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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Dunk SB New Low Cut Mens Shoes black purple white FUDW,New Etnies Black E-Base Pullover Hoodie for Men Online Sale,Nike Court Force Premium (Matsuri) Unisex White / Black - Yellow - Green,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Black/Anthracite/White Nike Free 5.0 '14h YUV913542,New DC Astor White/Gum Skate Shoes for Men Online Sale,Nike Air Zoom Odyssey Men Black/Wolf Grey/Dark Grey/White Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Recommended Max 97 Swarovski Hot Crystal discounts LX 927508-001,New Balance WRT300 Black,Nike Air Max Zoom 90 IT Golf Shoes Rory Mcilroy Waterproof All Black Triple 844569-009,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Air Max Tn I Men Running Shoes Light coral Black,New Balance U420 Mens Shoes Brown,Nike Air Max Tailwind 8 Men Cool Grey/Pure Platinum/White/Black Running Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Air Max Ltd 01 Men Running Shoes Red White Gray,New Balance MRL247 Mens Shoes Grey,Nike Air Max 95 Ultra JCRD Men Running Shoes Flyknit Black Dark Blue Legoon 749771-447,.

VRStudios, founded in 2014, Nike Air Max 90 Ultra Moire Triple Black Men Running Shoes Sneakers 819477-010,New Balance Mens Shoes / Silver Green Shoes New Balance 1600 V2 YY39Y21h1c,Nike Air Max 90 Prem Tape Men Running Shoes Green Grey,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max 90 Mens shoes Blue White Black - 91463 Online Sale,New Balance KL574 J Kids Trainers Pink Blue I73 Outlet,Nike Air Max 90 Men Running Shoes Silver White,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Air Flight Huarache Ultra Mens Shoes Black Grey Heather,Mlb Specials Men Customized Jersey International Brand Washington Nationals Blue Hyper,Nike 2015 Air Jordan 5 V Black Grape Men Basketball Shoes Emerald Grape Grape Ice Black,, “This is something entirely new.” New Volcom Stealth Oldon Crew Knit Sweater for Men Online Sale,Michael Kors Suntan 18K Smooth Calf Susieq VID707747,New Nike Lebron 12 Zoom Xii P.s. Elite Mens Yellow Deep Oliver Green,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, New G Star Comfortable Bayton High High Top Trainers Black for Men Online Sale,MIA Black Sima NJY683183,New Balance WL420 Blue,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.MIA Natural Canvas Wayney QOS466089,Men's Nike TCU Horned Frogs College KO Full-Zip Hoodie Men Black,Mens Nike Zoom Speed TR 3 Black/Blue Lagoon/Black Training Shoe 70308,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Patrizia Womens Shoes / White Shoes Patrizia Parisienne thong Sandals DH21232811,Pikolinos Womens Shoes / Brandy Shoes Pikolino Rotterdamn Mid Heel Pumps AY64246601d,Package MBT Baridi Mens MBT Tembea Mink Shoes 680097 Buy Mbt Mbt Jawabu Cheap Get the Latest Prices and Compare MBT Kesho Women's Shoes eBay MBT Moja Schuhe jyotishberatung MBT Women's Chapa Trail Shoe,, they can make up for low utilization with a decent weekend. Outstanding Women Print Print V By Longline Ed Blouse&Nbsp Cozy,Patrizia Womens Shoes / Black Girls Shoes Patrizia by Spring Step Shimmer Sandals HW833159v1b,Onex Womens Shoes / Navy Shoes Onex Gillian High Heel wedge slide Sandals DG68908681h,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nine West Jia3 - Natural Multi Synthetic - NI141SH14KWJ - Women's Heels,Package Nike Free Run 5 Flyknit Men Women's Nike Free Lady Foot Locker Nike Free TR 5 Flyknit Multicolor Complex Nike Free Flyknit Happiness Outlet,Nina Armando Bailey - Black - NI921SH72RIP - Women's Heels, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Womens Air Max 97 UL 17 Metallic Rose Gold Gum Ultra 917704-600 Store,Package Air Jordan Superfly 2 Men Women Jordan Superfly Shoes Footaction Jordan Superfly 2 PO Review YouTube,Nike Roshe Run 2015 Floral Print Women Running Shoes Black Red Pink,. Plumer said The VOID is also considering franchise locations, Nike Nike Air Max 1 Print - Rattan Sail & Sunset Glow - NI126SF40PHZ - Women's Sneakers,Package Adidas Marathon Flyknit Men Adidas Marathon XT Women Adidas Marathon Flyknit Running Shoes 456396 adidas,Nike Latest 2015 Air Max 90 Ultra Three Dimensional Breathable Couples Carved Women Running Shoes Or,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike High Af1 Air Force 1 X 2015 Supreme Hi Sp Supreme Men Fashion Shoes Black White,Nike Factory Sale Womens Air Jordan 11 (XI) GS Retro White Legend Blue Shoes Online,Nike Free Run 5.0 V2 Mens Running Shoes New Outlet Red Onli,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Free Run 2 Mens - 90265 Trainers,Nike Cortez Women Casual Shoes White Purple,Nike Free 5.0 Kids Running Shoes Black/Blue Lagoon/Volt/Metallic Silver,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Max 1 Mens White Blue - 90120 Sale,Nike Air Max 2015 Womens Shoes Jade Green,Nike Air Jordan Team Reign (White / Silver) Sneakers,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Jordan Future Low GG GS Basketball Shoes Sneakers AJ11 Pick 724813 004,Nike Air Max 1 Womens Shoes - Blue Red,Nike Air Jordan 4 Iv Little Kids Basketball Shoes Fire Red White Grey Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Huarache Pro Low Metal Men's Basketball Shoes Black/Deep Royal/White,Nike Air Max 1 Essential Womens Purple Black White - 90107 Clearnce,Nike Air Force 1 07 - Hn,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Factory Sale Womens Air Jordan 6 (VI) GS Retro Sport Blue White Black Shoes Online,Mens/Womens Adidas Originals Personalisation BW Stan Smith Shoes Running White/Chalk/Running White D65674,Nike Air Zoom Pegasus 33 Green Black Shoes - I63a2672 black nike shoes womens,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Max IVO Womens Running Shoes,Pink & Pepper Black Rammboo ZZC958589,Nike Air Max 90 Women Running Shoes Grey Pink,, and the entertainment giant made an investment in the company. Nike Air Max 90 Flag Lovers Women Running Shoes All Gold,Pantofi De Golf Nike Lunar Command Barbati Albi/Rosii/Negrii (407809MRK),Nike Air Max 1 Womens Shoes - Mint Red,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Jordan 11 Low Retro XI Infrared 23 Space Jam Women Shoes 528896 023,Package Nike Internationalist Mid PRM Nike Internationalist w in Black for Men Save 23 Lyst,New Style Women Jordan Melo 8 Grey White Orange Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Retro Air Jordan 4 Iv Men Basketball Shoes White Gold,Outdoors Men Teva Tanza Walking Sandals Blue 2017 Fashion,Nike Mid 2012 Dunk Sb Men Skateboard Shoes Balck White Green, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Mens Shoes / Washington Redskins Shoes Nike Alpha Pro 2 3/4 Td EE36Yh1h,Online For Sale Nike Hyperdunk 2014 “Game Royal” Blue Hero/Metallic Silver-White,Nike Mens Shoes / LeBron James Shoes Nike Zoom Soldier Viii ED68Uu1m,, we’ve chosen to develop something different than a Nike Mens Shoes / Blue Lagoon Clearwater Bright Crimson Shoes Nike Free 5.0 2014 FJ58J81c,Official Nike Free Flyknit 5.0 Mens Blue Black Shoes Website,Nike Mens Shoes / Black Black White Shoes Nike Lunar Superbad Pro D FF32G21u,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Lunar Force on Shoes Patriots QS - A97o4504 nike 6.1,Noisy May Black Tall Coated Slim Leg Jean CAQ888097,Nike Lebron Soldier 10 EP Basketball Shoes 2016 Finals All Black Purple 844374-085,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Lebron 12 On sale Dunkman Men Lebron James 12 On sale 4th Of July 2016 lebron 12 On sale The 4th lebron james 12 On sale 4th of july Independence Day USA red,Nike Zoom Vomero 10 Men Cool Grey/Black/Logoon/White Running Shoes,Nike Kyrie 4 White/Green,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Kobe 11 Elite GCR Men promotion Kobe 11 BHM Kixify Marketplace Nike Kobe 11 Muse Pack THRONE Nike Kobe 11 3D Nike Kobe 11 W Full Length Zoom Performance Factory Review,Nike Zoom Lebron 9 Ix Men Baseball Shoes Red Black Blue,Nike KD 8 Easy Euro Men Photo File Oklahoma Hot City Thunder Kevin Durant 8 x 10 Nike Kevin Durant KD 8 VIII Grey Black Jade Nike kd16 10,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Internationalist Mens Shoes Black,Nike Zoom Kobe Online Venomenon Official 5 EP Black Gold 749884 AU 008 Bryant,Nike High Cut 2012 Dunk Sb Men Skateboard Shoes Blue,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Free Run 5.0 +2 Peach Red Shoes - T21w6933 asics,Nike Wmns Solay Thong Print Black,Nike Free Flyknit 5-0 Black And Fluorescent Green Fly Line,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Jordan Retro Shoes V 5 Mens New Light Gray Green Purple Hot,Nike Retro 2012 Air Jordan Cement 3 Iii Men Basketball Shoes Cool Grey,Nike Air Jordan 6 Rings White-Red Purple Scribble Sneakers,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air Jordan 1 I Men Basketball Shoes Yellow Blue White,Nike Nike Benassi Swoosh - Wolf Grey Black & Bright Crimson - NI126SF66PKV - Men's Sandals,Nike Air Force 1 07 LV8 Mens Shoes Beige, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike 2014 Lebron 11 Xi Elite Men Basketball Shoes Gold Jade Red,Nike Mens Shoes / Wolf Grey Photo Blue Midnight Navy Shoes Nike Air Max 90 DW655436c1u,NEW NIKE SB ZOOM DUNK HIGH Suppliers PRO QS x SOULLAND AH9613-141, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” New DC Kombu Green Chester Beanie for Men On Sale,Nike Mens Shoes / White Electric Purple University Gold Shoes Nike Huarache 4 Lacrosse FF35I69w1m,New Balance Mens Shoes / Royal Shoes New Balance 2000V2 Tpu Low YD64Fv16, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content New Air Jordan 11 Retro New "Bred" 11059 Shoes,Nike Mens Shoes / Turbo Green White Volt Boys Shoes Nike Free Trainer 3.0 CG25977311w,Mizuno Sports Style 1906 ML87 Mens Running Shoes Casual Sneakers Pick 1,.”

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