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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots UGG Cassidee Chestnut,Adidas Barricade 2016 Mens Semi Solar Slime/Black Tennis Shoes V74318Womens Shoes UGG Cicily Tropical Sunset Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Vaneli Rhun Black Laredo Calf/Ant Gunmetl Buckle,Adidas Messi 15.1 Fg Mens White/Prime Blue/Black Soccer Shoes V93327Womens Sandals Vaneli Mallory Black Nappa Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Vaneli Arelle T.Moro Focus Print,Adidas Messi 15.3 Fg Mens Black/Solar Green/Solar Red Soccer Shoes V27844Womens Shoes Vaneli Danee Black Nappa/Black Patent,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Discount 216773 Nike Air Classic BW Si Men White Purple Shoes,Nike Shox Nz Mens University Red/Black/Dark Grey Running Shoes V82065Cheap 233815 Nike Air Force 1 Men Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Inexpensive 203720 Nike Air Max Men Black Cyan Shoes,Adidas Superstar Up Strap Womens White/White/Black Basketball Shoes V95087Buy 212942 Nike Air Max 90 Men Black White Shoes,, they can make up for low utilization with a decent weekend. Buy 184706 Nike Air Max 90 Men White Yellow Shoes,Adidas Adizero Boston Boost 5 Womens Solar Yellow/Midnight Grey/Ash Purple Running Shoes V78296Discount 165253 Nike Air Max Ltd II Men Grey Grey Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 231111 Nike Blazer High Men Beige White Red Shoes,Adidas Pure Boost X Womens Mineral Blue/Halo Pink Running Shoes V65479Authentic 230105 Nike Dunk High Men Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Shopping 158434 Nike Dunk Mid Pro SB Men Shoes,Adidas Springblade Ignite Womens Solar Pink/Silver Metallic/Black Running Shoes V77632Comfortable 217997 Nike Free 5.0 V4 Men Gray Black White Shoes,. Plumer said The VOID is also considering franchise locations, Inexpensive 177013 Nike Kobe Dream Season II Low Men White Black Yellow Shoes,Adidas Supernova Sequence 6 Womens Bahia Pink/White/Black Running Shoes V11672Authentic 180380 Nike Lunarglide 2 Men Black Blue Green Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Buy 210584 Nike Air Force 1 Men Silver White Black Shoes,Hugo Boss Hyllon Trainer CP4485Comfortable 215263 Nike Air Max 1 Men White Blue Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Buy 167729 Nike Air Max Excellerate Men Dark Grey Blue Shoes,Nike Stefan Janoski Canvas Dots Trainer CP4613Inexpensive 148685 Nike Blazer High Men Blue White Golden Shoes,, like all retail operators, Comfortable 225201 Nike Dunk High Men Shoes,Nike Air Max Lunar90 Breeze Trainer CP4691Shopping 192381 Nike Free Run Men Red Black Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Shopping 163302 Nike Lebron 8 Men Black Red White Shoes,Nike Kobe X Elite Low Buy 170350 Nike Max Lebron VIII Low Men Red Black Shoes,, they can make up for low Shopping 188886 Nike Shox R2 Men Black Green Shoes,Puma Aril Trainer CP4892Shopping 183676 Nike Shox Rivalry Men White Blue Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overDiscount 229020 Adidas Originals Superstar 2.0 Unisex Grey Red Shoes,Reebok Furylite Trainer CP5002Shopping 210863 Air Jordan 5 Retro Women Grey Black Furry Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap 199222 Nike Air Max Women Black Green Shoes,Vans Old Skool T&L Trainer CP5100Comfortable 200754 Nike Free 5.0 Women Pink White Royal Blue _ Shoes, could generate over half a million dollars a week, and easily finance new titles. Adidas Bounce Titan 2013 Men Coupon_035,Toms Womens Canvas Classic Espadrille CP5200Asics Mini BMW Men Coupon_364,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Jimmy Choo Boots Women Coupon_690,Womens Sandals adidas adissage Black/Bahia PinkNew Balance Men Coupon_1054, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, New Balance 996 Men Coupon_1328,Womens Shoes adidas Zero Bounce Clear Onix/Sun Glow/GreyNike Kevin Durant Men Coupon_1688,, we’ve chosen to develop something different than a Men's Basketball Shoe Nike Zoom KD 9 843392-450,Womens Shoes adidas Running Powerblaze W Flash Red/Silver Metallic/Light Flash RedMen's Nike Shoe Jordan Reveal Premium 834229-010,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Shoe Jordan Horizon Low 845098-001,Womens Boots Aerosoles High Ride Black CrocoMen's Shoe Nike Free Hypervenom 2 747139-003,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Shoe NikeCourt Zoom Vapor 9.5 Tour 631458-011,Womens Sandals Aerosoles Zenchilada CoralNike Flyknit Racer Unisex Running Shoe 526628-009,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women's Shoe Nike Air Huarache Ultra Breathe 833292-800,Womens Shoes Aerosoles Gondola Dark Brown ComboNike Air Max 90 Boys Toddler Wolf Grey/Dark Purple Dust/White/Total Crimson Running Shoes V97788,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Free Run Boys Grade School Photo Blue/Black/Total Orange/White Running Shoes V68151,Womens Boots ALDO Neria NaturalAdidas Energy Boost 3 Mens Shock Yellow/White/Black Running Shoes V74852,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max Tavas Mens Wolf Grey/White/Cool Grey/White Running Shoes V99823,Womens Sandals ALDO Lareani CognacAdidas Cosmic Boost Womens Ash Purple/Black/Solar Orange Running Shoes V11619,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Air Max Thea Womens Obsidian/White Running Shoes V67360,Womens Boots Anne Klein Kael Black LeatherNike Air Max Bw Ultra Mens Midnight Navy/Hyper Cobalt/Midnight Navy Running Shoes V65111, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Men's Shoe Nike LunarCharge Essential 923619-200,Womens Shoes Anne Klein AKPrisha Black TwinkleNike Junior Air Max 2016 Trainer CP684,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cruyff Escola Lounge Hooded Top CP1040,Womens Shoes Anne Klein Jarry Grey FabricGood For Nothing Belmont Long Puffer Jacket CP1399,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Calvin Klein Caelin Black Patent,Womens Shoes Calvin Klein Nathali Cameo Rose Kid SuedeWomens Shoes CARLOS by Carlos Santana Ballari Sand Beige,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Clarks Palmdale Sands Nude Leather,Womens Shoes Calvin Klein Breannia Black/WhiteWomens Sandals COACH Cottage Canary Soft Vegan Leather, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Boots Cole Haan Tali Grand Tall Boot 40 Black,Womens Boots CARLOS by Carlos Santana Haven TaupeWomens Shoes Cole Haan Lena Wedge WP 55mm II Maple Sugar Patent WP, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Shoes ECCO Tallinn Moc Warm Grey,Womens Shoes CARLOS by Carlos Santana Soul Black LeatherWomens Shoes GUESS Laceyy New Light Grey Fabric, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Shoes Naturalizer Kana Black Leather,Womens Boots Clarks Kadri Alexa Black LeatherWomens Shoes Nike Free 5.0 V4 Anthracite/Black/Black,.”

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