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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Vaneli Trypsy Black Miniliz/Elastic,Adidas Supernova Sequence 6 Womens Bahia Pink/White/Black Running Shoes V11633Womens Shoes Vaneli Darcy Navy Suede/Matching Elastic,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Unisex Shoes Vans SK8-Hi Moc (Suede) Black/Black,Adidas Adissage 2.0 Womens Shock Pink/Matte Silver/Pink Glow Slippers V74696Nike Tech Fleece,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, TW Tech 1,Adidas X 15.2 Fg/Ag Womens White/Frozen Yellow/Night Metallic Soccer Shoes V91324Women’s No.1 Logo Track Jacket,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Women's Optical Trefoil Tee,Adidas Pure Boost X Trainer Womens Black/Onix Training Shoes V23549Nike Energy Element ORPJT Pullover,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Training Essentials Woven Shorts,Adidas Sonic Allegra Womens Solar Red/Silver Metallic/White Tennis Shoes V77723Nike Pro Classic Padded Reflect,.

VRStudios, founded in 2014, Men's adizero Tee,Nike Air Huarache Run Ultra Womens Hyper Turquoise/White Running Shoes V59335Youth Essentials Logo Tee,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, UK Sale Nike Tiempo Legend Elite Ag Gray Black Blue Z5gtP676,Nike Air Max Tailwind 8 Womens Chalk Blue/Racer Blue/White Running Shoes V43949Wholesale UK Nike Air Griffey Max 1 training shoes-7 a94nEfUH,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Only & Sons Bram Crew Neck Long Knit CP1844,adidas Originals Reflective Camouflage Poncho Jacket CP1196UCLA Piped Swim Short CP2347, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Birkenstock Arizona Sandal CP3821,Antony Morato Quilted Driver Jacket CP1220adidas Originals Los Angeles Trainer CP4111,, and for a growing list of partners, Creative Recreation Cesario Lo XVI Snake Trainer CP4333,Condemned Nation Palmero Puffer Jacket CP1291Nike Zoom Stefan Janoski Trainer CP4611,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Flyknit Trainer Chukka FSB CP4855,Good For Nothing Nylon Bomber Jacket CP1393Vans Brigata Trainer CP5077,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes adidas Slingshot TR Blue Glow/Raw Purple/Halo Blue,Luke 1977 Complete Showers Jacket CP1438Womens Sandals Aerosoles Wip Band Leopard Tan,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Buy 199200 Nike Air Max 90 Vt Men Red Shoes,Y3 Sprint Trainer CP5131Shopping 212918 Nike Air Speed Turf Max Men Black Blue Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Shopping 190620 Nike Dunk High Men Daffy Duck Shoes,Havaianas Womens Slim Flip Flop CP5229Buy 224770 Nike Free Run 2 Men Blue White Orange Shoes,, like all retail operators, Discount 236502 Nike Lebron X Men Black Metallic Silver Anthracite Shoes,Womens Shoes adidas Essence Stabil White/Tech Metallic/CinderBuy 149850 Nike Roshe Run Men Black Grey Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Buy 156357 Nike Shox R4 Men White Yellow Shoes,Womens Shoes adidas Originals Adria Lo W Joy Purple/White/WhiteInexpensive 151080 Nike Zoom Kobe V Men Yellow Black Shoes,, they can make up for low Shopping 191932 Adidas Originals Superstar 2.0 Unisex Gold Black Shoes,Womens Boots Aerosoles Wave Catcher Dark Tan LeatherComfortable 241957 Puma Antifur Unisex Black White Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overDiscount 152648 Nike Air Max Women Purple Shoes,Womens Sandals Aerosoles Zenchilada WhiteAuthentic 200555 Nike Dunks High Women Red Gold Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Bounce Titan 2013 Men Coupon_031,Womens Sandals Aerosoles A2 by Aerosoles Propeller Leopard TanAdidas Springblade 2013 Women Coupon_338, could generate over half a million dollars a week, and easily finance new titles. Jimmy Choo Boots Women Coupon_685,Womens Shoes Aerosoles Tricycle Black CrocoPlatforms Jimmy Choo Women Coupon_1000,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, New Balance 891 Men Coupon_1303,Womens Boots ALDO Exmerina Black LeatherNike Derrick Rose Men Coupon_1639, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's Basketball Shoe Kobe XI 836183-635,Womens Shoes ALDO Ocaun SilverMen's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-176,, we’ve chosen to develop something different than a Men's Shoe Jordan Eclipse Chukka 881453-003,Womens Boots Anne Klein Fedya Black SuedeMen's Shoe Nike Air Zoom Pegasus 92 844652-102,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Shoe NikeCourt Air Zoom Ultra React 859719-800,Womens Sandals Anne Klein Peplum White Multi SyntheticNIKE AIR ZOOM PEGASUS 31 Titanium/Total Orange/Bright Citrus,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Women's Running Shoe Nike Air Zoom Structure 19 806584-001,Womens Shoes Anne Klein Thyra Natural LeatherWomen's Shoe NikeCourt Zoom Vapor 9.5 Tour 631475-505,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Flex Experience 4 Boys Grade School Wolf Grey/Dark Grey/White/Volt Running Shoes V97781,Womens Shoes ASICS Gel-Galaxy 8 Dark Grey/Silver/Flash CoralAdidas Element Refine Mens White/Clear Grey/Black Running Shoes V90218,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Max 90 Mens Gym Red/White/Wolf Grey/Metallic Silver Running Shoes V57499,Womens Shoes Badgley Mischka Roanna II Pewter Metallic SuedeNike Zoom Vomero 10 Mens Cool Grey/Black/Logoon/White Running Shoes V46605,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max 90 Ultra Womens White/Wolf Grey/Metallic Silver/White Running Shoes V96624,Womens Shoes C Label Lychee-1 SilverMen's Nike Dual Fusion Run 3 Black/Hyper Cobalt/Electric Green/Metallic Silver UK#N5-8743,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Women's Nike Tanjun Hyper Turquoise/White/Racer Blue UK#N5-9524,Womens Boots Calvin Klein Bionda Black LeatherKickers Junior Kick T Brogue Shoe CP613, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Converse MA1 Full Zip Hooded Top CP998,Womens Sandals Calvin Klein Berndette Black PatentEllesse Puffer Jacket CP1355,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Antony Morato Fleece Short CP2077,Womens Shoes Calvin Klein Annika Black MicrosuedeTimberland City Shuffler Chukka Boot CP3773,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Sandals Clarks Aeron Logan Grenadine,Womens Sandals Clarks Saylie Witman DenimWomens Boots COACH Tristee Black/Black Shiny Rubber,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes COACH Moonlight High Top Black/Black Snake/Suede,Womens Shoes Clarks Cleaves Zing Oyster LeatherWomens Shoes Cole Haan Amavia High Sandal Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals ECCO Touch 25 T-Strap Slide Moon Rock/Moon Rock,Womens Shoes Clarks Everlay Iris Black LeatherWomens Shoes GUESS Hotspottn Silver Glitter, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Sandals Naturalizer Vibrant Black Leather/Black/White Geo Glossy Printed Snake,Womens Boots COACH Patricia Fatigue/ChestnutWomens Shoes New Balance Vazee Rush Purple/White 1, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Shoes Nike Flex Experience Run 4 Black/Copa/White/Vivid Purple,Womens Sandals COACH Barkley Saddle Semi Matte CalfWomens Shoes PATRIZIA November Beige,.”

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Andal introduced the company’s Womens Sandals Rocket Dog Vuno Black/Desert Floor,Womens Shoes COACH Remonna Black/Pewter SignatureWomens Shoes Sam Edelman Lida Black/Black/Ivory,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Shoes Superga 2790 Crackledleafanw Love Me Printing,Womens Boots Cole Haan Johanna Wedge Bootie SequoiaWomens Boots UGG Bailey Gold Mariko Aster/Twinface,.

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