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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Nike Zoom Pegasus 31 Black/Dark Grey/White,Men's Shoe Nike Internationalist Mid 682844-009Womens Shoes Nike LunarTempo Bright Citrus/Summit White/Fuchsia Glow/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike FS Lite Run 3 Atomic Pink/Hyper Orange/White/White,Men's Shoe Nike Kobe Mamba Instinct 852473-003Womens Sandals PATRIZIA Dema Pewter,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes PUMA Basket Classic XS Chang Black,Men's Shoe Nike Mayfly Premium 816548-003Womens Shoes Reebok Quickchase Run Flat Grey/Gravel/Solar Pink/Blue Pool/Silver Metallic/White,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Women's adidas Stellasport Graphic Tights,Men's Training Shoe Nike Metcon 2 819899-001Various Sizes 2013 Nike Air Jordan 1 Mens Shoes White Blue Yellow 0exvtp4R,, “This is something entirely new.” Wholesale UK 2013 Nike Lebron X 10 Mens Sneakers Shoes New Red White 3Ijbyh0D,Men's Training Shoe Nike Train Prime Iron DF 832219-001Authentic a4dtz h6ghr5 August Deals Nike Air Max 2015 Womens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Authentic yr9gw sychti August Deals Nike Roshe Run Womens,MEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-610Buy dheka acevpf August Deals Nike Air Presto Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Online 94wt7 hpspvd August Deals Nike Roshe Run Mens,NIKE AIR MAX 90 ESSENTIAL White/Wolf Grey/Black/Cool GreyOnline 294ir ygpnrg August Deals ZX Flux Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Outlet dwdyg 376e54 August Deals Nike Air Max 1 Mens,NIKE AIR ZOOM ELITE 7 Blue Lagoon/Brigade Blue/Dark Obsidian/VoSale 5w8fk 7bq9gc Cheap Nike Air Max 90 Womens Flower Shoes,, they can make up for low utilization with a decent weekend. Sale mz9ng xhmpff August Deals Nike Air Max 90 Womens Purple,NIKE AIR ZOOM PEGASUS 31 Vapor Green/White/Flash Lime/BlackUK cmrfz 5zt4hh August Deals Nike Air Max 90 Womens Purple,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap 192507 New Balance Kids 750V3 Kid Blue Yellow Shoes,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-008Shopping 202864 Adidas ZX 750 Men Navy Blue White Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Shopping 197959 Air Jordan 6 Men Black Carmine White Shoes,Nike Free 3.0 Flyknit Black/Hot Lava/Bright Mango/Hyper TurquoiseDiscount 183028 Lebron 11 Men Grey Yellow Navy Blue Shoes,. Plumer said The VOID is also considering franchise locations, Buy 202056 New Balance M890V4 Men Red Black Shoes,NIKE FREE TRAINER 3.0 V3 Black/White/BlackComfortable 212866 Nike Air Force 1 Men White Red Shoes,.

Pitch Shorts Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Mr Lacy Flat Laces CP363,Adidas Adilette Trefoil Mens Tomato/Black/White Slippers V80656Nike Junior Huarache Run GS Trainer CP685,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Antony Morato Poly Mix Full Zip Hooded Top CP964,Adidas Adissage Fade Mens Dark Blue/White/Vivid Yellow Slippers V49028Asylum Depay Harrington Jacket CP1225,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Online uay3k mdyy6b August Deals Superstar Womens,Nike Junior Flight Huarache Trainer CP672Outlet xre2q vcwmbn August Deals Nike Air Max 90 Womens, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Sale wdwqr zncgnc Cheap Nike Air Max 90 Womens Shoes,Foray Frost Regular Fit Jean CP845Comfortable 199081 New Balance Kids 610V3 Kid Red Black Shoes,, like all retail operators, Comfortable 149520 Air Jordan 4 (IV) Retro Men Silver White Metallic Silver Shoes,adidas Originals Sport Full Zip Hooded Top CP943Cheap 155997 New Balance Classics Ml1320 Men Black Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Buy 170509 Nike Air Flightposite 1 Men Royal Blue Grey Shoes,Criminal Damage Fields Of Gold Hooded Top CP1025Buy 179184 Nike Air Max Men Dark Grey Blue Shoes,, they can make up for low Cheap 150860 Nike Air Max 90 Men Black Brown Shoes,Sik Silk Overhead Gym Hooded Top CP1153Authentic 231075 Nike Air Max Ltd II Men White Blue Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overInexpensive 181474 Nike Dunk High Men White Red Shoes,Bellfield Staten Shearling Puff Jacket CP1233Cheap 210270 Nike Free 3.0 V4 Men Orange Gray Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 165265 Nike Free Trainer 5.0 Men Black White Shoes,Condemned Nation Mia Bomber Jacket CP1311Shopping 245138 Nike Lunarglide 2 Men Grey Pink Shoes, could generate over half a million dollars a week, and easily finance new titles. Discount 162577 Nike Shox Qualify Men Black Blue Shoes,Foray Vector Bomber Jacket CP1372Comfortable 229998 Nike Shox R4 Men White Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy 211123 Puma By Hussein Chalayan Men Blue Shoes,Pretty Green Ventura Bomber Jacket CP1502Discount 192907 Adidas Originals ZX 700 Women Grey Black Pink Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Authentic 157177 Nike Air Force 1 Women White Blue Shoes,Luke 1977 Horton Cable Knit CP1833Buy 149230 Nike Dunk High Women Shoes,, we’ve chosen to develop something different than a Comfortable 203983 Nike Lunarglide 3 Women Black Blue Shoes,Jack & Jones Rick Original AT979 Denim Short CP2154Adidas Bounce Titan VI Women Coupon_301,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Christian Louboutin Sale Women Coupon_614,Creative Recreation Toluca Swim Short CP2303Jimmy Choo Wedges Women Coupon_929,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. New Balance 574 Men Coupon_1275,adidas Originals Tape Label Superstar Track Top CP3526New Balance 997 Women Coupon_1540,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Basketball Shoe Kobe XI Elite 822675-078,Farah Famous Hi Suede Shoe CP3742Men's Nike Roshe LD-1000 802022-371,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's Shoe Air Jordan 9 Retro 302370-121,Clear Weather One-O-One Shoe CP3904Men's Shoe Nike Air Zoom Wildhorse 3 Premium 831382-001,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's Shoe NikeCourt Zoom Cage 2 705247-101,adidas Originals Superstar Trainer CP3965NIKE DUAL FUSION BALLISTEC ADVANTAGE Pink Pow/Volt/Classic Charcoal/Pink Pow,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Women's Running Shoe Nike Free RN 831509-500,adidas Originals ZX Flux Trainer CP4067Nike Roshe One Boys Toddler Black/Cool Grey Running Shoes V15156, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Free Run Boys Grade School Black/Metallic Silver/Anthracite Running Shoes V22088,Asics GT-II Suede Trainer CP4207Adidas Energy Boost 3 Mens Mid Grey/Black/Blue Running Shoes V64113,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Air Zoom Pegasus 32 Mens Green Strike/Black/White Running Shoes V56429,Converse Chuck Taylor All Star Ox Trainer CP4301Adidas Energy Boost Reveal Womens Black/Neon Pink Running Shoes V23088,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Ralph Lauren Polo Hanford Heather Ripstop Trainer CP4965,Reebok Workout Plus Lo Trainer CP4998Womens Shoes adidas Barricade Team 4 White/Solar Red,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Sandals Aerosoles Scone Dark Blue Patent,Vans Trig Trainer CP5072Womens Shoes ALDO Smolin Cheetah Print, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Anne Klein Noris Light Gold/Light Gold Suede,Birkenstock Womens Gizeh EVA Sandal CP5212Womens Boots Calvin Klein Zurie Winter Taupe Cow Silk, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Shoes Calvin Klein Celia Black Tumbled Patent,Womens Shoes adidas Stella McCartney Barricade 2015 Minty Green/White Vapor/Light Flash GreenWomens Sandals Clarks Tiffani Aldora Natural Heather, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Shoes Clarks Penwick Albee Dark Grey Leather,Womens Shoes adidas Originals ZX Flux W Dark Marine/White/Dark MarineWomens Shoes COACH Olie Fatigue Suede,.”

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