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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Miler UV 519698-100 White/White,Mens Puma Fluxion II Trainers White-Blue,Nike Premier Gladiator 10" 619009-233 Medium Ash/University Red/Light Ash Grey,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Nike Pro Combat Hypercool Fitted Sleeveless 693651-480 Game Royal/Black/Black,Mens Puma Jiyu V Wn's Trainers White Red Black,Nike Reflective (NFL 49ers) 778591-687 Gym Red,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Air Foamposite Pro Retro Electronics Blue Black,Mens Puma Ukai Trainers Wheat,Nike Air Huarache Light Atomic Mango Action Green White,). Nike Air Jordan ACE 23 II Black Grey Yellow (644800-026),New Nike Air Jordan 13(XIII)-Black/Blue A4864-34,Nike Air Max 2015 Wolf Grey Black Total Orange,, VRcades, Nike Air Max 95 No Sew Anthracite Volt Wolf Grey,Nike Air Force 1 07 Low White Gum Med Brown Perf,Nike Air Relentless 4 MSL Lyon Blue Graphite (685139-402), (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Nike Court Tour Black Bleached Turquoise,Nike Air Force 1 LeBron James in Seal brown/White,Nike Free 3.0 V5 Anthracite Sonic Yellow,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Hyperdunk 2014 (GS) Volt Black,Nike Air Force 1 Low Mens Shoes in Black/Purple/White,Nike Jordan Prime.Fly X Black Purple Lime Pink,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Nike Lebron 10 X + Sport Pack Gold Medal USA Olympic,Nike Air Force 1 Low Mens Shoes in White/Yellow/Orange/Burgundy/,Nike Lunar Force 1 NS HI PRM Silver Mineral Teal,, China, open to the public. Nike Rosherun Roshe Run HYP Hyperfuse PRM Magista Collection Hyper Turquoise Volt,Nike Air Force 1 Mid White University Blue,Nike x CLOT Lunar Force 1 Fuse SP Neutral Grey Red Royal (Box Set),. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Air Max 90 Womens Shoes White Black,Nike Air Force 1 Premium Low Mens Shoes in Forest green/White/Ol,Nike Air Force 1 Low Womens Shoes in Red/White/Silver/White,, Pure Imagination, Women Air Jordan Fusion 9 White Green,Nike Air Force 1 Supreme Low Mens Shoes in Black/Rainbow/Black,Womens Nike Air Max 2010 Shoes - Black/Red/White,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Puma Baylee Future Cat Trainers Black-Orange,NIKE Air Jordan 1 I Retro 2001 White Navy,Women's Nike Air Force 1 Hi Premium Light Retro/Light Retro/Light Retro,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Women's Nike Air Max 90 Ultra Breathe White/Wolf Grey/Cool Grey,NIKE Air Jordan 11 XI Retro IE Low Black White,Women's Nike Air Zoom Vomero 10 Dove Grey/Classic Charcoal/Light Aqua/White,, says the global location-based VR entertainment market will more than double in 2018, Women's Nike Free TR 5 Flyknit Bright Crimson/Bright Citrus/Total Orange/White,NIKE Air Jordan 18 XVIII OG Low Black Silver,Women's Nike Metcon DSX Flyknit Black/Volt/Chlorine Blue/White,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Women's NikeLab City Knife 3 Flyknit Wolf Grey/White,NIKE Air Jordan 22 XX2 PE Denver,Cheep Hermes Shoes Women VGF0160,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheep Miumiu 7.5Cm High-Heeled Shoes Women VGF2853,NIKE Air Jordan 5 V White Fire Red Black,Women's Bra - Nike Pro Indy Color-Block - Spring Leaf/Black/Black/Black : D76e1917,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women's Polo - Nike Precision Heather - White/Metallic Silver : D88u7653,Nike Air Jordan Force 11 Brown White,Nike Air Max 2014 womens shoes (8),.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Adidas CC Modulate Climacool Mens & Womens Khaki Black Blue Suede Running Shoes,Nike Air Jordan Force 9 IX Low White Grey,New Balance NB CM577TWR Womens Mens Thistle White Red Beige Purple Mesh Sneakers,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Womens Shoes Roshe Run Purple White Blue,Nike Air Jordan Team Handlez (White/Metallic Silver/Royal Blue) 311834 104,Converse Chuck Taylor Ox Quilted Nylon Casual Shoes Women Black,.

VRStudios, founded in 2014, New Balance Fresh Foam Zante Running Shoes Women Purple/Blue,Nike Blazer SB Low White Dark Blue Red,Nike Flyknit Lunar 3 Running Shoes Women Green/Black/Light Red,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Cutback Lacrosse Kilt Womens Deep Red White NS54676,Nike Shox NZ Men White Silver Shoes,Nike Womens Air Max 90 Medium Grey Cherry,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

Nike Womens Dunk Sky Hi Cool Grey,Nike Shox TL3 Men White Silver Shoes,Nike Womens Free TR Fit 3 Breathe Black White Ice Blue,, do not require expensive facility changes or construction. It’s a turnkey system that includes everything an LBE needs to add room-scale, free-roaming, LNTS269PTAJ Oscar de la Renta - Fast Shipping Black Suede Sandyt,Men's Air Jordan 1 Retro 94 White/Dark Powder Blue/Black,PDOG548DVFO Kenneth Cole Unlisted - New Arrival Brown Bon-Fire,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

PMRB972OBKT Bass - Wholesale Price Black Jemima,Men's Air Jordan 12 Retro WINGS,SLQH402JQSL Frye - Online Shop Grey Veg Tan Rachel T Sandalz,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, NKJC196UVBR Sanuk - Classic White Maritime 2v,Men's Air Jordan 4 Retro Red,PVGH513CDUC Diesel - New Arrival Black D-String Sneakers,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. HWAC826JURQ SKECHERS Performance - Classic Black GO Walk 2 Golf - Lynx LT,Men's Air Jordan Future Premium "Infrared",LQWF325BUWK Asos - Online Gray Crew Neck Sweater With Diamond Boucle Texture,, overall, every single one of these experiences is any less than flat out amazing. IMEP125QPZA Jamie Sadock - The Best Seller Black With Gold Skinnylicious 28.5 in. Pedal Pusher with,Men's Air Jordan XXXI Black Cat,WFYN523BXEF Merrell - Online Shop Black Heather Flora Deco Teel,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, FDHN516EOBY Under Armour - New Style Magenta Shock/Metallic Pewter Cross-Town Elbow Tee,Men's Jordan Air Imminent FRENCH BLUE WOLF GREY WHITE,MOWB303CCHG The North Face - Online Shop Charcoal Grey Heather Mt. Tam 1/4 Zip Sweaterf,, “This is something entirely new.” YBXR215DCZU Vince Camuto - Fast Shipping Teak Key West Style Pleated Bottomc,Men's Jordan Eclipse Leather "Paris",2011 Mens Puma Color Leather Black White,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Stan Smith 2 II white-blue shoes,Men's Jordan Flight Runner 2 White/Infrared 23/Wolf Grey,Air Jordan 10 (X) Retro-Ice Blues (pure black) 310805-010,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Air Jordan 22 (XX2 or XXII) 5/8 Low-White/University Blue-Orange Blaze 316381-141,Men's Jordan Rising High White/Wolf Grey/Infrared 23/Black,Air Jordan Flight 45 White Varsity Red Cement Grey 364756 161,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Air Max 180 Shoes Retro White Ultramarine,Men's Jordan Trunner LX Gym Red/White/Black,Air Max 95 Shoes Grey Black Yellow,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Air Max TN Shoes Red Silver Black,Men's KD 8 EXT Vachetta Tan/Sail/Total Orange/Vachetta Tan,Men's Nike Dunk High Premium Sail Total Orange Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Mens Nike Air Max 2009 Shoes - White/Black/Red,Men's Kobe XI Elite Black/Gold,Mens Nike Air Max LTD Shoes - White/Purple/Black Logo,, they can make up for low utilization with a decent weekend. Mens Puma Drift Cat SF Trainers White,Men's LeBron XIII Midnight Navy/White/Bright Crimson/University Red,New Air Jordan 12-major darkblue/white/light gray A215252-19,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Force 1 Low Mens Shoes in White/Burgundy/Cyan/Tea green,Men's Nike Air Flight Huarache Black/Pink Pow/White/Light Retro,Nike Air Force 1 Supreme Low Mens Shoes in Black/Translucent, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” NIKE Air Jordan 22 XX2 Omega White Black,Men's Nike Air Force 1 Elite Textile Photo Blue/Liquid Lime/Black,Nike Air Jordan Force 9 IX Low Black Red White,. Plumer said The VOID is also considering franchise locations, Nike Shox OZ Men's Shoes White Orange Silver,Men's Nike Air Force 1 White/Turf Orange/Game Royal,Men's Air Jordan 13 Retro Low "White",.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Men's Air Jordan XX9 Bright Mandarin/White/Light Poison Green/Ink,Men's NIKE AIR MAX 1 ESSENTIAL Vapor Green/Vapor Green/Volt/Grey Mist,Men's Jordan Grind Black/White,, long-form VR experience, Eclipse, Men's KD 8 N7 Summit White/Lunar Grey/Light Liquid Lime/Anthracite,MEN'S NIKE AIR MAX 2015 Cool Grey/Bright Crimson/Challenge Red/White,Men's LeBron XIV Low Black,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's NIKE AIR HUARACHE PRO LOW METAL White/Black,Men's Nike Air Max 90 Ultra BR Plus Racer Blue/Dark Grey/Black/White,Men's NIKE AIR MAX 90 ULTRA 2.0 ESSENTIAL RED,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Men's Nike Air Max Tavas Crimson,Men's Nike Air Max 97 UL 17 SE White Gold / Wolf Gray / White,Men's NIKE AIR ZOOM CABOS NAVY,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Men's Nike Alpha Huarache 6 Elite LAX Black/White,Men's Nike Air Max Sequent 2 Red,Men's Nike Field General 2 Cool Grey/Pure Platinum/Wolf Grey/White,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Men's Nike Free Inneva Tech Sunset Glow/Kumquat/Sunset Glow,Men's NIKE AIR ODYSSEY LTR Black/Anthracite/Sail/Night Silver,Men's Nike HyperChase Black, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Men's NIKE HYPERVENOMX FINALE II IC Electric Green/Hyper Orange/Bright Mango/Black,Men's Nike Air Trainer Huarache Black/Persian Violet/Hot Lava/Anthracite,Men's Nike Lunar Force 1 Duckboot '17 Linen/Khaki/Linen,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's NIKE LUPINEK FLYKNIT Black/White,Men's Nike Air Zoom Flight 95 SE Red,MEN'S NIKE MERCURIAL SUPERFLY FG Hyper Pink/Black/Hyper Punch/Hyper Pink,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Men's Nike MercurialX Proximo TF Black/Bright Mango/Black,Men's NIKE AIR ZOOM PEGASUS 34 Black/Metal Gold,Men's NIKE ROSHE TWO FLYKNIT University Red/White/Team Red,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Men's NIKE TIEMPO LEGACY FG Anthracite/Black,Men's Nike Air Zoom Vomero 10 White Green/Black,Men's Nike Vapor Untouchable Pro PF 839924 011,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, MEN'S NIKE ZOOM RIVAL MD 7 Electric Green/Black/Hyper Punch,Men's Nike Alpha Strike 3/4 2 TD Black/Metallic Dark Grey/White,Unisex Nike Zoom Victory 3 Black/Volt/White,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Cheep Air Jordan 13 Shoes Men VGF0573,Men's Nike Dunk Comfort SneakerBoot Black/Dark Grey/Light Bone/Black,Cheep Hogan Shoes Men VGF0385,, is backed by Warner Bros., Cheep Nike Kyrie 2 Men'S Basketball Shoes VGF2951,Men's Nike Flex Run 2015 Black/Cool Grey/White,Cheep Philipp Plein Shoes Men VGF3426,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Nike Store Men's Soccer Top,MEN'S NIKE FLYKNIT RACER Hyper Punch/Black/Electric Green,Kid nike Air Jordan 11 Black/White/Blue,, Alien Zoo, Nike Air Force 180 Mid Charles Barkley University Red/White-Black,Men's Nike Free 5.0 Ocean Fog/Blue Grey/White/Black,Nike Zoom Hyperrev KYRIE IRVING Grey/Vivid Blue-Game Royal-Black,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Mens Shoes Adidas Originals ZX Flux Navy Blue,Men's Nike Free RN Motion Flyknit Black/Volt/Dark Grey/White,Nike Mens Mesh Shoes Air Max 90 Black/Charcoal White/Grey,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Nike Jordan Melo M11 Basketball Shoes Men Black/Metallic Gold/Orange,Men's Nike Free Trainer V7 (NFL Eagles),Converse Chuck Taylor Mono Casual Shoes Men Black,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Puma Carson Runner Knit Casual Shoes Men White/Grey,Men's Nike Hyperdunk 2015 Wolf Grey/Black/White,Nike Air Huarache Utility Running Shoes Men Black,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Nike Lunarglide 7 Running Shoes Men Light/Black/Red,Men's Nike Hypervenom Phantom II Leather FG Light Bone/Black/Light Bone,Reebok Nano 5.0 Crossfit Training Shoes Men Black/Red/White,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale KD 35 631508-075 Magnet Grey/Team Orange/Team Orange,Men's Nike HypervenomX Proximo 'Street' IC Black/Total Orange/White,NFL Green Bay Packers Game Jersey (Randall Cobb) 468953-334 Fir, people is actually going to be at a local VR Arcade. NFL Super Bowl New England Patriots Game Jersey (Darrelle Revis) 689165-107 White/College Navy/University Red,Men's Nike Internationalist Mid Summit White/Neutral Grey/Anthracite,Nike Advantage 633106-010 Black/White/Light Magnet Grey/Light Magnet Grey,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike College Local Tri-Blend (Clemson) 00030417X-CM5 Orange/Purple/White,Men's NIKE LUNAR CONTROL Black/Metallic Pewter/Volt/Reflect Silver,Nike Dri-FIT Touch Heathered Short-Sleeve 644369-687 Gym Red/Team Red/Heather/Cool Grey, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Fly Warp (NFL Jets) 614263-323 Fir/White,Men's Nike Lunarbeast Pro TD Red,Nike Just Do It 696216-100 White,, and for a growing list of partners, Nike March (Syracuse) 00030938X-SY5 Orange,Men's Nike LunarGlide 9 Pure Platinum/White/White,Nike Pro Combat Core 2.0 Fitted Short-Sleeve Crew 449787-012 Black/Black/Cool Grey,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Reflective (NFL Broncos) 779442-827 Brilliant Orange,Men's Nike Magista Obra Leather FG Light Bone/Black/Light Bone,Nike Air Force 1 Mid 07 Cork,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Air Jordan OL' School IV Low White Black Varsity Red,Men's NIKE MAYFLY WOVEN WHITE,Nike Air Max 95 Ultra JCRD Black Volt Dark Grey,.

Nike Air Zoom Hyperposite 2 Space Blue Obsidian Peach Cream (653466-482),Men's Nike Mercurial Superfly Heritage FG Multi/Multi,Nike Flyknit Rosherun Roshe Run Black Midnight Fog,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Nike Jordan Eclipse University Red Lt Poison Green,Men's NIKE MERCURIAL VICTORY VI DYNAMIC FIT FG Light Armory Blue/Armory Blue/Hot Punch/Armory Navy,Nike Lebron 7 VII Low White Sport Red,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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At four recent VR Nike Roshe One Natural Motion QS Polka Dot Green Strike Black White,Men's Nike MercurialX Proximo TF Squadron Blue/White/Volt/Black,Nike Zoom KD 4 IV YOTD Year Of The Dragon, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Nike Air Force 1 Low Womens Shoes in White/Green/Lime,Men's Nike Roshe Flyknit Black/Dark Grey/Cool Grey/White,Women's Nike Dunk High Skinny Doernbecher By Makayla Hansen,, VRcade royalties for developers are on the rise, Womens Puma Drift Cat Trainers White with Black,Men's Nike SB Air Max Bruin Vapor Black/Cool Grey/White/Cool Grey,Women's Nike Air Max 90 Hyp WC Black/Vapor Green/Teal/Black,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomen's Nike Flyknit Lunar 3 Black/Light Retro/Lava Glow/White,Men's NIKE SB STEFAN JANOSKI MAX Midnight Navy/White/Midnight Navy,Women's Nike LunarGlide 6 Dark Grey/Fuchsia Flash/Black/White,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of NIKE AIR MAX 90 ULTRA PLUSH - ATOMIC PINK WOMENS SHOES,Men's NIKE TIEMPO LEGACY FG White/Soar/Volt,Cheep Miu Miu Shoes Women VGF2870,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Women's Hoodie - Nike Tech Fleece Pullover - Deep Royal Blue/Heather/Dark Obsidian/Obsidian : D96n3052,Men's Nike TiempoX Lunar Legend VII Pro IC Black/Black/Total Orange,Men/Women Nike Free 5.0 Running Shoe Navy Blue/Orange, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Adidas Spezial Womens & Mens Black Blue Casual Shoes,Men's Nike Vapor Untouchable Pro PF 839924 230,Nike Roshe Run Sneakerboot Newsprint & Smoke Womens Mens Gridiron/Pink Flash/Dark Obsidian Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Roshe Ld-1000 Casual Shoes Women Obsidian/White/White,Men's Nike Zoom HyperRev 2016 Limited Multi-Color University Red Black,Nike Free 5.0 V4 Print Running Shoes Women White/Metallic Silver/Platinum,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Womens Air Huarache Run Ultra Photo Blue White,Men's Nike Zoom SB Blazer Premium SE Black,Nike Womens Dunk Sky Hi Action Red Hyper Punch Gum,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Womens Lunarglide 6 Medium Ash Turquoise Hyper Grape,Men's NikeCourt Tennis Classic CS Shoes White,TANT967IKEI Circus by Sam Edelman - New Style Black Farrahe,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, and CEO of Hologate, a four-station Vive room scale system for FEC’s that is tethered (i.e. virtually free roam),NUVW530RCLW Belle by Sigerson Morrison - New Style Dark Red Suede Allegraa,Unisex Nike Flyknit Trainer 'CIRRUS BLUE & BLACK',WOGX365TLQS Reef - High Quality Dark Brown Creamy Leatherp,.

VRStudios, IUNO824TCLT Ecco Golf - Online Shop Black/Lime Punch BIOM G 2,NIKE AIR MAX 90 LEATHER - BLACK MENS SHOES,BTCN769USMZ IZOD - New Style Black Mini Ripstop Midweight Lined with Polar Fleece,. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, and its price point makes it compelling for LBEs to drop the wires and add VR RZNY845JIHB Lacoste - Shop Medium Wash L!VE Textured Denim Trouser,Cheep Air Jordan 11 Shoes Men VGF0602,SCYN631UDIX PUMA - Outlet Black/White/Dark Shadow/Dark Shadow/Pirate Black Evolve Polo Top,.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Air Max LTD Shoes Black Silver Blue,Cheep Nike Air Max 90 Shoes Men VGF3183,Men's Nike Air Zoom Dunkesto Black Black Sonic Yellow,, I was able to experience three new free roam experiences that illustrate the incredible artistic potential of LBVR, and the economic challenges Mens Nike Air Max 2010 Shoes - White/Grey/Blue,Cheep Off White Shoes Men VGF3238,Mens Nike Shox R4 Shoes White,. Users are fully immersed, present in the form of an avatar, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Free roam VR literally puts you inside the movie. Though this arguably jaded reviewer has quibbles, nothing in this story should suggest that, oNew Air Jordan 9-Darkgray/Darkred/Ivory 153695-23,Cheep Philipp Plein Shoes Men VGF3413,Nike Air Force 1 Premium High Mens in White gray,. This is something the public has never seen before. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations NIKE Air Jordan 2 II Retro Eminem The Way I Am,Cheep Philipp Plein Shoes Men VGF3578,Nike Air Jordan Select Low "Do The Right Thing Edition" (White/Pro Gold/Lt Photo Blue) 315308 171,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Wome's Nike Dunks High Custom Super Mario White Red Blue,Nike Store Men's Tennis Polo,Men's Air Jordan XXXI ASW Black/Metallic Silver,, and the entertainment giant made an investment in the company. Men's Jordan Melo 11 White/Gym Red/Black,Air Jordan 5 World Cup Brazil Black/Vivid Green-Varsity Maize,Men's LeBron 15 Black/White/White,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men's Nike Air Huarache Premium Blur/Natural/White/Blur,Kid nike Air Jordan 12 Black 002,Men's Nike Air Max 95 White Grey Red, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Men's NIKE AIR VAPOR ADVANTAGE White/Dusty Cactus/Hyper Crimson/Seaweed,Men Nike Air Zoom Pegasus 32 Shoes Light Gray A06,Men's Nike Alpha Menace Elite Mid Black/White,, like all retail operators, Men's Nike Flyknit Racer White/Game Royal/Green Strike/Black,Nike Air Griffey Max 1 White/Digital Pink-Game Royal,Men's Nike Free Trainer V7 (NFL Packers), and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men's Nike HypervenomX Phantom III Pro IC Dark Grey/White/Total Orange,Nike Hypervenom Phelon II Neymar FG Black/White/Bright Crimson,MEN'S NIKE LUNARACER+ 3 Reflect Silver/Volt/White/Black,, they can make up for low MEN'S Nike Mercurial Superfly AG-R White/Volt/Total Orange/Black,Online Nike Hyperdunk 2014 Spain University Red/University Gold-Team Red,MEN'S NIKE METCON 1 Dark Grey/Volt/Black/White, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMen's NIKE SB STEFAN JANOSKI MAX Villain Red/Black/Wolf Grey/Black,Adidas ZX 8000 25th Anniversary Mens Training Shoes Blue Grey White Black,Men's Nike Vapor Speed Turf White/Metallic Silver/Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” MEN'S NIKE ZOOM SPEED TRAINER 2 Classic Charcoal/Blue Graphite,New Balance NB 999 Seal classic Grey Blue Black For Men shoes,NIKE CLASSIC CORTEZ NYLON - BLACK MENS SHOES, could generate over half a million dollars a week, and easily finance new titles. Cheep Hermes Shoes Men VGF0275,Nike Air Max 90 Premium Black Platinum Red White Mens Mesh Trainers,Cheep Nike Kyrie 3 Men'S Basketball Shoes VGF3018,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Cheep Philipp Plein Shoes Men VGF3555,Nike Roshe Run Sneakerboot Newsprint & Smoke Mens Dark Loden Orange Khaki Casual Shoes,Air Jordan 7 (VII) Retro-White / French Blue-Flint Grey, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Foamposite Pro Elephant Print Wolf Grey-Bright Pink/Off-White,Nike Hyperdunk 2015 Prm Basketball Shoes Men White/Light Red/Black,Adidas Originals Lifestyle Shoes Court Attitude All Black Mens Leather Trainers,, we’ve chosen to develop something different than a Nike Air Max 90 Hyperfuse Premium Mens Mesh Training Shoes Volt Yellow Black Blue White,Timberland 6 Inch Classic Boots Men Black,Nike Lebron 13 Basketball Shoes Men Red/White/Black/Orange,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Big High Casual Shoes Men White/Red,Converse Chuck Taylor All Star Hi Woven Casual Shoes Men Black/White,Nike Air Jordan Executive Off Court Shoes Men Red/Black,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Free 5.0 Solstice Running Shoes Men Black/Light/Platinum,Nike Elite Shinsen Casual Shoes Men Black/White,Jordan 6" Stay Cool Compression 642351-410 Midnight Navy/Cool Grey/Midnight Navy,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, LeBron Lion 631493-100 White/Action Red/Black,Puma Carson Runner Engineered Mesh Casual Shoes Men Yellow/Blue,NFL San Diego Chargers Game Jersey (LaDainian Tomlinson) 468965-428 College Navy/White/Tomlinson,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Advantage Graphic Crew 633196-010 Black/White,Nike Air Jordan Eclipse Off Court Shoes Men White,Nike Disruption Long-Sleeve (Miami) 00030931X-MM1 Green,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike FB 624182-063 Dark Grey Heather,Nike Air Max 90 Premium Running Shoes Men Gold Beige/Black/Lemon,Nike Internationalist Mid 659138-207 Violet Ore/Black/Fierce Green,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Miler UV 519698-010 Black/Black,Nike Flex Fury 2 Running Shoes Men Grey/Metallic Silver/Platinum,Nike Pro Combat Hypercool Super Bowl (NFL Seahawks) 00033488X-SP2 White, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Air Force 1 Cool Grey Anthracite Glossy Croc,Puma Ignite Ultimate Running Shoes Men Black/Silver/White,Nike Air Lebron Slide 3 Elite Sandals Light Lucid Green White (631260-331),. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Air Max Light VNTG QS White Midnight Navy,Nike Air Jordan Trainer St Training Shoes Men Turquoise/Black/White,Nike Dunk Low Pro SB Space Jam,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Nike Internationalist Leather Black Hyper Cobalt (631755-001),Jordan AJIV Stencil 642587-412 University Blue/Black/Black/White,Nike LeBron 12 XII University Red Black White,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike SB Paul Rodriguez 8 Black Photo Blue Obsidian,Jordan Varsity Ele Full-Zip 683418-010 Black/Black Heather/Fusion Pink,Air Max TN Womens Shoes Black Peach 2, will Women's Nike Dunk High Pink Clay,NFL Buffalo Bills Limited Jersey (C.J. Spiller) 468914-422 Old Royal,Womens Puma Fluxion II GT Trainers White-Pink, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Women's Nike Air Max Thea Hot Lava/Sunset Glow,NFL Detroit Lions Limited Jersey (Matthew Stafford) 468921-486 Battle Blue/Stafford,Women's Nike Internationalist Light Bone/Cool Grey/Sail/Black,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how NIKE AIR MAX 1 MID SNEAKERBOOT - BLACK / GUM MED BROWN WOMENS SHOES,NFL San Diego Chargers Game Jersey (Robert Meachem) 468965-426 College Navy/White,Cheep Miumiu High-Heeled Shoes Women VGF2880,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Women's Polo - Nike Precision Stripe Piqué - Birch Heather : B38g7700,NFL Tennessee Titans Game Jersey (Kendall Wright) 479434-423 College Navy/Coast,Womens Sneakers Nike Air Max 90 White / Grey,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Roshe Run GPX PRM Geometric Summit White/Black Womens & Mens Shoes,Nike 9" Phenom 2-in-1 619890-010 Black/Black/Volt,Nike Toki Slip Print Casual Shoes Women Pink/White/Purple, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Reebok Furylite Running Shoes Women Black/Grey/White,Nike AW77 Track and Field Full-Zip 630933-687 Gym Red,Nike Womens Air Max Lunar 90 C3.0 Geranium White Volt, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s XBAR105EVEA Asos - Online Shop Navy Extreme Muscle Polo,Nike Dri-FIT Wool Crew 553678-328 Rough Green/Seaweed,YEUS570UQGZ Sanctuary - Hot Sale White Civilian,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted BKHX015UKRO U.S. POLO ASSN. - The Best Seller Heather Gray Wide Stripe Cut and Sewn Front Slim Fit P,Nike Filament 519985-545 Team Purple/Team White,YJYA028IJNK Maaji - Online Shop Multi Ginger Melange Top,.

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