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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Max Netty White Blue Shoe For Cheap,MP518 Nike Zoom Hyperfuse Basketball ShoesMens Nike Air Max Tn I Black Red White Shoe Happy Shopping,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Max Tn I White Red Shoe Wholesale,MY200 Nike Kobe VII 7 System Basketball ShoesMens Nike Air Presto High Black Red Shoe Online Sale,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Classic Cortez Nylon Grey White Shoe Online Sale,MY555 Nike Kobe VII 7 Gamepoint XDR Simple Field Basketball ShoesMens Nike Flex Experience Rn Orange Shoe Happy Shopping,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Zoom Lebron 10 X Black Red Shoe Free Shipping,PP28 Nike Kobe VIII 8 System XDR Black YellowMens Salomon S Lab Orange Green Shoe Sale Shop,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Rockfish Original Tall Gloss Wellington Boots (Women's) - Navy Cheap Buying New,PZ520 Nike Kobe 9 EM XDR Bruce LeeOn Sale - Converse Star Player Ox Charcoal Womens Trainers W36z9006,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Women Purchase Cheap Latest Series Adidas Amberlight Up W Black Gray Casual Shoes,Nike Air Jordan 1 Retro Low Og Men Casual Shoes White White Varsity RedWomen Get Comfortable Cheap Low Nike Blazer First 1St I Unisex Black White Casual Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.ASICS GEL LYTE V gary H603L 1313 Womens Mens Running Shoes Sneakers,Nike Special Field Men Casual Shoes Black BlackNike Air Huarache Run Ultra Blue Lagoon Black White Mens Womens Running Shoes 819685 401,, they can make up for low utilization with a decent weekend. NIKE AIR MAX 2010 TAILWIND 8 20K pink green black 805942 601 Womens Running Shoes Sneakers,Nike Victory Xc 3 Unisex Casual Shoes Soar Volt Black WhiteNike Air Max Lunar 90 SP Moon Landing Reflective Red Black Mens Womens Running Shoes 700098 009,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Free 5. 0 Black Pink Womens Running Shoes 724382 601,Nike Cj3 Pro Td Men Football Shoes Black Anthracite WhiteNike Roshe Run NM BR Wolf Grey White Black Mens Womens Running Shoes 644425 010, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” RONNIE FIEG x ASICS GEL LYTE V Rose Gold H40HK 2020 Womens Mens Running Shoes Sneakers,Nike Cj3 Pro Td Men Football Shoes Varsity Maize Black Cool GreySeeland Lady Winster Waistcoat - Duffel Green Bright colors Big Sale,. Plumer said The VOID is also considering franchise locations, Aigle Parcours 2 Wellington Boots (Unisex) - Bronze (Dark Green) Aftertaste Up To 65% Off,Nike Vapor Speed Low Td Men Football Shoes Pine Green Black WhiteHarkila Vision Face Cover Members Polite big discount,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas UK Shop - Adidas FC Bayern Munich Home Pre-Game Jersey (White) for Kids,Nike Men Roshe LD-1000 BlueAdidas UK Shop - Adidas Blackbird Logo Fill Tee (Blue) for Men, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Adidas UK Shop - Adidas Earthquakes Home Replica Jersey (Black) for Men,Nike Men Tennis Classic Ac WhiteKI566 Nike Kobe 9 IX Low Ndependence Day Red Black,, and for a growing list of partners, Nike Lebron Xii Low Men Basketball Shoes Black Green Strike Volt Metallic Silver,PUMA Men Match 74 Suede BrownNike Tenniclassic Ultra Leather Men Casual Shoes Ivory University Red Ivory,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Air Zoom Pegasu32 Men Running Shoes Pure Platinum Volt Black Vivid Purple,Vans Men Authentic Desert Blue2015 Adidas Running Springblade Ignite-Black/Solar Red/White-Men Vendita Calda,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Men Asymmetrical ZX Flux Yellow,Cheap Vans Men x Disney Slip-On Wonderland PinkConverse Men Chuck Taylor All Star II On Sale Red,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Roshe Run GPX Men Running Shoes Petra Brown/Petra Brown-Sail-Team Red SL40V,Billabong Outsider Chino Pant Men's 65202Nike Flex Show TR 2 Men Training Shoes Wolf Grey/White-Brave Blue TQ33H,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Wholesale New Ralph Lauren Big Pony Russia Signature Red Black Sporty Polo,Sierra Designs Microlight 2 Pant Men's 65310Men Best Cheap Special Products New Balance 999 Green White Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Find Comfortable Greatest Lebron James Eleventh 11Th Xi Red Black War Boots,Mammut Trion Softshell Pant Men's 65385Men Sale New Arrivals Puma 826 Black Yellow Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Asics Gel-Quantum 360 Green Yellow Running Shoes Womens,Garmont Trail Beast Mid GTX Hiking Boot Men's 69761Asics Women Tennis Shoes Gel-Upcourt Silver White Raspberry Colour, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. On Sale - Custom Crystal Diamante Bling White Party Wedding Converse Size Uk 3 4 5 6 7 8 9 I49h6002,Adidas Superstar II Retro Men Basketball Shoes Blue/Run White CX42DUK - Black Leather Converse Size 3 Uk F57s1277,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Low-cost direct - Converse Low Top Andy Warhol Marilyn Monroe. Size 4 New In Box C4t5981,Air Jordan 6-17-23 Men Basketball Shoes Dark Concord/Black-Pure Platinum-White JR36FLow-cost direct - Converse All Star Unisex Hi Top Trainers Size 7 O19j7893,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Hot Sale - New Without Box Pink And White Converse Low Size 7.5 D12b1656,Air Jordan Prime Flight Men Basketball Shoes Black/Varsity Maize-White VC85C* Adidas Men Black Red Beckham,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Adidas Unisex Couple Decade Hello Campus Serie Flood People Shoes,Nike Air Flightposite Exposed Retro Men Basketball Shoes Diffused Jade/Green Mist-Wolf Grey-Black MX* Black Adidas Men Vi Porsche,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Black Yellow Adidas Originals Mens Canvas Shoes,Nike Dual Fusion BB Men Basketball Shoes Black/White-University Red-Anthracite MR71F* Men Air Max 90 Greenyellow, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Nike Air Max Tn I Silver Black Shoes Men's,Reebok Kamikaze I Mid Retro Men Basketball Shoes Red/Black-White SW40T* White Purple Adidas Men Jeremy Scott Obyo Js Adilette,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not 60% off Sale For River Island Metallic Leather Chelsea Boot With Cuban Heel Men 9227-9677,Air Jordan V.5 Grown Low Men Lifestyle Shoes Black/White-Black AA29FHigh-quality Glorious Gangsta London Lo-Top Trainers Men 1117-6032,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Cj3 Elite Td Men Football Shoes Dark Grey Cool Grey White,Nike Free Flyknit Chukka Premium Men Running Shoes Hyper Turq/Black-Volt-Ivory QF07LNike Free Trainer 5.0 V6 Men Training Shoes Radiant Emerald Obsidian Squadron Blue Laser Orange,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Men Los Angeles On Sale Blue,Nike Roshe Run Hyperfuse Men Running Shoes Light Crimson/Pure Platinum-Black-Laser Crimson PD73ULatest Nike Men Court Royale Suede Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Vans Men Iso 1.5 Grey,Nike Satire Canvas Men Skateboard Shoes Dark Grey/White BP16ODU/ER Slim Denim Pant Men's 64755, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Snow Peak Flexible Insulated Pant Men's 65277,Nike Air Max Minot Men Trail Shoes Newsprint/Volt-Metallic Silver-Black QG14VQuiksilver Quad Rock Scallop Board Short Men's 67095, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Under Armour UA Tech Mesh Short Men's 67592,Nike Air Force 1 Premium Skive Tec VT Men Medium Olive/Medium Olive IW32MAriat Easy Street Boot Men's 69562,.”

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Andal introduced the company’s Woolrich Footwear Adams Leather Shoe Men's 70144,Men Get Cheap New Ralph Lauren Red Big Pony Black HoodiedSaucony Guide 9 Running Shoe Men's 70620,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted The North Face Ultra MT Trail Running Shoe Men's 71076,Men Best Sell Polo Ralph Lauren Stickup Custom-Fit Mesh DarkgreyAir Jordan III Retro Men Basketball Shoes Dark Powder Blue/White-Black-Wolf Grey OQ04O,.

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