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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas UK Shop - Adidas Barricade Club Shoes (White) for Men,Nike Flyknit Air Max 1 87 White green bule Mens Running Shoes Trainers Sneakers,Adidas UK Shop - Adidas Athletics x Reigning Champ Primeknit Z.N.E. Hoodie (Black) for Men,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas UK Shop - Adidas Ornamental Block Hoodie (Black) for Men,Nike Free 5. 0 Black White Dark Grey Mens Running Shoes 724383 002,Adidas UK Shop - Adidas Essentials Tee (Grey) for Men,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, OW568 Nike Hyperfuse 2012 HF2012 Red Basketball Shoes,Nike Hypervenom Phantom 2 Premium FG green purple black ACC Mens football boots Soccer shoes,Nike Zoom Hyperquicknes 2015 (Team) Men Basketball Shoes White Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, ASICS Men Gel-Atlantis Grey,Nike Lunarglide 6 Red Grey Black Mens Running Shoes 654433 600,Nike Men Air Max 94 White,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, PUMA Men Xt2 White,Nike Mercurial X 10 Superfly 4 FG bule Mens football boots Soccer shoes,Mountain Hardwear Logo Graphic Pullover Hoodie Men's 64329,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Air Jordan 3Lab5 Men Basketball Shoes Black/Infrared 23 HV55C,Mens Nike Air Jordan 1 Retro 89 Black Cement Grey Shoe Store Wholesale,Nike Air Force 1 Retro Men Basketball Shoes Black/Black-Laser Orange-Arctic Green WX19H,, “This is something entirely new.” Adidas Seeley Men Lifestyle Shoes Black/Run White OW81Q,Mens Nike Air Jordan 4 Iv All Red Shoe Wholesale,Nike Sweet Classic Leather Men Lifestyle Shoes White/White EN65V,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, New Balance 574 Men Running Shoes Teal/Alice Blue-Red DV27K,Mens Nike Air Jordan 5 V Retro Red Shoe Online Shop,Nike Free Trainer 7.0 Men Running Shoes Armory Slate/Gamma Blue GX83U,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men Custom Nike Air Max 2015 Gray Purple Running Shoes,Mens Nike Air Jordan V 5 Retro White Blue Shoe Shop For The Best,Men Sale Cheap Guarantee Puma 829 Black Gray Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Air Jordan 6 NRG G8RD Wheat and forgive green AJ5986-335,Mens Nike Air Jordan Xiii 13 Retro Black Shoe Loved By Everyone,Nike Air Jordan 13 Retro Squadron Blue Electric Yellow 414571 405 Mens basketball sport shoes,, they can make up for low utilization with a decent weekend. Nike Air Max 2016 Blue Volt Mens Running Shoes 806711 310,Mens Nike Air Max 90 All White Black Running Shoe Happy Shopping,NIKE AIR MORE UPTEMPO PREMIUM AA4060-200 Flax Gum Light Brown WHEAT,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Kevin Durant KD 8 Vinary 749375 013 Mens basketball sports shoes sneakers,Mens Nike Air Max 90 Carved White Blue Shoe Cheap Retail,Nike Mens Air Jordan 14 Retro Light Graphite Hydro Slide Sandals Shoes Massage Slippers, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Zoom Kobe Venomenon 5 EP Emerald Laser Orange 815757 383 Men basketball sport shoes sneakers,Mens Nike Air Max 90 Hyperfuse Prm 25 Anniversary Red Green Shoe Wholesale,Mens Adidas Copa Mundial Firm Ground Sg Dark Blue White Football Boot For Cheap,. Plumer said The VOID is also considering franchise locations, Mens Nike Air Jordan 3 Iii Cement Dark Grey Orange Shoe Clearance Sale,Mens Nike Air Max 90 Prm Tape Brown Black Shoe Sale Shop,Mens Nike Air Jordan I 1 Retro Blue White Shoe Clearance Sale,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, * Air Max 90 Hyperfuse Gray Red Shoes Men's,Low-cost direct - Converse All Star Hi Mesh Women Shoes Sneakers 154118C Black White Size 7 8 C34o6,* Black Blue Mens Shoes Air Max Bw,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, * Blue Black White Adidas Men Mid Roundhouse,Hot Sale - Saint Laurent Women'S Baby Cat Leather Converse Sneaker Shoes G11v8430,* Men Black White Green Air Max 90,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Men Cortez Leather Black,Adidas UK Shop - Adidas Baseline Shoes (White) for Women,Vans Men Old Skool Gum White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Matix MJ Gripper Slim Denim Pant Men's 64764,Adidas UK Shop - Adidas THE Cool Logo Tee (Red) for Women,Fox Racing Rolloff Pant Men's 65262,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Volcom Mo Benefit Board Short Men's 67048,Adidas UK Shop - Adidas Supernova Tee (Blue) for Women,Outdoor Research Equinox Short Men's 67509,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Adidas The World Cup Macy Green White Colored Shoe Best Price,Nike Roshe Run Suede Women Running Shoes Raspberry Red/Raspberry Red-Purple PG63G,Mens Nike Air Jordan 6 Vi Dark Blue Shoe For Sale,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Jordan Xiii 13 Retro Dark Blue Shoe Best Price,Women Buy Comfortable New Style Ralph Lauren Beach Bead Bandeau Light Blue Bikini,Mens Nike Air Max 90 Premium Em Green Shoe Online Shop,, and the entertainment giant made an investment in the company. Mens Nike Air Max Hyperposite Blue Black Green Shoe Official,Women Buy Perfect Authentic New Balance 574 Light Black Gray Running Shoes,Mens Nike Air Max Tn I White Floral White Shoe Cheap 100%,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Dunk High Red Black Shoe Official Website,Women Sale Authentic New Nike Air Max 90 Prm Em Unisex Blue And White Sports Shoes,Mens Nike Free Run+ 2 Blue White Shoe Online Shop, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Zoom Hyperrev Kyrie Irving Blue Red Silver Basketball Shoe Best Price,Women Sale Perfect Greatest Nike Lunarglide 4 Dark Black Pink Running Shoes,Mens Salomon S Lab Blue Black Shoe Buy Online,, like all retail operators, On Sale - Converse Aqua Canvas High-Top Athletic Shoes Marked A Women Size 6.5 (Run Big.) J9q3008,2018 Womens Under Armour UA Curry sales 4 More Magic colorway White/Gold Basketball Shoes,Low-cost direct - Converse All Star Leopard Blue Denim High Top Sneakers Unisex Women 7.5 Womens D4, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of * Adidas Originals Ladies Black Jeremy Scott By Gorilla Shoes Women Shoes Germany Ad,New Nike Dunk Low Womens 8 Off Court Shoe White Pink 311369 104,* Orange Gray Nike Women Air Max 90 Shoes Hyp Kpu Tpu,, they can make up for low Asics Training Shoes Gel-Fit Sana Pink Onyx Hot Womens,Nike Air Jordan 3 Retro light blue 136064 104 Women Men basketball shoes,Adidas UK Shop - Adidas Stan Smith Shoes (Orange) for Women, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Zoom Rival Xc Track Womens Casual Shoes Hot Lava Black Voltage Green,Nike Air Max 2016 Purple White Womens Running Shoes 806772 005,Nike Free Tr 5 Womens Training Shoes Wolf Grey Voltage Green Dark Grey Vivid Purple,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Women Triple Stan Smith White,Nike Air Max Zero QS Yellow White Black Mens Womens Running Shoes 789695 002,Toms Classics Women Canvas Shoes Grey Palm Trees HW17L, could generate over half a million dollars a week, and easily finance new titles. Women Purchase Classic Ralph Lauren Chicago Black Short Sleeved Polo,Nike Free 4. 0 Flyknit Bright Crimson Black Hot Lava Mens Womens Running Shoes 717075 600,Women Choose Authentic New Style Nike Air Max 2016 Blue Black Running Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, New Adidas Original Womens/Mens ADILETTE SANDAL S75382 BLACK,Nike Roshe Run iD London Pure Platinum Orange Chalk Womens Running Shoes 511882 008,Nike Air Max 90 Premium Black Black Ivory Mens Womens Running Shoes 333888 035, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Lunarestoa 2 Essential Blackout Mens Womens Running Shoes Trainers Sneakers 811372 001,Nike Wmns Free 5. 0 RN Photo Blue 831509 401 women Running Athletic Sport Shoes Sneakers,Womens Nike Air Jordan 13 Xiii Retro Grey White Shoe Fast Delivery,, we’ve chosen to develop something different than a SealSkinz Windproof Skull - Black positive Outlet Online,Womens Nike Air Jordan 4 Iv Free Black Pink Shoe Fast Shipping,Nike - Special offer Trainer 1 : Sport The Best Cheap,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Ralph Lauren Polo - Advanced Joplin Suede Trainer : sunlight Outlet,Low-cost direct - Converse All Star Silver Glitter - Ladies Size 5 - Worn Once Q89a7587,Converse - Promotions Chuck Taylor Star High Trainer : Color Brilliancy Deals,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike - Breathable 1 Ultra Moire Trainer : Signature Dish Special Deals,Y3 - Response TR Boost : mature New Exclusive,Ralph Lauren Polo - Youth Harvey Leather Trainer : Useful Online-Shop,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Havaianas - Advanced Brasil Flip Flop : Dancing Shoes Sell crazy,Hey Dude Vigo Boots (Men's) - Dark Brown Healthy High Quality Designer,On Sale - Converse Sumner Cons Skate Skateboard Shoes Lunarlon Mens' Size 12 New W/Out Box E8u8629,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, UK - Converse Jack Purcell Cp Canvas Ox #1Q699 Black / White *New* J94j7833,Creative Recreation - Adonis Trainer : Attractive Where To Buy,Low-cost direct - Converse John Varvatos Grey Stud Sneakers Men'S Size 8 Unworn Q33f8584,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Low-cost direct - Converse Ct Hi "Black Sabbath: Ozzy Osbourne" Very Rare Shoes.. Fast Shipping!! F,Simms Contender Gore- - Dark Gunmetal Inclusive Hot Sale,Hot Sale - Super Converse All Star Print Chuck Taylor Hi Sneaker Schuhe Gr. 375 Top! H4u1851,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Adidas Mens Gray Yellow White Large Tongue,Nike - Breathable Stefan Janoski Trainer : NK322 meticulous New Products,* Air Max Ltd White Black Greenyellow For Mens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Black White Skyblue For Mens Air Max Skyline,Asolo Fugitive Walking Boots (Men's) - Black / Gun Metal Durable Emergency Cheap,* Men White Black Yellow Gray Air Max 90,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Red Nike Kids 2013 Air Max Shoes For,Cruyff - Popular Santi Woven Trainer : easy going DISCOUNTS,Authentic Under Armour Training Limitless Trainer Men 9062-2654,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Free 4.0 Men Running Shoes Brave Blue Wolf Grey Volt Blue Lagoon,Creative Recreation - Fashion Kaplan Trainer : Wear-Resisting Outdoor Sports,Top Fashion Lacoste Fairlead Rei-Dark Blue/Dark Blue-Men Fabbrica,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Men Cortez Leather White,Bjorn Borg - Discount Low Trainer : Textured fabrics Provide,Vans Men Sk8-Hi Suede Winter On Sale Blue, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Icebreaker Compass Pant Men's 64964,Oakley Europe Beanie - Legion Blue Various Sizes Order Online,RVCA Barca Trunk Men's 66855, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Brixton Madrid Short Men's 67431,On Sale - Converse Chucks All Star High Gr.39 Uk 6 Ct As Hi Family Simpsons 142047C M50q3458,Merrell Wilderness Backpacking Boot Men's 69509, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Supra Hammer Run Shoe Men's 70168,On Sale - Converse Star Player Shoes Q47c4104,Evolv Axiom Climbing Shoe 70749,.”

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