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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Boots PATRIZIA Insightful Grey,Adidas Adilette Supercloud Plus Womens Black/Halo/White Slippers V20048Womens Sandals PATRIZIA Moa Pink,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes PUMA Pulse XT Geo White/Blueprint,Adidas Vigor 6 Tr Womens Shock Mint/White/Shock Red Running Shoes V74692Womens Shoes Reebok Crossfit Sprint 2.0 SBL Electric Peach/White/Royal,, China, open to the public. Womens Boots Rocket Dog Hewitt Tan Sierras,Adidas Vigor 6 Tr Womens Frozen Yellow/Silver Metallic/Frozen Green Running Shoes V54234Womens Shoes Rocket Dog Richelle Charcoal Coast,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Sandals Sam Edelman Keith Black,Adidas Supernova Sequence 6 Womens Bahia Pink/White/Black Running Shoes V11672Womens Shoes Sam Edelman Scotti Platino,, Pure Imagination, Womens Shoes Saucony Spitfire White/Pink,Adidas Supernova Sequence 8 Womens Solid Grey/Solid Grey/Sun Glow Running Shoes V78797Womens Shoes Superga 2311 Quilted White,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Boots UGG Patten Black,Adidas Barricade 2015 Womens Light Flash Yellow/Black Tennis Shoes V61107Womens Boots UGG Palisade Chocolate Suede,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Boots UGG Collection Stella Metallic Black,Adidas X 15.3 Fg/Ag Womens White/Frozen Yellow/Night Metallic Soccer Shoes V91330Womens Boots Under Armour UA Speedfit Hike Mid Uniform/Sherry/Veneer,, says the global location-based VR entertainment market will more than double in 2018, Womens Sandals Vaneli Baylee Black Nappa/Smog Specchio Kid/Gunmetal Buckle,Adidas Adizero Ubersonic Womens Frozen Yellow/White Tennis Shoes V54279Womens Shoes Vaneli Racilia Navy Smack Met Patent/Mtch Mesh,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Vaneli Remy Black Nubia Print,Adidas Gymbreaker Bounce Trainer Womens Black/Halo Pink Training Shoes V19923Womens Shoes Vaneli Lamis Black Satin/Black Satin/Gunmetal Buckle,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, KD Full-Zip,Nike Air Huarache Run Ultra Womens Hyper Turquoise/White Running Shoes V59335Nike Solid,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike College Elite Stripe Full-Zip (Oklahoma),Nike Air Max Dynasty Womens Black/Hyper Violet/Urban Lilac Running Shoes V21027Men's Running Fill Tee,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Italia Casual Polo,Nike Air Max Sequent Womens Fuchsia Glow/Hyper Orange/Vivid Purple/Black Running Shoes V54286Nike Pro Hyperwarm Fitted 3.0 Crew,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Men's Manchester United FC Anthem Jacket,Nike Air Max 1 Womens Mulberry/Purple Dusk/White/Mulberry Running Shoes V65579Hurley Modern Rebel One-Piece,.

VRStudios, founded in 2014, Men's Authentic Shorts,Nike Air Max 1 Ultra Womens Black/Anthracite/Black Running Shoes V13471Nike All Time Tech Vixen Full-Zip,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Wholesale Trade 2017/18 Nike Lunar Force 1 LowJacquard PackMens Shoes Jacquard Woven Uppers Black/White Deals u0FH7FPR,Nike Air Max 90 Womens Pure Platinum/Black/Fiberglass Running Shoes V69591Authentic 787rw 685754 August Deals Nike Roshe Run Mens,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Sale y8ayb m6vbby Cheap Adidas Superstar Womens Shoes,Nike Flyknit Lunar 3 Womens Copa/Blue Lagoon/Summit White/Black Running Shoes V47964UK mmpnx b7ribz August Deals Yeezy 350 Boost Womens,, “This is something entirely new.” Shopping 148915 New Balance Kids Kl574 Kid Blue Orange Shoes,Nike Juvenate Womens Atomic Pink/Bright Crimson Running Shoes V11622Cheap 213957 Adidas ZX 750 Men Navy Blue Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Discount 150618 Air Jordan IV Retro Men Tour Yellow Grey Shoes,Nike Juvenate Womens Solar/White/Deep Royal Blue Running Shoes V78702Inexpensive 152425 Lebron 11 Men Fluorescent Green Black Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap 241474 Nike Air Max 90 Men Grey Black White Shoes,Nike Zoom Structure 18 Womens Lyon Blue/Black/Pink Pow/Clearwater Running Shoes V62743Buy 181413 Nike Air Max Ltd Men Black Red Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount 245428 Nike Air Max Tailwind Men White Black Grey Shoes,Men's Nike Air Relentless 4 Lyon Blue/Black/White/Blue Graphite UK#N5-9255Inexpensive 199683 Nike Dunk High Men Red Black Shoes,, they can make up for low utilization with a decent weekend. Authentic 226387 Nike Dunk High Men Shoes,Men's Nike Mercurial Victory V CR IC Black/Total Crimson/White UK#N5-9594Cheap 182272 Nike Free 3.0 V4 Men Blue Black Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Inexpensive 152104 Nike Free Run 3 Men Yellow White Shoes,Men's Nike Air Max Siren Print Black/Cool Grey/Total Orange/Wolf Grey UK#N5-9153Comfortable 223094 Nike Lebron 8 Men Black Pink Filament Green Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 154076 Nike Lunarglide 2 Men White Blue Shoes,Men's Nike Air Zoom Elite 8 Black/Bright Crimson/Ghost Green/Green Strike UK#N5-9069Shopping 197775 Nike Shox Nz Men White Red Shoes,. Plumer said The VOID is also considering franchise locations, Authentic 197616 Nike Shox R4 Men Grey Pink Shoes,Nike Kids Benassi JDI Black/White UK#N5-8797Discount 181003 Nike Zoom Hyperdunk Men White Red Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Christian Louboutin Sale Women Coupon_608,Hype Speckle Backpack CP65Jimmy Choo Pumps Women Coupon_811, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,New Balance Men Coupon_1047,Mr Lacy Flat Laces CP356New Balance 574 Men Coupon_1249,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, New Balance 574 Women Coupon_1487,adidas Originals Infant Stan Smith Trainer CP461Nike Kevin Durant Men Coupon_1701,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Men's Basketball Shoe Jordan Extra.Fly 854551-610,Converse Infant Chuck Taylor All Star Ox Double Tongue Trainer CP495Men's Golf Shoe Nike Lunar Control 4 819037-400,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Brave Soul MSRT Spence Cargo Short CP2091,Brave Soul MJK Aberdeen Parka Jacket CP1259Ellesse Rimini Nylon Shoulder Track Top CP3564, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Timberland Hayes Valley Loafer CP3936,Converse AMW Hooded Jacket CP1314Asics Gel-Lyte III Pure Pack Trainer CP4197,, and for a growing list of partners, Cruyff Santi Mesh Cobra Trainer CP4437,Ellesse Lazzaro Technical Parka Jacket CP1369Nike Air Odyssey Leather Trainer CP4697,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Puma Disc Blaze 'Bright Pack' Trainer CP4922,Kings Will Dream Oneya Bomber Jacket CP1430Flossy Womens Plimsole CP5190,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes adidas Originals ZX Flux W Dark Marine/White/Dark Marine,The North Face Glacier Delta Fleece Jacket CP1523Womens Sandals Aerosoles Serenwipity Safari Print,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals PATRIZIA Paxi Silver,adidas Originals Powerphase Trainer CP3994Womens Shoes Reebok Speed Rise Steel/Flat Grey/Lush Orchid/Citrus Glow/White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Rocket Dog Trinidad Black Coast,adidas Originals Superstar Snake Pack Trainer CP4048Womens Shoes Sam Edelman Becka Black/Cool Sand,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Saucony Originals Shadow Original Tan/Yellow/Orange,adidas Originals Superstar Vulcanised ADV Trainer CP4125Womens Boots UGG Cassis Black Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Inexpensive 179150 Nike Air Max Ltd Men Black Shoes,Flossy Womens Plimsole CP5197Shopping 159978 Nike Classic Cortez Nylon Men Coal Black Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, New Balance Women Coupon_1383,Womens Shoes ALDO Nean SilverNike Kevin Durant War Boots Men Coupon_1757, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's Firm-Ground Soccer Cleat Nike Mercurial Superfly V FG 831940-003,Womens Shoes ALDO Teige SilverMen's Nike Shoe LeBron XIII Low 831925-610,, we’ve chosen to develop something different than a Men's Shoe KD 8 EXT 806393-200,Womens Sandals Anne Klein Taree Gold Multi FabricMen's Shoe Nike Hyperdunk 2016 Flyknit 843390-002,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Shoe NikeLab Tiempo Vetta 840482-100,Womens Shoes Anne Klein Meg Wine SuedeNIKE FREE 4.0 FLYKNIT Glacier Ice/Polarized Blue/University Blu,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Women's Shoe Nike Air Max 90 Ultra Breathe 725061-600,Womens Shoes ASICS GEL-Flux 2 Electric Blue/White/BlueNike Huarache Run Boys Toddler White/Pure Platinum/White Running Shoes V93631,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Max 90 Girls Grade School Cool Grey/Hyper Pink/Wolf Grey/White Running Shoes V47009,Womens Shoes Badgley Mischka Seduce Black SatinAdidas Supernova Boost Glide 7 Mens Collegiate Navy/White/Solar Yellow Running Shoes V46076,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Max Tavas Mens White/Black Running Shoes V86704,Womens Sandals C Label Mollini-25 BlackAdidas Response Boost 2 Techfit Womens Dark Grey/Black/Super Pop Running Shoes V49739,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Zoom Pegasus 32 Womens Vivid Purple/Hyper Orange/Black Running Shoes V85306,Womens Boots Calvin Klein Keana Evergreen LeatherMen's Nike Tiempo Mystic V TF Pure Platinum/Black/Hyper Orange UK#N5-8942,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Women's Nike Golf Lunar Bruin Black/Anthracite/White UK#N5-9629,Womens Sandals Calvin Klein Lorren Dark Gold LeatherMen's Nike Tiempo Rio II FG Black/Black UK#N5-8936, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Glorious Gangsta Caleb Pony Hair Hooded Top CP1064,Womens Shoes Calvin Klein Jacinda Black/BlackForay Vector Bomber Jacket CP1372,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Minimum Garton Short CP2163,Womens Shoes Calvin Klein Zandra Black Patentadidas Originals Adilette Trefoil Sandals CP3818,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Shoes Naturalizer Kyndell Coral Nubuck,Womens Sandals COACH Cottage Canary Soft Vegan LeatherWomens Shoes New Balance Classics 501 - Composite Black/Violet, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Shoes Nike Free 5.0 TR Fit 5 PRT Squadron Blue/Bright Mango/Blue Grey/White,Womens Shoes COACH Smith Black Cherry Cut SnakeWomens Shoes PUMA Match Lo Canvas Sport Frost Gray/Vaporous Gray/Peach Cobbler,.”

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Andal introduced the company’s Womens Shoes Rocket Dog Tadley Grey Trails,Womens Shoes COACH Emerald Black Plaid Wool/NappaWomens Shoes Sam Edelman Scotti Black Snow White,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Boots Timberland 6" Premium Boot Dark Olive Waxed Canvas,Womens Boots Cole Haan Maxfield Shootie Black LeatherWomens Boots UGG Collection Beta Black Leather,.

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