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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Blazer Mid Woven Mens Colorful Black Shoes S25q8321,Sock Council Egyptian Cotton Socks Black / Grey K76x9414,Nike Dunk High Top Mens All Red White P80p7773,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Free Run 3 Mens Gray Red Shoes G87w3766,Adidas D Rose 6 Home I36f3833,Vans Half Cab Pro Black-Blue M67m3880,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Vans Classic Slip On Avatar Tribal Style Mid Grils SHOE Z54p7972,Paul Smith Jeans Down Filled Bomber Jacket Khaki F4j4438,Discount Sale 2015 Latest Nike Roshe Run Knit Mens Shoes Discount Online Cheap Couples Sneaker Blue In the UK online,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Roshe Run NM Suede Beige Blue Shoes,Nike Air Max 1 87 Mens Grey Black N84f4012,Nike Air Max 90 Discount Online,, “This is something entirely new.” Nike Kobe 11 Elite Low Sneakers Get Great Cheap Sale,Nike Blazer Low ND Mens Beige Black Shoes Q94c4820,100% original DIESEL Studded Leather - Black Men's Wallets - 79DC481,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Authentic NEW BALANCE 996 Suede & Mesh - Black Men's Sneakers - 89HU270,Nike Dunk High Top Mens Yellow Black Grey F47c2427,Best Selling GIVENCHY Wool Sweater With Leather Elbow Patches - Black Men's Knitwear - 70XS140,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Online store SARA ROKA Cotton & Striped Viscose Dress - Blue / Multi women's Dresses - 50DN147,Nike Free TR Fit Lovers Training Light Gray Black Shoes E78l3166,Reebok Slide Classic Royal Womens Black/White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Rocket Dog Spotlight Spicy Webbing Flip Flops Pink Multi - Women's Shoes,Nike Shox R3 9002 Mens Black Blue W38t7675,Adidas Originals Zx Flux Adv Smooth Trainers Black - Women's Shoes,, they can make up for low utilization with a decent weekend. Board Angels Womens Fleece Top Navy,Vans Authentic Lite Black & White Checker Unisex Low SHOE P90k8070,Under Armour Womens Heatgear Alpha Stripe Short Sleeve Top Afterburn,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Force 1 Low Womens Black Grey E77w6188,Disney X VANS Slip on Mickey Mouse Unisex shoes F55x9290,Nike Air Max 90 Womens Hyperfuse Black BLue I39o4451, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Blazer High Print Womens Yellow White Black Shoes B39p7167,Discount Sale 2014 Nike Air Jordan 4 IV Retro New Release Blue Black In the UK online,Nike Dunk High Top Womens Pink Blue White U71j5865,. Plumer said The VOID is also considering franchise locations, Nike Roshe Run Mesh Womens Gray Pink Shoes I3q3306,Discount Sale 2015 Latest Summer Nike Air Jordan Kids Flip Flop AJ Black Pink Slippers Online In the UK online,Discount Sale 2015 Nike Free 5.0 V3 Womens Running Shoes Cheap Grey Green Blue In the UK online,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Free 5.0 Womens Light Blue Fluorescent Green Shoes X89j1789,Nike Air Max 90 Latest Store,Discount Sale 2015 Nike Air Max 2020 Womens Shoes Running Black Pink Purple Sneakers For Cheap In the UK online,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount Sale For Sale POpular Nike Air Jordan Pro Classic Womens Shoes White Blue In the UK online,Nike Air Zoom Structure 20 Shoes Latest Store,Discount Sale Online SRNV3HE2 Women Fitflops Rebel Chocolate Toning Sandal In the UK online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, men and women adidas superstar festival pack shoes runnning shoes casual shoes deep red M64p7589 sto,Nike Kyrie 2 Sneakers Store Website,Nike Air Max 90 Hyperfuse Womens Black/Pink Running Shoes On Hot Sale R13v7699 Hot Sale,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Puma Suede Classic Trainers Black/White - Men's Shoes,Graceful FABIANA MILAZZO Embellished Tulle Dress - Blue women's Dresses - 52EK731,Paul Smith Grade Stripe Beanie Hat Black Y11j2167,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Paul Smith Jeans Rinsed Standard Jeans Navy T84e6904,New arrival VALENTINO 120Mm Plain Patent Leather - Fuchsia women's Pumps - 59SB362,Saucony Bermuda Pack Shadow 6000 Black/Green N43r2084,, and the entertainment giant made an investment in the company. Nike Air Jordan 1 Mens Black Stealth Speed Yellow Shoes Z75h2340,Price Reduced MM6 DI MAISON MARGIELA Tie Dye Printed Cotton - Blue women's Jeans - 76FQ657,Nike Air Max 90 Mens Grey Black Blue Y57q6018,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Cortez Anti-Fur Men Shoes Tan Red Y93t1132,Timberland 6 Premium Womens Bordeaux,Nike Free Run 2 Mens Drenched Blue White Solar Red Shoes J89j6023, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Original Designed GIAMBATTISTA VALLI FOR 7FAM Cotton Lace Romper - White women's Jumpsuits - 13NV577,Nike Free Run 2 Womens Grey Purple White Shoes W99l6667,Nike Elite High Intensity Socks Womens Training Accessories Black/Volt D27y1227 Cheap Retail,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Reebok Zpump Fusion 2.0 St Trainers Black/White/Pink - Women's Shoes,Nike Free 5.0 V3 Womens Red Fluorescent Green Shoes G18c2428,Adidas Womens Sequencials Climaheat Running Tight Leggings Black,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Onfire Womens Printed Trousers Navy,Discount Sale 2014 New Released Air Max 90 VT Womens Shoes Fur Rose In the UK online,Nike Air Max 90 Hyperfuse Womens White Blue T56o5840,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Classic Cortez Nylon Womens Peach Pink White H55q4845,Discount Sale 2016 Nike Air Jordan 13 XIII"Violet"Womens Basketball Shoes Purple AJ13 Sneakers In the UK online,Nike Roshe Run Slip on Womens Red White Shoes F95w1892,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Reebok Classic Leather Mens White,Cheap Nike Air Max 95 Essential Peach Women's Shoes,Mitchell & Ness NBA Speckled Cuffed Pom Knit Mens Basketball Accessories Los Angeles Lakers Multi G,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Asics Gel Fuji Trabuco 5 Stability Trail Running Shoes Orange/ Silver - Men's Shoes,adidas Originals NMD Runner Women Blue,Adidas Originals Los Angeles Trainers Dark Blue/Grey/Red - Men's Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Jack And Jones Mens Mike Jjiron Jos314 Jeans Black Denim,Nike Air Max 1 Ultra Essential Women White,Adidas D Rose 6 Home I36f3833, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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