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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Shopping 163941 Nike Shox Rivalry Men White Purple Shoes,Adidas J Wall 2 Boys Grade School Scarlet/Power Red Basketball Shoes V73925,Authentic 145802 Nike Zoom Kobe VI Men White Black Del Sol Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Comfortable 175209 Puma Life Series Men Black Blue Shoes,Women's Shoe Nike Air Max 90 Ultra Breathe 725061-002,Cheap 177982 Adidas Springblade Razor Women Black Berry Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Comfortable 220363 New Balance Classics Wl574 Women Green Shoes,Nike Roshe One Girls Grade School Metallic Silver/Blue Lagoon/White/Electro Green Running Shoes V635,Discount 204025 Nike Air Max Women Blue Gradient Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Christian Louboutin Sale Women Coupon_608,Adidas Ultra Boost St Mens Blue/Collegiate Navy/Halo Blue Running Shoes V40198,Jimmy Choo Pumps Women Coupon_827,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, New Balance 373 Men Coupon_1095,Adidas Adissage Fade Mens Dark Onyx/Tech Grey/Vivid Yellow Slippers V51470,Jimmy Choo Wedges Women Coupon_954,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas J Wall Boys Grade School Lucky Blue/Silver Metallic/Scarlet Basketball Shoes V62550,Adidas Anyanda Flex Womens Black/Solar Pink/Silver Metallic Slippers V28225,Adidas Crazylight 2.5 Boost Low Mens Purple/Blue Glow Basketball Shoes V70601,, “This is something entirely new.” Adidas Adilette Trefoil Mens Slime/Black/White Slippers V75248,Nike Air Max Tailwind 7 Womens White/Black Running Shoes V86991,Nike Air Max Tavas Mens Dark Loden/Sail/Alligator/Metallic Green Running Shoes V51265,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Shox Nz Mens Black/Racer Blue/Dark Grey/Black Running Shoes V25061,Nike Air Max Thea Womens Loyal Blue/Loyal Blue/University Red/White Running Shoes V62351,Adidas Gymbreaker Bounce Trainer Womens Black/Matte Silver/Shock Pink Training Shoes V21643,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Flossy Nursery Plimsole CP765,Men's Nike Hypervenom Phelon II TF Wolf Grey/Total Orange/Black/Black UK#N5-9318,Glorious Gangsta Douro Hooded Top CP1066,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Ellesse Puffer Jacket CP1356,Men's Nike Air Max Sequent Midnight Navy/Blue Lagoon/Stratus Blue/Metallic Silver UK#N5-9107,Hawksworth Grid Cable Knit Jumper CP1810,, they can make up for low utilization with a decent weekend. Sik Silk Retro Swim Short CP2339,Nike Kids Flex Fury Pink Pow/Liquid Lime/White/Vivid Pink UK#N5-9333,Dr. Martens Smiths 4-Eye Shoe CP3905,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over adidas Originals ZX Flux Camo Trainer CP4121,Women's Nike Dual Fusion TR 4 Print Blue Grey/Ocean Fog/Squadron Blue/White UK#N5-8781,Cruyff Santi Technical Trainer CP4415, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 90 Ultra Breathe Trainer CP4689,Vans Van Doren Backpack CP102,Ralph Lauren Polo Joplin Suede Trainer CP4956,. Plumer said The VOID is also considering franchise locations, Havaianas Womens Slim Flip Flop CP5229,Creative Recreation Infant Cesario Low XVI Trainer CP500,Womens Shoes adidas Running Springblade Ignite Frozen Yellow/Bold Pink/White,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals PATRIZIA Norah Black,Womens Sandals GUESS Edgy Navy/Navy,Womens Boots Rocket Dog Sandie Dusty Blue Hush, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Adidas Springblade 2013 Men Coupon_256,Womens Boots UGG Bailey Button Sand,Jimmy Choo Boots Women Coupon_685, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize New Balance Men Coupon_1078,Womens Boots UGG Jasper Black Leather,New Balance 996 Women Coupon_1534,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Men's Baseball Cleat Nike Zoom Trout 3 Turf 844628-410,Womens Sandals UGG Vessa Black Suede,Men's Nike Shoe Jordan Rising Hi-Low 834233-004,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Kickers Junior Kick Low Core Patent Shoe CP615,Nike Momentum 26,Jack & Jones Rider Raised Print Hooded Top CP1089,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Rains Classic Jacket CP1511,Nike Bonded Windrunner,EA7 7 Lines Cotton Suit CP3603, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room adidas Originals ZX 8000 Boost Trainer CP4155,Jordan City,New Balance ML373 Trainer CP4560, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Womens Boots Calvin Klein Rochelle Black,Nike Art,Womens Boots CARLOS by Carlos Santana Havana Taupe,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Sandals Clarks Breeze Mila White,Women's Techfit Chill Bra,Womens Sandals COACH Amel Loganberry Rubber/Loganberry Milk Sig,.

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