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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Max Tn I Green Black Shoe Cheap 100%,Nike Zoom Lebron Soldier 9 Premium Men Basketball Shoes Wolf Grey Black WhiteMens Nike Air Max White Shoe Fast Shipping,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Presto 5.0 Red White Shoe Buy Online,Nike Hyperdunk 2015 (Team) Men Basketball Shoes Team Red University Red White Metallic SilverMens Nike Dunk Low Pro Sb Kelpie Shoe Wholesale Price,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Free 3.0 V5 Gy Green Shoe Loved Around,Nike Kd 8 Men Basketball Shoes Bright Crimson Black WhiteMens Nike Free Run 5.0 V5 White Black Shoe At Discount,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Women Find Cheap Popular Low Nike Blazer Leopard Pink White Casual Shoes,Nike Vapor Carbon Elite 2014 Td Men Football Shoes Sport Royal WhiteASICS GEL LYTE V GRAPE H504N 5210 Womens Mens Running Shoes Sneakers,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Huarache Run Print Camo Deep Garnet Womens Running Shoes 725076 602,Nike Air Max 2015 Men Running Shoes Black WhiteNike Air Max 2014 Black Reflective Silver Mens Womens Running Shoes 621078 007,, they can make up for low utilization with a decent weekend. Nike Air Max Lunar 90 SP Moon Landing Reflective Volt Black Mens Womens Running Shoes,Nike Air Max Excellerate 3 Men Running Shoes Midnight Navy Metallic Silver Pure Platinum WhiteNike Free 5. 0 Grey Pink White Womens Running Shoes 724382 600,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Roshe Run NM BR Wolf Grey White Black Mens Womens Running Shoes 644425 010,Nike Air Zoom Structure 19 Men Running Shoes Green Strike Volt Bright Crimson BlackRonnie Fieg x Asics Gel Lyte 5 Volcano H31EK 3621 Womens Mens Running Shoes Sneakers, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Harkila Prohunter X Lady Trousers - Shadow Brown Relax High-Fashion,Nike Free 4.0 Flyknit Men Running Shoes Black Game Royal Hyper Turquoise Blue LagoonSnowbee Rockhopper Boots easy going DISCOUNTS,. Plumer said The VOID is also considering franchise locations, Creative Recreation - Cool Forlano Diamonds Trainer : Succinct Online Store,Nike Lunarglide 7 Men Running Shoes Bright Crimson Gym Red Deep Burgundy BlackBeretta 3 Lens Unique Shape Store For Sale,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Roshe Run Men Trail Boots Black/Base Grey NV08A,The North Face Reaxion Amp Crew LongSleeve Men's 693Men Get Authentic New Ralph Lauren Big Pony Polo Darkblue Red,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Cheapest New Sales Promotio New Balance 574 White Brown Gray Running Shoes,Quiksilver Swell Vision 20 Board Short Men's 66884Men Buy Kevin Durant Sixth 6Th Xi Unisex Blue Dark Blue War Boots,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Get Comfortable New Nike Cortez Red Black Sports Shoes,Hurley Phantom Clark Little Clearwater Board Short Men's 66975Choose Cheap Greatest Ralph Lauren Polo Leather Canvas Tote Navy,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Asics Women Gel-Court Bella Tennis Shoes Tiger Plum Colour Berry Cotton Candy,Frye Russell Woven Shoe Men's 70067Adidas UK Shop - Adidas TERREX Agravic GTX Shoes (Black) for Women, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Adidas UK Shop - Adidas CMMTTD Marble Chill Bra (White) for Women,Sperry TopSider Striper LL CVO White/Black Shoe Men's 70201Nike Air Zoom Structure 19 Womens Running Shoes Black Dark Grey Cool Grey White,, like all retail operators, Elegante Converse White 'CT floral low' flat printed lace up low top trainer-Women In Vendita,Mammut Comfort Tour Low GTX Surround Shoe Men's 70340Discount Nike Women Air Max 90 and Blck/Hmtite/Grey, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas Gazelle OG Women Lifestyle Shoes Run White/Bloom IT22T,Giro Mele Triathlon Shoes 70485Women Best Polo Ralph Lauren Weathered Darkblue Fleece Hoodie,, they can make up for low Women Popular Adidas Obyo 2015 Unisex Black White Running Shoes,Asics GelCumulus 17 Lite Show Running Shoe Men's 70577Women Coupon Deal Puma 827 Blue White Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Air Jordan 12 XII Retro Taxi 130690 125 Womens and Mens basketball sport shoes,Mad Rock Drifter Climbing Shoe 70686Nike Air Max 95 Premium Tape Gamma Blue/ Hyper Pink/ Chrome Yellow Womens Running Shoes 599425 012,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” NIKE MARXMAN black white 832764 001 Womens mens Running Shoes Sneakers,Nike Zoom Stefan Janoski Elite Skate Shoe Men's 70806Womens Air Jordan Free Shipping 6 New York Rings Mid Basketball Shoe Official Black/White 322992-021, could generate over half a million dollars a week, and easily finance new titles. * Red White Adidas Ladies Originals Shoes,Reef Ripper Shoe Men's 70908Seeland Devon Waistcoat - Faun Brown Cheap Buying New,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike - Preferential Trainer Huarache : Trend Zero Profit,Adidas Response Boost Trail Running Shoe Men's 71012Supra - Trend Hammer Trainer : Breathable Best Sale, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Le Sportif - Popular Arthur Ashe International Sport Trainer : Mediocre For Sale Designer,Reef Leather Fanning Sandal Men's 71201Nike - Fashion Stefan Janoski L Trainer : Decorative Original brand,, we’ve chosen to develop something different than a Under Armour - Advanced UA Speedform Fortis Trainer : Aftertaste Up To 65% Off,Acorn Moc Slipper Men's 71294Vans - Export Outlet Skool Trainer : Natural Luxe Online Shop,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Under Armour - Popular UA Speedform Fortis Trainer : Antique Western style,Air Jordan 1 Retro 86 Men Basketball Shoes White/Gym Red-Black NC56BOn Sale - Converse Thunderbolt 81 Ivory Black Men Classic Shoes Sneakers 155616C M29l8214,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. UK - Converse Cons Ctas Hi Z72y7055,Air Jordan Prime 5 Men Basketball Shoes Wolf Grey/White-Dark Grey GI32XUK - Converse All Star Canvas Pumps Low Top Trainer Blue White Black Sz7 Sz8 Sz9 Sz10 G97l8091,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Low-cost direct - Converse All Star Hi Top Trainers Burgundy Uk 6 Superb Fair Fast Post U74g4805,Air Jordan Sixty Club Men Basketball Shoes Obsidian/Photo Blue-Stealth-White VA43MHot Sale - Converse Jack Purcell Signature Ox 149910C Black Leather Shoes Medium (D M) Men T24v772,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * 2011 Air Max Pink Shoes New,Nike Air Ultra Force 2013 Men Basketball Shoes Medium Grey/Black-White-True Yellow AT02N* Adidas Men's Yellow White Orange Adizero Prime Lt,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Air Max Bw Brown Men,Nike Zoom Hyperflight Premium Retro Men Basketball Shoes University Red/Laser Orange-Team Red QW15F* Black Orange Green Adidas Men Mid Roundhouse,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * For Mens Brown Black Air Max 90,Air Jordan 1 Trek Men Lifestyle Shoes Black/Anthracite MG44B* Nike Air Max 90 Hyperfuse Blue Orange Gray Qs Men's, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * White Black Gray Men Air Max Tn UK,Converse Chuck Taylor All Star Riff Low Men Lifestyle Shoes Black/Old Silver CB61GAuthentic Timberland Cityblazer 4 Eye Canvas Boots Men 5381-7174,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Clearance New Balance 70s Running 420 Trainers Men 2187-8342,Nike NSW Courtside Leather Men Lifestyle Shoes Ale Brown/Ale Brown-Black-NBL Red HP81L2017 Best Converse All Star Hi Plimsolls Men 2810-3634,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Asics Gel-Challenger 10 Court Yellow Blue Shoes Flash Mens,Nike Air Waffle Trainer Men Lifestyle Shoes Light Crimson/Night Shade-Base Grey SG37KAsics White Royal Pink Glow Burgundy Leather Gel Contend 3 Cushioned Running Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men Asics Running Shoes Colour Flash Tiger 33-Fa Green Blue Black,Adidas ZX 700 Retro Men Running Shoes Grey/Green-Orange FF16PRalph Lauren Men Shoes Polo Lace-Up Careers, will Adidas UK Shop - Adidas Crazylight Boost Low 2016 Shoes (Black) for Men,New Balance US576 Men Running Shoes Burgundy/Grey NB61GAdidas UK Shop - Adidas PureBOOST Shoes (Blue) for Men, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Adidas UK Shop - Adidas Jayhawks Double Dribbler Tee (Blue) for Men,Nike Air Max Defy Run Men Running Shoes Silver/Black-Volt OC57JAdidas UK Shop - Adidas Revolution Home Replica Jersey (Blue) for Men,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how VB161 Nike Hyperdunk 2013 XDR Basketball Shoes,Nike Pre Montreal Racer Retro Men Running Shoes Laser Purple/White-Medium Grey-Sail HE86GNike Jordan Flight Runner 2 Men Casual Shoes Black Gym Red Wolf Grey,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Zoom Odyssey Men Running Shoes White Volt Vivid Purple Black,Adidas Busenitz Men Skateboard Shoes Black/Metallic Silver-Blue Bird IL86NMigliore Qualit,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Converse Men Chuck Taylor All Star Hi-Top Canvas Green,Nike Roshe Run Men Trail Boots New Sprint/Smoke-Volt-Crimson EW02DReebok Men Exofit Lo Clean On Sale White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room ThirtyTwo 32 Stamp Pullover Hoodie Men's 64483,Nike Lunar Edge 15 Men Training Shoes Black/White QL39GPrana Stretch Zion Lined Pant Men's 65087, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Prana High Seas Board Short Men's 66902,Men Find Comfortable New Ralph Lauren Big Pony Refined Olympic Symbol Blue PoloQuiksilver Vortex Remix Street Trunk Short Men's 67369, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Quiksilver Lindow Crew Sweater Men's 68149,Men Purchase Classic Ralph Lauren Chocolate White Big Pony PoloKEEN Rialto Sandal Men's 69948,.”

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Andal introduced the company’s Scott MTB Team BOA Shoes Men's 70430,Men Find Greatest Ralph Lauren Yellow Pullover Merino SweatersMerrell Duskair Shoe Men's 70859,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas Superstar II Retro Men Basketball Shoes Cool Navy/Power Blue-Orange-White GX12T,Men Low Prices On New Balance 574 Red White Running ShoesNike Air Penny V Retro Men Basketball Shoes Black/Black-Cool Grey-True Yellow GM45A,.

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