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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Boots Cole Haan Calixta Bootie Maple Sugar,NIKE AIR FORCE 1 HIGH 07 Black/Dark GreyWomens Shoes Cole Haan Chelsea OT Pump Sandstone Patent,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes Cole Haan Bradshaw Pump 85 Charcoal Multi Haircalf,NIKE AIR MAX 1 ULTRA MOIRE Game University Red/White/UniversityWomens Shoes Cole Haan Grant Fuchsia,, China, open to the public. Womens Boots ECCO Sport Trace Zip Coffee/Coffee,NIKE AIR MAX 1 ULTRA MOIRE Black/Black/WhiteWomens Shoes ECCO Damara Slip-On Birch,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Boots GUESS Cariss Brown Suede,NIKE AIR MAX 2015 White/Black/VoltWomens Shoes GUESS Apola Black Fabric,, Pure Imagination, Womens Boots Naturalizer Jakes Wide Shaft Boot Black Wide Shaft Smooth,Men's Shoe Jordan Eclipse 724010-005Womens Sandals Naturalizer Finale White Leather,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes Naturalizer Orianne Grey Plaid/Black Smooth,NIKE AIR MAX PLUS Grey/White FadeWomens Shoes New Balance WLD5000 Silver/Spectrum Blue,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes New Balance W690v4 Purple,NIKE AIR MAX THEA Black/WhiteWomens Shoes Nike Flex Fury Black/Wolf Grey/Cool Grey/White,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Nike Flex 2015 RN Vivid Purple/Hot Lava/Bright Crimson/Black,NIKE AIR ZOOM ELITE 7 Volt/Black/Lyon BlueWomens Boots PATRIZIA Angelique Brown,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals PATRIZIA Ciri Black,NIKE AIR ZOOM PEGASUS 31 Black/WhiteWomens Shoes PUMA G Vilas Blocks and Stripes Whisper White/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Reebok Yourflex Trainette 7.0 L MT Flat Grey/Fierce Fuchsia/Semi Solar Yellow/Steel/Whi,NIKE AIR ZOOM PEGASUS 31 Vapor Green/White/Flash Lime/BlackWomens Boots Rocket Dog Cray Tan Horizon Knit/Hush,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Sam Edelman Patton Wide Calf Espresso Bean,NIKE AIR ZOOM PEGASUS 33 831352-100Womens Sandals Sam Edelman Bonnie Black Matte Ontario Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike Bonded Mesh,NIKE LUNAR TRAINER 1 White/Black/Volt/WhiteWomen's Supergirl Track Top,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Nike Run Speed,Nike Lunar Control 3 Black/Pure Platinum/Metallic SilverMen's Colombia Home Replica Shorts,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Nike AW77 Lightweight Solstice Crew,NIKE TIEMPO LEGEND V FG Soar/VoltMen's Climaheat Hoodie,, overall, every single one of these experiences is any less than flat out amazing. UK Sale Converse All Star Chuck Taylor Hi-Top White Zipper Canvas Shoes mCa9YsXb,NIKE SB PAUL RODRIGUEZ CITADEL Obsidian/WhiteWholesale Trade Nike Kobe X Elite(Elevate)Mens Shoes Wolf Grey/White/Light Retro Basketball Sneakers 3lp3Ismh,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Authentic 6mgwy c8uw8r August Deals Superstar Mens Black,NIKE ZOOM HYPERREV 2015 PREMIUM Multi-Color/Black/Reflect SilverAuthentic pnst8 4iznaz August Deals Superstar Womens,, “This is something entirely new.” Buy aspiy zta2ue August Deals Nike Air Max 1 Mens,NikeCourt Air Zoom Ultrafly Unisex Tennis Shoe (Men's Sizing) 819692-107Buy tbdfp wg2rs7 August Deals Nike Air Max 90 Mens Blue,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap dshhw 6wf2b9 August Deals Nike Air Presto Mens,Women's Running Shoe Nike Air Zoom Structure 19 806584-002Cheap tcrfm h2q6gx August Deals Superstar Mens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Discount gbhw3 um62cd Cheap Nike Air Max 90 Womens Shoes,Women's Shoe Nike Air Force 1 07 Premium 616725-600Discount v7gv3 npcryn August Deals Superstar Mens,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Online kffsy kwgyws Cheap Nike Air Max 90 Womens Pink Shoes,Women's Shoe Nike Air Max 90 Premium 443817-301Online 6kdv8 hpidai Cheap Nike Air Max 90 Womens Shoes,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Outlet vnyqv u38b29 August Deals Nike Air Max 90 Mens Grey,Women's Shoe Nike Air Max Tailwind 8 Print 806804-404Sale esxgd 25qc8f August Deals Superstar Womens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.UK 3y7ni gzmbqp August Deals Superstar Womens,Women's Shoe Nike Air Presto 878068-400Sale ynkfn nrqhds August Deals Nike Air Max 90 Womens,, they can make up for low utilization with a decent weekend. Inexpensive 222620 Adidas Originals Lifestyle Men Grey White Shoes,Women's Shoe Nike Air Zoom Strong 843975-004Discount 155440 Air Jordan 3 Men Red Black Metallic Silver Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 161920 Asics Gelnoosa Tri 7 Men Orange White Turquoise Shoes,Women's Shoe Nike Free Connect LTD 885163-106Comfortable 167002 New Balance M3190 Men Grey Red Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 190106 Nike Air Flightposite 1 Men Black Shoes,Women's Shoe Nike Free Train Connect 843966-100Shopping 242560 Nike Air Force 1 Men White Shoes,. Plumer said The VOID is also considering franchise locations, Shopping 191654 Nike Air Max Men White Blue Shoes,Women's Shoe Nike Roshe Two Flyknit 365 861706-400Buy 244621 Nike Air Max 90 Men Black Blue Yellow Red Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Authentic 215082 Nike Free Run 2 Women Grey White Pink Shoes,Nike Air Max 90 Girls Grade School Black/White/Volt/Bright Crimson/Fire Pink Running Shoes V37107Asics Gel-Quik 33 Men Coupon_346,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Christian Louboutin Sale Women Coupon_533,Adidas 2015 Crazylight Boost Primeknit Mens Blue Solid/White/Black Basketball Shoes V39960Jimmy Choo Pumps Women Coupon_808,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, New Balance Men Coupon_1035,Adidas D Lillard 1 Mens White/Black/Gold Met Basketball Shoes V87898New Balance 574 Men Coupon_1248,, is backed by Warner Bros., New Balance 574 Women Coupon_1508,Adidas D Lillard 2.0 Mens Black/Vivid Red/Shock Blue Basketball Shoes V29954Nike Kevin Durant Men Coupon_1745,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Men's Basketball Shoe Kobe XI Elite 822675-001,Adidas D Rose 773 Iii Mens Dark Navy/White/Metallic Gold Basketball Shoes V51314MEN'S NIKE AIR ZOOM ELITE 8 748588-107,, Alien Zoo, Men's Indoor/Court Soccer Shoe Nike MercurialX Proximo IC 718774-206,Adidas Adizero Adios Boost 2 Mens Black/White/Solar Red Running Shoes V36422Men's Shoe Jordan Horizon 823581-003,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Men's Shoe Nike Air Trainer 1 Mid 317554-005,Adidas Pureboost 2 Mens Black/Vivid Red/White Running Shoes V29957Men's Shoe Nike LunarEpic Flyknit (Boston 2016) 839312-415,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Adilette Supercloud Plus Womens Black/Mineral Blue/White Slippers V22672,Nike Air Zoom Structure 19 Mens Black/Volt/Blue Lagoon/White Running Shoes V30046Nike Air Zoom Winflo 2 Flash Womens Black/White/Reflective Silver Running Shoes V35639, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Nike Speedlax 4 Anthracite/Volt UK#N5-9633,Nike Flyknit Lunar 3 Mens Sail/Black Running Shoes V73059Nike Kids Jr Tiempo Genio Leather IC Soccer Black/Black UK#N5-9624,, and for a growing list of partners, Crep Rain and Stain Shoe Care CP352,Nike Free Rn Flyknit Mens Black/White Running Shoes V31620Nike Junior Air Max 2016 Trainer CP684,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Antony Morato Script Overhead Hooded Top CP963,Nike Zoom Wildhorse 3 Mens Anthracite/Racer Blue/Laser Orange/Total Crimson Running Shoes V11081Antony Morato Chevron Quilt Puffer Jacket CP1211,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Only & Sons Skeet Parka CP1484,Adidas Adizero Adios 2 Womens Blast Purple/Black/Red Zest Running Shoes V38967Ellesse Ambramo Tennis Short CP2129,.

Franklin & Marshall Crew Arch Logo Suit CP3618,Adidas Adizero Tempo Boost Womens Black/Flash Pink Running Shoes V18698adidas Originals Stan Smith Trainer CP3977,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Asics Gel-Kayano EVO Trainer CP4240,Adidas Supernova Glide Womens Black/Pink Running Shoes V23934Kenzo Sonic Gummy Mesh Trainer CP4501,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Cole Haan Bria Grand Mary Jane BAL II Blazer Blue Suede,Men's Nike Air Pegasus 83 Black/Anthracite/Fleet Silver/White UK#N5-9344Womens Shoes Cole Haan Emery Pump 100 Mirror Marble Print,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes ECCO Dayla Toggle Black/Black,Men's Nike Zoom Speed TR 2 Pure Platinum/Wolf Grey/Volt/Metallic Silver UK#N5-9226Womens Sandals GUESS Hyee Orange,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots Naturalizer Cantor Bridal Brown Leather,Men's Nike SB Trainerendor Leather Cargo Khaki/White/White/Metallic Cool Grey UK#N5-9556Womens Shoes New Balance W780v4 Dark Grey/Pink/Yellow,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Kobe Bryant Men Coupon_1812,adidas Originals Mr Superstar Supershell Trainer CP4134Men's Lacrosse Cleat Nike Lunar Control 4 College 807142-170,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Running Shoe Nike Flyknit Air Max 620469-102,Bjorn Borg X100 Low Rub Trainer CP4255Men's Shoe Nike Air Max 2016 Print 818135-800,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's Shoe Nike Magista Onda II TF 844417-708,Creative Recreation Kaplan Trainer CP4345Nike Men's Shoe Air Force 1 Mid 07 315123-027,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,NIKE LUNARTEMPO Dove Grey/Black/White/Poison Green,Hugo Boss Akeen Clean Trainer CP4496Women's Shoe Nike Air Zoom Vomero 11 818100-500,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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