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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Vaneli Baina Black Ferns Patent,Adidas Adizero Boston 5 Tsf Womens Mineral Red/Shock Pink/Bold Onix Running Shoes V65561Womens Shoes Vaneli Akila T.Moro Ecco Suede/Dark Brown Saffiano Royal 85,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Vaneli Louise Black Suede,Adidas Adizero Boston Boost 5 Womens Solar Yellow/Midnight Grey/Ash Purple Running Shoes V78296Women's Running Three-Quarter Tights,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Active Bathrobe,Adidas Energy Boost 2 Womens Vivid Berry/Pearl Metallic/Glow Running Shoes V84466Evolution Savannah Hoodie,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Running Women’s Hooded Long Sleeve,Adidas Pure Boost X Womens Shock Blue/Halo Blue/Shock Pink Running Shoes V74486Nike F.C. Libero Graphic French Terry,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Dri-FIT Flash,Adidas Pure Boost Sonic Knit Womens Ash Purple/Ash Purple/Midnight Grey Running Shoes V11530Men's AC Milan Anthem Jacket,.

VRStudios, founded in 2014, Nike SB Everett,Adidas Supernova Boost Glide 7 Womens Frozen Green/Solar Yellow Running Shoes V54178Nike Pro Cool Three-Quarter,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike KO 3.0 Allover Print Pullover,Adidas Adissage Womens Black/Bahia Pink Slippers V14174Various Sizes Nike Zoom Hyperfuse 2011 Low X Mens Shoes Jeremy Shu How Lin White Green mTRZjgYC,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Sale ee4cm sie8sk August Deals Nike Air Max Zero Womens,Nike Air Max 2016 Womens Blue Grey/Black/Gamma Blue/Ocean Fog Running Shoes V39457Sale unfgh 4p8y7q August Deals Nike Roshe Run Mens,, “This is something entirely new.” UK ngaq7 mkg85a August Deals ZX Flux Mens,Nike Air Max Thea Womens Black/White/Metallic Silver Running Shoes V35280Buy 219467 Nike Dunk Low Kid Lightening Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Authentic 191577 Air Jordan Men Blue White Shoes,Nike Air Max 90 Ultra Womens Black/Cool Grey Running Shoes V15333Authentic 222901 Air Jordan Retro 1 Men White Blue White Blue Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Inexpensive 192516 Nike Air Max Men Black White Shoes,Nike Dart 11 Womens Blue Graphite/Dove Grey/White/Pink Foil Running Shoes V39212Comfortable 148948 Nike Air Max 90 Men Black White Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Shopping 168830 Nike Air Max Fly By Men Black Blue Red Shoes,Nike Free Rn Flyknit Womens White/Black Running Shoes V87062Inexpensive 211933 Nike Air Max Tailwind Men White Green Shoes,, they can make up for low utilization with a decent weekend. Inexpensive 199683 Nike Dunk High Men Red Black Shoes,Nike Internationalist Womens Black/Anthracite/Metallic Hematite/White Running Shoes V13584Buy 225739 Nike Dunk Low Men Green Black Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 206297 Nike Free 3.0 V4 Men Green Silver Shoes,Nike Lunarglide 7 Womens Black/Copa/Hyper Orange/White Running Shoes V16487Inexpensive 171753 Nike Free Trainer 3.0 Men Black Blue Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 193926 Nike Lebron 11 Men White Red Black Shoes,Nike Lunareclipse + 5 Womens Black/Pure Platinum/White Running Shoes V24877Inexpensive 241832 Nike Lunarglide 2 Men Black Yellow Shoes,. Plumer said The VOID is also considering franchise locations, Comfortable 167051 Nike Shox Nz Men White Shoes,Nike Zoom Fly 2 Womens Black/Cool Blue/White Running Shoes V15002Buy 244921 Nike Shox R4 Men Grey Grey Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Rains Breaker Jacket CP1506,Criminal Damage Space Long Hooded Top CP1032Ellesse Triester Poly Tape Short CP2132, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Condemned Nation Riesi Roses Print Track Top CP3540,Nike AW77 Shoebox Full Zip Hooded Top CP1126adidas Originals ZX Flux Slip On Trainer CP3996,, and for a growing list of partners, Bjorn Borg X100 Low Mesh Trainer CP4257,4Bidden MA2 Fur Collar Jacket CP1187Hugo Boss Futesio Trainer CP4488,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Air Foamposite Pro Trainer CP4749,Brave Soul MJK Aberdeen Parka Jacket CP1258Reebok Furylite Reflective Trainer CP4992,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Toms Womens Avalon Sneaker Shoe CP5252,Duck & Cover Quaid Hooded Light Jacket CP1343Womens Shoes adidas Outdoor GSG9 Trail Black/Night Metallic/Bold Pink,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Nike Flex Trainer 5 White/Bright Mango/Black,Flossy Mens Plimsole CP3794Womens Shoes PATRIZIA Grandview Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Reebok Crossfit Lite Tr Poly Flux Orange/Porcelain/Rebel Berry,Havaianas Brasil Flip Flop CP3840Womens Shoes Rocket Dog Campo Blue Quest,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Sam Edelman Sara Black Boucle,Lacoste Glendon Trainer CP3925Womens Shoes Supra Vaider Black/Gold/White 2,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Shopping 212254 Nike Air Max 90 Men Grey Grey Shoes,Supra Owen Reflective Trainer CP5020Inexpensive 233408 Nike Air Max Tailwind Men Black Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Buy 229197 Nike Dunk High Men Shoes,Vans Old Skool Cork Twill Trainer CP5106Comfortable 221262 Nike Free 3.0 V4 Men Gray White Shoes,, like all retail operators, Inexpensive 156455 Nike Kd VI Men Shoes,Birkenstock Womens Arizona Sandal CP5213Shopping 181967 Nike Lunarswift 2 Men Green Black Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Cheap 216923 Nike Shox O Leven Men Black Green Shoes,Unisex Boots adidas by Rick Owens Runner Ankle Boot Black/Black/RO MilkDiscount 160336 Nike Zoom Hyperdunk Men White Blue Red Shoes,, they can make up for low Comfortable 166870 Onitsuka Tiger By Asics Mexico 66 Men White Red Shoes,Womens Shoes adidas BBNEO Raleigh Mid Cyber Metallic / Cyber Metallic / Running WhiteShopping 146530 Nike Roshe Run Unisex Red Black Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overComfortable 191803 New Balance Classics Wl574 Women Black Shoes,Womens Shoes adidas Running Response Boost 2 Techfit White/Frozen GreenCheap 242101 Nike Air Max 1 Women White Yellow Red Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic 157363 Nike Lunareclipse 2 Women Purple White Green Shoes,Womens Boots Aerosoles Barricade Dark Brown ComboAdidas Springblade Men Coupon_230, could generate over half a million dollars a week, and easily finance new titles. Christian Louboutin Sale Women Coupon_549,Womens Sandals Aerosoles Water Power TanJimmy Choo Sandals Women Coupon_904,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, New Balance 574 Men Coupon_1179,Womens Shoes Aerosoles Cinario NavyNew Balance 500 Women Coupon_1423, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Converse Chuck II Waterproof Thermo Unisex Boot 155331C-001,Womens Boots ALDO Clavie Forest Greenmen's NIKE AIR MAX 2015 698902-008,, we’ve chosen to develop something different than a Men's Running Shoe Nike Free RN Distance 827115-010,Womens Sandals ALDO Jakki BlackMen's Shoe Nike Air Max Excellerate 4 806770-666,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Shoe Nike Roshe One 511881-025,Womens Shoes ALDO Astarenna CognacNIKE AIR MAX 1 ULTRA MOIRE Game 704995-104,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. NIKE MERCURIAL SUPERFLY FG White/Black/Hyper Pink/Volt,Womens Shoes Anne Klein AK Sport - Undertake Black MultiWomen's Shoe Nike Free TR 6 Metallic 849805-001,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas D Rose Lakeshore Boys Grade School Black/Light Scarlet Basketball Shoes V21305,Womens Shoes Anne Klein Ovido Black ReptileAdidas D Rose 5 Boost Mens Black/White/Onix/Scarlet Basketball Shoes V35345,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Nitrocharge 2.0 Fg Mens Black/White/Flash Orange Soccer Shoes V34162,Womens Shoes Badgley Mischka Jenie Black Satin/PatentNike Lunarestoa 2 Mens University Red/Team Red/White/Black Running Shoes V82845,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Barricade 2015 Womens White/Amber Yellow Tennis Shoes V86269,Womens Shoes Badgley Mischka Mitzi Light Blue SatinNike Juvenate Womens Black/White/Black Running Shoes V33502,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Kids Elastico Pro III IC Jr Soccer Blue lagoon/Black/White/Total Crimson UK#N5-9565,Womens Sandals C Label Cider-1 BlackConverse Infant Chuck Taylor All Star Ox Trainer CP490, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Glorious Gangsta Sauer Mid Wash Denim Jean CP850,Womens Boots Calvin Klein Evee Pewter/Black LeatherAlessandro Zavetti Monarch Varsity Jacket CP1202,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not The North Face Quest Jacket CP1532,Womens Sandals Calvin Klein Crewella Black CosmicEllesse Salerno Track Top CP3553,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Sandals Clarks Nadene Lola Beige Leather,Womens Sandals Clarks Temira East Black LeatherWomens Shoes Clarks Lorry Grace Burgundy,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes COACH Flash Platinum Metallic,Womens Sandals Clarks Helio Lilly TanWomens Sandals Cole Haan Arlette Wedge II Red Leather/Chestnut Leather/Jute, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Boots ECCO Touch 75 Ankle Bootie Mahogany Cow Nubuck,Womens Shoes Clarks Daelyn Villa Black LeatherWomens Shoes ECCO Sport Biom Trail FL GTX Grape/Grape/Poppy, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Womens Shoes Reebok Royal Lumina Pace White/Silver Metallic,Womens Sandals COACH Barkley Saddle Semi Matte CalfWomens Boots Sam Edelman Kourtney Space Blue,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Shoes Saucony Cohesion 9 Silver/Navy/Teal,Womens Shoes COACH Garland Black Soft Milled LeatherWomens Boots UGG Cybele Lodge Leather,.

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