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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Basketball Durant-0176,Puma Suede Platform Speckle Damske Tenisky Zlate 510-24806,Nike Free45-0291,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Nike wonen Flyknit-0060,Timberland Nelson Panske Outdoor Obuv N,Nike Free44-0752,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Free44-0707,2014 Hyperdunks Best Electric Turquoise Royal outlets Volt Most Expensive Green,Basketball Hyperdunk-0072,). Nike Free44-0609,2016 Nike Hyperrev Flash Lime Gorge Best Deals Silver cheaps Green,Nike Flyknit-0042,, VRcades, Nike Free45-0276,AC7201 Adidas Y-3 Men Coolest Suberou Bargain black core white core black,Air Force LOW-0157, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Nike Free45-0198,Amazing Nike Kobe A.D. discounts NXT Wolf Grey Dark AU Grey,Basketball James-0197,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max Light Breeze - White/Medium Navy/Dark PWTR/ Varsity Royal Online Cheap,LeBron 13 wholesale NIKE Designs Best SVSM AU,Nike Blazer Mid Premium Vintage - Black/University Red Factory Price,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Free SB - Black/Dark Grey-White Shop,Lightest Nike Kyrie 3 Christmas Coolest,Nike Rosherun Flight Weight (GS) - Pink Pow/White Sale,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Wmns Air Max 2014 - Pur Platinium/Black/Laser Crimson/Total Orange Wholesale,Nike Air Foamposite One Luxury Shoes Oregon Streak Apple Black Silver Yellow Green,Nike Wmns Lunarglide+ 5 - Mineral Teal/Volt-Dark S-Summit White Online Shop,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Vans Authentic - Washed C&;L Online Cheap,Nike KD 6 Popular BHM Venom Dynasty 646742 500 Metallic Gold Fashion Purple,Vans Era 59 - Black 100% Genuine,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Jordan Retro 1 Kids Shoes Green Black White,Australia Nike T Lite XI Trainers Shoes Womens Black/Pink 221206GS,Nike Air Jordan B'MO Mens Shoes Green Black White,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Vapor Shark Men Black/Sport Royal/Volt/White Football Shoes,Women Max Lunar--020,ASICS GEL-Fuji-Trabuco 4 Men Neutral Black/Spectra Yellow/Royal Burgandy Running Shoes,, “This is something entirely new.” Nike SB Paul Rodriguez CTD LR Canvas Men Black/Anthracite/Black Skateboarding Shoes,Women Max TP-0059,Adidas Gazelle Panske Tenisky N,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Blazer Studio Mid Panske Basketbalov,Women Max 2010-0057,2015 2016 Nike Order Hyperdunks Hyper Best Quality Crimson Recommended Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Max 95 TT "Pull discount Tab Pack" AJ1844-002 outlets Black Sail AU Gym Red Men,Women Air Force-0066,Hot Nike Dual Fusion X Running Shoes Womens Pink/Orange 683950OK,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Shop Nike Lunar Lux Training Trainers Shoes Womens Black/Pink 488366KL,Basketball Women-0091,Women Air Force-0144,, they can make up for low utilization with a decent weekend. women Max 83-0012,Nike Air Jordan 11 Future Low Womens Shoes Black,Women Max 90-0671,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Basketball Women-0050,Nike Air Jordan 3 Womens Shoes White Wolf Grey,Nike Air Jordan 6 Womens Shoes Red White, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 95 Essential Womens Shoes White Orange,Nike Air Jordan 6 Retro Womens Shoes Green Black White,Nike Lunar Lux Tr Womens Shoes Purple Magenta,. Plumer said The VOID is also considering franchise locations, 7 Star Sale Mens/Womens Nike Roshe One Hyperfuse QS Black/Dark Grey/White,Nike Air Max 2011 Flyknit Womens Shoes Black Green Silver,AA1097 400 Womens Nike Coolest City Classic Loop Popular Athletic Fashion Sneakers,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Basketball Hyperdunk-0105,On Sale Cheap Air Jordan 6 Olympics Khaki Orange Black,Nike Free44-0665, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Basketball James-0325,On Sale Nike Air Max 2014 Deep Royal Blue Volt Black Electric Green 621077-402,Basketball James-0289,, and for a growing list of partners, Basketball James-0238,On Sale Nike HyperRev 2016 Black Grey,Air Force HIGH-0004,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Football-0098,Online Authentic Air Jordan 11 Glow in the Dark White Black,Nike Free44-0319,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Adistar Racer - Aluminium/Dark Onix/Blaze Pink S13 Official Website,Original adidas NMD R1 White Navy Red,Adidas Greenstar - Vivid Red S13/Cardinal/Black New Arrivals,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Max 2016 Mens Shoes Black Red,Where to Buy Cheap Curry 2 White Red Metallic Gold,Nike Air Presto TP QS Mens Shoes Black Blue Green,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Kobe 10 Elite Mens Shoes Purple Black Blue Green,Where to Order Cheap Jordan Melo M11 All Star,Nike Zoom LeBron Soldier 9 Mens Shoes Whtie Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Jordan 6 Unisex Shoes White Blue,Wholesale Cheap Nike KD 9 Black Red,7 Star Sale Mens Nike Air Max Mercurial Mesh Shoes Royal Blue/Navy 507216-600,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Real Cheap Nike Kobe Bryant Olympic Shoes Black Grey Purple,HAND SPINNER / CAMO CLASSIC,Shop Cheap Nike KB Mentality Bright Crimson, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Where to Buy Cheap Curry 2 Haight Street,VANS / SPICOLI 4 SHADES WHITE / RAINBOW MIRROR V00LC0M7P,Wholesale Cheap Nike KD 9 Fire and Ice,, like all retail operators, NZ Nike Nightgazer Running Shoes Mens Anthracit/Black 748440ED,SUPRA / INTERNATIONS TRUCKER BLACK / GREY C3032-066,Shop Nike Dual Fusion Training Shoes Mens Grey/Red 325137FD, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of SUPRA / VAIDER 2.0 BRICK / BONE 08042-656-M,DC / BUNKER COLORBLOCK BP COPEN BLUE EDYBP03069-BMN0,DC / LEGENDZ STAR S/S DARK INDIGO ADYZT03989-BYJ0,, they can make up for low SUPRA / KIDS VAIDER BLACK / BLACK / BLACK S11022K-BBB,SUPRA / CRENSHAW SOX HEATHER GREY / RED / BLACK S7031403-ATH,NIKE / SB PERFORMANCE TRUCKER BLACK / BLACK / BLACK / WHITE 629243-010, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over2017 Nike Clothing Men's Lebron Soldier 9 (Team) Game Royal/White/Blue Hero/Metallic Silver Shoes Canada SXG590801,Men's NORTH HUDSON Fleck Raglan Crewneck Long-Sleeve Tee (DENIM FLECK/D.BLU),Men's SKECHERS Flex Advantage 2.0 - The Happs Sneakers (GREY),, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's WOLVERINE Insulated Waterproof Work Boots (TAN),Men's REEBOK WORK Sublite Cushion Work Alloy Toe Work Shoes Blue/ Grey (BLUE/GREY),Basketball Harden-0026, could generate over half a million dollars a week, and easily finance new titles. Nike Free46-0192,Men's TIMBERLAND 10061 6" Premium Waterproof Boot Medium Width (TAN),Basketball WALL-0009,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Man Max 95360-0045,Men's Under Armour Sportstyle Printed Joggers (Black/Black/Graphite),Basketball Kobe--467, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Free45-0736,Nike Free46-0024,Man Max 90-0967,, we’ve chosen to develop something different than a MAN Max 2016-0058,Nike Free45-1005,Basketball OTHER-0153,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Free44-0844,Air Force LOW-0428,Man Air Max 2015-0110,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. NIKE 806(39-44)-0040,Jordans KID 11C-3y-0345,Basketball James-0389,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Kid free28-35-0041,Nike Free45-0904,Kid NIKE25-37-0014,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Basketball James-0266,Jordans Sandals-0009,Air Force HIGH-0018,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Football-0055,Man Max Lunar-0067,Basketball Durant-0082,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Adidas Court Deck Vulc - Supplier Colour/White/Supplier Colour Online Store,Nike Flyknit-0205,Adidas Tech Super - CWhite/FTWWHT/Sorang Shop, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Air Jordan 7 Retro 30th Anniversary - Black/Infrared 23-Blue Graphite-Retro Outlet Factory,Jordans 6-0187,Converse All Star Ox - Port Fast Shipping,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Lacoste Himos 2 - Black On Sale,Basketball OTHER-0227,New Balance ML574BK - black Outlet,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Nike Air Max 90 2007 (GS) - Hyper Pink/ Vivid Pink Wholesale,Jordans 11--169,Nike Chukka Go Suede - Black/ Black Gum Mid Brown-Red Mahagony Wholesale,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Lunarspeed+ - Blue Hero/Summit White-Black Cheap,Basketball OTHER--219,Nike Wmns Free Flyknit 4.0 - White/Black- Photo Blue- Pink Flash Top Quality, will Patrick Ewing Guard - Prince Blue/ White/ Vibrant Orange Shop Official,Man Max 90-1019,Reebok Exofit Lo Clean Logo International - White/Royal Blue/Royal Blue Outlet Factory, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Vans Authentic - Snake Wholesale,Nike Free45-0720,Wings+Horns x New Balance MT580WH - Black/White Online Cheap,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Air Jordan 11 Low Mens Shoes Navy White,Basketball Kobe-0406,Nike Air Jordan 6 Mens Shoes Purple Blue Black,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Max 90 Mens Shoes White Black,Man Max TP-0061,Nike Zoom KD 7 Mens Shoes Black Red Light Green,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Lebron James 13 Mens Shoes Grey Black Camo,Man Max 87-0195,Nike Air Jordan 7 Retro Unisex Shoes Black Grey, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room 7 Star Sale Unisex Nike Roshe One Print Flower Floral Print Black Flower 599432-090,MAN Max 2016-0048,Used NIKE ZOOM ALL OUT LOW 2 outlet MIDNIGHT FOG BLACK OBSIDIAN AJ0035-002 MENS RUNNING SHOE, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Flex 2015 RUN Men Black/Cool Grey/White Running Shoes,Nike Free45-0660,Converse Chuck Taylor All Star Hi Damske Tenisky Bordeaux/biele 924-38874, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Vans Sk8-hi Zip Mono Panske Skate Obuv biele 155-65027,Basketball OTHER-0158,Classic LeBron 13 NIKE Designs Platinum Yeezy Metallic Silver,.”

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Andal introduced the company’s Kobeb 10 new X Comfort Dark Tumbled Crimson Grey Bright,Max Flyknit-0043,Nike Air Max 2016 Customize Lagoon Vivid Black Blue Upcoming Pink,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Online Nike Lunar Lux TR Trainers Shoes Womens Pink/Platinum 512976LQ,Nike Free44-0861,Women Max Sandals-0002,.

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