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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Craghoppers Kiwi Trousers - Bark Designed Anti season clearance,Adidas UK Shop - Adidas Essential Zip Hoodie (Black) for Men,Asolo Avalon Walking Boots (Men's) - Grey / Gun Metal Humor Fashionable Patterns,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Harkila Mountain Trek - Shadow Brown Sexy Special Deals,Adidas UK Shop - Adidas Knicks Replica Tee (Blue) for Men,Hi- Fusion Sport Waterproof Walking Boots (Men's) - Dark Taupe / Midnight / Dijon Stable Quality New,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike - Trend Roshe Print Trainer : Quality (High Quality) Get Cheap,Adidas UK Shop - Adidas Blackbird Logo Fill Tee (Blue) for Men,Craghoppers Kiwi Winter Lined Trousers - Dark Navy Elegant prints Seasonal clearance,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, 100% Quality ASOS Chukka Boots Faux Suede Men 8191-3433,Nike Lunarbeast Elite Td Men Football Shoes Wolf Grey Cool Grey Black,Asics Gel-Contend 3 Yellow Running Shoes Carbon Flash Mens,, “This is something entirely new.” Asics Silver Purple Leather Gel Unifire Trainers Onyx,Nike Air Max Tailwind 8 Men Running Shoes Game Royal Blue Lagoon White Black,Men Asics Colour Fiery Gel-Resolution 6 Tennis Shoes Red Black White,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men Ralph Lauren Shoes Breathable Shock Absorption Rlshoes,Nike Flyknit Lunar 3 Men Running Shoes Brave Blue Neo Turquoise University Blue Black,Ralph Lauren Men Short Sleeve Tees Furniture Arazil,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas Regista 16 Jersey (Green) for Men,Incantevole Nike Hypervenom Phelon II IC-Total Orange/Black/Total Orange-Men Collezione,HW506 Nike Hyperdunk Low Lron Man Basketball Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Kd 8 Men Basketball Shoes Bright Crimson Black White,Adidas Men Asymmetrical ZX Flux On Sale Blue,Nike Zoom Rival Sd 2 Track And Field Unisex Casual Shoes White Racer Blue Black,, they can make up for low utilization with a decent weekend. Nike Air Zoom Pegasu32 Men Running Shoes Pure Platinum Dark Grey Black,Latest Adidas Men Superstar Black,Affascinante ASICS Dark grey 'Gel Trail Tambora 4' trainers-Men Outlet Online,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Men Court Vantage adicolor Blue,Cheap Converse Men Chuck Taylor All Star II White,Nike Men Benassi On Sale Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” PUMA Men Match 74 Suede Brown,Nike Men Air Force 1 Red,Under Armour Storm Armour Big Logo Fleece Pullover Hoodie Men's 64363,. Plumer said The VOID is also considering franchise locations, Osloh Traffic Denim Pant Men's 64761,Cheap Nike Men Lunar Force 1 '14 Grey,Woolrich Secret Weapon Wool Pant Men's 65198,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike LunarEclipse+ 3 Women Running Shoes Voltage/Summit White-Wolf Grey QJ76V,La Sportiva Vertical K Trail Running Shoe Men's 71086,Women Shop Perfect Latest Style New Balance 998 Green Orange Running Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women Great Discount Puma 106 Black Purple Shoes,Reef Fanning Ultimate Flip Flop Men's 71250,Nike Air Huarache Run Ultra Breathe Tropical Teal Blue Womens Running Shoes 833292 400,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mountain Hardwear Class IV Short Men's 67210,Nike Air Huarache Run Deep Grey Black White Mens Running Shoes,Under Armour Exo Raid Short Men's 67715,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Ariat Rambler Leather Cowboy Boot 69788,Nike Air Jordan 4 Cool Grey Chrome Dark Charcoal Varsity Maize 308497 001 Mens Basketball Shoes,Lowa Ferrox GTX Lo Hiking Shoe Men's 70309,, and the entertainment giant made an investment in the company. Nike Stefan Janoski Max Suede Shoe Men's 70799,Nike Air Max 2014 White Black Mens Running Shoes 621077 101,Speedo Quan FlipFlop Men's 71278,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Force 1 Comfort GP SIG Men Basketball Shoes White/Black IT25W,Nike Air Max 95 EM Engineer Mesh Wolf Grey Red White Mens Running Shoes 554971 011,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Cloud Grey/Red HH45A, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. * Nike 2013 Air Max Pink Shoes Messages Women,Mens Nike Air Max 90 Black Blue Red Running Shoe Wholesale,Asics Gel-Sonoma 2 Green Coral Running Shoes Womens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas UK Shop - Adidas Cloudfoam Advantage Clean Shoes (White) for Women,Mens Nike Air Max 90 Hyperfuse Prm Blue Shoe Clearance Sale,Adidas UK Shop - Adidas Wanderflow Warp Knit Crop Top (Orange) for Women,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Free Tr 5 Breathe Womens Training Shoes Sunset Glow Pink Pow Black Fire Berry,Mens Nike Air Max 90 White Blue Grey Red Running Shoe Wholesale Price,Converse Women Chuck Taylor II Ox White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike LunarElite Sky High Women Lifestyle Shoes Turbo Green/Nightshade-White MH12W,Mens Nike Air Max Breathable Green Black Shoe Best Sale,Women Shop Authentic Best Quality Ralph Lauren Refined Logo Black Neck Short Sleeved,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Le Chameau Vierzonord Wellington Boots LARGE SIZES (Men's) Creative National berserk,Mens Nike Classic Cortez Nylon Light Blue White Red Shoe Wholesale Price,Timberland - Comfort Euro Sprint Tree Boot : Extravagant Designer For Sale,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Rocky Hunter Reversible Parka - MOBUC/MOSGB Weave Outlet Online Shop,Mens Nike Dunk Sb Mid Cut White Grey Purple Shoe Wholesale Price,Nike - Comfort Odyssey Envision Quickstrike Trainer : Cool Half-price promotion, will Beretta Tactical Belt Close cut Cost-Effective,Mens Nike Free Run 4.0 V2 Grey Blue Shoe Fast Delivery,On Sale - Converse Thunderbolt 81 Ivory Black Men Classic Shoes Sneakers 155616C M29l8214, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer UK - All White Converse All Star Size 4 A26n3279,Mens Nike Ken Griffen Max Grey Black Shoe Happy Shopping,Low-cost direct - Converse Men Size 10 Jack Purcell Signature Cvo Ox Hancock Sneaker Casual Shoe S7,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Hot Sale - Converse Herren Chuck Taylor Allstar Ii Hi Sneakers Olive Neu Schuhe C44a9133,Mens Nike Shox Tlx White Blue Shoe Happy Shopping,* 2011 For Mens White Black Air Max,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Adidas Unisex Black White Lazy Luminous House,Mens Nike Zoom Kobe 8 Viii Dark Fushia Shoe Fast Shipping,* Black Gray For Mens Air Max Tn Chartreuse,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * For Mens Blue Black White Air Max 90,Mens Nike Zoom Lebron Xi 11 Black White Shoe Happy Shopping,* Nike Air Max Tn I Black Red White Shoes Graceful Men's, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room * Winter White Red Adidas Unisex Decade,Merrell Dewbrook Peak Waterproof Boots (Women's) - Brown Charms Buying Cheap,Wholesale Nike Blazer Studio Mid Premium Trainers Black Men 3941-3010, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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