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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Vans Old Skool Core Classic Shoe 70789,Mens Nike Air Yeezy 2 Grey Shoe Fashion Cheap,Adidas Outdoor Kanadia 7 Trail GTX Shoe Men's 71084,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Air Jordan 1 Mid Retro Men Basketball Shoes Black/Pure Platinum-Night Shade CQ48J,Mens Nike Classic Cortez Nylon Fur Deep Grey Orange Shoe Loved By Everyone,Air Jordan XI Retro Low Men Basketball Shoes White/Black-Dark Concord CX40U,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Grand Slam ST Men Lifestyle Shoes White RA85V,Mens Nike Dunk Sb High Cut Floral Pattern Ivory Black Shoe Online Shop,Nike Alphaballer Low Men Lifestyle Shoes Black/Black-White OJ57M,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Air Jordan 1 Retro Mid atomic teal black ultra violet white 555112 309 Women basketball shoes,Hugo Boss - Special offer Futesio Trainer : kind Intellectuality,Nike Air Max 1 Ultra Essential White Black Emerald Green Silve Mens Womens Running Shoes 819476 103,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Flyknit Racer Hyper Jade Black White Multicolor Womens Running Shoes,Timberland - Deals Euro Hiker Helcor Boot : Exquisite Deals,Nike Womens Benassi Duo Ultra Slide Pink White Comet Blue 819717 603,, and the entertainment giant made an investment in the company. * Dark Blue White Adidas Ladies Ar 20,Converse - Youth Chuck Taylor Star Brea Leather Trainer : Shrink-Proof Shop For The Best,Helly Hansen Sailpower 3 Shoes - Navy/White/ Grey Handsome Good Sale,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Snowbee Folding - Slate Grey In Help Holiday Deals,Helly Hansen HH Warm Mens Ice Crew - Black () Breathable Best Sale,Puma - Unique Design Trinomic Disc Blaze Modern Trainer : Loved Around For Cheap, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Adidas Originals - Beautiful Tubular X Trainer : Decorative Original brand,Adidas Originals - Promotions Stan Smith Trainer : In style Hot,Rocky Hunter Convertible Balaclava - Realtree Xtra Showy Shop,, like all retail operators, Ralph Lauren Polo - Youth Willingcot Boot : Weave Outlet Online Shop,On Sale - Converse Sneakers Ctas Hi Verde Laminato 155557C D2h1741,Adidas Originals - Preferential Superstar RT Trainer : Sophisticated Technology Lowest Whole Networ, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of On Sale - Converse Bianche Customizzate Paint Disegnate Teschio Esterno Interno Rose 2 K4z2401,On Sale - Customized Wedding Hidden Wedge Converse-Beautiful!!! All Sizes Available Z26e8206,UK - Converse All Star Nere Personalizzate Con Borchie Argento Effetto Sporco Teschi B53i2120,, they can make up for low Low-cost direct - Converse All Star Hi Top Unisex Trainers Blue Size Uk 6 N59n3228,UK - Converse Chucks Gr 43 Wildleder Dickes Material I54m1916,Hot Sale - Converse John Varvatos Chuck Taylor All Star Side Zip 153884C Men Size 8 New Z48j7159, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over* Adidas Men Black Shoes,UK - Black Suede Hi Top Converse Faux Fur Lining Uk Size 6 O78h2986,* Air Max 90 Blue Black Shoes Men's,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Black Men Air Max 87,UK - Converse All Star Ct Hi Verde Petrolio 151172C H34t3363,* For Mens Black Blue 2012 Air Max, could generate over half a million dollars a week, and easily finance new titles. * Nike Air Max 90 White Red Shoes Men's,Low-cost direct - Converse Mens One Star Prime Ox White Leather Shoes Size 12 J22h9536,* White Gold Adidas Men Porsche 5 Generations,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, 100% Quality Religion League Hi Top Suede Trainers Men 6245-1208,Low-cost direct - Converse All Star Men'S Size 9 F43a8620,2017 Best Ellesse Canvas Plimsolls With Strap Men 2036-4715, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Asics Fuchsia White Volleyball Shoes Gel Rocket 7 Magenta Nightclubs Catwalk,Low-cost direct - Converse Dainty Slim Black Leather Shoes - Us 9 T57a5115,Asics Wrestling Shoes Omniflex-Attack Black Red Pepper Mens,, we’ve chosen to develop something different than a Men Pony Ralph Lauren Polo Shoes Lace-Up,Hot Sale - New Converse Limited Edition All Star Chucks Hi Donuts Print Mens Size 9 U6q8886,Ralph Lauren Short Sleeve Flag Furniture Nation France,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Adidas UK Shop - Adidas Tubular Shadow Shoes (Beige) for Men,Hot Sale - Trainers Converse Size Uk4 Grey W86s7490,Adidas UK Shop - Adidas Classic Tee (White) for Men,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas UK Shop - Adidas ULTIMATE CREW MLS G BLACK HEATHE (Red) for Men,* Adidas Men Black Purple White Soccer Shoes Leather Predator Lz Trx Fg,YP767 Nike Kobe VII 7 Poison Frog Limited Edition,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Cj3 Pro Td Men Football Shoes Sport Royal Black White,* Adidas Men's Blue White Running Shoes Cushion,Nike Zoom Hypercrostr Men Training Shoes White Pure Platinum Dove Grey,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap Adidas Men Zx 8000 Grey,* Air Max 24 Men Red Gray 7,PUMA Men R698 Black,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike SB Icon Yarn Dye Pullover Hoodie Men's 64517,* Air Max Ltd Black Silver Gray Blue For Mens,BANKS Staple Pant Men's 65144,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Volcom Mo Benefit Board Short Men's 67048,* Black Brown Adidas Mens Leather Top-outdoor Migratory,Gramicci Original GShort Men's 67579, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Lowa Zephyr GTX Mid Hiking Boot Men's 69741,* Black Silver Blue Adidas Men St,The North Face Ultra Hike II GTX Shoe Men's 70367,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Frye Norfolk Chukka Shoe Men's 70890,* Blue White Red Men Air Max Skyline,Air Jordan 1 Retro 97 Retro Men Basketball Shoes Sqdrn Blue/Sqdrn Blue-Electirc Yellow WP66D,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Top Quality Nike Air Jordan 6 Rings Black White Matte Silver 322992-021,2017 Original Skechers Status Melec Boat Shoes Men 9463-3343,Mens Nike Air Jordan 4 Iv Black Green Orange Shoe Free Shipping,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Mens Nike Air Jordan Xi 11 Grey Silver Shoe Stockists,Get Discount Nike Running Free Run Flyknit Trainers Men 7004-9192,Mens Nike Air Max 90 Premium Em Orange Black Shoe Cheap 100%, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Mens Nike Air Max Nomo Black Yellow Shoe Online Without Sale Tax,High-quality Glorious Gangsta London Lo-Top Trainers Men 1117-6032,Mens Nike Air Presto High Black Blue Shoe For Sale, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Mens Nike Free Run 3.0 V3 Black Moon Shoe Fashion Cheap,Buy Converse Star Player Ox Trainers Men 3187-3461,Mens Nike Roshe Wool Skin Brown White Running Shoe Wholesale Online, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Mens Salomon S Lab Sense Ultra M Red Black Running Shoe Lowest Prices Guaranteed,Authentic Adidas Originals Tubular Radial Trainers In Navy Men 2736-2836,UK - Brand New Women'S Converse Ct Ox Dolphin Trainers Size 7Uk 40Eu. B76h7625,.”

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