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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Vaneli Weezy Pewter Pearl Nappa/Pewter Beads/Gunmetal Buckle,Adidas Anyanda Flex Womens Black/Iron Metallic Flip Flops V21044Womens Shoes Vaneli Ileane Black Kid,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Vaneli Darcy Navy Suede/Matching Elastic,Adidas Adizero Adios Boost 2 Womens Frozen Green/White Running Shoes V54220Unisex Shoes Vans Slip-On 59 (Denim C&L) Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hurley Tribe Bralette,Adidas Adizero Boston 5 Tsf Womens Prism Blue/Silver Metallic/Super Purple Running Shoes V69496Nike Crew Baselayer 2.0,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Active Women’s Track Jacket,Adidas Energy Boost 2 Esm Womens Bold Pink/Frozen Yellow Running Shoes V40706Women's Soccer Tee,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Dri-FIT Element Half-Zip,Adidas Pure Boost Reveal Womens Solar Pink/Black/Clear Grey Running Shoes V77457Usain Bolt Evostripe Shorts,.

VRStudios, founded in 2014, Nike Pro Indy Color-Block,Adidas Springblade Drive Womens Black/Neon Pink Running Shoes V23104NikeCourt Premier Maria,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Youth Techfit Base Shorts,Adidas Solar Boost Womens Heather/White/Grey Running Shoes V57822Various Sizes Nike Air Max 1 Women's Running Shoe Black/White-Fresh Water-Orange 7wd84JbT,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Nike Free Cross Compete Wolf Grey/Dark Grey/Opti Yellow/Black,Timberland 6 Inch Premium Boot CP3753Womens Sandals PATRIZIA Celine Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Reebok Hexaffect Run 2.0 MT Flat Grey/Gravel/Semi Solar Yellow/White,Timberland Britton Hill 6-Inch Warm Lined Leather and Fabric Boot CP3792Womens Shoes Rocket Dog Campo Blue Dream Catcher/Frida Floral,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Sam Edelman Linda Black Leather,The North Face Base Camp Flip Flop CP3868Womens Shoes Superga 2095 Cotw Fabric 28 Violet Flower Multi,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Comfortable 202546 Nike Air Max 90 Men Red White Shoes,Ralph Lauren Polo Hanford Trainer CP4948Shopping 183217 Nike Air Max Ltd II Men White Black Blue Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Inexpensive 181474 Nike Dunk High Men White Red Shoes,Vans Classic Slip On Trainer CP5090Discount 146417 Nike Free 3.0 Suede Men Brown White Shoes,, like all retail operators, Cheap 241199 Nike Hyperdunk Men Grey Green Shoes,Timberland Womens 6 Inch Premium Boot CP5178Discount 186728 Nike Lunarglide 2 Men Grey Green Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Inexpensive 204071 Nike Shox O Nine Men Black White Shoes,Womens Sandals adidas Anyanda Flex Thong Black/White/Silver MetallicComfortable 196769 Nike Shox R6 Men Silver Red White Shoes,, they can make up for low Comfortable 239527 Nike Zoom Hyperfuse Xdr Men Green Black Red Shoes,Womens Shoes adidas Cloudfoam Flow White/Grey/Sun GlowShopping 230243 Nike Roshe Run Unisex Army Green Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overBuy 209545 New Balance WT10V2 Women Purple Shoes,Womens Shoes adidas Golf Response Light Running White/Silver Metallic/Flash RedDiscount 199683 Nike Classic Cortez Nylon Women Light Blue Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 207089 Nike Free Run 3 Women Stealth Shoes,Womens Boots Aerosoles A2 by Aerosoles Cinch of Luck Taupe ComboAdidas Porsche Design G3 Men Coupon_163, could generate over half a million dollars a week, and easily finance new titles. Christian Louboutin Sale Women Coupon_492,Womens Sandals Aerosoles Yetaway White SnakeJimmy Choo Pumps Women Coupon_828,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, New Balance 574 Men Coupon_1142,Womens Sandals Aerosoles Saving Grace Tan GoldNew Balance 574 Women Coupon_1510, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike LeBron James Men Coupon_1880,Womens Boots ALDO Dyanna BordoMen's Nike Air Force 1 Low Univ Red/Univ Red/White/Gum Light Bro,, we’ve chosen to develop something different than a Men's Running Shoe Nike Flex Fury 2 819134-800,Womens Boots ALDO Cirede Black NubuckMen's Shoe Nike Air Max 90 Mid Winter 806808-300,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Shoe Nike Lupinek Flyknit 862505-001,Womens Shoes ALDO Newbrook ChampagneMen's Training Shoe Nike Zoom Train Complete 882119-400,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. NIKE LUNARGLIDE 6 Black/Pure Platinum/Cool Grey/White,Womens Boots Anne Klein Fedya Taupe SuedeWomen's Shoe Nike Air Zoom Pegasus 33 831356-402,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Element Refine Boys Preschool Neon Pink/Black/White Running Shoes V65966,Womens Shoes Anne Klein Octavie Dawn LeatherAdidas Crazy Light Boost Mens White/Black/Red Basketball Shoes V88328,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Ace 16.3 Fg/Ag Mens Solar Green/Shock Pink/Black Soccer Shoes V77157,Womens Shoes Anne Klein AKUndone Navy/Navy FabricNike Free 4.0 Flyknit 2015 Mens Black/Hyper Orange/University Blue/Sail Running Shoes V20524,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Anyanda Flex Womens Solid Grey/Raw Purple/Clear Onix Slippers V78764,Womens Shoes Badgley Mischka Mitzi Ivory SatinNike Free 5.0 2015 Womens Black/Dark Grey/Dove Grey/White Running Shoes V17369,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Boots Clarks Merrian Lynn Brown Leather,Womens Sandals Clarks Delsie Grace Light Tan NubuckWomens Shoes Clarks Daelyn Towne Black Leather/Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes COACH Kia Chalk,Womens Sandals Clarks Breeze Mila PewterWomens Sandals Cole Haan Elsie Thong Sandal 40 II Marine, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Unisex Shoes Converse Ctas Pro Hi Lucky Stone/Egret,Womens Shoes Clarks Bassett Mist Burgundy SuedeWomens Shoes ECCO Sport Yura GTX Black/Moon, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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