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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Womens Shoes Anne Klein Tapio Dark Orange Multi Synthetic,Men's Shoe Nike Free RN 831508-402Womens Shoes Badgley Mischka Gene White Satin,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Womens Sandals C Label Kona-1 Black,Men's Shoe Nike Flex Experience RN 4 Premium 749174-301Womens Boots Calvin Klein Ettore Cocoon Hair Calf,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Womens Sandals Calvin Klein Jileen Black/Warm Gold Scuba/Box Metallic,Men's Shoe Nike Free Hypervenom 2 747139-800Womens Shoes Calvin Klein Paulette Winter Taupe Kid Suede/Patent,). Womens Shoes Calvin Klein Artria Black/White/Black,Men's Shoe Nike Air Zoom Talaria '16 SP 844695-100Womens Boots CARLOS by Carlos Santana Haven Taupe,, VRcades, Womens Boots Clarks Volara Sky Dark Brown Combination Leather,Men's Shoe Nike Free RN 2017 880839-001Womens Sandals Clarks Temira East Black Leather, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Womens Sandals Clarks Brinkley Jazz Black,Men's Shoe Nike Free RN 2017 880839-100Womens Shoes Clarks Delsie Joy Black Leather,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes Clarks Azella Prosper Natural Mesh,Men's Shoe Nike Free RN Distance 827115-402Womens Sandals COACH Seabreeze Black/Saddle Semi Matte Calf,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes COACH Flash Platinum Metallic,Men's Shoe Nike Free Train Force Flyknit 833275-100Womens Boots Cole Haan Avalon Tall Boot Black,, China, open to the public. Womens Sandals Cole Haan Adrienne Wedge Black,Men's Shoe Nike Hyperdunk 2016 Flyknit 843390-003Womens Shoes Cole Haan Sarina Ballet Black/White Print/Patent,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes Cole Haan Lena Wedge WP 55mm II Maple Sugar Patent WP,Men's Shoe Nike Hypershift 844369-104Womens Boots ECCO Touch 15 Scale Bootie Coffee/Espresso,, Pure Imagination, Womens Shoes ECCO Siena Moc Denim Blue,Men's Shoe Nike Free Train Instinct 833274-860Womens Shoes ECCO Golf Biom Golf Hybrid White/Dynasty,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes GUESS Adalee Black Leather,Men's Shoe Nike Free Trainer V7 898053-003Womens Boots Hunter Huntress Green,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Boots Naturalizer Josephine Wide Calf Banana Bread,Men's Shoe Nike HypervenomX Proximo II TF 747484-100Womens Shoes Naturalizer Saban Cardinal Leather,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes New Balance WT1210V2 Bright Cherry,Men's Shoe Nike Internationalist Mid 682844-404Womens Shoes New Balance WX811 Black/Black,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Nike Dual Fusion TR 3 White/Pure Platinum/Wolf Grey/Vivid Pink,Men's Shoe Nike LunarEpic Flyknit (Boston 2016) 839312-415Womens Shoes Nike MD Runner 2 Velvet Brown/Hot Lava/Velvet Brown,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike Tri Fusion Run Chalk Blue/Concord/Blue Tint/White,Men's Shoe Nike Metcon DSX Flyknit 852930-003Womens Sandals PATRIZIA Anouk Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes PUMA G Vilas Basic Sport White/Black,Men's Shoe Nike Air Zoom Pegasus 32 749340-407Womens Shoes Reebok Work 'N Cushion KC Black 1,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Sandals Rocket Dog Pascal Turquoise Gummy Bear,Men's Shoe Nike Roshe Flyknit 677243-008Womens Boots Sam Edelman Patton Whiskey,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals Sam Edelman Marley Black Vaquero Saddle Leather,Men's Shoe Nike Roshe One Hyper Breathe 833125-401Womens Shoes Sam Edelman Nadine Black Glitz,.

VRStudios, founded in 2014, Womens Shoes Superga 2750 Carvaggio Black,Men's Shoe Nike Shox Avenue Leather 833584-001Womens Shoes Timberland Ellsworth 6" Ballerina Black Nubuck,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots UGG Elsa Stout Leather,Men's Shoe Nike SB Zoom Dunk Low Elite 864345-004Womens Sandals UGG Allvey Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Women's Techfit Printed Long Tights,MEN'S TRAINING SHOE NIKE METCON 1 704688-606Various Sizes BKa5jiZP Salomon online shop-Salomon shoes Speedcross 3 CS Red Yellow Black,, “This is something entirely new.” Wholesale UK Nike Air Jordan 1 I Mens Shoes Low 2012 White Cement Grey 4U6lBOSm,MEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-001Authentic gpt5r z55aq4 August Deals NMD Mens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Authentic xxqum egp6mm August Deals Nike Air Max 90 Essential Womens,Nike 90 2014 ShoesBuy ii7ug 4ztgg5 August Deals Nike Air Huarache Mens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Online a7bp9 x5vutg August Deals Nike Blazer Womens,NIKE AIR MAX 90 ULTRA BREATHE White/Wolf Grey/Cool GreyOnline t6f7c kschmk August Deals Nike Air Max 90 Womens Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Outlet ihur3 a25wz3 August Deals Nike Air Max Tavas Mens,NIKE AIR ZOOM PEGASUS 31 Hot Lava/White/Antarctica/BlackSale 6awqi zk4w7p August Deals Superstar Womens White,, they can make up for low utilization with a decent weekend. Sale rx3ss r4chyt Cheap Nike Air Max 90 Womens Pink Shoes,NIKE DUNK ULTRA MODERN Dark Grey/Volt/White/Reflect SilverUK f6ngn 9yztbg August Deals Superstar Womens Gold,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap 207450 New Balance Kids Kl574 Kid Navy Shoes,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-104Authentic 184407 Adidas ZX 750 Men Grey Blue Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic 222901 Air Jordan Retro 1 Men White Blue White Blue Shoes,NIKE FREE 5.0 Volt/White/BlackBuy 245593 Lebron 11 Men Grey Pink Green Shoes,. Plumer said The VOID is also considering franchise locations, Inexpensive 150141 Nike Air Classic BW Si Men White Pink Shoes,NIKE INTERNATIONALIST Cedar/Cinnabar/Hyper Crimson/Dusty CactusComfortable 243168 Nike Air Force 1 Men White Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Mr Lacy Runnies Laces CP370,Adidas Springblade Razor Mens Black/Solar Blue Running Shoes V27422Nike Junior Air Jordan 8 Retro BG Trainer CP669,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Converse Core Overhead Hooded Top CP997,Adidas D Rose Mens Aluminum/Black/Light Scarlet Slippers V10211Bellfield Bres Cotton Parka Jacket CP1237,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals COACH Cottage Saddle Soft Vegan Leather,Adidas Gymbreaker Bounce Trainer Womens Collegiate Navy/Mineral Blue/Shock Pink Training Shoes V4568Womens Shoes COACH Leslie Saddle,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Cole Haan Bartlett Sandal Ch Gold Metallic,Nike Air Max Excellerate Womens White/White/Black Running Shoes V95091Unisex Shoes Converse Ctas Pro Ox Pebble/Dark Earth/Chive/Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes ECCO Tonder Penny Loafer Shadow White,Nike Air Max 90 Womens White/Black/Wolf Grey Running Shoes V89297Womens Shoes GUESS Paprikaa Black Dream Suede,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. New Balance 996 Men Coupon_1308,Nike Tribute Track Top CP3583New Balance 996 Women Coupon_1532,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Basketball Shoe Kobe XI 836183-100,Timberland City Shuffler Chukka Boot CP3774Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-176,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's Shoe Jordan Horizon Low Premium 850678-005,Clarks Originals Wallabee Shoe CP3887Men's Shoe Nike Cortez Ultra 833142-002,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's Shoe Nike Zoom Mercurial Flyknit 852616-600,adidas Originals ZX Flux Print Trainer CP3989NIKE BLAZER MID SUEDE VINTAGE Blue Force/Light Blue Lacquer/Sail,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Superga 2750 Cotu Classic Trainer CP5008,Reebok Furylite Trainer CP5002Womens Shoes adidas Adipure 360.2 Vivid Mint/White,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Sandals Aerosoles Water Power White,Vans Classic Slip On Trainer CP5085Womens Shoes ALDO Aoisa Bone, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes ASICS Gel-Essent 2 Indigo Blue/Aqua Mint/Black,Birkenstock Womens Arizona Sandal CP5215Womens Boots Calvin Klein Greta Black Box Leather/Elastic, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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