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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Creative Recreation - Fashion Forlano Diamonds Trainer : Strong and handsome Online Sale,Adidas UK Shop - Adidas Photo Graphic Tee (White) for Men,Oakley Splice Goggles - Eero Ettala Aperture / Persimmon Relax High-Fashion,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, On Sale - Converse Star Player Suede Ox Red Mens Trainers E50l3588,Adidas UK Shop - Adidas XbyO Hoodie (White) for Men,On Sale - Converse Basic Chucks - All Star Ox - Maroon C70j6058,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK - Authentic Converse Navy-White Lace Up Trainers/Pumps Size Uk 5 I46b6314,Adidas UK Shop - Adidas Juventus Replica Third Jersey (White) for Men,UK - Converse All Star Ct Hi Black Sabbath Paranoid 143184FMulti E46q2222,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Orange White Multi Gel Challenger Tennis Shoes Court Asics Same With Star 10 Onyx Flash,Nike Hypervenom Phelon Ii Tf Men Soccer Shoes Green Strike Black,Ralph Lauren Short Sleeve Flag Furniture Nation,, “This is something entirely new.” Adidas UK Shop - Adidas adizero 5-Star 6.0 Army Dipped Cleats (Blue) for Men,Nike Zoom Speed Trainer 3 Amp Men Training Shoes Black Blue Lagoon Volt,Adidas UK Shop - Adidas alphabounce Shoes (Red) for Men,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Badge of Sport Side 3-Stripes Tee (Green) for Men,Classico Men,Adidas UK Shop - Adidas Word Camouflage Jersey (Black) for Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Free Trainer 3.0 V4 Men Training Shoes Soar Deep Royal Blue Volt Black,ASICS Men Gel-Lyte Evo Armour Pack Green,Popolare Lacoste Embrun Rei-White/White-Men Negozio Online,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap Converse Men All Star Jack Purcell Suede Blue,Latest Dr Martens Men Adrian Tassel Black,Nike Men SB Paul Rodriguez 9 R/R Blue,, they can make up for low utilization with a decent weekend. Vans Men Late Night Pack Sk8-Hi Burger Black,Discount Nike Men Free Hypervenom Low Black,Rab Approach FullZip Hoodie Men's 64637,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Mountain Hardwear Mesa II Pant Men's 65044,Buy PUMA Online Men Popcat Pink,Penfield Hickman Crew Sweater Men's 65726, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” RVCA WeekEnd Short Men's 67133,Saucony Men Shadow 6000 Grey,Rab Rockover Short Men's 67560,. Plumer said The VOID is also considering franchise locations, Mountain Khakis Rendezvous QuarterZip Sweater Men's 68189,Vans Men California Sk8-Hi Cup Suede Grey,Bogs Rancher Boot Men's 69857,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Reebok Women GL 6000 Mid Purple Black,Chaco Outcross Evo 2 Water Shoe Men's 71150,Nike Air Max Thea Women Running Shoes Game Royal/White-Pink Glow-Grey HO79P, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Women Find New Style Sales Promotio New Balance 574 Gray Black Yellow Running Shoes,Columbia Packed Out II OmniHeat Slipper Men's 71312,Women Purchase Authentic New Arrivals Low Nike Airce First 1St I Unisex Black White Running Shoes,, and for a growing list of partners, Nike Air Force 1 Ultra Flyknit Mid Dark Grey Black Mens Womens Sneakers Casual Shoes 817420 001,Air Jordan CP3.VI AE Men Basketball Shoes Green Glow/Black Spruce-White VH20O,Nike Air Max 90 GS White Cool Grey Dark Grey Mens Womens Running Shoes 307793 123,, cloud-based content management system for VR.”

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Speedo Quan FlipFlop Men's 71278,Nike Air Presto Camo Black Game Royal Yellow Mens Running Shoes 347636 601,Nike Air Foamposite One Retro Men Basketball Shoes Electric Purple/Total Orange-Black NR91I,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Converse Chuck Taylor All Star Low Men Lifestyle Shoes Pink CD28E,Nike Free 5. 0 TR Fit 3 Varisty Red Blue White Mens Running Shoes 579968 644,New Balance 574 Men Running Shoes Teal/Alice Blue-Red DV27K,, and the entertainment giant made an investment in the company. Adidas Adicourt Stripes Men Skateboard Shoes Black/Run White HQ36U,Nike Kobe 9 IX Black Metallic Silver TB Spurs Daye 685776 002 Men basketball sports shoes sneakers,Men Choose Comfortable Guarantee Ralph Lauren Short Sleeved Black Big Pony Polo,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men Top Quality New Balance 574 Brown Gray Running Shoes,Nike Magista Obra FG black bule ACC Mens football boots Soccer shoes,Men New Style Nike Air Max 2012 Blue White Running Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Helly Hansen HH Active Flow Womens Crew - Magenta The New Provide Factory Price,Mens Nike Air Max 90 Black Red Grey Running Shoe Online Store,Low-cost direct - Converse Women Accessories Shape Up Leather Black Powerful All Stars Co553273 Q14, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Hot Sale - New Womens Converse Pink Metallic All Star Dainty Ox Canvas Trainers Lace Up K44z3395,Mens Nike Air Max 90 Hyperfuse Prm 25 Anniversary Ice Green Shoe Buy Online,* Nike Air Max 90 Black Green Shoes Women,, we’ve chosen to develop something different than a Asics Gt-2000 3 Grey Pink Running Shoes Womens,Mens Nike Air Max 90 White Dark Blue Black Running Shoe Online Shop,Adidas UK Shop - Adidas Raleigh Mid Shoes (White) for Women,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Zoom Rival Waffle Track Womens Casual Shoes Black Hot Lava Voltage Green,Mens Nike Air Max Breathable Grey Black Shoe Sale Shop,Nike Free Tr 5 Womens Training Shoes White Sport Red,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount Converse Women Pop Art Print Chuck Taylor All Star Parchment/Black,Mens Nike Air Max Nomo Black Yellow Shoe Online Without Sale Tax,Puma Rhythm Women Lifestyle Shoes Metallic Gold/Brindle UM31Q,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women Choose Cheap Low Converse Leopard Pink Gray Casual Shoes,Mens Nike Air Max Tn I Dark Blue White Red Shoe Store Wholesale,Women New Puma 164 Unisex Red White Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Jordan 5 Retro Black Varsity Red Silver 136027 010 Women and Men basketball shoes,Mens Nike Air Presto 5.0 Black Green Shoe Shop For The Best,Nike Flyknit Free 5. 0 Pink Multicolor Womens Running Shoes 599459 010,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Wmns Roshe Run Palm Trees Mens Womens Running Shoes Trainers Sneakers 511882 016,Mens Nike Classic Cortez Nylon Light Black White Red Shoe Online Without Sale Tax,Kenzo - Fashion Sonic Gummy Mesh Trainer : Plate Slim Outlet,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by On Sale - Converse Trainers One Star Ox Thunder Grey Sneakers G86d3786,Mens Nike Solarsoft Moccasin Breathable Red Shoe For Sale,UK - Bridal Customised Bling Crystal Dainty Slim White Converse 3 4 5 6 7 8 W34a6359,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Low-cost direct - Converse Navy Blue High Top Double Tongue Size 4 J39o7891,Mens Nike Zoom Kobe Viii 8 Blue White Shoe Fashion Cheap,Hot Sale - Converse Jack Purcell Leather Ox 1S962 Black Casual Shoes Medium (D M) Men O5s9344, will * Adidas Men Black Adipure 11pro Trx Tf Kaka Soccer V,Mens Nike Zoom Lebron Xi 11 P.S. Elite Black Grey Orange Shoe Wholesale Price,* Air Max 90 Black Shoes Hyperfuse Fur Men's, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * Black Green Pink Adidas Men St,Sebago Bala Shoes (Women's) - Light Green Water-Proof Store Online,* Gray Camo Men's Air Max 1 News,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how * Nike Air Max Tn I Silver Black Shoes Men's,On Sale - Converse Unisex Mens Womens Low Top Trainers Shoes - All Colours And Sizes! Z4f6024,Cheapest Walk London Harrington Suede Lace Up Boots Men 7129-8437,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Clearance New Balance 70s Running 420 Trainers Men 7367-9848,UK - Blue Converse Trainers Women'S Size 1 Q22a9099,60% off Sale For Base London Stage Woven Leather Shoes Men 9311-3196,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Asics Hyper Blue Yellow Track And Field Shoes Ld 5 Mens,Low-cost direct - Converse All Star Hi Borchie Shoes Women Giallo Bitter Lemon Artigianale V54m9102,Men Asics Cushioning Running Shoes Colour Safety Blueprint Bl 33-M 2 Tiger Yellow, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Ralph Lauren Men Short Sleeve Polo Rugby &Quot Rl Co.&Quot Tee,Hot Sale - Women'S Pink Converse Size Uk 5 W51x6407,Adidas UK Shop - Adidas Seeley Court Shoes (White) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Alta Moda Converse Blue 'All Star' canvas hi-top trainers-Men Recensioni,* Purple Womens Shoes Air Max 90 Vt Fur New,Converse Men Chuck Taylor All Star Brown,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Cheap Vans Men Brigata Canvas Beige,Asics Gel-Foundation Walker 3 Walking Shoes Black Silver Womens,Matix Gripper Slim Denim Pant Men's 64748,.

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