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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Badgley Mischka Salsa Light Blue Satin,UK Sale Nike Air Jordan 4 IV Retro Mens Shoes Black White nZsgqB1b,Womens Shoes C Label Adler-11 Fuchsia,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Calvin Klein Laken Warm Gold Metallic Leather,Various Sizes Nike Air Jordan 4 IV Retro Mens Shoes White Green Eim8P2Di,Womens Shoes Calvin Klein Dolly Marine,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals CARLOS by Carlos Santana Olympia Pewter,Various Sizes Nike Free Run+ 2 Womens Running Shoes Grey Blue Discount 8lemeYpS,Womens Sandals Clarks Viveca Rome Black Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots UGG Sequoia Black Leather,Cheap 4xtvq xuz8sz August Deals Superstar Mens,Womens Slippers UGG Mellie Chestnut Water Resistant Suede,, “This is something entirely new.” Womens Sandals Vaneli Borea Terra Patent,Cheap esw5y 7nzn5w August Deals NMD Womens,Womens Shoes Vaneli Tawnee Ecru Mag Patent/Mtch Gross Grain,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Longball,Cheap kw773 4fbn9y August Deals Nike Air Max 90 Womens Pink,TW 26-Degree Fade,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Youth Wardrobe Style Tights,Discount fuva9 hvidxk August Deals Nike Free Run 2 Mens,Wholesale UK 2013 Nike Lebron X 10 Mens Sneakers Shoes Grey Pink Green 96Ox2Lpr,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic faucm nyam3b August Deals NMD Womens,Discount r7zcp 5dkpr9 August Deals Nike Air Max 90 Essential Mens,Buy 52k98 fq34d4 August Deals Nike Air Max 90 Womens Orange,, they can make up for low utilization with a decent weekend. Buy wtpew ng3vf9 Cheap Adidas Superstar Womens Pink Shoes,Online 2mxyv m4bhq5 August Deals Nike Air Max 90 Womens Grey,Cheap nkak2 6gdu5b August Deals Nike Blazer Low Mens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount cy6wu zqexvc August Deals Nike Roshe Run Womens,Online eyzgq 3rzyie August Deals Nike Free 50 Womens,Online 7gn3k sd77vu August Deals Nike Air Max Zero Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Online 3bess 94e5qg August Deals Superstar Womens,Online iadek 78qr8w Cheap Adidas Superstar Womens Pink Shoes,Outlet vd3fz y3gvuw August Deals Nike Air Max 1 Ultra Moire 1 Womens,. Plumer said The VOID is also considering franchise locations, Sale mceqw s3abz9 August Deals Nike Air Max Tavas Womens,Online wkqig 2biwaz August Deals Nike Air Max 90 Womens Blue,UK gqm2b 7y7nmh August Deals Nike Free Run 2 Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes PATRIZIA Reilly Black,Shopping 181340 Nike Lunarglide 2 Men Gray Black Shoes,Womens Boots Rocket Dog Snowcrush Charcoal Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Sam Edelman Jolan Turquoise/Black,Discount 153712 Nike Shox Conundrum Men White Yellow Shoes,Womens Shoes Saucony Originals Bullet Blue/White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots UGG Kisses Mini Silver Hearts Suede,Discount 174842 Nike Shox R2 Men White Black Shoes,Womens Slippers UGG Alena Pendleton Chestnut,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Shopping 163100 Nike Shox R4 Men Black Shoes,Authentic 219911 Nike Free Run 2 Women Pink Grey White Shoes,Comfortable 218755 Nike Zoom Kobe V Men White Green Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Nursery Air Max 90 Trainer CP785,Nike Kevin Durant Men Coupon_1735,Alessandro Zavetti Holt Jacket CP1200,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Foray Ambush Nylon Shoulder Panel Knit Jumper CP1798,Men's Artificial-Grass Soccer Cleat Nike Hypervenom Phantom II AG 747490-308,Franklin & Marshall Small Logo Poly Tracksuit CP3611,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, adidas Originals Los Angeles Trainer CP4112,Men's Boot Jordan Future 854554-300,Hugo Boss Light Air Trainer CP4491,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Puma Trinomic Disc Blaze Modern Trainer CP4893,Men's Nike Basketball Shoe Kyrie 2 819583-004,Womens Sandals adidas Eezay Dots Black/White,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Boots UGG Kisses Short Black Sequin Skulls,Nike Free SB Nano Team Red/White/Black,Womens Slippers UGG Ansley Furious Fuchsia Water Resistant Suede,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Vaneli Monika Black Ecco Suede/Black Ecco Suede Covered Buckle,NIKE ZOOM FIT AGILITY Pink Pow/Polar/Fireberry/Black,Hurley One And Only, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Retro Linear Windbreaker,Women's Shoe Nike Air Max Thea EM 833887-100,Nike Prodigy Summer Solstice, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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