Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Men's Nike Kobe 10 X Elite Low Basketball Shoes,Men's Air Jordan 5 Retro Metallic GoldNike Air Foamposite One Shooting Stars White/Black-Royal Blue,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Nike Air Yeezy 2 Wolf Grey/Pure Platinum Glow in the Dark,Men's Air Jordan 9 Retro "Motorboat Jones"Nike LeBron 11 King's Pride Parachute Gold/Arctic Green-Dark Loden-Black-University Red,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Adidas Originals ZX 630 Black Blue Grey Mens Training Shoes,Men's Air Jordan 6-17-23 Dark Concorde/Pure Platinum/White/BlackMens Leather Shoes New Balance NB CM1600WG x Boylston Liberty-justice Pack White Grey Orange,). New Balance NB ML999BY Black Green Red Blue Mens Suede Sneakers,Men's Air Jordan 6 Retro X "Slam Dunk"Nike Air Max 90 Premium Men's Iris Purple Black White Blue Grey Mens Trainers,, VRcades, Nike Roshe Run Hyperfuse Mens Black/Medium Ash/White/Hyper Pink Shoes,Men's Air Jordan 9 Retro 'WOLF GREY'Nike Air Jordan Retro 1 Mid Prm Retro Basketball Shoes Men Black/Dark Grey/Red, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Reebok Insta Pump Shaq Attaq 4 Retro Basketball Shoes Men Blue/White/Blue,Men's Air Jordan First Class Cool Grey/WhiteAdidas Superstar Casual Shoes Men Black,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Converse Chuck Taylor High Warhol Casual Shoes Men Black/Red,Men's Air Jordan 7 Retro "Pure Gold"Nike Sb Check Casual Shoes Men Black/Dark Grey,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Puma Pulse Xt Knit Casual Shoes Men Black/Red,Men's Air Jordan 9 Retro Black/Citrus-WhiteSaucony Shadow 5000 Casual Shoes Men Cream/Red,, China, open to the public. Adidas Springblade Pro Running Shoes Men Grey/Grey/Red,Men's Air Jordan 7 Retro Dark Grey/Grey Wolf/Total Orange/Blue TurquoiseNike Air Max Ltd 3 Running Shoes Men Red/Red,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Free Rn Flyknit Running Shoes Men Light Red/Black/Red,Men's Air Jordan Future Low Wolf Grey/White/Infrared 23Under Armour Drift Rn Clutch Running Shoes Men Turquoise Grey/Blue/Grey,, Pure Imagination, Nike Reax Lightspeed Training Shoes Men White/Green/Blue,Men's Air Jordan I Retro High Olympic Deep RoyalJordan AJ XIII Fleece 683425-063 Dark Grey Heather,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Jordan Practice Performance Fleece PO (Georgetown) 00030305X-GT3 Dark Grey Heather,Men's Air Jordan I Retro High Cool GreyLeBron Side-Zip Pullover 648510-010 Black/Black,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. NFL Chicago Bears Salute to Service Limited Jersey (Brandon Marshall) 650688-011 Black,Men's Air Jordan I Retro High Grove Green/White/BlackNFL Miami Dolphins Game Jersey (Ryan Tannehill) 599983-104 White,, says the global location-based VR entertainment market will more than double in 2018, NFL San Francisco 49ers Game Jersey (Patrick Willis) 468966-690 Gym Red,Men's Air Jordan Spike 40 PE Black/Cement Grey/Fire RedNike "Run With the Hunted" 669841-496 Blue Force/Bright Crimson,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike 9" Volley NESS5332-483 Blue,Men's Air Jordan Spike 40 PE White/Black/Fire RedNike AW77 Alumni 620634-071 Charcoal Heather/White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Chukka Max 718644-677 Team Red/White,Men's Air Jordan XXX ID Shoes Sky/GalaxyNike Diamond Quest Travel (Florida State) 00032567X-FS5 Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Dri-FIT Speed Fly XL (MLB Royals) 00030459X-RY1 Blue,Men's Air Jordan XX9 White/Legend Blue/Black/WhiteNike Element Half-Zip 504606-385 Bleached Turquoise/Catalina,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Fly Warp (NFL Browns) 614249-239 Seal Brown/Brilliant Orange,Men's Air Jordan XXXII Low Black/PurpleNike Hollister Block 589057-010 Black,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Intentional Open-Hem Fleece 598867-063 Dark Grey Heather/White,Men's FC247 ELASTICO PRO III IC Black/Midnight Fog/White/VoltNike Legend Block Camo 646095-010 Black/Volt/Volt,.

VRStudios, founded in 2014, Nike Locker Room (Ohio State) 00033385X-OS4 Black,Men's FC247 BOMBA FINALE II TF Blue Lagoon/White/Black/WhiteNike Player Pride (NFL Dolphins / Ryan Tannehill) 606959-313 Turbo Green/Dark Grey Heather,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Pro Combat Core 2.0 Fitted Short-Sleeve Crew 449787-546 Court Purple/Court Purple/Flint Grey,Men's Jordan 5 AM Black/Black/Gym RedNike Pro Combat Hypercool Woodland Fitted 657442-066 Anthracite/Anthracite/Cool Grey/Pure Platinum,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike Air Max 180 EM Engineered Mesh Sunset Pack Team Orange Yellow,Men's Jordan Dub Zero Teal/Blue Graphite/Black/Light Green SparkNike Air Max 90 Ultra Moire Black White,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Nike Air Max Stutter Step 2 Anthracite Volt Pink,Men's Jordan Eclipse Leather "Paris"Nike Air Zoom Tiempo Medium Grey Green,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Nike Dunk High Pro SB Gym Red White,Men's Jordan Flight Flex Trainer 2 Infrared 23/Black/WhiteNike Free 5.0 Flash Action Red Reflect Silver,, overall, every single one of these experiences is any less than flat out amazing. Nike Hyperdunk 2015 Low LMTD City Pack Rio Soar White Menta Hot Lava,Men's Jordan Flight Flex Trainer 2 BlueNike Jordan Trainer ST Gym Red Black Infrared 23 Wolf Grey,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Nike Lebron 10 X + Sport Pack Gold Medal USA Olympic,Men's Jordan Formula 23 Black/White/BlackNike Lunar Force 1 LUX VT Low Black Venom Green,, “This is something entirely new.” Nike Roshe LD-1000 QS Pure Plantium Obsidian (802022-002),Men's Jordan Galaxy Black/WhiteNike Tiempo Natural IV IC White Treasure Blue (454323-140),, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, JCWS233IYDP Burton - Cheap Kasbah Women's Midweight Pant,Men's Jordan Jumpman Pro Quick White/Gym Red/BlackMBT Women's Chapa Shoes - Storm GTX,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Shox OZ Women's Shoes Black Pink Silver,Men's Jordan Melo M12 White/BlueWomen's Nike Blazer Low White White Metallic Gold,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Nike Air Max 90 Popular Shoes - White/Black,Men's Jordan Super.Fly 2017 (Team) Midnight Navy/Pure Platinum/WhiteWomens Puma Espera Sandals Black Pink Leather Upper,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Women's Nike Air Force 1 '07 SE Premium,Men's Jordan Super.Fly 4 Black/Dark Grey/Infrared 23/WhiteWomen's Nike Air Max 95 SE Premium,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Women's Nike Air Zoom Structure 21 Black/Wolf Grey/Cool Grey/White,Men's JORDAN SUPER.FLY 3 METAL Black/WhiteWOMEN'S NIKE FREE RN 2017 Wolf Grey/Pure Platinum/Black/Off White,, they can make up for low utilization with a decent weekend. Women's Nike Lunar Force 1 Duckboot Cider,Men's JORDAN ULTRA.FLY Black Infrared 23 SilverWomen's Nike Zoom Fit Agility Pink Pow/Polar/Fireberry/Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over NIKE INTERNATIONALIST - BLACK WOMENS SHOES,Men's KD 8 White/Photo Blue/Midnight NavyCheep Jimmychoo Shoes Women VGF0463, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheep Nike 2015 Shoes Women VGF3063,Men's KD TREY 5 IV PREMIUM Black/Metallic Silver/WhiteWomen's Hoodie - Nike Gym Vintage Full-Zip - Night Maroon/Sail : J63b1463,. Plumer said The VOID is also considering franchise locations, Women's suit - Hurley Fusion 202 Front Zip Springsuit - Hyper Cobalt/Black/Bright Mango/White : Y76i3553,Men's Kobe X Elite University Red/Obsidian/Bright Crimson/WhiteNike Air Max 2015 Womens Running Shoes (8),.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Adidas Campus II Black Red Womens Suede Sneakers,Men's Kobe XI Elite SilverNew Balance ML574KBL Womens & Mens Dark Blue Red Grey White Suede Shoes,, long-form VR experience, Eclipse, Nike Roshe Run Print Floral Chrysanthemum Womens Red White Blue Gold Shoes,Men's Kyrie 2 Shoes Burgundy/GoldConverse Chuck Taylor II Hi Casual Shoes Women Red,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Puma Fierce Core Casual Shoes Women White/Black,Men's LeBron 15 flowersNike Air Max Thea Jacquard Running Shoes Women Black/White/Metallic Silver,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Nike Acorra Reflect Sneakerboots Women Light Red,Men's LeBron XIII University Red/Black/Laser Orange/WhiteNike Womens Air Max 1 Mid SneakerBoot Reflective Sequoia Bright Crimson Menta,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Nike Womens Air Max 95 Ultra White Crystal Mint Brigadiere Blue,Men's Nike Air Epic Bamboo/Star Blue/Sail/Vivid SulfurNike Womens Flyknit Lunar 2 White Laser Orange,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Womens Lunarelite Sky Hi Sneakerboot Black,Men's Nike Air Flight Huarache Premium Black/Anthracite-Challenge RedSZPE827JIWE Nine West - Fast Shipping Black/Grey Ecentrick, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,HRJY338JWEY Munro American - New Style Navy Kid/Print Malloryh,Men's Nike Air Force 1 Black/White/Anthracite/BlackBRKG943BYFH Alexander McQueen - Wholesale Price Crystal/Black Sandal Plast S. Cuoio,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, LTDS375TTEQ Gentle Souls - New Arrival Dark Taupe Leather Blessiev,Men's Nike Air Force 1 Elite Textile Photo Blue/Liquid Lime/BlackPRQZ079HXPV Sam Edelman - Discount Olive Gildaa,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, XOPV524LQSN Asos - Buy Black Lace Up Sneakers Leather With Looped Laces,Men's Nike Air Force 1 Mid 07 Black/White/Gym RedEHPZ591BTEH Pearl Izumi - Wholesale Price White/White W Select Rd III,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

BQSE882QDMD Nike - Fashion Hyper Crimson/Dark Ash/Reflective Silver Element Shield Full Zipa,Men's Nike Air Force 1 Ultra Flyknit Game Royal/White/BlackUOHK233JFDV Hudson - Fast Shipping Hackney Petite Signature Bootcut in Hackney,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, RDCP251QOKA Asos - Fashion Multi Long Sleeve Sequin Chevron Tunic,Men's Nike Air Huarache Run Fleece Cool Grey/White/BlackAVFV811IXBL Obey - Wholesale Price Heather Grey/Dark Navy Cast Henley,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, IZIP443PBRA Royal Robbins - Popular Safari Ranger Twill Short,Men's NIKE AIR MAX 1 ESSENTIAL Black/BlackMAMH968GEEF Body Glove - The Best Seller Scarlet Red Smoothies Sequence Adjustable 2-Way Back,, is backed by Warner Bros., LEGL935AKGN Lucky Brand - Factory Direct Sand/Midnight Kendal Washed Linen Backpackp,Men's NIKE AIR MAX 1 ULTRA MOIRE Menta/White/Dark ObsidianAdidas adizero XT running black-white-yellow shoes,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Adidas Superstar 2II Bling Originals white/gold shoes,Men's Nike Air Max 2016 Blue Grey/Electric Green/Ocean Fog/BlackAir Jordan 1 Wade Purple/White/Black 361898-020,, Alien Zoo, Air Jordan 21 Silver Anniversary Collection,Men's NIKE AIR MAX 90 ESSENTIAL Black Grey WhiteAir Jordan 9 + Air Jordan 10 Black Red Stealth,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Air Max 1 Shoes Black White Green,Men's Nike Air Max 90 Ultra BR Black/Dark Grey/Black/BlackAir Max 90 Shoes Navy White Grey,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Air Max TN Shoes Black Red leather,Men's Nike Air Max 95 HAL Black/Cargo Khaki/Flat Silver/BlackMBT Men's TEMBEA Shoes - Brown,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Men's Nike Dunks High Premium ID SuperMan Blue Red Yellow,Men's NIKE AIR MAX CAGE White/Metallic Silver/Black/Venom GreenMens Nike Air Max 90 Shoes - Red/White/Black/Green,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Mens Nike Shox R2 Shoes Black Yellow,Men's Nike Air Max Goaterra Boots BurgundyMens Puma Future Cat Low White with Red,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Nike Air Force 1 Classic Low Mens shoes in Black gold,MEN'S NIKE AIR MAX TAILWIND 7 Black/PureNike Air Force 1 Low Premium WBF Puerto Rico Varsity Red White, people is actually going to be at a local VR Arcade. Nike Air Force One Low Canvas Charcoal Yellow,MEN'S NIKE AIR MONARCH IV White/Metallic SilverNIKE Air Jordan 4 IV Fusion White Green Yellow,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Air Jordan Jumpman ProStatus (White/Red/Silver) 309258 161,Men's Nike Air Presto Fleece Tumbled Grey/Anthracite/White/BlackNike Shox R4 Velcro Men Shoes White Silver Black, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Air Jordan 13 Retro "Barons",Men's Nike Air Trainer SC 2 BlackMen's Air Jordan Spike Forty Black/Photo Blue/Atomic Orange/Fire Pink,, and for a growing list of partners, Men's Jordan Flight Runner Cool Grey/Wolf Grey/White,Men's Nike Air VaporMax Flyknit Moc Black/AnthraciteMen's Jordan Ultra Fly 2 TB Pine Green/Black/Green Spark/Metallic Silver,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men's LeBron XII Low Bright Citrus/Total Orange/Soar/Fiberglass,Men's Nike Air Zoom Oscillate White/University Red/BlackMen's Nike Air Force 1 Mid 07 Black/White/Game Royal,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, MEN'S NIKE AIR MAX 2015 Black/White/Photo Blue/Hot Lava,MEN'S Nike Air Zoom Pegasus 32 Solstice ShoesMen's Nike Air Max Excellerate 3 Black/Game Royal/Wolf Grey/White,.

Men's Nike Air Trainer 180 Binary Blue/Glacier Grey/Gum Medium Brown/White,Men's Nike Air Zoom Structure 19 Black/GreenMen's NIKE AIR ZOOM PEGASUS 33 University Red/Black/Bright Crimson/White,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Men's Nike CJ3 Elite TD Black/Cool Grey/White,Men's Nike Air Zoom Vomero 10 Total Orange/Ghost Green/Voltage Green/BlackMen's Nike Flyknit Racer Rough Green/Neutral Olive/Sequoia/Black,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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At four recent VR Men's Nike Free RN Flyknit 2018 White/Black,Men's Nike Alpha Pro 2 3/4 TD Deep Forest/Black/WhiteMen's Nike Hyperdunk 2015 (Team) University Blue/Ice Blue/White/Metallic Silver, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Men's Nike Internationalist Fleece Black,Men's Nike Alpha Pro 2 TD Football CleatMEN'S NIKE LUNAR HYPERQUICKNESS Black/Metallic Silver,, VRcade royalties for developers are on the rise, MEN'S NIKE MAGISTA OBRA FG Black/Blue Lagoon/Volt/White,Men's Nike CJ3 Pro TD Pine Green/Black/WhiteMEN'S NIKE MERCURIAL SUPERFLY FG Soccer Cleats,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheep Nike Air Max 87 Tape Shoes Men VGF3050,Men's Nike Free Flyknit Chukka Dark Obsidian/Volt/Bright Crimson/Blue LagoonCheep Philipp Plein Shoes Men VGF3301,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheep Philipp Plein Shoes Men VGF3600,Men's Nike Free Hypervenom Low FC Black/White/Black/Flat GoldAir Jordan 5 Retro Bel-Air Cool Grey/Club Pink-Court Purple-Game Royal,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Nike Air Max Zero White Blue Limited,Men's NIKE FREE TRAIN VIRTUE Hyper Cobalt/Binary Blue/WhiteNike Air Max 2014 Mens shoes (9),.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, Nike Roshe Run London Olympics Anti Fur Mens Red Black White Classic Shoes,Men's Nike Free Trainer V7 Week Zero (Oklahoma State)Under Armour Clutchfit Drive 2 Basketball Shoes Men Black /White /Gold,. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, and its price point makes it compelling for LBEs to drop the wires and add VR New Balance 574 Acrylic Casual Shoes Men Blue,Men's Nike Hyperdunk 2015 PurplePuma Roma Basic Casual Shoes Men White/Black,.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike 9" Gladiator Two-In-One Print 620736-010 Black/Magnet Grey/White,Men's Nike KD Trey 5 III Wolf Grey/University Red/Game Royal/Game RoyalNike Celebration (Ohio State) 00033773X-OS5 Black,, I was able to experience three new free roam experiences that illustrate the incredible artistic potential of LBVR, and the economic challenges Nike Dri-FIT Knit Novelty Crew 619953-427 Rift Blue,Men's NIKE LEBRON WITNESS Black/Bright Crimson/Wolf Grey/WhiteNike Fast Logo (NFL Broncos) 607298-419 College Navy/Dark Grey Heather,. Users are fully immersed, present in the form of an avatar, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Free roam VR literally puts you inside the movie. Though this arguably jaded reviewer has quibbles, nothing in this story should suggest that, oNike Hypercool Dri-FIT 3/4-Sleeve (MLB Reds) 00030455X-RB1 University Red,Men's NIKE LUNAR MONT ROYAL Deep Royal Blue/Photo Blue/Pure Platinum/VoltNike Legend Icon (NFL Colts) 605895-431 Gym Blue/Carbon Heather,. This is something the public has never seen before. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Player Pride (NFL 49ers / Colin Kaepernick) 606969-697 Gym Red/Dark Grey Heather/Kaepernick,MEN'S NIKE LUNARECLIPSE 4 Hyper Jade/Seaweed/Pure Platinum/RefleNike Pro Combat Hyperwarm Compression Hypercamo 624529-265 Light Ash/Dark Ash/Light Ash,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Foamposite 1 One Camo Fighter Jet,Men's Nike LunarGlide 7 BlueNike Air Jordan 13 XIII Retro PRM 3M Reflective Silver Infrared 23,, and the entertainment giant made an investment in the company. Nike Air Max 2015 Black Hyper Crimson Volt,MEN'S NIKE MAGISTA OBRA FG Poison Green/Black/Total WhiteNike Air Max Tailwind 8 Print Tumbled Grey Reflect Silver Bright Crimson,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Dunk CMFT PRM All-Star QS Black Hyper Jade,Men's NIKE MAGISTA ONDA IC Turquoise Blue/Black/Turquoise BlueNike Free Flyknit NSW Pink Flash White Volt, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike KD 5 V Elite White Tour Yellow Blue,MEN'S Nike MagistaX Proximo II IC Cool Grey/Black/Wolf Grey/Varsity RedNike LeBron 9 IX Cool Grey White Metallic Silver,, like all retail operators, Nike Rosherun Roshe Run GPX Tiger Camo Pack Petra Brown Team Red,Men's NIKE MERCURIAL SUPERFLY V CR7 FG Cool Grey/Wolf Grey/Total Crimson/Metallic HematiteAdidas adizero XT running White-Pink women shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Air Force 1 Premium Low Womens Shoes in White/Grey/Sky blue,Men's NIKE MERCURIAL VAPOR XI FG Black/Electric Green/Paramount Blue/WhiteWomen's Nike Dunk Low Pro SB White Gold,, they can make up for low Womens Puma Espera Sandals Black Tan,MEN'S NIKE MERCURIAL VICTORY V FG Volt/Black/Hyper PinkWomen's Nike Air Max 2016 Print Hyper Violet/Concord/Black/Total Crimson, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen's Nike Duel Racer String/White/Light Charcoal/Chrome,Men's Nike MercurialX Proximo IC Wolf Grey/Black/White/Hyper PinkWomen's Nike LunarCharge Essential Olive Grey Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” NIKE AIR FORCE 1 07 - WHITE WOMENS SHOES,Men's Nike Play Ice Hypervenom Phantom 3 DF Grey/OrangeCheep Jimmychoo 10.5Cm High-Heeles Shoes Women VGF0454, could generate over half a million dollars a week, and easily finance new titles. Women's Bra - Nike Pro Fierce Palm Print - Deep Royal Blue/Black/Black : D19v7598,Men's Nike Roshe One Premium BlueWomen's Tights - Nike Zoned Sculpt Stirrup - Deep Royal Blue/Deep Royal Blue : G78t2734,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas Campus II Red White Womens Suede Shoes,Men's NIKE SB BLAZER LOW GT Black/SailNike Air Max 90 Hyp Premium Grey Red Womens Mesh Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Converse Chuck Taylor Hi Top Casual Shoes Women White,Men's NIKE SB STEFAN JANOSKI MAX Dark Grey/BlackNike Air Max 2016 Running Shoes Women White/Black/White,, we’ve chosen to develop something different than a Nike Roshe One Hi Sneakerboots Women Dark Grey/Light Grey,Men's NIKE SKATEBOARDING ERIC KOSTON Black/White/WhiteNike Womens Air Max 90 Jacquard Premium Bright Citron Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Womens Free 4.0 Flyknit Blue Grey Black Sail Voltage Green,Men's NIKE TIEMPO LEGEND V PREMIUM FG Black/Black/ChromeMens Nike Air Max Classic BW Shoes - Black/White/Red,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. JBLX631RRUS Eastland - Discount Brown Leather Plainviewi,Men's NIKE TRAINERENDOR BlueQGUY007AQCZ ECCO - New Style Melon Nubuck Rivas 75v,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, GFSE959MWDX Stuart Weitzman - Buy Camel Nappa Odeonn,Men's Nike Vapor Untouchable Pro PF 839924 023FLBF197CQTB Merrell - Authentic Navy AllOut Boldc,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, CBFG579DHNA Asos - Buy Blue Marl Merino Wool Crew Neck Sweaterc,Men's Nike Zoom Cage 3 Dark Grey/Aurora/Wolf Grey/BlackXAFA486PKWX Asos - Cheap Black Casual Crinkle Folk Blouse,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,GIUC475FICE Ted Baker - Outlet Blue Flowbo All Over Floral Printed Polo,Men's NIKE ZOOM KDX WhiteCXPL844NFXS Billabong - Wholesale Price Black Parkside Paisley Flutter Top,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few VDZQ276RZRE Rosetti - Cheap Cordovan Haven Quilted Satcheld,Men's NIKE ZOOM MERCURIAL FLYKNIT Black/WhiteAdidas Pure Comfort white-blue shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Air Jordan 11 (XI) Original (OG)-Black/True Red-White 130245-062,Men's NIKE ZOOM VAPOR 9.5 TOUR Volt/Black/Dark Grey/Metallic Dark GreyAir Jordan 60+ White Red,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Air Max 180 Shoes White Black Golden,Men's Supreme x NikeLab Air Max 98 Air Max LTD Shoes White Black White,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Men's Nike Dunk High 6.0 Pure Purple Pro Cyan Bright Coral,NIKE AIR MAX 1 ULTRA MOIRE - METALLIC COOL GREY MENS SHOESMens Nike Air Max 2011 Shoes - Orange/Grey/Black,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Mens Nike Shox R3 Shoes Gold Green,NIKE FREE HYPERVENOM 2 - BLACK / WHITE MENS SHOESMens Puma Speed Cat Trainers Black Red, will Nike Air Force 1 Low Supreme I/O Red White,Cheep Air Jordan 12 Shoes Men VGF0615NIKE Air Jordan 1 I x Levis Strauss, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Air Jordan Force 25 High Mens Blue Black,Cheep Hermes Shoes Men VGF0015Nike Shox R5 Men Shoes All Black,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Air Jordan 9 Retro Anthracite/Black/White,Cheep Hermes Shoes Men VGF0182Men's Jordan Flight Origin 2 French Blue/Black/Wolf Grey/Infrared 23,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Kobe X Elite Court Purple/Vivid Purple/Cave Purple/White,Cheep Lacoste Shoes Men VGF0676Men's Nike Air Force 1 Flyknit Low Light Violet/White/Light Violet,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's NIKE AIR MAX 2017 Night Maroon/Gym Red/White,Cheep Nike Air Foamposite One Shoes Men VGF2966Men's Nike Air Max Tavas Leather Varsity Royal/Black/White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Nike Air Zoom Pegasus 33 ULTD Volt/Multi-Colour,Cheep Nike Air Max 90 Shoes Men VGF3183Men's Nike Dunk CMFT Lyon Blue/White/Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Nike Free Flyknit NSW Pink,Cheep Nike Penny Hardaway Shoes Men VGF2946Men's NIKE HYPERVENOM PHANTOM 3 DF FG White/Photo Blue/Chlorine Blue/Black, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Nike Koth Ultra Low Black/White/Black,Cheep Philipp Plein Shoes Men VGF3378MEN'S NIKE MAGISTA OBRA FG Black/Red,.”

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Andal introduced the company’s MEN'S Nike Mercurial Superfly V FG Electric Green/Ghost Green/White/Black,Cheep Philipp Plein Shoes Men VGF3484Men's Nike Roshe G Premium Ale Brown/Summit White/Gum Medium Brown/Ale Brown,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Nike Tennis Classic White,Cheep Philipp Plein Shoes Men VGF3605Men's NIKE ZOOM CAGE 2 Black/Copa/Tumbled Grey,.

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