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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap 6riry wtwdgc August Deals Nike Air Max 1 Mens,Men's Football Cleat Nike Alpha Pro 2 3/4 TD LE 2.0 820280-140,Cheap qzf4x sk97v3 August Deals Nike Air Max 90 Womens Grey,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount bnwue hxgc4r August Deals Nike Free Run 2 Womens,Men's Golf Shoe Nike Air Zoom 90 IT 844569-101,Discount z6836 ckypgm August Deals Nike Air Max Thea Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Online m84uq hrg8v8 August Deals Nike Roshe Run Womens,Men's Nike Air Jordan 9 Retro Low Kids' Shoe (3.5y-7y) 833447-001,Outlet a5utt zxz4hp August Deals Nike Air Max 1 Ultra Moire 1 Womens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Jimmy Choo Bridal Women Coupon_726,Men's Training Shoe Nike Free Trainer 5.0 V6 719922-670,Platforms Jimmy Choo Women Coupon_986,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.New Balance 574 Men Coupon_1182,Men,New Balance 574 Women Coupon_1495,, they can make up for low utilization with a decent weekend. Nike Derrick Rose Men Coupon_1618,Nike Air Max 93 Black/Anthracite/Pure Platinum/Cool Grey,Men's Basketball Shoe LeBron XIII Low 831925-016,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Nike Basketball Shoe Kyrie 2 819583-007,NIKE FINGERTRAP MAX FREE Black/Green Glow/Hyper Punch,Men's Running Shoe Nike Air Zoom Vomero 10 717440-001, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Jordan Rising High 2 844065-004,NIKE FREE SOCFLY Cool Grey/Pure Platinum/Cool Grey,Men's Shoe Nike Air Zoom Pegasus 92 844652-100,. Plumer said The VOID is also considering franchise locations, Men's Shoe Nike Train Speed 4 Amp (Duke) 844102-410,Nike Men's Training Shoe Metcon 1 Dove Grey/Blue Graphite/Wolf Grey/White,Men's Weightlifting Shoe Nike Romaleos 3 852933-700,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Inexpensive 184856 Nike Air Max Classic Sl Men Black White Shoes,Good For Nothing Nylon Bomber Jacket CP1393,Comfortable 220690 Nike Blazer High Men Gray Black Cyan Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 161461 Nike Dunk Low Men Marvin Martian Shoes,Nike Tech Windrunner Jacket CP1470,Cheap 183881 Nike Free Run 2 Men Grey Purple White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Authentic 157868 Nike Lebron 11 Men Purple Black Grey Shoes,Native Youth Jacquard Contrast Knit Jumper CP1838,Buy 242315 Nike Shox Conundrum Men White Blue Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Kids Jr Magista Ola FG-R Soccer Turquoise Blue/Black/Turquoise Blue UK#N5-9491,Y3 Qasa High Trainer CP5128,adidas Originals Infant ZX Flux Trainer CP463, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Asylum Lone Stretch Skinny Jean CP819,Womens Sandals adidas Voloomix Sleek LG Bright Royal/Clear Sky/Pink,Creative Recreation Garfield Skinny Jean CP834,, like all retail operators, Bellfield Blanda Roll Neck Knit CP1785,Womens Shoes adidas Energy Boost ESM Bold Pink/Frozen Yellow,Ellesse Fonda Poly Track Top CP3566, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of adidas Originals Energy Boost ESM Trainer CP4047,Womens Boots Aerosoles Ride Out Tan,Cruyff Pelota Snake Trainer CP4392,, they can make up for low Nike Internationalist 'Fleece Pack' Trainer CP4734,Womens Sandals Aerosoles Magic Plush Dark Tan,Clarks Originals Womens Desert Aerial Boot CP5138, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes adidas Running Response Boost 2 Techfit White/Frozen Green,Womens Boots ALDO Dyanna Black Patent,Womens Boots ALDO Allisson Bone Nubuck,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Anne Klein Petrica Natural Leather,Womens Sandals ALDO Braudia Gold,Womens Sandals C Label Binky-7 Camel, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Calvin Klein Lucette Dusty Pink Patent Leather,Womens Boots Anne Klein Kadey Medium Green Suede,Womens Sandals CARLOS by Carlos Santana Tindra Pink,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Clarks Bassett Mist Burgundy Suede,Womens Shoes Anne Klein Melanie Black Fabric,Womens Sandals COACH Alyssa Black/Ivory/Black Rubber/Ocelot, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots Cole Haan Tioga Bootie II Chestnut Leather,Womens Sandals Badgley Mischka Clear Silver,Womens Shoes Cole Haan Tali Grand Lace Wedge 40 Fuchsia Leather,, we’ve chosen to develop something different than a Womens Shoes ECCO Touch 15 Scale Ballerina Morillo/Morillo,Womens Sandals C Label Elinor-10 Pewter,Womens Boots Naturalizer Cycle Oxford Brown Leather,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes New Balance WW980 Black,Womens Boots Calvin Klein Bionda Black Leather,Womens Shoes Nike Zoom Cage 2 Hot Lava/Cool Grey/Metallic Gold Star,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals PATRIZIA Alexandra Yellow,Womens Sandals Calvin Klein Lucette Dusty Pink Patent,Womens Shoes Reebok Speed Rise Black/White/Reebok Royal/Silver,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals Sam Edelman Dailey Snote White,Womens Shoes Calvin Klein Brie Black Patent/Elastic,Womens Shoes Saucony Originals Jazz Original Charcoal/Lime,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots UGG Chaney Black Twinface/Leather,Womens Boots CARLOS by Carlos Santana Gramercy Wide Shaft Taupe,Womens Boots Vaneli Reedy Black Nappa/Black Quilted Nappa,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Vaneli Matilda Black Nappa/White Nappa,Womens Boots Clarks Kelbrook Azizi Taupe Leather,Training Women’s PWRSHAPE Forever Bra,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Men's Poison Ivy League Hoodie,Womens Sandals Clarks Reid Newport Cognac Leather,Italia Replica Shorts, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Pro Cool Sonic Flow,Womens Shoes Clarks Sugar Sky Black Leather,Wholesale Trade 2017/18 Designed Nike Air Huarache Utility Run Shoes Sky Blue/Black/Gray/Yellow Mens Sneaker Shop sMLjmr7V,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic uvdnc 633unf August Deals ZX 700 Mens,Womens Shoes Clarks Penwick Albee Dark Grey Leather,Buy xg3tw m3dgun Cheap Adidas Superstar Womens Pink Shoes,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Shopping 154147 Nike Dunk Mid Premium SB Men Casino Shoes,Womens Shoes Cole Haan Viveca Blazer Blue Suede,Inexpensive 177013 Nike Kobe Dream Season II Low Men White Black Yellow Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Authentic 160464 Nike Roshe Run Men Yellow Shoes,Womens Boots ECCO Touch 25 Ankle Boot Black,Discount 213018 Nike Shox R4 Men Grey Blue Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 200454 Nike Zoom Kobe VI Men Sunset Shoes,Womens Shoes ECCO Taisha Black,Shopping 152217 Air Jordan 14 Retro Women Pink Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Buy 167381 Nike Air Max Women Charcoal Pink Pow Total Orange White Shoes,Womens Sandals GUESS Harlee White Synthetic Nappa,Inexpensive 244670 Nike Free Run 2 Women Gray Yellow Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Adidas Springblade 2013 Men Coupon_246,Womens Shoes GUESS Eloy Yellow,Giuseppe Zanotti Sale Women Coupon_665,.”

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Andal introduced the company’s New Balance Men Coupon_1078,Womens Boots Naturalizer Transform Jet Black Smooth,New Balance 574 Women Coupon_1502,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-010,Womens Shoes Naturalizer Kelly Red Pepper Leather,Men's Nike Shoe Jordan Rising Hi-Low 834233-407,.

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