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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Air Jordan Flight Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots UGG Brielle Black Leather,Adidas Superstar 4g Mens Mineral Blue/Shock Blue Slippers V65494Womens Sandals UGG Allaria II Mar Wet Sand Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Vaneli Jamilla Black Nival Suede/Mtch Elastic,Adidas X 15.3 Fg/Ag Mens Black/Solar Yellow/Night Metallic Soccer Shoes V28515Womens Sandals Vaneli Keary Natural Cork,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Vaneli Laureen White,Adidas Barricade 8+ Mens White/Black/Clear Onix Tennis Shoes V87545Womens Shoes Vaneli Bennet Black Nnappa,.”

Men's Techfit Base Tee Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Women's Shell Tile Windbreaker,Nike Air Max Excellerate Mens Black/Metallic Silver/Anthracite Running Shoes V22298Nike 3" Rival Woven,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women’s AOP Shorts,Nike Air Max 2016 Mens Cool Grey/Black/Wolf Grey Running Shoes V46647Hurley Dri-FIT Compression,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Authentic 227512 Nike Air Classic BW Si Men White Black Shoes,Nike Zoom Elite 8 Mens Concord/Black/Photo Blue/White Running Shoes V46266Inexpensive 178741 Nike Air Force 1 Men Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Inexpensive 243548 Nike Air Max Men Grey Green Blue Shoes,Nike Zoom Elite 8 Mens Total Orange/Ghost Green/Voltage Green/Black Running Shoes V81327Cheap 196326 Nike Air Max 180 Men White Black Shoes,, they can make up for low utilization with a decent weekend. Cheap 217630 Nike Air Max 90 Men Black Green Shoes,Adidas Anyanda Flex Womens Black/White/Silver Metallic Flip Flops V36102Authentic 239224 Nike Air Max Ltd Men White Black Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Buy 208355 Nike Air Yeezy Men Black Pink Shoes,Adidas Pure Boost Reveal Womens Solar Pink/Black/Clear Grey Running Shoes V77457Cheap 179297 Nike Dunk High Men Black White Gold Red Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic 203958 Nike Dunk Low Men Blue Shoes,Adidas Supernova Boost Glide 6 Womens Neon Pink/Zero Metallic/Black Running Shoes V66152Discount 183664 Nike Free 6.0 Men Black Green White Shoes,. Plumer said The VOID is also considering franchise locations, Cheap 160100 Nike Kd VIi Men White Red Obsidian Shoes,Adidas Supernova Sequence 6 Womens Urban Sky/Metallic Silver/Blast Pink Running Shoes V83575Shopping 163100 Nike Lebron 8 Men Grey White Dark Grey Electric Grey Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Condemned Nation Hale Hooded Top CP984,adidas Originals Infant ZX Flux Trainer CP472Bellfield Nimrod Fishtail Parka CP1234, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike SB Steel Marble Jacket CP1474,Creative Recreation Junior Kaplan Holographic Suede Trainer CP603Franklin & Marshall Mitch Wide Checked Short CP2136,, and for a growing list of partners, EA7 Core ID Cotton Tracksuit CP3600,Nike Junior Flight Huarache Trainer CP655Timberland Classic Boat Shoe CP3933,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Asics Gel-Lyte V Trainer CP4213,adidas Originals Nursery Superstar Foundation Trainer CP699Fred Perry Stockport Suede Trainer CP4445,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Air Max Tavas Trainer CP4715,Converse Nursery Chuck Taylor All Star Mono Trainer CP741Reebok Classic Leather Casual Trainer CP4981,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes New Balance WL501 Silver,Nike SB Assistant Coaches Jacket CP1481Womens Shoes Nike Free 1.0 Cross Bionic 2 White/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike Air Relentless 5 Dark Grey/Fierce Purple/White/Atomic Pink,Bellfield Halldor 3D Jacquard Knit Jumper CP1777Womens Shoes PATRIZIA Coro Tan,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots Rocket Dog Cowell Brown/Harvey,Asylum Glasto Ripped Denim Short CP2083Womens Shoes Rocket Dog Campo Grey Beach Canvas,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Discount 240056 Nike Air Force 1 Men Orange Shoes,Hugo Boss Akeen Trainer CP4472Authentic 183446 Nike Air Max 1 Men Orange Blue White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Buy 231830 Nike Air Max 90 Men White Blue Shoes,Nike Air Max 90 Leather Trainer CP4599Inexpensive 207680 Nike Air Speed Turf Max Men Black Red Shoes,, like all retail operators, Buy 186550 Nike Dunk High Men Radiant Emerald Shoes,Nike Free Socfly Trainer CP4699Inexpensive 239949 Nike Free 5.0 V4 Men Red White Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Inexpensive 180639 Nike Lebron 10 Men Red Black White Shoes,Nike Jordan Flight Trainer CP4798Authentic 180545 Nike SB Dunk High Men Matt Boom Shoes,, they can make up for low Shopping 167986 Nike Shox R4 Men White Gold Shoes,Puma Suede Classic Trainer CP4888Shopping 241000 Nike Zoom Kobe IV Men White Red Purple Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overInexpensive 240175 Adidas Originals Superstar 2.0 Unisex Gold White Shoes,Reebok Workout Plus Lo Trainer CP4998Authentic 206875 Air Jordan 7 Retro Women Black/Bright Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Shopping 176303 Nike Air Force 1 Women White Grey Green Shoes,Vans Old Skool Trainer CP5067Discount 158932 Nike Dunks High Women Shoes, could generate over half a million dollars a week, and easily finance new titles. Adidas Bounce Titan 2013 Men Coupon_030,Moon Boot Womens WE Quilted Boot CP5166Adidas Springblade 2013 Women Coupon_335,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Jimmy Choo Boots Women Coupon_684,Unisex Boots adidas by Rick Owens Runner Ankle Boot RO Mustard/RO Mustard/RO NilNew Balance Men Coupon_1010, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, New Balance Women Coupon_1354,Womens Shoes adidas Lite Racer Marble MidsoleNike Derrick Rose Men Coupon_1642,, we’ve chosen to develop something different than a Men's Basketball Shoe Nike Air Max Audacity 2016 843884-005,Womens Shoes adidas Running Powerblaze W Grey/Silver Metallic/Vivid MintMen's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-476,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Shoe Jordan Horizon Premium 822333-010,Womens Boots Aerosoles Thermal Grey FabricMen's Shoe Nike Court Zoom Vapor 9.5 Tour 631458-410,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Shoe Nike Jordan Flow 833969-401,Womens Sandals Aerosoles Light N Sweet NudeNIKE AIR ZOOM PEGASUS 33 831352-100,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women's Running Shoe Nike Flyknit Lunar 3 698182-406,Womens Shoes Aerosoles Rotmail Navy FabricNike Air Max 1 Boys Toddler Black/White/Cool Grey/Gym Red Running Shoes V33762,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Huarache Run Boys Grade School Black/White/White Running Shoes V37262,Womens Shoes Aerosoles A2 by Aerosoles Rock Solid Pink StripeAdidas Energy Boost 2 Esm Mens Black/Zero Metallic/Solar Yellow Running Shoes V38645,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max Bw Ultra Mens Black/Anthracite/Black Running Shoes V13358,Womens Sandals ALDO Braudia GoldAdidas Element Refine Womens Black/Neon Pink/White Running Shoes V23214,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Calvin Klein Gella Black Patent,Womens Shoes Calvin Klein Gilia Black Kid SkinWomens Boots Clarks Society Round Black Leather,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Clarks Aubria Fay Black Nubuck,Womens Shoes Calvin Klein Celia Black Tumbled PatentWomens Sandals COACH Marla Chalk, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Boots Cole Haan Rockland Boot Black Leather,Womens Boots CARLOS by Carlos Santana Ashley CognacWomens Shoes Cole Haan Pinch Grand Tassel Dark Spruce Suede, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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