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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Max Classic Bw White Black Blue Shoe Loved By Everyone,CS220 Nike Kobe 9 EM 'China Pack'Mens Nike Air Max Tailwind 6 Ocean Blue Silver Shoe Buy Online,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Max Tn I Khaki White Shoe Loved By Everyone,CM770 Nike KD6 VI ELITE Kevin Durant 6 Limited TehranMens Nike Air Max2 Cb 34 White Black Shoe Save Off 50%,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Yeezy 1 I Grey Orange Shoe Free Shipping,CA989 Nike Kobe 9 Elite Low XDR University RedMens Nike Dunk Sb High Cut Black Shoe Loved By Everyone,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Zoom Kobe Vii 7 System Elite White Yellow Shoe Outlet Online,NF465 Nike Lebron James 12 BlackMens Nike Zoom Lebron X 10 Low Black Red Shoe Best Sale,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Salomon Speedcross 3 Cs Waterproof Grey Black Running Shoe Sale Shop,KI566 Nike Kobe 9 IX Low Ndependence Day Red BlackAigle Brilliantine Wellington Boots (Women's) - Ruby Relaxed High-Grade,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas Ocean Elements Windbreaker (Multicolor) for Women,ZE142 Nike KD VI 6 Kevin Durant New ColorNike Juvenate Womens Lifestyle Shoes White Pure Platinum,, “This is something entirely new.” Nike Air Max 2015 Womens Running Shoes White Black,Nike Jordan Super.Fly 4 Men Basketball Shoes Black Wolf Grey Infrared 23 BlackNike Training Zoom Fit Agility Womens Training Shoes White Green Glow Volt Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Favorito Converse Black 'CT DBL tongue' flat lace up low top trainers-Women Factory Outlet,Nike Jordan Melo 11 Men Basketball Shoes Black Bright Citrus Laser Orange Metallic GoldAdidas Women Superstar Animal Sale White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Women Buy Comfortable New Low Converse Gray Pink Casual Shoes,Nike Zoom Victory Elite Track Spike Men Casual Shoes White Racer Blue BlackWomen Find Top Quality Nike Air Max Lunar 90 Unisex Blue Pink Running Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Women Fresh Style Design Puma 827 Unisex Black White Shoes,Nike Air Huarache Run Pa Men Casual Shoes Black Hot Lava White Light Bonemita Sneakers x ASICS Gel Lyte V Trico H60SJ 5042 Womens Mens Running Shoes Sneakers,, they can make up for low utilization with a decent weekend. Nike Air Jordan 4 Retro pink gary bule Women basketball shoes,Nike Air Odyssey Ltr Men Casual Shoes Bronze Beige Chalk White Varsity RoyalNike Air Max 90 FLYKNIT gary white black Womens Mens Running Athletic Sport Shoes Sneakers,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Flyknit Air Max 2014 Black White Purple Venom Tribe Green Mens Womens Running Shoes 620659 001,Nike Jordan Flight Runner 2 Men Casual Shoes Black Dark Grey White Ghost GreenNike LunarEclipse 5 Titanium White Pink Pow Womens Trainers Running Shoes 705397 500, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Wmns Air Max 1 Ultra Moire CH White/Yellow Womens Running Shoes 724978 001,Nike Free Hypervenom Low Fc Men Casual Shoes Black White Black Flat GoldWomens Nike Air Jordan 4 Iv Free Black Red Shoe Cheap Retail,. Plumer said The VOID is also considering franchise locations, Hot Sale - Trainers Converse Ladies Red Size Uk 4 K48v2726,Nike Victory Waffle 3 Unisex Casual Shoes Black Volt WhiteBrowning X-Treme Tracker Chaps - Green Healthy High Quality Designer,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Air Max Tailwind 8 Men Running Shoes Black Anthracite White,Cheap PUMA Men R698 CITI Pack BlackNike Hypervenomx Proximo Ii Turf Men Soccer Shoes Wolf Grey Cool Grey White Total Orange,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Migliore Qualit,Cheap Reebok Men Furylite Slip-On Woven BlackASICS Men Gel-Atlantis Blue,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TMerrell Moab Ventilator Hiking Shoe Men's 70263,Burton Ravine FullZip Hoodie Men's 64605Saucony Guide 9 Running Shoe Men's 70620,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of DC Skateboarding Matt Miller Skate Shoe Men's 70956,Patagonia Performance Straight Fit Denim Pant Men's 64730Bearpaw Moc II Slipper Men's 71313,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Air Jordan X Retro Men Basketball Shoes White/Dark Powder Blue-Black NJ18Q,Mountain Hardwear Piero Utility Pant Men's 64839Nike Zoom HyperRev Men Basketball Shoes Gym Red/Metallic Silver-Light Crimson UB88D, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike Mavrk Men Lifestyle Shoes Armory Navy/White BH94S,Columbia Silver Ridge Cargo Pant Men's 64956New Balance 1300 Men Running Shoes Blue/Grey-White GB84T,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Free Flyknit 4.0 Men Running Shoes Neo Turquoise /White-Brave Blue-Volt BB96A,Hippy Tree Alder Pant Men's 65097Adidas Stan Smith Retro Men Tennis Shoes Run White/Red IE10H,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Shop Cheap Popular Ralph Lauren Navy White Big Pony Polo,Brixton Grain Slim Chino Pant Men's 65155Men Choose Authentic Cheap Low New Balance 891 Blue Yellow Casual Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Sale Authentic New Lebron James Eleventh 11Th Xi Green Red War Boots,The North Face Kilowatt Pant Men's 65254Men Cheapest New Style Nike Air Trainer 1.3 Max Bresathe Mp All Gray Running Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Asics Gel-Dedicate 4 Court Lavender Silver Shoes Womens,KEEN The 59 Chelsea Boot Men's 69616Asics Women Gel-Kinsei 6 Tiger Yellow Pink Flash Black Running Shoes Colour Hot, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Adidas UK Shop - Adidas Edge Lux Shoes (Pink) for Women,Asolo Reston WP Hiking Boot Men's 69712Adidas UK Shop - Adidas Ultimate Long Tights (Grey) for Women,, like all retail operators, Nike Flyknit Lunar 3 Womens Running Shoes Game Royal Fuchsia Flash Vivid Purple Black,KEEN Daytona Sandal Men's 69937Incantevole Vans Pink lace up shoes-Women Collezione, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Women Air Force 1'07 Enamel Suede Enamel Grey,Five Ten AEscent Approach Shoe Men's 70019Nike Primo Court Canvas Women Lifestyle Shoes White/Black-Barely Grey-White FJ25T,, they can make up for low Women Purchase Cheap New Ralph Lauren Refined Logo Black Breathable Short Sleeved,Vans Era Plus Shoe 70189Women Buy Comfortable Latest Style Lebron James Eleventh 11Th Xi Black Silver War Boots, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over812654-414 MENS/womens NIKE TANJUN MESH RUNNING SNEAKER NAVY / ROYAL WHITE,Merrell Moab Edge Hiking Shoe Men's 70316Nike Air Jordan 13 XIII Retro He Got Game 309259 104 Womens and Mens basketball sport shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max Lunar 90 JCRD Grey Pink Womens Running Shoes 654468 011,Sidi Diablo GTX ColdWeather Shoes 70422Nike Roshe Run BR The Sky Green Volt White Womens Running Shoes 724850 371, could generate over half a million dollars a week, and easily finance new titles. Womens Nike Air Force I 1 Black Green Shoe Fashion Cheap,New Balance 870v4 Running Shoe Men's 70576Asics - Preferential GT-II Suede Trainer : Emergency Buy Popular,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. On Sale - Converse Unisex Ctas Boot Pc 153675C Turnschuhe Schwarz Eur465 Uvp Eur105 Bcf74 A32n7982,Reef Leather Fanning Flip Flops Men's 71235UK - Converse Ct All Star Mono Sky Blue Leather Hi Top Trainers,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, UK - Converse All Star Chucks Sneaker - Wildleder - 95 (43) - Top J16e3401,Adidas Superstar II Retro Men Basketball Shoes White/White HE90GLow-cost direct - Converse All Star Leather Boots Size5.5 Eu38 In Black J51q1398,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Hot Sale - Converse Jack Purcell Jack Men Casual Badminton Shoes Sneakers Pick 1 A96i4609,Air Jordan 1 Mid Retro Men Basketball Shoes Gamma Blue/Black-Cool Grey-White IQ21U* 2011 Men Blue Black Air Max,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Adidas Mid Men Blue White Campus Vulc,Air Jordan Retro Men Basketball Shoes Black/White-Tour Yellow HT63X* Air Max Ltd Black Blue White For Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Black Red Blue Adidas Men St,Nike Air Foamposite One Retro Men Basketball Shoes Anthracite/Total Orange-Black LR61T* Gray Blue Nike Mens Running Shoes Air Max 1, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Nike Air Max Black Gray Command,Nike Air Up '14 QS Retro Men Basketball Shoes University Red/Black QV67J* White Blue Adidas Men Jeremy Scott Obyo Shoes To Loved,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not 100% Quality Timberland Newport Bay Canvas Boat Shoes Men 3855-8829,Nike Zoom HyperRev Men Basketball Shoes Gym Red/Metallic Silver-Light Crimson UB88DAuthentic Kickers Kymbo Mocc Leather Lace Up Boots Men 5271-9922,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Buy Base London Leather Sandals Men 1498-4105,Adidas Seeley Mid Men Lifestyle Shoes Light Blue/Run White-Black CD69JAsics Gel-Flux Black Running Shoes 2 Onyx Mens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Asics Wrestling Shoes Jb Elite V2.0 Blue Gold Jet Oly Mens,Converse Chuck Taylor Chuckout Men Lifestyle Shoes Warm Sand UV39VMen Blue White Onitsuka Tiger Mexico 66 Trainers Colour Slight, will Ralph Lauren Men Short Sleeve Tees Rugby &Quot Rl Pony&Quot In,Nike Son Of Force Mid Men Lifestyle Shoes Black/Black-Metallic Silver-White DT24CAdidas UK Shop - Adidas Freak High Wide Cleats (White) for Men, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Adidas UK Shop - Adidas ACE 17.3 Primemesh Firm Ground Cleats (Grey) for Men,Nike Free Run 2 Men Running Boots Medium Olive/Grey-Dark Loden-Green Glow DP44SAdidas UK Shop - Adidas Warriors On-Court Shooter Tee (Black) for Men,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas UK Shop - Adidas Russia Home Replica Jersey (Red) for Men,New Balance 574 Men Running Shoes Black/Dark Turquoise UB50BYV536 Nike KD6 Yellow Red Kevin Durant Basketball Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Victory Xc 3 Unisex Casual Shoes Soar Volt Black White,Nike Air Max 1 Premium Retro Men Running Shoes Black/Blue Hero-Black-Sail JJ66SNike Hurley Phantom Free Men Sandal Midnight Navy,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nuovo Stile Men,Nike Free 5.0+ Men Running Shoes Light Crimson/Black-Gym Red-Summit White JA35ECheap Nike Men Air Flight Huarache Low Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Saucony Men Grid 8000 Red,Reebok GL 6000 Men Running Shoes Cargo Green/Paper White WD77PSpyder Paradygm FullZip Hoodie Men's 64614, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Mountain Hardwear Piero 5Pocket Pant Men's 65152,Nike SB Team Edition Men Skateboard Shoes Black/University Red-Black IU08LPatagonia Minimalist Wavefarer Board Short Men's 66990, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Roark Revival Benesari Short Men's 67435,Nike Roshe Run Trail Men Trail Shoes Anthracite/Medium Volt-Green-Black BP47CNike DriFIT Flash Tights Men's 69443,.”

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Andal introduced the company’s Five Ten Camp Four Shoe Men's 70028,New Balance 574 Men Blue TH04LPearl Izumi EM Trail N 2 V2 Running Shoe Men's 70548,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted DC Skateboarding Matt Miller Skate Shoe Men's 70956,Men Best Cheap Ralph Lauren Round Neck Sweaters Mesh WhiteAir Jordan 1 Retro 86 Men Basketball Shoes White/Gym Red-Black NC56B,.

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