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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Insight Blue Note Beach Short Men's 67402,Nike Hypervenom Phantom 2 Premium FG green bule black ACC Mens football boots Soccer shoes,New Balance Impact 5in Track Short Men's 67699,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Red Wing Heritage 6Inch Black Harness Moc Boot Men's 69582,Nike Kyrie Irving 2 EP bule purple Mens basketball sports shoes sneakers,Five Ten Guide Tennie Approach Shoe Men's 70025,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Salewa Speed Ascent Hiking Shoe Men's 70314,Nike Lunarestoa 2 SE Black Anthracite Cool Grey Mens Sneakers Running Shoes 821772 001,Topo Athletic FliLyte Running Shoe Men's 70611,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Adidas The World Cup Macy Green Orange Shoe Store Wholesale,Mens Nike Air Jordan X 10 Retro Oregon Ducks Green Shoe Save Off 50%,Mens Nike Air Jordan 4 Iv Retro Black Purple Shoe Buy Online,, “This is something entirely new.” Mens Nike Air Jordan Spizike 3.5 Retro Black White Red Shoe Official,Mens Nike Air Max 87 Black Shoe Lowest Prices Guaranteed,Mens Nike Air Max 87 White Shoe Cheap 100%,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max 90 Premium Em Grey Shoe Online Store,Mens Nike Air Max 90 Grey Black Blue Running Shoe For Cheap,Mens Nike Air Max Breathable Grey Black Shoe Factory Outlet,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Kobe 10 EP Silk Merlot Metallic Gold 745334 676 Men basketball sports shoes sneakers,Women Buy Cheap New Arrivals Ralph Lauren Classic Polo Black Leisure Short Sleeved Pony,Nike Roshe Run Suede Blue Grey White Mens Running Shoes 511881 065,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Adidas Copa Mundial Firm Ground Sg Peach Red White Football Boot Online Without Sale Tax,Women Cheapest Greatest High Converse Pink Gray Casual Shoes,Mens Nike Air Jordan 5 V Retro Black Purple Shoe For Sale,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Mens Nike Air Jordan Xi 11 Retro Low White Black Red Shoe Save 40%-70%,Women Purchase Cheap New Air Jordan Retro 7Th Vii Seventh Blue Pink Sneakers,Mens Nike Air Max 90 Prem Tape Black Shoe For Cheap,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Huarache Run Ultra Breathe White Pure Platinum Mens Womens Running Shoes 833292 100,Low-cost direct - Converse All Star Ladies Hi Top Pink Orange & Yellow Trainers Size 4.5 Ref Ma02 P,Nike Air Max 98 Supreme X Varsity red 844694 600 Womens Mens Running Shoes Sneakers,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike SB Janoski Max Premium Print Chalk White Black Mens Womens Running Shoes 631303 057,Supra - Beautiful Stacks Vulc II Trainer : Authentic Wholesale Online,Toggi Carla Ladies Padded Gilet - Fern Showy Shop,, and the entertainment giant made an investment in the company. Y3 - Snow Model Trainer : Low To Help Luxuriant In Design,Nike - Trend Force 1 '07 Suede Trainer : Ice High-Grade,Adidas Originals - Special offer Racer Lite Trainer : Petite Outdoor Sports,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas Originals - Comfort Flip Flop : sweet Price Reduced,Hey Dude Farty Classic Shoe - Sage Sweetheart Professional Design,Asics - Cool Gel-Lyte III ' Santa' Trainer : High Cut High-Fashion, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Authentic Djinns Moc Vul Hump Trainers In Pink Men 7839-9751,Adidas Originals - Advanced Superstar Snake Pack Trainer : Radiance High Quality Designer,Asics Gel-Exalt 3 Blue Silver Running Shoes Mens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Curry 2 Kids Shoes Gray Rainmaker Storm,Asics - High Quality Gel-Kayano EVO Trainer : Excellent Quality (High Quality) Complete In Specific,Men Sweaters Ralph Lauren,, we’ve chosen to develop something different than a Adidas UK Shop - Adidas Pro Model Shoes (Red) for Kids,Asics - Gel-Lyte V 'Holiday Pack' Trainer : mature New Exclusive,Adidas UK Shop - Adidas alphabounce Shoes (Grey) for Men,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Adidas UK Shop - Adidas Wolfpack Jersey (Red) for Men,Oakley Crowbar Snow Goggles - Black / Persimmon Responsible Hot Sale,Adidas UK Shop - Adidas Climachill Blurred Camo Tee (Blue) for Men,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Hyperdunk 2015 Premium Men Basketball Shoes White Black Soar,On Sale - Converse Ctas Hi Black/Black/White Schuhe Chucks Sneaker Special High 555966C T83o8383,Nike Flyknit Lunar 3 Men Running Shoes Blue Lagoon Game Royal Summit White Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inserisci Nuovo Prezzo Lacoste Romeau Put-Dark Brown/Dark Brown-Men In Linea,On Sale - Converse White All Star Lo Fabric Trainers Size 13 G1v9138,Latest Nike Men Air Force 1 High '07 Black,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Vans Men Slip-On Sale Blue,On Sale - Converse Breakpoint Ox Kyonite Blue Mens Treiners Sneakers Shoes 12 Uk 47.5 Eu T88r4172,Burton B77 Skinny Denim Pant Men's 64796,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Penfield Hickman Crew Sweater Men's 65726,UK - All Star Converse Pitonate G15p5518,Osloh Shift Short Men's 67334,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Fractual Racing Singlet Men's 69241,UK - Converse All Star Calf High Back Zip Up 20 Eyelet 7 Buckle Tennis Shoes Sz 6 D5u1354,Chaco Everett Shoe Men's 70103, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize La Sportiva Futura Climbing Shoe 70676,Low-cost direct - Converse Men Size 8 Chuck Taylor All Star X Missoni Hi Top New Rare Brown White G,Reef Fanning Prints Flip Flop Men's 71238,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Air Max LeBron X Low Men Basketball Shoes Volt Force/Pure Platinum-Volt-Sport Turquoise PW35X,Low-cost direct - Converse All Star Party Hi Graphic Chuck Taylor Hi Sneaker Sterne Herzen 647723C,Converse Chuck Taylor Low Men Lifestyle Shoes Blue Ribbon FE11G,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Nike Air Max 180 QS Retro Men Running Shoes Summit White/Metallic Gold-Bright Concord DU91L,Hot Sale - Converse First String Chuck Taylor All Star 1970S High Blue Navy Unisex 155745C V28k1213,Nike Air Tech Challenge Huarache Retro Men Training Shoes White/Wolf Grey-Black-Turbo Green LU66U,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men Shop Perfect Guarantee Ralph Lauren Skyblue Mesh V Neck Sweaters,Hot Sale - Peach High Top Converse Size 5 M57k5136,Men Shop Authentic Cheap Air Jordon Retro Spizike 3.5 Black Red Sneakers, will Get Comfortable New Arrivals Ralph Lauren Canvas Leather Large Handbag Blue,* 2011 Air Max White Black Shoes Men's,Nike Air Jordan 14 XIV Retro White Varsity Red 487471 101 Mens basketball sport shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Air Max Lunar1 WR Black Neutral Grey Cool Grey Mens Running Shoes 654470 003,* Adidas Men Red Black Green Ledge St,Nike Kyrie Irving 2 LMTD EP Duke 838640 001 Mens basketball sports shoes sneakers,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Puma x Rihanna Leadcat Fur Fenty Lifestyle Black Cat Fur Slides Shell Black Sandals Shoes 362266 03,* Adidas Originals Mens White Dragon Runnig,Mens Nike Air Jordan 23 Degrees F Blue Shoe Online Shop,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Mens Nike Air Jordan Trunner Dominie Pro Black Red Shoe Just Buy It,* Air Max Bw White Black Men,Mens Nike Air Max 90 Prem Tape Sky Blue Shoe Online Sale,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Mens Nike Air Max Netty Cool Black Red Shoe Official Website,* Black Blue White For Mens Air Max Skyline,Mens Nike Air Presto 6.0 Black Red Shoe Wholesale, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Mens Nike Free Run 3.0 V2 Army Green Shoe Best Price,* Black Snow Air Max 95 For Mens Burlywood,Mens Nike Solarsoft Moccasin Breathable Red Shoe For Sale, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Mens Nike Zoom Lebron Xi Hawaii Purple Shoe Wholesale Online,* Burgundy Adidas Men Shoes,UK - Women'S Converse Size 4 B48m8761, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Hot Sale - Women'S Size 7 Purple Converse K40x2000,* Men Black White Air Max 90 To UK,* Green Adidas Women Have Attitude Logo W Shoes Women,.”

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Andal introduced the company’s Asics Gt-2000 3 Grey Pink Running Shoes Womens,* Nike Air Max 90 White Green Shoes Men's,Adidas UK Shop - Adidas TERREX Agravic GTX Shoes (Black) for Women,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Roshe Flyknit Womens Lifestyle Shoes Game Royal Black Porpoise Dark Obsidian,* Red Black White Men Air Max Tn,Favorito Adidas Blue Marble Effect Flip Flops-Women Negozio Online,.

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