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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Online 7fph9 358336 August Deals Nike Roshe Run Womens,Men's Nike Training Shoe Jordan Flight Flex Trainer 2 768911-003,Online qinbz 8n5syh August Deals Nike Air Max 90 Mens Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Outlet ds7p8 3rqen6 August Deals Nike Air Max 90 Womens,Men's Running Shoe Nike Free 3.0 Flyknit 718418-008,Sale 4buge y5fvub August Deals ZX Flux Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Sale rzi77 9323np August Deals Superstar Womens Black,Men's Shoe Air Jordan 12 Retro Low 308317-004,UK hk3bc vqbweu August Deals Nike Roshe Run Mens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Shopping 183046 Nike Air Classic BW Si Men Black White Blue Shoes,Men's Shoe Nike Air Max 2016 806771-008,Comfortable 197760 Nike Air Force 1 Men White Obsidian Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Authentic 241719 Nike Air Max Men White Black Shoes,Men's Shoe Nike Air Max Excellerate 4 806770-403,Cheap 241474 Nike Air Max 90 Men Grey Black White Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Authentic 196586 Air Jordan 5 Retro Women Release Black Metallic Silver Shoes,Men's Training Shoe Nike Free Trainer 5.0 V6 719922-016,Authentic 234756 Nike Air Flightposite 1 Women Green Pink Shoes,, “This is something entirely new.” Discount 238022 Nike Blazer High Women Black Gray White Shoes,Men's Training Shoe Nike Zoom Train Complete 882119-002,Shopping 229286 Nike Free 4.0 V2 Women Grey Green Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Authentic 158119 Nike Roshe Run Women Dark Blue Shoes,NIKE AIR MAX PLUS Black/Team Orange/Anthracite/Wolf Grey,Cheap 164675 Nike Free 4.0 Flyknit Women Black Dark Grey White Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.New Balance Women Coupon_1371,NIKE LUNAR BALLISTEC White/Dusty Cactus/Black/Hyper Crimson,Nike Kevin Durant Men Coupon_1721,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Basketball Shoe Kyrie 3 TB 917724-001,NIKE TW '15 Metallic Silver/Cool Grey/Black,Men's Nike Air Zoom Pegasus 31 652925-802,, they can make up for low utilization with a decent weekend. Men's Running Shoe Nike Air Zoom Odyssey 749338-607,Women's Running Shoe Nike Air Zoom Structure 19 806584-400,Men's Shoe Jordan Reveal 834064-002,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe Nike Air Zoom Pegasus 32 749340-101,Women's Shoe Nike Air Max Tailwind 8 Print 806804-401,Men's Shoe Nike Roshe One 511881-010, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Training Shoe Nike Train Prime Iron DF 832219-010,Women's Shoe Nike Flyknit Lunar 3 MP 826838-003,NIKE FREE 4.0 FLYKNIT Glacier Ice/Polarized Blue/University Blu,. Plumer said The VOID is also considering franchise locations, Women's Running Shoe Nike Air Max 2017 849560-502,Women's Shoe Nike LunarEpic Flyknit 818677-500,Women's Shoe Nike Juvenate Woven 833824-001,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Elite Cuffed,adidas Originals Infant Tubular Trainer CP467,Kobe Hyper Elite Full-Zip,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Golf Polo,adidas Originals Junior LA Trainer CP570,Running Singlet,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 189467 Nike Free 3.0 V5 Men Black White Turquoise Shoes,Jack & Jones Odyssey Swim Short CP2317,Comfortable 217801 Nike Lebron 10 Men Black Green White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 188911 Nike Lunarmax Men Black Orange Shoes,Timberland 6 Inch Premium Boot CP3753,Authentic 224828 Nike Shox R4 Men White Pink Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Discount 190843 Nike Zoom Hyperdunk Men Mango Black Shoes,Clear Weather The One-O-One Shoe CP3894,Authentic 240257 Adidas Originals Rayado Unisex Black White Grey Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Levi's Batwing Overhead Hooded Top CP1098,Womens Sandals Aerosoles A2 by Aerosoles Wip Current Cast Bronze,Jack & Jones Craig Parka Jacket CP1421, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Creative Recreation Toluca Swim Short CP2303,Womens Shoes Aerosoles On A Role Taupe,Timberland Newmarket Boat Shoe CP3934,, like all retail operators, Converse Chuck Taylor All Star Brea Leather Trainer CP4297,Womens Boots ALDO Northgate Khaki,Nike Dunk CMFT Trainer CP4639, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Reebok Furylite Trainer CP5003,Womens Boots Anne Klein AKStrahan Black Leather,Womens Shoes adidas Zero Bounce Mineral Blue/Silver Metallic/Shock Green,, they can make up for low Womens Sandals Aerosoles Enchlave Pink,Womens Shoes Anne Klein AKEvolved Navy Reptile,Womens Boots Anne Klein Kacey Cognac Leather, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Badgley Mischka Thora Navy Satin/Chiffon,Womens Shoes Anne Klein AKBloomia Navy/Navy Suede,Womens Sandals Calvin Klein Niobe Platinum Box Metallic Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots CARLOS by Carlos Santana Claudia Wide Shaft Brown,Womens Boots C Label Cathy-8 Black,Womens Sandals Clarks Reid Delmar Light Tan Nubuck, could generate over half a million dollars a week, and easily finance new titles. Womens Boots COACH Warren Stone/Natural/Suede/Shearling,Womens Shoes C Label Caito Fuchsia,Womens Shoes COACH Justine Wildflower Suede,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Cole Haan Zerogrand Sneaker Black/Black Shimmer,Womens Sandals Calvin Klein Ellison Natural/Light Taupe,Womens Shoes ECCO Babett Clog Strap Moon Rock, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes GUESS Kaydden Tan,Womens Shoes Calvin Klein Madeline Cameo Rose Sheep Nappa/Patent,Womens Shoes Naturalizer Kyndell Caravan Sand Leather,, we’ve chosen to develop something different than a Womens Shoes New Balance Classics WL574 - Luau Collection Purple/Orange/Textile,Womens Shoes Calvin Klein Karmen Cocoon Haircalf/Leather,Womens Shoes Nike Vapor Court White/Chalk Blue/Obsidian,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes PUMA G Vilas Blocks and Stripes Grey Violet/Steel Grey,Womens Sandals CARLOS by Carlos Santana Seville Cobalt,Womens Shoes Rocket Dog Jazzin Brick Crunch,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Sam Edelman Margot Space Blue Oily Velour Suede Leather/Sport Nylon,Womens Boots Clarks Kearns Flame Black,Womens Boots UGG Classic Short Leather Chestnut,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals UGG Navie Coral Reef Leather,Womens Sandals Clarks Breeze Mila Pewter,Womens Shoes Vaneli Rummy Lt. Taupe E-Prt/Mtch Stitch/Ant Gold,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Vans Chauffette True White/Palms,Womens Shoes Clarks Cleaves Zing Oyster Leather,Women’s AOP Full Zip Hoodie,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women's Supernova Three-Quarter Tights,Womens Shoes Clarks Crewso Riley Nude,Crew-Neck Sweater,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few UK Sale Nike Air Max 87 2013 New Mens Shoes Blue UWMyRquS,Womens Sandals COACH Judy Black/Brown/Pink Ruby,Authentic d3svx pw8gt9 August Deals ZX 850 Womens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Buy ehgg7 rxeek3 August Deals Nike Air Max Thea Womens,Womens Shoes COACH Flash Nude Suede,Cheap ihy8z nuzag6 August Deals Nike Air Max Thea Mens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Discount t88rv ugch9k August Deals Nike Air Max 2015 Womens,Womens Boots Cole Haan Abbot Bootie Cremini Suede,Online wtage yf66xg August Deals Superstar Mens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Sale aphgz sspau2 August Deals Nike Air Max 90 Womens Floral,Womens Shoes Cole Haan Air Bacara Ballet Empire Blue Patent,UK m63es qagdf4 August Deals Nike Free Run 2 Womens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Shopping 162901 Air Jordan 14 Retro Men White /Black Red Metallic Silver Shoes,Womens Shoes Cole Haan Zerogrand Sneaker Vapor Grey Mesh/Vapor Grey,Comfortable 192207 New Balance Classics M996 Men Tan Shoes, will Shopping 209334 Nike Air Force 1 Men Buck Wild Shoes,Unisex Shoes Converse Ctas Pro Ox Pebble/Dark Earth/Chive/Black,Buy 216333 Nike Air Max 90 Men Black Red Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Shopping 211636 Nike Air Max Ltd Men White Black Orange Shoes,Womens Sandals ECCO Touch 45 Wedge Sandal Navajo Brown/Moon Rock/Navajo Brown,Cheap 161962 Nike Dunk High Men Purple Grey Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Cheap 227763 Nike Free Run Men Green Black Shoes,Womens Shoes ECCO Cayla Strap Black,Discount 227164 Nike Lunarglide Men Grey Blue Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 236080 Nike Shox Qualify Men Black White Shoes,Womens Shoes GUESS Pursey Black Glitter,Authentic 155890 Nike Zoom Kobe V Men Silver Black Purple Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Inexpensive 155541 Air Jordan 5 Retro Unisex Fire Red White Black Shoes,Womens Shoes Hunter Rhs Original Clog Black,Discount 240762 New Balance WX00 Women Black Blue Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap 187042 Nike Dunk Low Women Shoes,Womens Sandals Naturalizer Julissa Gold Metallic Printed Snake/Sand Leather,Adidas Bounce Titan 2013 Men Coupon_062, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Bounce Titan 2012 Men Coupon_018,Womens Shoes Naturalizer Peace Grey Plaid Fabric/Black Smooth,Jimmy Choo Sandals Women Coupon_909, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content New Balance 996 Men Coupon_1325,Womens Shoes New Balance Vazee Pace Blue/Orange,Nike Kevin Durant Men Coupon_1731,.”

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Andal introduced the company’s Men's Nike Air Force 1 Low White/White,Womens Shoes New Balance Classics WL501 Grey/Blue Suede/Mesh,Men's Shoe Air Jordan 2 Retro Low 832819-606,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Shoe Nike Dunk Retro QS 850477-001,Womens Shoes Nike LunarTempo Fiberglass/Blue Lagoon/Game Royal/Black,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-007,.

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