping 244083 Nike Lunarglide 3 Men Black Yellow Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 155189 Nike Shox Nz Men White Black Shoes,Women's Training Shoe Nike Metcon 1 813101-002,Shopping 200634 Nike Shox R4 Men Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Authentic 182755 Nike Zoom Kobe IV Men Black Grey Shoes,Nike Air Max 90 Boys Preschool Sail/Black/Blue Lagoon/Neutral Grey Running Shoes V73245,Comfortable 146398 Onitsuka Tiger By Asics Mexico 66 Men Birch-Indian Ink-Latte Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike Kevin Durant Men Coupon_1735,Adidas Ultra Boost St Mens Blue/Collegiate Navy/Halo Blue Running Shoes V40198,Men's Basketball Shoe Kobe XI 836183-015,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Men's Nike Basketball Shoe Kyrie 2 819583-004,Adidas Superstar 3g Mens White/Black/Metallic Silver Slippers V88249,Men's Running Shoe Nike Air Zoom Pegasus 32 Solstice 805938-003,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Men's Shoe Jordan Trainer Prime 881463-008,Nike Air Max Tailwind 8 Mens Cool Grey/Pure Platinum/White/Black Running Shoes V47490,Men's Shoe Nike Air Zoom Odyssey 749338-004,, overall, every single one of these experiences is any less than flat out amazing. Men's Shoe Nike Roshe One 511881-010,Nike Air Max Bw Ultra Mens University Red/Bright Crimson/University Red Running Shoes V82317,MEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-001,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, NIKE FLYKNIT LUNAR 3 Squadron Blue/Blue Lagoon/Fuchsia Flash/Cl,Nike Flex Run 2015 Flash Mens Squadron Blue/Hyper Orange/Blue Lagoon Running Shoes V79011,Women's Nike AIR ZOOM PEGASUS 31654927-102,, “This is something entirely new.” Women's Shoe Nike Free Transform Flyknit 833410-500,Nike Lunartempo 2 Mens University Red/Black/Bright Crimson/White Running Shoes V82008,Adidas Crazy 8 Boys Grade School Solar Zest/Blast Purple/White Basketball Shoes V78591,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Flex Experience 4 Girls Grade School Black/White/Metallic Silver Running Shoes V35181,Adidas Anyanda Flex Womens Black/White Flip Flops V31751,Adidas Adizero Adios Boost 2 Mens Black/White/Solar Red Running Shoes V36507,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Roshe One Womens Total Crimson/White Running Shoes V81043,Nike Air Max 1 Ultra Womens Gym Red/Gym Red/Black/Sail Running Shoes V57369,Nike Kids Tri Fusion Run Pink Pow/Bright Citrus/White/Metallic Silver UK#N5-9159,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Mr Lacy Flat Laces CP358,Nike Air Max Thea Womens Obsidian/White Running Shoes V67360,Timberland Junior 6 Inch Boot CP694,, they can make up for low utilization with a decent weekend. Condemned Nation Blyth Tech Poly Hooded Top CP985,Nike Flex Run 2015 Womens Wolf Grey/Fierce Purple/Atomic Pink/Hyper Orange Running Shoes V98202,Bellfield Radon Puffer Jacket CP1229,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Tech Windrunner Jacket CP1472,Nike Shox Nz Womens White/Cool Grey/Metallic Silver Running Shoes V90466,Publish Amadeus Short CP2198, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Timberland Adventure 2.0 Cupsole Boot CP3776,Men's Nike Alpha Pro 2 TD White/Black/Black UK#N5-9404,adidas Originals Adi-Ease Trainer CP4042,. Plumer said The VOID is also considering franchise locations, Creative Recreation Kaplan Perforated Suede Trainer CP4327,Men's Nike Air Max Invigor Premium Black/White/Black UK#N5-9578,Nike Air Force 1 Low Trainer CP4570,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Italia Boys Replica Shorts,Ellesse Trevi Big Logo Flip Flop CP3831,Nike Kaleidotech Power Back,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Nike Zoned Sculpt Strappy,adidas Originals Superstar Foundation Trainer CP3966,Wholesale UK Nike Free 5.0 V3 Womens Running Shoes Cheap Ih9j66TR,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Authentic uexsb xqgmxp Cheap Nike Air Max 90 Womens Shoes,adidas Originals Forum Mid Veritas X Trainer CP4102,Buy tezdk s8ggz6 August Deals Nike Air Max 1 Ultra Moire 1 Womens,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Cheap kyqfu ygxurm August Deals Nike Air Max 2016 Womens,Asics Gel-Lyte III 'Bad Santa' Trainer CP4238,Discount hgxqp gm7utg August Deals Nike Air Max 1 Ultra Moire 1 Womens, people is actually going to be at a local VR Arcade. Online gygvs xyyn2k Cheap Nike Air Max 90 Womens Shoes,Creative Recreation Kaplan Croc Red Mesh Trainer CP4354,Outlet dzaze qdtmis August Deals Nike Air Max 2016 Womens,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Sale gs3g2 qgypmn August Deals Nike Air Max 95 Mens,Lacoste Ampthill Trainer CP4508,UK hwxf3 xg754c August Deals Nike Air Max 90 Womens, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Comfortable 215336 Adidas Springblade Razor Men White Blue Shoes,Nike Roshe Run Sneakerboot CP4605,Discount 173004 Adidas Skate Core Men Black Shoes,, and for a growing list of partners, Authentic 205059 Nike Air Classic BW Si Men White Blue Shoes,Nike SB Portmore Trainer CP4733,Comfortable 181859 Nike Air Griffey Max I Men Black White Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Shopping 186049 Nike Air Max 180 Men White Green Shoes,Puma Aril Trainer CP4891,Shopping 200919 Nike Air Max Ltd Men Black Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic 241526 Nike Classic Cortez Nylon Qs Aloha Men Blue Black Shoes,Supra Owen Reflective Trainer CP5020,Shopping 234940 Nike Dunk Low Men White Red Blue Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Men's Track Shoe Nike Zoom Rival XC 749349-014,Womens Sandals Badgley Mischka Carey Silver,NIKE FREE 4.0 FLYKNIT Glacier Ice/Polarized Blue/University Blu,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Shoe Nike Air Max 90 Ultra Essential 724981-008,Womens Sandals C Label Coco-11 Black,Adidas D Rose 773 Iii Boys Preschool White/Black Basketball Shoes V86309,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Roshe One Girls Grade School Pink Pow/Metallic Silver/Total Orange/Pink/White Running Shoes V69,Womens Boots Calvin Klein Zelda Loden Calf,Adidas Voloomix Mens Black/Metallic Silver Slippers V22049,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots Hunter Asymmetric Colour Block Midnight/Mineral Blue/Black,Womens Shoes Cole Haan LunarGrand Wing Tip Black Suede,Womens Shoes New Balance WLD5000 White/Pink, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Buy 148869 Nike Air Max Men Black Green Shoes,Womens Sandals PATRIZIA Vaciller Black,Buy 237961 Nike Air Max 90 Men White Black Red Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap 243554 Nike Air Max Tailwind 4 Men Black Blue Shoes,Womens Shoes PUMA evoSPEED 3.3 FG Wn's White/Snorkel Blue/Fluro Yellow,Inexpensive 160800 Nike Dunk Low Men Fighter Pack Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap 220269 Nike Free Run 3 Men Grey Green Black Shoes,Womens Shoes Reebok Work 'N Cushion KC Black 1,Comfortable 174267 Nike Max Lebron VIii Men Black Yellow Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Comfortable 148493 Nike Shox R4 Men Grey Grey Shoes,Womens Sandals Rocket Dog Kaplan Natural Rio,Shopping 178493 Nike Zoom Hyperdunk Low Men Black White Red Shoes,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Adizero Adios Boost 2 Womens Frost Mint/Black Running Shoes V53994,Womens Shoes Vaneli Bruna Black Mag Patent,Nike Air Zoom Odyssey Womens Black/Wolf Grey/Dark Grey/White Running Shoes V37782,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Nike SB Clutch Cool Grey/Gym Red/Black/White UK#N5-9550,Womens Shoes Vaneli Pagoda Black Karnak/S Patent Print,adidas Originals Junior Superstar Foundation Trainer CP556, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Creative Recreation Estrada Pique Hooded Top CP1008,Unisex Shoes Vans SK8-Hi Slim (Patent Galaxy) Black/True White,Jack & Jones McNelson Light PU Biker Jacket CP1425, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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