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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Robeez JUNGLE FRIENDS - First shoes - lime light green UW39759,Authentic Real Kobe 9 Elite Christmas Bright Crimson White-Black 630847 600,Stella McCartney Metallic faux leather pumps CHEBVA,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, TSGHXL axant RC Comp II Helmet black (2018),Authentic Real Kobe 9 EM Bright Mango Black Yellow,Young Soles AGNES - Sandals - marmalade brown OP85698,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, 2016 Kobe 11 XI Flyknit Elite BHM Aqua Multicolor Blue Australia,Authentic Real Nike Kobe A.D. Red Gold,Big Boy Factory 2015 2016 Nike Hyperdunks GS Crimson Clearance Black Bright,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike KD 10 London Black Multi-Color,Buy Cheap Nike Hyperdunk 2015 Tumbled Grey Black Night Silver Wolf Grey,Nike SB Dunk High Customize USA Olympic University Red Future Court 854851-661,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, UA Curry One 1 Low Kent Bazemore PE Atlanta Hawks wholesale On The Hand,Cheap Discount Air Jordan 13 Black White Green 310004 132,Websites KD 7 Option Best VII ID Total promotion Armory Slate Armory Bright Citrus Blue Orange,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, 2017 Nike Watch Men's Jordan Air Imminent Black/White/White/Grey Mist Shoes Canada YMY250298,Cheap Lebron James 9 iDs By Nike Harajuku Dark Blue White Black,2017 Shoes For Nike Men's Nike Roshe Ld-1000 Varsity Royal/White/Varsity Maize Shoes Canada AEY5401998,, “This is something entirely new.” 2017 Where To Get Cheap Nike Shoes Men's Nike Tiempo Legend V Premium Fg Black/Black/Chrome Shoes Canada BPT9302725,Cheap Lebron James 9 Summit Lake Hornets Pure Purple Turquoise Blue White 469764 500,adidas Performance Men's Shoes ABSOLADO - Football boots - green/blue/white,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, ASICS Men's Shoes GEL-ODYSSEY WR - Walking trainers - black,Cheap Original Nike Kobe Dream Season 4 IV Holiday 2012 Blue Volt Green 524870-106,Converse Men's Shoes PRO BLAZE - High-top trainers - grey,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Authentic adidas Ultra Boost Triple Black,Cheap Priced Nike Kobe 11 Court Purple Black,Authentic Lebron James 11 Blue Black Orange,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic Real Nike Kobe A.D. All Star,Cheap Priced Nike Kobe 11 OREO,Buy Cheap Nike Hyperdunk 2015 White Red Yellow,, they can make up for low utilization with a decent weekend. Cheap Foamposite One "Emerald" Custom,Cheap Sale Jordan CP3.IX Black Grey,Cheap Lebron 11 Soldier Team Red Yellow,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap Lebron James 9 inspiration Michael Jordan Air Jordan 4 Cement,Cheapest Nike Air Max 2015 Blue Orange Green Black,Cheap Original Nike Kyrie 2 Easter, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap Priced Nike Kobe 11 Mambacurial Pink Flash Action Green,Cheapest Nike Air Max 2017 KPU Navy Blue White,Cheapest Nike Air Max 2016 KPU Black Green,. Plumer said The VOID is also considering franchise locations, Discount Cheap Hyperdunk 2017 Low Black Pink Metallic Gold,Discount adidas Crazylight Boost Low 2016 Black White,For Sale Cheap Nike KD 7 Black Grey Orange,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Vans Era Black,Stylish Betty London Ejik Sandals Black For Women Outlet UK,New BalancePacev1,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Fa Wales Home 2016 Goalkeeper Socks Yellow - Accessories Socks,Stylish Michel Perry 12693 Mules Ruby-Amber For Women Online Sale,Nike Air Presto Flyknit Ultra Black/Black-White-Electric Green Item UK0095,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. 2017 American Nike Trainers Men's Nike Internationalist Knit Jacquard Moire Qs Black/Bright Crimson/Black Shoes Canada FFT5903365,Fergie Women'S Smith Tall Gladiator Sandal - "Beige",2017 Classic Nike Men's Nike Air Max 90 Vt Green Shoes Canada RFQ4303076,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, 2017 Nike Air Flight Men's Nike Internationalist Mid Varsity Red/Black/White/Varsity Red Shoes Canada WVH0203376,Keep Womens Nuss (black / tan),2017 Nike Co Men's Kobe X Black/Anthracite/Bright Crimson Shoes Canada QRP540702,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, 2017 Nike Inc Men's Nike Free 5.0 Solstice Black/Pure Platinum/Reflect Silver Shoes Canada ZXG3201851,Naturalizer Women'S Bette Narrow/Medium/Wide Wedge Slip On - "Natural",2017 Nike Runners Sale Men's Nike Sb Stefan Janoski Max L Black/Cool Grey/Metallic Cool Grey Shoes Canada DYQ0502186,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Nike Running Shoes - Air Zoom Pegasus 32 Print - Black/White Item W0951,Nike LunarTempo 2 Midnight Pack SW82724 Women,Womens Saucony Walking Shoes - Carrera XC Spike - Blue Item W1343,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap Reebok Classic Club C 85 Sg Low Top Trainers Blue For Women,Nike Roshe One Winter OC16827 Women,Discount Geox Sand.Vega A Sandals Beige For Women Outlet,, and the entertainment giant made an investment in the company. Latest Love Moschino Simona Sandals Black For Women On Sale,certificate Men/Women Nike Revolution 4 Running Shoes Black/White/Anthracite Official 908999 001,New Toms Alpargata Slip Ons Blue For Women Online Sale,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Stylish Gola Orchid Textile Metallic Low Top Trainers White / Pink / Gold For Women Clearance,Women KD 8 GS Boxcar Rainbow Used Black Factory,The Hottest Style Spiral Gala-7.1 Ankle Boots Black For Women Sale, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, adidas Ultra Boost - Women's - Running - Shoes - Frozen Yellow/Midnight Indigo/Semi Frozen Yellow,2016 Sale Nike Air Max 2014 Trainers Black Metallic Silver Turquoise Women,Bogs Women'S Classic Winterberry Tall Waterproof Winter Boot - "Blue",, like all retail operators, Harley Davidson Women'S Annadale Riding Boot - "Brown",2017 All Black Nike Trainers Womens Men's Nikelab Dunk Lux High Sequoia/Cargo Khaki Shoes Canada BQB7403572,New Balance Vazee Pace - Women's - Running - Shoes - Grey/Pink, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike LunaRacer + 3 - Women's - Running - Shoes - Tide Pool Blue/White/Black/Voltage Green,2017 Cheap Black Nike Shoes Women's Nike Air Max 2016 Print Hyper Orange/Sail/Black Shoes Canada XCN1404016,Puma Women Trinomic XT1 Plus Leather Perf (red / jester red),, they can make up for low Spring Step Women'S Rustica Sandal - "Green",2017 Nike Black And White Shoes Women's Nike Air Max 2016 Print White/Black/Black Shoes Canada RDS6804022,Nike Roshe One Winter OC16827 Women, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen Nike Air Personalisation Max 2015 Shoes Retail Platinum Hyper Jade stores Black Pure,2017 Nike Plus Women's Nike Free 3.0 Flyknit Squadron Blue/Polarized Blue/Fuchsia Flash/Black Shoes Canada NFV9004230,2017 Blue Nike Trainers Womens Men's Nike Sb Stefan Janoski Max Black/White Shoes Canada LHA2602162,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” 2017 Nike Shoes Black Womens Women's Nike Air Max 90 Sneakerboot Grey Shoes Canada RBT5204044,2017 Nike Stock Market Women's Nike Flyknit Zoom Agility Volt/Black/Green Glow/White Shoes Canada NFN9804191,2017 Womens Black Nikes Men's Nike Mercurial Vapor X Sg-pro Cr7 Black/Crimson Shoes Canada VMD7702579, could generate over half a million dollars a week, and easily finance new titles. Clarks Women's Shoes ORINOCO HOP - Lace-up boots - brown,2017 Usa Nike Shoes Women's Nike Air Max 90 Sneakerboot Navy Shoes Canada RNT8004048,New Balance Women's Shoes WL574 - Trainers - green/blue,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Discount Volcom Fathom Flip Flops Grey For Men Sale,2017 Womens Nike Shoes White Men's Nike Zoom Lebron Soldier Viii Cave Purple/Hyper Grape/Hyper Turquoise/Metallic Silver Shoes Canada GRD3801091,Stylish Superga 2950 Low Top Trainers Chocolate For Men Sale Online, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Clarks Mint Treat GTX,ASICS Women's Shoes 33-DFA - Trainers - gray/charcoal/mint,New Balance Men 1500 Made in UK Football M1500FB (black / white),, we’ve chosen to develop something different than a The North Face Ultra Smooth Jaiden Green Beach Glass Green,Converse Women's Shoes CHUCK TAYLOR ALL STAR HIGH - High-top trainers - black/white,Ugg Brig Seagull Knit,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Jordan Horizon MV80722 Boys,ecco Women's Shoes TERRA CRUISE - Hiking shoes - shadow white/silver/teaberry,Nike Mercurial Victory VI IC KW42730 Men,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Free Flyknit NSW QS80452 Men,New Balance Women's Shoes WL574 - Trainers - tidepool,Kids' RBX Sparkle Screen Tee (HOT MELON),. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Champion Powerblend Full Zip Fleece Hoodie (Granite Heather),Cheap Ipanema Classica Brasil Ii Flip Flops Black / White For Men Online,Men's LOTTO Maestro Soccer Cleats Blue (BLUE),, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, adidas Originals Stan Smith W White,Discount Frau Intreccio Navy Slip Ons Blu For Men Online,Nike Tennis Classic AC White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Puma x Fenty by Rihanna Eyelet Sneaker Boot White,Levi's Vernon Low Top Trainers Marine For Men Online,New BalanceMX407WS2,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, 2017 Best Place To Buy Nike Shoes Online Men's Nike Field General Pro Td Racer Blue/Black/Omega Blue/White Shoes Canada CYE4101158,Tommy Hilfiger Kaluwa 2 Tannin Canvas Tannin Delika,2017 Full Black Nike Shoes Men's Nike Air Zoom Streak 5 Black/Reflect Silver/Blue Lagoon/Voltage Green Shoes Canada DVA1801617,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, 2017 Nike Blazer Men's Nike Hypervenomx Proximo Neymar Ic Black/White/Bright Crimson Shoes Canada KYC7202385,Ugg Bria Marine Blue Leather,2017 Nike Full Black Men's Nike Hypervenom Phelon Fg Black/Bright Citrus/Black Shoes Canada MRZ2402305, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room 2017 Nike Shoe Deals Men's Nike Hyperchase Premium Photo Black Shoes Canada HSG230872,Ugg Kayla Urchin Nubuck,2017 Nike Shopping Online Men's Nike Lunarglide 7 White/Anthracite/Cool Grey/Black Shoes Canada AFR1701970, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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