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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap Vans Men Iso Perf Black,Top Quality Under Armour Fat Tire Trail Running Shoes 1262238 Black white,Patagonia Fitz Roy Crest Lightweight FullZip Hoodie Men's 64594,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Prana Stretch Zion Convertible Pant Men's 64925,Mens Adidas Adizero F50 Trx Fg Red Silver Shoe Fast Delivery,Matix Highside Sweat Pant Men's 65236,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hurley Heathered One & Only Board Short Men's 66878,Mens Adidas Predator Lz Trx Fg Berry White Slime Pink Yellow Shoe Buy Online,Quiksilver Street Trunk Yoke Short Men's 67270,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Shimano SHR170 Shoes 70516,Mens Nike Air Jordan 4 Iv Retro Camo Blue Shoe Loved By Everyone,New Balance 420 Heritage Shoe Men's 70845,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Columbia Megavent PFG Shoe Men's 71136,Mens Nike Air Jordan 6 Vi Retro Black Shoe Loved Around,Air Jordan 1 Mid Retro Men Basketball Shoes Obsidian/Obsidian-Atomic Orange-Cool Grey WE36J,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Air Max 90 Hyperfuse Prm White Silver Shoe Stockists,Mens Nike Air Max Tn I Black Silver Shoe Outlet Online,Mens Nike Air Max 95 Black White Shoe Outlet Online,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Mens Nike Air Max Tailwind 6 Ocean Blue White Shoe Factory Outlet,Mens Nike Air Max Tn I Morden Daekblue Red Shoe For Sale,Mens Nike Air Max Tn I White Silver Shoe Shop For The Best,, they can make up for low utilization with a decent weekend. Mens Nike Classic Cortez Nylon Fur Green Orange Shoe Outlet Online,Mens Nike Air Presto 5.0 Black Blue Shoe Outlet Online,Mens Nike Free Powerlines Ii Blue White Shoe Buy Online,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Mens Nike Hypervenom Phelon Tf Green Black Shoe Official,Mens Nike Air Yeezy 1 I Red Black Shoe Stockists,Mens Nike Zoom Kd V 5 Green Orange Shoe Just Buy It, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Mens Nike Zoom Lebron Xi 11 P.S. Elite Orange Purple Shoe Save Off 50%,Mens Nike Dunk High Black Shoe Wholesale Price,Rockfish Original Tall Gloss Wellington Boots (Women's) - Mulberry Charms Buying Cheap,. Plumer said The VOID is also considering franchise locations, UK - Women'S Converse Low Gray Silver Sequin One Star Sneakers Shoes Size W11 M9 G49l7105,Mens Nike Dunk Sb Mid Cut Sea Green Balck White Shoe For Cheap,Low-cost direct - Converse All Star Mid Women'S Floral Print Wedge Size 8 W4p3286,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Max Coliseum Racer Men Running Shoes White/Black-Dark Grey-Neo Turq HB17X,Nike Air Max 90 Retro Women Running Shoes Mineral Teal/Mineral Teal-Volt QR16C,Nike Air Tech Challenge II QS Retro Men Tennis Shoes White/Orange Burst-Clay Blue-Flat Silver NO85N,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Buy Cheap Popular Ralph Lauren Custom-Fit Yellow White Big Pony Stripe Polo,Puma MY-77 D2 Women Wedge Shoes Vaporous Grey JR82E,Men Popular Nike Hyperdunk 2015 Xdr Green Red War Boots,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Shop Authentic New Series Nike Air Max 1 2015 Qs Usatf Green Black Running Shoes,Women Buy Cheap New Ralph Lauren Red Vertical Stripes Mesh Long Sleeved,2017 Nike Air Jordan 6 VI Retro Low GG Black Sunblush OG GS 768878-022,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Asics Gel-Kayano 22 Purple Pink Running Shoes Womens,Nike Wmns Air Max 1 Ultra Moire CH White/Yellow Womens Running Shoes 724978 001,Asics Women Long Jump Pro Tiger Black Coral Silver Track Shoes Colour Flash,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Supernova Tee (Beige) for Women,Womens Nike Air Jordan 4 Iv Retro Pink Black Shoe Sale Shop,Nice Air Zoom Pegasu32 Print Womens Running Shoes Blue Lagoon Green Glow Black,, and the entertainment giant made an investment in the company. Nuovo Stile Women,Low-cost direct - Converse Ladies Shoes Chuck Taylor Hi Trainers Magenta/ Black (Pink) Metallic T49,Nike Women Retro Roshe One Sale Black,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Free Run+ 2 Premium Women Running Shoes Black/Black-Laser Purple-Sail MB33O,Balance - Fashion Mall ML565 Suede/Ripstop Trainer : globalization For Sale Designer,Women Purchase Comfortable Authentic Nike Free Fourth 4Th Iv V3 Gray Green Sports Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Adidas Mens/Womens Exclusive NMD_R1 Pro Runner Nomad sales BA7751 Black/White-Tan,Reebok - Fashion Furylite Tonal Trainer : Sweetheart Professional Design,Nike Air Max 1 Ultra Essential Pink White Womens Running Shoes 819476 112,, like all retail operators, Nike Free 4. 0 Flyknit Blue Colorful Womens Running Trainers Shoes 631050 300,Ralph Lauren Polo - Discount Harvey-NE Trainer : Sound-Proof New Listing,Nike Zoom Winflo 3 Grey Silver Pink Womens Running Training Shoes 831562 002, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of * White Blue Red Adidas Ladies Ar 20,Adidas Originals - Export Outlet Gazelle Indoor Trainer : Emergency Buy Popular,Clae - Comfort Ellington Canvas Shoe : self Just For You,, they can make up for low Nike - Fashion Lunar90 Breeze Trainer : Rational Construction Provide,Nike - Cool Free Rift Sandal : personality large discount,Seeland Eton Classic Smock - Pine Green sweet Price Reduced, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overSuperga - Promotions Cotu Classic Trainer : Lifelike Just Buy It,Le Sportif - Beautiful Eclat Paisley Trainer : Exotic Factory Sale,Nike - Popular Benassi Solar Slide 2 Sandal : Leisure Introverted,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Hey Dude Rocca Boots - Dark Brown Leather Eye-catching Discount,Adidas Originals - Popular Climacool Fresh 2.0 Trainer : Feminine Fashion Mall,On Sale - Converse Ctas Ii Ox Basket Weave Mens Trainers Grey Branded Footwear M34y9004, could generate over half a million dollars a week, and easily finance new titles. On Sale - Converse Breakpoint Ox Brown Real Suede Trainers Sneakers Shoes S 8 Uk 42.5 Eu V9d2017,Birkenstock - Cool Arizona Sandal : Excellent Buying Now,UK - Converse All Star 2 Chuck Taylor Ii Ox Black Nere Soletta Lunar A30y6247,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Low-cost direct - Converse All Star Red Canvas Low Shoes Size Us 10 Men'S G75x6669,Columbia Bonehead Vent Leather Shoe - Stone Water-Proof Store Online,Hot Sale - Original Converse Ct Band Ox Mason (148661C) Sneaker - Damen - 40 (Uk 7) V50j9157, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, * Adidas Men Burgundy White Obyo Large Tongue,Merrell Allout Blaze Walking Boots (Men's) - Blue Wing Excellent Quality Cheap Retail,* Air Max 90 White Green Black Shoes Men's,, we’ve chosen to develop something different than a * Black Red Adidas Originals Mens Tops Shoes,Cruyff - Preferential Santi Technical Trainer : Designed Anti season clearance,* Green Black White Adidas Men Old Wise Restore Ten,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * Nike Air Max Tn I White Black Dark Blue Aachen Men's,Helly Hansen Brand Beanie - Black Washable Introverted,* Yellowgreen Black White Men Air Max Tn,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Get Discount Nike Running Free Run Flyknit Trainers Men 7004-9192,Simms Headwaters Convertible Stockingfoot Waders - Sage lovely Just For You,Buy Clarks Originals Trigenic Leather Trainers Men 3875-3221,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Asics Gel-Kayano 21 Silver Blue Running Shoes Mens,Zamberlan Trail Lite Walking Boots (Men's) - Waxed Chestnut Quality Promotions,Kids Ralph Lauren Short Sleeve Polo,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men White Blue Onitsuka Tiger Mexico 66 Shoes Colour,Craft Storm Glove (Men's) - Flumino Low key Limited Edition,Adidas UK Shop - Adidas alphabounce Shoes (Black) for Kids,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas UK Shop - Adidas adizero Shot-put Shoes (Red) for Men,On Sale - Converse Chucks All Star Plateau Ct Hi Platform Chelsee Portrait Gray Gr.40 Neu A43s3636,Adidas UK Shop - Adidas Rockets Shooter Tee (Houston Rockets) for Men,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike SB Stefan Janoski Mid Premium Men Skateboard Shoes Base Grey/Black-White PM37E,Hot Sale - Unique Black Converse Shoes With Furry Inside Size 35 Z74z5621,Men Shop Discount Ralph Lauren Long Sleeved Darkgrey Soft Mesh Polo,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men Shop Cheap Latest Style Adidas Rose 3Th Iii Third Derrick Rose Black Red War Boots,* Adidas Men Black Gray Network Drive,Men Search Top Qulaity Salomon S Wind M Purple Black Running Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Jordan 1 High OG Black White 555088 010 Mens basketball shoes,* Adidas Mens Blue White Black Running,Nike Air Max 90 Leather White Medium Grey Gym Blue Mens Running Shoes 652980 401, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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