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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals PATRIZIA Evangeline White,NIKE AIR MAX THEA PRINT Light Blue Lacquer/Clearwater/WhiteWomens Shoes PUMA Pulse XT Clash Ultramarine,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Reebok Sport Ahead Action RS Faux Indigo/White/Cool Breeze,Nike Air Max Zero Unisex Shoe 789695-001Womens Boots Rocket Dog Verona Chestnut Hush,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Rocket Dog Penny Black Danna,Nike Air Zoom Streak 5 Unisex Running Shoe (Men's Sizing) 641318-101Womens Sandals Sam Edelman Bonnie Papaya Punch Velour Suede,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Authentic 938i2 xqzmrg August Deals Nike Air Max Thea Mens,NIKE ZOOM CAGE 2 Pink Pow/Classic Charcoal/WhiteAuthentic qcaxz awbw8w August Deals Nike Air Max Tavas Mens,, “This is something entirely new.” Buy 7zva2 57qk3m August Deals Nike Air Huarache Womens,Nike Zoom Rival Waffle XC Unisex Track Shoe 749350-370Buy pxnvx g2kk7x Cheap Nike Air Max 90 Womens Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap bpfzm rqps5w August Deals Superstar Mens,Women's Nike AIR ZOOM FLY 2 707607-800Cheap uikmg c99a8w August Deals Nike Air Max 90 Mens Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Discount g23w9 qtgng5 August Deals Nike Air Max 90 Womens,Women's Running Shoe Nike Air Max 2016 Print 818101-401Discount wezha 5iipvn August Deals Nike Air Max 90 Womens Floral,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Online hbxe9 m7iipu August Deals Nike Air Max 90 Womens,Women's Shoe Nike Air Max 1 Ultra Essentials 704993-006Outlet 55t6w acxdt3 August Deals NMD Mens,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Outlet spunn mnanqe Cheap Adidas Superstar Womens Shoes,Women's Shoe Nike Air Max Sequent 719916-602Sale f8n5i 8uk6gi August Deals Nike Air Max 90 Womens Red,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.UK 2ceub ibakmy August Deals Nike Air Max 90 Mens Grey,Women's Shoe Nike Air Presto 878068-100UK sibgp n839ps August Deals Nike Air Huarache Womens,, they can make up for low utilization with a decent weekend. Authentic 183636 Adidas Crazy 8 Kobe Bryant Men Bryant White Blue Red Shoes,Women's Shoe Nike Air Zoom Pegasus 33 831356-100Shopping 162806 Air Jordan 5 Retro Men Midnight Navy/Turquoise Blue White Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 173004 Adidas Skate Core Men Black Shoes,Women's Shoe Nike Flyknit Lunar 3 MP 826838-003Shopping 225904 New Balance Classics Us574 Men Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 195454 Nike Air Flightposite 1 Men Dark Pine Green Shoes,Women's Shoe Nike Free RN Flyknit 831070-600Inexpensive 222513 Nike Air Griffey Max I Men White Blue Shoes,. Plumer said The VOID is also considering franchise locations, Cheap 147924 Nike Air Max Men Grey Purple Shoes,Women's Shoe Nike FS Lite Run 3 807145-601Buy 181600 Nike Air Max 90 Men White Grey Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Supernova Sequence Boost 7 Womens Pink Buzz/Black/Neon Pink Running Shoes V69010,Nike Air Max Tavas Mens Pure Platinum/Cool Grey/Game Royal/Game Royal Running Shoes V69811Nike Air Zoom Odyssey Womens Hyper Violet/Concord/Gamma Blue/Black Running Shoes V59408, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Zoom Elite 8 Womens Racer Blue/Sail/Black/Hyper Orange Running Shoes V71424,Nike Dual Fusion Trail Mens Black/Cool Grey/Wolf Grey/Metallic Platinum Running Shoes V16099Nike Kids Tri Fusion Run Pink Pow/Bright Citrus/White/Metallic Silver UK#N5-9159,, and for a growing list of partners, Mitchell & Ness Ultimate Snapback CP227,Nike Free 5.0 2015 Mens Obsidian/Green Glow/Black/Reflective Silver/Print Running Shoes V66969Nike Junior Air Force 1 Low Trainer CP621,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, adidas Originals Sport Essential Full Zip Hooded Top CP937,Nike Fs Lite Run 3 Mens Racer Blue/White/Black Running Shoes V71745Alessandro Zavetti Holt Jacket CP1200,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Native Youth Arctic Parka Jacket CP1450,Nike Zoom Terra Kiger 3 Mens Game Royal/Black/Green Strike/Laser Orange Running Shoes V54515Jack & Jones Rick Original AT979 Denim Short CP2154,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals Cole Haan Barra Sandal Woodbury,Men's Nike Comfort Thong Black/Metallic Silver-Dark Grey UK#N5-9608Womens Shoes Cole Haan Elsie Logo Wedge II Natural Roccia Snake Print/Patent,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes ECCO Aimee Slip On Coffee,Men's Nike Vapor Speed Low D Sport Royal/White UK#N5-8757Womens Sandals GUESS Guavva Tan,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots Naturalizer Talley Oily Velour/Mirage/Camel Brown,Men's Nike SB Satire Canvas Premium Black/White/Gum Light Brown/Black UK#N5-9452Womens Shoes Naturalizer Joana Bridal Brown Suede,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Sale gqtvz ihqkwv August Deals Nike Air Max 90 Mens White,Bellfield Sully Borg Puffer Jacket CP1246UK nrgeg 9fhfzp August Deals Nike Roshe Run Womens, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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