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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. On Sale - Converse Chucks All Star Y97j7365,Adidas UK Shop - Adidas Speed and Power Tee (Gold) for Kids,On Sale - Converse Unisex Ctas Ii 154015C Sneakers Mouse/White/Cy Pink Uk 5 R29z8246,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, On Sale - Converse Chucks 40 Sneaker Turnschuh P77r5040,Adidas UK Shop - Adidas SPURS PLAYOFF ARCH TEE (Black) for Men,UK - Chaussures Converse Cuir-Tissu All Star Homme Taille 43 Tres Bon Etat Collector G65r8305,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Low-cost direct - Worn Once Converse X John Varvatos Chuck Taylor All Star Black Leather Size 11 K9,Adidas UK Shop - Adidas Pelicans Road Swingman Jersey (Blue) for Men,Low-cost direct - Converse All Star Ii 2 Boot Black Chuck Taylor Winter Waterproof Sneakerboot New,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas Speed Trainer 3 Shoes (Black) for Men,Nike Air Max 2015 Men Running Shoes Wolf Grey Dark Grey Cool Grey Black,Adidas UK Shop - Adidas Stan Smith PC Shoes (Black) for Men,, “This is something entirely new.” Adidas UK Shop - Adidas Firebird Track Suit (Black) for Kids,Nike Free 5.0 Print Men Running Shoes Sequoia Turbo Green Crystal Green Summit White,Adidas UK Shop - Adidas Warriors Swingman Jersey (Blue) for Men,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Chelsea Football Club Anthem Z.N.E. Hoodie (Blue) for Men,Nike Free Trainer 3.0 V4 Men Training Shoes Soar Deep Royal Blue Volt Black,IV626 Nike Lebron XI LBJ11 Kings Pride Basketball Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Latest Adidas Men Tubular GSG9 Black,Adidas Men Country OG White,Nike Men Cortez Leather White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Vans Men Authentic Sale Red,Adidas Men Tubular Runner White,Saga OG Logo Pullover Hoodie Men's 64474,, they can make up for low utilization with a decent weekend. Hippy Tree Trail Pant Men's 64940,Discount Dr Martens Men Adrian Tassel Red,Marmot Pingora Pant Men's 65357,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Matix Hot Rod Board Short Men's 67065,Nike Men Air Max 1 Ultra Essential Black,Burton Cargo Short Men's 67397, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Volcom Cantel Cargo Hybrid Short Men's 67776,PUMA Men Aril Suede Black,Under Armour Fat Tire GTX Hiking Boot Men's 69714,. Plumer said The VOID is also considering franchise locations, New Balance 501 Shoe Men's 70150,Reebok Men Workout Lo Clean Premium Leather Black,Adidas Raven Boost Running Shoe Men's 70596,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Men Best Cheap Nike Air Max 91 Blue Pink Running Shoes,K,Men Shop Cheap Latest Style Vans Lxvi Otw Blue Orange Casual Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Mens Nike Air MAX 2018 X DUNK SB LOW DELUXE Meteor Grey Running Shoes,Arc'teryx Gamma AR Softshell Pant Men's 65348,Nike Air Jordan Flight Luxe Colourful Red White Lifestyle Buy Retro NSW Comfort 919707-060,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Max 95 EM Engineer Mesh All Black Mens Running Shoes 554971 085,Oakley Classic 22 Board Short Men's 66827,Nike Free Flyknit 4. 0 Grey Green Mens Running Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Magista Obra FG Poison Green Total Orange Black ACC Mens football boots Soccer shoes,BANKS All Day Board Short Men's 67017,Personalisation 2018 Nike Kyrie Irving Limited Edition 4 IV Men Basketball Shoes royalblue/White,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Women Sale Best Quality New Balance 501 Black Pink Running Shoes,Adidas Outdoor Kanadia 7 Trail Running Shoe Men's 71075,Women Best Quality Nike Shox Turbo+13 Gray Pink Running Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Air Huarache Run Grey Silver Mens Womens Running Shoes,Teva TerraFloat Lux Flip Flop Men's 71254,Nike Air Max 90 Premium QS GS White Black Metallic Gold Mens Womens Running Shoes 693628 001,, and for a growing list of partners, Nike Free Run 3 Total Orange Silver Platinum Mens Womens Running Shoes 510642 800,Air Jordan 1 Retro 97 Retro Men Basketball Shoes Flat Pewter/Flat Pewer-Electric Yellow MC63N,UBIQ x Asics Gel Lyte V Midnight BloomH42BK 9951 Womens Mens Running Shoes Sneakers,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, * Pink Blue Gray Adidas Ladies Ar 20,Air Jordan Melo M9 Men Basketball Shoes Black/Metallic Gold-Gym Red QO50U,Timberland Earthkeepers Hulls Cove 2-Eye Boat Shoe (Men's) - Brown Nubuck Functional For Cheap,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Aigle Parcours 2 Enduro Wellington Boots (Unisex) - Kaki Adaptability To You,Nike Air Force 1 Retro Men Basketball Shoes White/White JK45S,Timberland - Unique Design Classic Boat Shoe : Excellent Quality Cheap Retail,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Sweet Classic Leather Men Lifestyle Shoes White/White EN65V,Nike Darwin Loyal Blue Loyal Blue Racer Blue Mens Running Shoes 819803 444,Nike Air Max 1 Premium Retro Men Running Shoes Mid Turquoise/White-Sport Turquoise-Total Crimson OR6,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Stan Smith Retro Men Tennis Shoes Run White/Red IE10H,Nike Free Run 3 Midnight Navy Electric Green Mens Running Shoes 510642 404,Men Sale Comfortable Top Quality Polo Ralph Lauren Stickup Darkblue Red Custom-Fit Mesh,, and the entertainment giant made an investment in the company. Men Heavy Discount Nike Air Yeezy 2Nd Nrg Gray Black Running Shoes,Nike LeBron 11 AS All Star Game Gator King 647780 735 Men basketball sports shoes sneakers,Men Purchase Authentic Latest Style Nike Revolution 2 Msl Gray Blue Running Shoes,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Limited Edition Nike Zoom Recommended Kobe Venomenon 5 EP Black Gold Good 749884 008 Bryant,Nike Mercurial X 10 Superfly 4 FG orange BLACK Beauty Mens football boots Soccer shoes,Nike Air Max 1 MC SP Print Coffee Blancas Mens Running Shoes 607401 011, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Air Vapormax Flyknit Zero Sprite Wolf Grey White Chlorine Blue 849558-022,Nike Wmns Roshe Run London Squadron Blue Sport Turq Gamma Grey Mens Running Shoes 511881 443,Nike Lebron Soldier IX EP 9 Lebron James Red 749420 606 Mens basketball sports shoes sneakers,, like all retail operators, Order 918369-003 NIKE LEBRON SOLDIER 11 Retail GS Authentic Grey/Anthracite-Island Green,Under Armour Mens UA Curry 3 black Mens basketball sports shoes sneakers,Mens Nike Air Jordan 11 Xi Chicago Bulls White Black Shoe Best Sale, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Mens Nike Air Jordan Ii 2 Retro Blue Black Shoe Wholesale,Mens Nike Aie Jordan 3.5 Spizike Green Young Shoe Fast Shipping,Mens Nike Air Max 90 Brown Yellow Shoe Buying Cheap,, they can make up for low Mens Nike Air Max 95 360 Wire Drawing White Black Shoe Wholesale,Mens Nike Air Jordan 3 Iii Retro White Black Shoe Save Off 50%,Mens Nike Air Max Tn I Black Silver Shoe Stockists, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMens Nike Classic Cortez Nylon Dark Blue Orange Shoe Fast Delivery,Mens Nike Air Jordan 6 Vi Retro Glowing Black Shoe Just Buy It,Mens Nike Free Run 5.0 Olympic Grey Blue Shoe Happy Shopping,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Mens Nike Roshe Wool Skin Grey Yellow Running Shoe Online Sale,Mens Nike Air Jordan Sixty Club White Black Red Shoe Loved Around,Mens Nike Zoom Lebron Xi 11 White Black Shoe Shop For The Best, could generate over half a million dollars a week, and easily finance new titles. On Sale - Converse Breakpoint Low Top 555919 Green White Life Style Shoes Women Z49q3429,Mens Nike Air Max 1 87 Pixel Green Sand Shoe Lowest Prices Guaranteed,Low-cost direct - Converse Ct As Coral Ox 555902F Black Canvas Casual Shoes Medium (B M) Women V44,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, * Adidas Womens Gray Red Shoe Ladies Superstar M Pose 3d Monogram,Mens Nike Air Max 90 Chocolate Red Running Shoe Loved Around,* Women Air Max Pink Gray 2011, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Asics Women Gel-Linkmaster Shoes White Silver Colour Carolina Blu,Mens Nike Air Max 90 Prm Tape Black Shoe Factory Outlet,Adidas UK Shop - Adidas Sport ID Snap-Front Top (White) for Women,, we’ve chosen to develop something different than a Nike Internationalist Mid Womens Lifestyle Shoes Black Anthracite Sail Black,Mens Nike Air Max 95 Em Grey Running Shoe For Sale,Migliore Vans Natural leopard print trainers-Women Vendite Online,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Reebok Women Furylite SR On Sale Blue,Mens Nike Air Max Glowing Deep Blue Shoe Buying Cheap,Nike Air Vapor Indoor Court Women Volleyball Shoes White/Metallic Silver-Wolf Grey-Gum Brown JR54Q,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Women Shop Cheap New Style Kevin Durant 2015 Black Purple War Boots,Mens Nike Air Max Tn I Black Red Shoe Save Off 50%,Commonwealth x ASICS Gel Lyte V Gemini Womens Mens Running Shoes Sneakers,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Max 90 FLYKNIT gary white black Womens Mens Running Athletic Sport Shoes Sneakers,Mens Nike Air Max Tn I White Steel Blue Red Shoe Wholesale Online,Nike Roshe One Hyperfuse Breathe Bright Crimson Mens Womens Running Shoes 833826 800,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Nike Air Jordan 5 V Black Pink Shoe Wholesale Online,Mens Nike Air Yeezy 2 Black Green Shoe Store Wholesale,Berghaus Tech Short Sleeved Neck - Black / Carbon personality large discount,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Converse - Youth Star Player Ox Trainer : Plate Slim Outlet,Mens Nike Dunk Sb High Cut Grey Orange Red White Shoe Best Sale,Adidas Originals - High Quality Ease Woven Trainer : Attractive Appearance Whole Sale,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Seeland Chasse Fleece - Pine Green tender Promotions,Mens Nike Free Run 3.0 V2 Blue Grey Shoe For Cheap,Sebago Rutland Lace Up Shoes (Men's) - Medium Brown Nubuck kind Intellectuality, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Reebok - Breathable GL Trainer : RB024 Adorable Top Fashion,Mens Nike Hypervenom Phantom Fg White Black Volt Shoe Save 40%-70%,On Sale - Converse Ctas Hi Metallic Herbes Schuhe Chucks Sneaker Special Edition 153179C R67b1292,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not On Sale - Converse Checked TrainersSize Uk 8 Eu 41.5 B9s5823,Mens Nike Mizuno Wave Ignitus 3 Md Orange Black Tpu Red Shoe Online Without Sale Tax,UK - Converse All Star Cuore Rosa Glitter Bianco L54b8767,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Black Orange Blue Gel Asics Oberon 10 Cushioned Running Shoes Large Size Range Of Options P,Low-cost direct - Converse M5039 All Star Canvas Mens Womens Unisex Black Trainers 100% Genuine X25,Men Short Sleeve Tees Ralph Lauren Furniture Argentina,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas RapidaRun Shoes (Grey) for Kids,Hot Sale - Sports Shoes Low Sneakers Converse All Star Strap Women'S Men'S Leather Black 39 N48n331,Adidas UK Shop - Adidas Supernova Shoes (Grey) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Knicks Road Swingman Jersey (Blue) for Men,Adidas Ladies Black Pink Bounce Tanks Serie Shoes Women,FT474 Nike Kobe VII 7 Supreme DRAGON Limited Edition, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Hippy Tree Ember Pullover Hoodie Men's 64448,Asics Gel-Evate 3 Black Silver Running Shoes Womens,Prana Bronson Pant Men's 65117,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Hippy Tree Antlers Trunk Board Short Men's 67068,Asics Women Ds Light Tiger Yellow Blue 6 Football Shoes Colour Flash,Nike Freedom Power 7in Short Men's 67646,.

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