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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes New Balance Fresh Foam Boracay White/Purple,Adidas Sprintstar Mens White/Silver Track & Field Shoes V94239Womens Shoes New Balance Classics WH574 Purple Suede/Mesh,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes Nike Air Vapor Advantage White/Dove Grey/Fuchsia Glow,Adidas Barricade Team 4 Mens Clear Grey/Tech Silver Metallic/Midnight Grey Tennis Shoes V44938Womens Shoes Nike Air Max Siren Print Black/Cool Grey/Wolf Grey/White,, China, open to the public. Womens Boots PATRIZIA Vigorous Bordeaux,Nike Air Max Dynasty Mens Cool Grey/Light Crimson/White/Black Running Shoes V47020Womens Sandals PATRIZIA Moa Orange,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes PUMA Asha NU Alt 2 Blueprint/Omphalodes,Adidas Bercuda 3 Mens White/Black/Clear Onix Tennis Shoes V87599Womens Shoes Reebok Jet Dashride Neon Cherry/Gravel/White/Black,, Pure Imagination, Womens Sandals Rocket Dog Ginnie Natural Sweatband Gore,Adidas Distancestar Mens Collegian Navy/White/Green Track & Field Shoes V45610Womens Shoes Rocket Dog Sammie Black Del Mar,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Sandals Sam Edelman Yadira Desert Nude Atanado Leather,Nike Air Max 2016 Mens Cool Grey/Black/Wolf Grey Running Shoes V46647Womens Shoes Sam Edelman Ciara Black Suede,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes Saucony Endorphin LD4 Berry/Red/Slime,Nike Air Max 90 Mid Winter Mens Black Running Shoes V12360Womens Shoes Superga 2210 LINW Burnt Sienna,, says the global location-based VR entertainment market will more than double in 2018, Womens Boots UGG Charlotte Black Suede,Nike Air Max 90 Mens Black/Wolf Grey/Dark Grey/Black Running Shoes V37459Womens Boots UGG Classic Short Pine Twinface,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals UGG Allaria II Mar Wet Sand Suede,Nike Air Max Premiere Run Mens Wolf Grey/White/Cool Grey/Anthracite Running Shoes V99669Womens Boots Vaneli Rhody Black Nival Suede/Black Mimiliz Print /Black Elastic,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Vaneli Taletha Brown Karnak,Nike Air Max Bw Mens Black/White/Persian Violet Running Shoes V35374Womens Shoes Vaneli Marjory Navy Miniliz,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Vaneli Ashlen T.Moro E-Suede/Matching Miniliz Print/Matching Elastic,Nike Air Max 95 Mens University Red/Wolf Grey/Black/Pure Platinum/White Running Shoes V83494Womens Shoes Vans Chauffette W (C&L) Riviera Blue/Brown Sugar,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Hurley Block Party,Nike Air Max Tavas Mens Deep Royal Blue/Black/White Running Shoes V51907Hurley Icon Front Zip,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Women’s No.1 Logo Track Jacket,Nike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33262Women's Shell Pleated Skirt,.

VRStudios, founded in 2014, Nike Dri-FIT Element Half-Zip,Nike Air Zoom Structure 19 Mens Bright Crimson/Volt/Voltage Green/Black Running Shoes V42014Nike Prodigy Summer Solstice,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, TW VL Max Hypercool Print,Nike Cortez Mens Black/Metallic Silver/White Running Shoes V22470Nike Ace Court,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Outlet 5qfib i39ctx August Deals NMD Womens,Nike Tri Fusion Run Mens Black/Green Strike/Cool Grey/White Running Shoes V19265Outlet uhkeq fgwkgc August Deals Nike Air Max Thea Womens,, “This is something entirely new.” Sale ee4cm sie8sk August Deals Nike Air Max Zero Womens,Nike Zoom Structure 18 Mens Total Orange/Voltage Green/Ghost Green/Black Running Shoes V81578Sale vzf8b cprn2k August Deals Nike Roshe Run Mens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, UK k77vu ib4m4m August Deals Nike Blazer Low Mens,Adidas Superstar Up Strap Womens Carbon/Carbon/Black Basketball Shoes V43320Comfortable 182664 New Balance Kids Kl574 Kid Red Yellow Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Inexpensive 183208 Air Jordan Men Yellow Black White Shoes,Adidas Cosmic Boost Womens Black/White/Solar Blue Running Shoes V36315Comfortable 158327 Air Jordan 8 Retro Men White Blue True Red Flint Grey Shoes,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Comfortable 174093 Jordan Aj Men Black Blue Shoes,Adidas Pure Boost Womens Black/White Running Shoes V31977Buy 148502 Nike Air Classic BW Si Men White Blue Shoes,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Inexpensive 227610 Nike Air Flightposite 1 Men Galaxy Supreme Shoes,Adidas Solar Boost Womens Collegiate Navy/Silver Metallic/Pink Running Shoes V45849Buy 172273 Nike Air Max Men Grey Red Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount 202316 Nike Air Max 1 Men White Grey Black Shoes,Adidas Ultra Boost Womens Shock Pink/Night Navy/Halo Running Shoes V74740Comfortable 170570 Nike Air Max 90 Men White Red Shoes,, they can make up for low utilization with a decent weekend. Inexpensive 176505 Nike Air Max Ltd Men Black Brown Shoes,Adidas X 15.2 Fg/Ag Womens White/Frozen Yellow/Night Metallic Soccer Shoes V91324Inexpensive 227115 Nike Air Max Tailwind 4 Men Red Yellow Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 210762 Nike Dunk High Men Melvin Black Dark Charcoal Black Shoes,Adidas Barricade 2015 Womens Light Flash Yellow/Black Tennis Shoes V61011Inexpensive 165375 Nike Dunk Low Men Rainbow Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 215929 Nike Free 3.0 V4 Men Yellow Gray Shoes,Nike Air Max Tailwind 8 Womens Black/Anthracite/White Running Shoes V13790Authentic 192666 Nike Free Run 3 Men Royal Blue White Shoes,. Plumer said The VOID is also considering franchise locations, Buy 183052 Nike Lebron 11 Men Sky Blue Black Grey Shoes,Nike Air Max 1 Womens Mulberry/Purple Dusk/White/Mulberry Running Shoes V65579Shopping 243859 Nike Lunarmax Men Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Adidas Bluff Lo - Fot Men Coupon_012,Nike Fs Lite Run 2 Womens Black/Fuchsia Flash/White Running Shoes V18905Adidas Springblade 2013 Men Coupon_244, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Christian Louboutin Sale Women Coupon_452,Nike Lunaracer + 3 Womens Black/White/Hyper Orange/Vivid Purple Running Shoes V34657Giuseppe Zanotti Sale Women Coupon_669,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Jimmy Choo Sandals Women Coupon_881,Nike Tri Fusion Run Womens Wolf Grey/Fierce Purple/Atomic Pink/White Running Shoes V98205New Balance 574 Men Coupon_1135,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, New Balance Women Coupon_1384,Men's Nike Essentialist Racer Blue/White/Loyal Blue UK#N5-9497Nike Derrick Rose Men Coupon_1577,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Religion Tokyo Sleeveless Hooded Top CP1146,Nike Junior Huarache GS Trainer CP652Glorious Gangsta Faustini 3 in 1 Jacket CP1388, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Hype Solid Cable Knit Jumper CP1817,Creative Recreation Nursery Cesario Low XVI Trainer CP754Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2330,, and for a growing list of partners, Clae Strayhorn Leather Shoe CP3874,Nike Nursery Roshe Run Trainer CP788adidas Originals Los Angeles Trainer CP4115,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Creative Recreation Kaplan D-Ring Linear Trainer CP4366,Jack & Jones Stan Adam Anti Fit 864 Jean CP865Nike Air Odyssey Trainer CP4636,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Air Flight Huarache 'Blackout' Pack Trainer CP4870,adidas Originals Premium Essentials Hooded Top CP940Hunter Womens Original Chelsea Boot CP5159,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes New Balance Classics 620 - Core Collection Black,Antony Morato Fleece Short CP2076Womens Shoes Nike Zoom Cage 2 Black/Vivid Purple/Midnight Fog,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals PATRIZIA Zozma Rose,Jack & Jones Stan Osaka AT003 Shorts CP2160Womens Shoes PUMA Sport Fashion MCQ Brace Femme Lo White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Rocket Dog Richelle Grey Sierras,Creative Recreation Toluca Swim Short CP2305Womens Shoes Sam Edelman Ola Black,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Sale 5ig9m 87b726 August Deals Nike Air Presto Womens,Cruyff Cyclone Trainer CP4399UK 4xeg4 pcwyw5 August Deals Nike Air Max 1 Womens,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap 207450 New Balance Kids Kl574 Kid Navy Shoes,Gourmet Netto Trainer CP4467Cheap 203071 Air Jordan 11 Retro Men Black/Gamma Blue Black Shoes,, and the entertainment giant made an investment in the company. Shopping 202851 Asics Gt2170 Men Orange White Shoes,Le Coq Sportif Arthur Ashe International Sport Trainer CP4544Inexpensive 167769 Nike Air Flightposite 1 Men Black Royal Shoes,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Comfortable 161244 Nike Air Max Men Light Dark Purple Shoes,Nike Roshe Run NM Breeze Trainer CP4663Discount 228742 Nike Air Max 90 Men Black White Green Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Jimmy Choo Pumps Women Coupon_816,Womens Shoes adidas Originals SL Loop Racer W Black/Surf Petrol/WhiteNew Balance 574 Men Coupon_1160, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, New Balance 501 Women Coupon_1426,Womens Shoes adidas Running XCS 6 Frozen Green/Flash Red/WhiteNike Kevin Durant War Boots Men Coupon_1761,, we’ve chosen to develop something different than a Men's Lacrosse Cleat Nike Vapor Carbon Elite 2014 684668-100,Womens Sandals Aerosoles Wip Away WhiteMen's Running Shoe Nike Air Zoom Structure 19 806580-607,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Shoe Nike Air Max 95 Ultra Jacquard 749771-002,Womens Sandals Aerosoles Fire Light WhiteMen's Shoe Nike Lupinek Flyknit 862505-001,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Men's Shoe Air Force 1 Mid 07 315123-027,Womens Shoes Aerosoles A2 by Aerosoles Lollipowp Chambray Blue ComboNIKE LUNARTEMPO Blue Lagoon/Black/White/Bright Crimson,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women's Shoe Nike Air Zoom Pegasus 33 831356-403,Womens Boots ALDO Ladosa Black SuedeNike Free 5.0 2015 Boys Preschool Blue Lagoon/Metallic Silver/Midnight Navy/Copa Running Shoes V3986,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas D Lillard 1 Mens Black/White/Scarlet Basketball Shoes V35773,Womens Shoes ALDO Drini Black LeatherAdidas F10 Trx Fg Mens Solar Blue/White/Solar Zest Soccer Shoes V76401,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Free Rn Distance Mens Black/Metallic Pewter/Barely Green/Voltage Green Running Shoes V21882,Womens Boots Anne Klein Seabed Black LeatherAdidas X 15.3 Fg/Ag Womens White/Frozen Yellow/Night Metallic Soccer Shoes V91330,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Calvin Klein Karmen Cocoon Haircalf/Leather,Womens Shoes Calvin Klein Karel Cocoon/Black Haircalf/LeatherWomens Sandals Clarks Clarene Prima Navy Nubuck,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Clarks Everlay Iris Brown Leather,Womens Sandals CARLOS by Carlos Santana Mezza TaupeWomens Shoes COACH Zany Black/Pewter, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals Cole Haan Ayla Wedge II Acorn,Womens Boots Clarks Mezze Game Taupe LeatherWomens Boots ECCO Touch 15 Buckle Boot Coffee/Mocha, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Womens Sandals PATRIZIA Majes Blue,Womens Shoes Clarks Daelyn City Stone LeatherWomens Shoes Reebok Royal Lumina Pace White/Silver Metallic,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Sandals Sam Edelman Giselle Soft Saddle/Black/Ivory,Womens Shoes Clarks Lorry Grace TaupeWomens Shoes Saucony Originals Shadow Original Charcoal/Orange,.

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