Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

1706 adidas Neo Cloudfoam Lite Racer Slip-On Men 's Sneakers Shoes AW4185,Nike Academy Longer Knit 2 658216-410 Midnight Navy/Light Photo Blue/WhiteAdidas Men 's ALPHABOUNCE RUNNING Training shoe Gray All sizes CG5127,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Shoes Online - Ultraboost Uncaged W,Nike Advantage 633106-010 Black/White/Light Magnet Grey/Light Magnet GreyShoes Online - Fusion 2.0 "Mango",, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Shoes Online - Wmns Air Max 1 Sd "Prism Pink",Nike Ace Logo 576605-064 Dark Grey Heather/Black/Laser CrimsonAdidas Football adizero 5-Star 5.0 Gold Cleats Dark Green / Dark Green / Metallic Gold C82x23,). Adidas Basketball D Rose Lakeshore Boost 2 Collegiate Navy / Core Black / Running White Ftw L23p22,Nike AC Dri-FIT 1.4 (MLB Cubs) 00028940X-CB1 Dark Royal BlueAdidas Originals Seeley Shoes Core Black / Running White A6s44,, VRcades, Adidas Running Ultra Boost ST Shoes MULTI O51u27,Nike Advantage Graphic 633178-121 Ivory/Light Magnet Grey/Cool GreyAdidas Originals Extaball Shoes Dust Pink X15b44, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Adidas Outdoor Terrex Boost GTX Shoes Grey R7o37,Nike AC Dri-FIT Players 1.4 (MLB Dodgers) 00028942X-DG5 BLUEAdidas Graphic Tees Response Tee Multi Y98u24,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Adidas Short Sleeve Tops Basic Logo Tee Bright Red N100m20,Nike Academy Training 1 651379-100 White/Black/White/BlackAdidas Short Sleeve Tops Boston Marathon&Reg; Race Tee Yellow X3w97,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Men's adidas adissage SC Black/Solar Slime/Neo Iron Metallic San,Nike Advantage Graphic 633187-233 Medium Ash/Hyper PunchMen's Allen-Edmonds Ord Walnut Calf Oxfords (Black) - CE907W86O,, China, open to the public. Men's Blundstone BL1314 Rustic Brown Boots (Rustic Brown) - GN50,Nike Air Crossover Warm-Up 646278-060 Anthracite/WhiteMen's Bostonian Ipswich Black Smooth Leather Oxfords (Black Smoo,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Men's Clae Bradley Sneakers (Black Leather) - MA316L43G,Nike Advantage Graphic Crew 633196-677 Gym Red/Hyper PunchMen's Clarks Un.seal Black Leather Loafers (Black Leather) - JR8,, Pure Imagination, Men's Dan Post Raleigh Black Boots (Antique Tan) - HF755J21X,Nike AF1 Mascot 645157-657 University Red/Bright Citrus/BlackMen's Dockers Perspective Tan Oxfords (Black) - WM742N40S,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Men's Dunham Johnson Chukka Black Boots (Black) - IO358L77L,Nike Anchor 642086-546 Team Purple/Team White/Team WhiteMen's ECCO Inglewood Tie Black Oxfords (Black) - QA053A53M,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Men's Foamtreads Regal Black Microfiber Slippers (Black Microfib,Nike AW77 Basketball Tech Full-Zip 612857-410 Midnight Navy/Light Photo BlueMen's Giorgio Brutini Conner Black Boots (Black) - MU222C14E,, says the global location-based VR entertainment market will more than double in 2018, Men's Hush Puppies Rainmaker Black Loafers (Black) - MX742Q89M,Nike AM90 Mid Snakebite 659127-065 Cool Grey/Cool Grey/Cool Grey/Light CrimsonUK Outlet Hurley and only bikini bottom Luxe for Women,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. UK Outlet Nike Run Part top Running fast for Women,Nike AW77 Alumni Track and Field 640313-036 Bomber Grey/Fuchsia ForceUK Outlet Nike Cortez shoes ultra Moire for Women,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK Outlet Nike Elite high jump jumping Spike for Women,Nike Baseball Laces 725649-100 WhiteAsics Gel-Trail Tambora 5 Women's Trail Running Shoes No.1517,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Jordan 13 Opal Women's Shoe Black/White/Pink No.2535,Nike AW77 Track and Field Fly Crew 644117-063 Dark Grey Heather/WhiteNike Air Max 90 Women's Shoe Black Ink/White No.2058,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Free 3.0 V5 Women's Running Shoe Black/Green No.2194,Nike AW77 Track and Field Cuffed 634798-010 Black/WhiteRegatta Lady Garsdale Mid Women's Walking Boot No.1562,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Women Air Jordan XI White Brwon Blue,Nike Branded AS 811789-010 Black/RedWomens Air Max Tn For Cheap Mint White,.

VRStudios, founded in 2014, Womens Nike Roshe Two Flyknit Red Black,Nike Bonded Dot Futura 644186-413 Light Blue Lacquer/ObsidianWomen Adidas Originals Zx 700 Be Lo W Trainers - Rubber - Ftwbla Noiess Noiess - 2327913pi,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women Asics Gel-fit Sana 2 W Sport Shoes - Rubber - Black Silver White - 6444557iy,Nike Championship Bound Game (Ohio State) 00033607X-OS1 RedWomen Bensimon Tennis Elly Trainers - Rubber - Gris - 8128960ww,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

Women Blink Dizzy Sandals - Rubber - Silver - 5912300bh,Nike Celebration Championship Chase (NFL Patriots) 00033771X-PA1 NavyWomen Clarks Funny Dream Ballet Pumps - Rubber - Black Leather - 185688kw,, do not require expensive facility changes or construction. It’s a turnkey system that includes everything an LBE needs to add room-scale, free-roaming, Women Converse Chuck Taylor All Star Rubber Hi W Trainers - Rubber - Blanc - 2044955lc,Nike College Basketball Performance Fleece (Ohio State) 00030276X-OS5 BlackWomen Desigual Micaela Trainers - Rubber - Negro Ii - 3057102sr,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Women El Naturalista Viajero Tennis No273 Trainers - Rubber - Lila - 7199863aj,Nike College Fly (Georgia) 00030416X-GG1 University RedWomen Esprit Venus Stud 052 Trainers - Rubber - Cement Grey 054 - 3067111bx,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Women Georgia Rose Zabou Ballet Pumps - Synthetics - Mestizo Negro - 9605967is,Nike College Local Tri-Blend (Alabama) 00030417X-AL6 BlackWomen Geox D Tieta B Trainers - Rubber - Black - 7843616uo,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Women I Love Shoes Phicki Loafers - Rubber - Bordeaux - 2266991ep,Nike College Game Day Cotton (Arkansas) 00029771X-AK1 REDWomen Jeffrey Campbell Kitty Trainers - Rubber - Black Gold - 9613794ds,, overall, every single one of these experiences is any less than flat out amazing. Women Khrio Tanobe Trainers - Rubber - Velours Nero - 1861392mb,Nike Command Force 695732-600 Challenge Red/Black/Dark Grey/BlackWomen Le Temps Des Cerises Basic 02 Trainers - Rubber - Painting Perle Multico - 651768bo,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Women Lowa Renegade Gtx Mid W Sport Shoes - Rubber - Slate Eggplant - 9540914ks,Nike Defender Hybrid Half-Zip (NFL Steelers) 653579-010 Black/Black/University Gold/BlackWomen New Balance Ul410 Trainers - Rubber - Grey Purple 059 - 3730720xr,, “This is something entirely new.” Women Nike Wmns Free 1.0 Cross Bionic 2 Trainers - Rubber - Pink Pow Black-fireberry - 3889507pu,Nike Disruption Performance (Connecticut) 00030933X-UC5 GreyishWomen Nike Wmns Nike Zoom Vomero 9 Sport Shoes - Rubber - Pr Platinum White-vlt-brly Vlt - 6682980tr,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women Palladium Baggy Exp Tfl F Trainers - Rubber - Caribou - 1481032qr,Nike Disruption Long-Sleeve (Syracuse) 00030931X-SY1 NavyWomen Pataugas Reef T Trainers - Rubber - Choco - 6568498qs,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Women Reebok Pump Aerobic Lite Mid Fg Trainers - Rubber - Blue Bomb Pink Fusion Gravel White - 2860244bu,Nike Dri-FIT Knit Novelty Crew 619953-328 Rough GreenWomen Sarenza Pretty In Paint 4 High Heels - Leather - Ante Marine Baltico - 8817728sv,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Women Skechers Hot-ticket 21159 Trainers - Rubber - Navy - 1057693sm,Nike Dri-FIT Performance 585777-017 Light Magnet Grey/Dark Grey/Metallic SilverWomen Supra Society Ii W Trainers - Rubber - Black White White - 8221515ye,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Women Timberland Earthkeepers Glastenbury 6 Boot Trainers - Rubber - Warm Grey With Navy - 9736443zj,Nike Dri-FIT Speed Fly XL (MLB Orioles) 00030459X-OR1 BlackWomen Vans Classic Slip-on W Trainers - Rubber - Pebble Snake Gray Black - 7048476fu,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Women Victoria Blucher Print Animal Plataforma Trainers - Rubber - Negro - 460026ww,Nike Dri-FIT Sprint Crew 642796-413 Light Blue Lacquer/Blue ForceMens & Womens Adidas CC Modulate Climacool Black Green Tiffany Blue Suede Running Shoes,, they can make up for low utilization with a decent weekend. Nike Air Max 90 Premium Black/Green/Purple Women's Shoes,Nike Dri-FIT Touch Long-Sleeve 620636-300 Catalina/Dark Grey Heather/CatalinaWomens Nike Roshe Run Hyper Pink Volt Purple Linen Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Core Flex 2 Casual Shoes Women White/Metallic Dark Grey/Silver,Nike Dri-FIT Touch Long-Sleeve 644371-687 Gym Red/Team Red/Heather/Cool GreySaucony Shadow Original Casual Shoes Women Grey/Orange, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free 4.0 Flyknit Running Shoes Women Black/White/Orange/Red,Nike Dri-FIT Wool Tech 619821-010 Black/Black/Metallic SilverNike In-season Tr 5 Training Shoes Women Turquoise/White/Pink/Grey,. Plumer said The VOID is also considering franchise locations, Nike Womens Air Max 2014 Game Royal Hyper Pink Mango,Nike Elite City AS 716448-010 Black/White/WhiteNike Womens Air Max Thea PRM University Red Sail White,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Nike Womens Flyknit Zoom Agility Fireberry White,Nike Elite Stripe 545477-688 Gym Red/University Gold/University GoldNike Womens Lunarsandiator Sky Hi White Artisan Teal Black,, long-form VR experience, Eclipse, [Adidas] BB0085 Originals Campus Men Women Running Shoes Sneakers Beige,Nike FB 624182-010 BlackNike Zoom Structure+ 15 AP x UNDERCOVER Gyakusou Grey Dragon Red (472505-007),. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, UK Outlet Flag Converse T for Men,Nike Fast Logo (NFL Seahawks) 607313-419 College Navy/Dark Grey HeatherUK Outlet Nike Tri-Blend DNA (MLB Braves) T for Men,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. UK Outlet Nike Legend College (Oregon) T for Boys,Nike Flat Front 639798-021 Dark Grey/Dark Grey/Dark GreyUK Outlet Nike Air Max 1 shoes ultra Moire for Men,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. UK Outlet Nike shoe cover MagistaX Final / Football Court for Men,Nike Football Bo 34 652819-657 University Red/Dark Grey HeatherUK Outlet Nike Revolution 3 Sneaker for Boys,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

2016 Nike Air Max Flyknit Men's Shoe White/Black No.2900,Nike Football SpeedVent 628919-060 Anthracite/Volt/Black/WhiteNike 83 Waffle Men's Shoe Royal Blue No.1898, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike Blazer Cashmere High Men's Shoe Dark Blue No.1905,Nike Futura Tiger 652818-412 University Blue/Dark Grey HeatherSaucony Jazz 18 Men's Running Shoe No.1210,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Air Jordan 4 Black Suede Glow,Nike Hyper Elite (Oregon) 00031570X-03H WhiteCheap KD Trey 5 IV Black/Versity Red,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Kyrie 4 On Sale White Metallic Gold,Nike Hyperspeed Fly Knit 588640-010 Black/Atomic Orange/Light Crimson/Light CrimsonMens Air Force 1 High Black/Gold,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Mens Air Max 95 Wolf Grey/Black-Orange,Nike Hyperspeed Knit Grit 644281-702 Volt/Anthracite/VoltMens Nike Air VaporMax Plus Purple Sky Black Cheap Sale,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Nike Air Max 90 Authentic Shoe Ultra 2.0 Essential Navy/Black-White,Nike KO Chain Fleece Full-Zip (LSU) 00030600X-LS1 Court PurpleNike KD 10 For Cheap Wolf Grey/White,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Nike Kobe 11 XI "Raptors" Black/Purple-White,Nike KO Field General Pullover 682759-891 Team Orange/Hyper Crimson/WhiteNike Kyrie 3 Red/Green-Yellow,, is backed by Warner Bros., NikeID KD 9 Think Pink,Nike KO Warp Full-Zip (NFL Bengals) 606726-010 Black/Brilliant Orange/Brilliant OrangeMen Arena Hydrofit Man Sandals - Synthetics - Black Black Anthracite - 2233775gp,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Men Crocs Crocband M Sandals - Synthetics - White - 2651984wp,Nike Legend Icon (NFL Chargers) 605907-419 College Navy/Carbon HeatherMen Jordan Jordan Eclipse Sport Shoes - Rubber - Ghost Green Blk-grn Pls-white - 3974735kj,, Alien Zoo, Men Nike Mercurial Veloce Ii Cr Fg Sport Shoes - Synthetics - Black White-neo Turq-spc Blue - 2638197ac,Nike Legend Icon BCA (NFL Rams) 652266-010 Black/Carbon HeatherMen Quiksilver Monkey Abyss Flip Flops - Synthetics - Demitasse - Solid - 410443iv,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Men Ugg Australia Scuff Slippers - Leather - Black - 7254988yu,Nike Legend Team Issue (MLB Blue Jays) 00030462X-BJ2 WhiteAdidas ZX Flux Turquoise Blue Black Silver Unisex Running Shoes,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Nike Air Max 90 Hyperfuse Black Red Mens Training Shoes,Nike Logo Blended Full-Zip 1.4 (MLB Tigers) 00029920X-TG5 BLUEUnisex Adidas Spezial Light Grey Suede Shoes,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Nike Prime Hype Df II Basketball Shoes Men Red/Silver/Black,Nike Oversized Futura 717568-657 University Red/University Red/Grey MistConverse Chuck Taylor All Star Hi Woolrich Casual Shoes Men Yellow/White,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Nike Son Of Force Low Casual Shoes Men Dark Grey/Metallic Silver/White/Black,Nike Platinum (NFL Packers) 606055-060 Anthracite/Dark Grey HeatherNike Air Jordan Eclipse Off Court Shoes Men Red/Black/White,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Nike Air Max Excellerate 3 Running Shoes Men Black,Nike Player Pride (NFL Dolphins / Brian Hartline) 606959-318 Turbo Green/Dark Grey HeatherPuma Tazon 6 Running Shoes Men White/Silver/Black, people is actually going to be at a local VR Arcade. Nike Metcon 2 Training Shoes Men Black/Grey/Green,Nike Premier RF 644780-076 Grey Mist/Total Orange/Classic CharcoalJordan Flight Weight 640453-010 Black/Cool Grey/Cool Grey,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for NFL Buffalo Bills Game Jersey (Thurman Thomas) 468945-427 Old Royal,Nike Pro Combat 6" Hypercool Compression 636159-100 White/Cool Grey/Cool GreyNFL New Orleans Saints Nike Platinum Jersey (Drew Brees) 607040-100 White/Cool Grey, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the NFL Washington Redskins Limited Jersey (Robert Griffin III) 479225-686 Night Maroon,Nike Pro Combat Core Compression Half-Sleeve 535720-010 Black/Cool GreyNike Advantage Graphic 633178-577 Light Magenta/Photo Blue/Cool Grey,, and for a growing list of partners, Nike Club Rewind (NFL Cowboys) 609151-417 Old Royal/Wolf Grey,Nike Pro Combat Hypercool Compression Three-Quarter 636161-413 Light Blue Lacquer/Blue Force/Light CrimsonNike Dri-FIT Speed Fly XL (MLB Cubs) 00030459X-CB1 Blue,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Elite Coach (NFL Browns) 597149-239 Seal Brown/Brilliant Orange/Brilliant Orange,Nike Pro Combat Hypercool Woodland 658573-100 White/Cool Grey/White/AnthraciteNike Futura Print 611975-412 University Blue/Dark Grey Heather/Volt,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike KO Chain Fleece Pullover (NFL Saints) 597408-010 Black/Team Gold,Nike Pro Combat Hyperwarm Fitted Shield Max (NFL Cardinals) 608056-673 Tough Red/Black/WhiteNike Logo Tri-Blend 1.4 (MLB Giants) 00029918X-GS5 GREEN,.

Nike Practice (Connecticut) 00030314X-UC1 College Navy,Nike Reflective (NFL Lions) 799264-010 BlackNike Pro Combat Hyperwarm Dri-FIT Max Fitted 479925-065 Cool Grey/Black/Black,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Nike Air Cage Court Tennis White Venom Green (549890-108),Nike Rewind Run Game (NFL Eagles) 609459-071 Charcoal Heather/Dark Grey HeatherNike Air Jordan 1 Low Black Gym Red Cement Grey,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TNike LeBron 13 XIII EP Akronite Philosophy,Nike Air Force 1 Yeezy Black CrimsonNike Max LeBron 11 XI Low Floridians Atomic Mango,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Nike Woodside ACG Boot Pecan Dark Obsidian (386469-205),Nike Air Huarache Utility Blackadidas Barricade 2017 PW Multi - Mens - Size,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Adidas Men 's Alphabounce 1 Parley Running Training Boost Shoes Sneakers - CQ0784,Nike Air Jordan 2 II Retro Silver Anniversary Pack White SilverADIDAS ALPHABOUNCE BEYOND NIGHT CARGO/BLACK BW1247, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Adidas Stan Smith [CP9726] Men Casual Shoes White/Black,Nike Air Jordan Aero Mania Low Grape Ice New EmeraldAdidas Originals Campus Black Black Noir BZ0079 Men,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Terrex cmtk Shoes Hiking Shoes Mountain Bike Trekking Black NEW s80874,Nike Air Max 1 BR Breeze Pure Platinum NavySTAN SMITH CF WHITE GREEN,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Mens Box Hog Plus Boxing Shoes White Sports Lightweight Trainers,Nike Air Max 1 Leather PRM Polka Dot Pack Anthracite Black Granite1709 adidas Neo Cloudfoam Advantage Clean Unisex Sneakers Sports Shoes AW3914,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas Climacool Voyager Men 's Trail Shoes Hiking Shoes Outdoor Blue AF6376,Nike Air Max 2016 Black Reflect Silver Voltage GreenAdidas Superstar Black White Footweart Shoes Trainers Camo Military BB2774 NEW,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, and CEO of Hologate, a four-station Vive room scale system for FEC’s that is tethered (i.e. virtually free roam),Shoes Online - ML 1978 BK "Black",Nike Air Max 90 LE Medium Grey White RoyalAdidas Football adizero 5-Star 5.0 Uncaged Cleats Core Black / Black L43e92,.

VRStudios, Adidas Originals Stan Smith Shoes Vintage White B89v51,Nike Air Max 90 Ultra BR CH Summit WhiteAdidas Running Mana Bounce Shoes Vista Grey M37y43,. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, and its price point makes it compelling for LBEs to drop the wires and add VR Adidas Jerseys Fc Bayern Home Replica Jersey Fcb True Red X7e83,Nike Air Max Lunar 90 Dove Grey LimeAdidas Short Sleeve Tops D Rose Crew Tee Medium Grey Heather O22p11,.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

UK Outlet Nike Blaze for Women,Nike Classic Cortez Leather Baroque Brown Bamboo Red ClayUK Outlet Nike Essentialist for Women,, I was able to experience three new free roam experiences that illustrate the incredible artistic potential of LBVR, and the economic challenges Asics Gel Impression Women's Running Shoe No.1510,Nike Dynamo Free (PS) Gym Blue Silver Volt (343738-408)Nike Air Jordan 7 Women's Shoe White/Red No.2219,. Users are fully immersed, present in the form of an avatar, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Free roam VR literally puts you inside the movie. Though this arguably jaded reviewer has quibbles, nothing in this story should suggest that, oNike Free Olympics V1 Women's Shoe Grey/Mint Green No.1735,Nike Flyknit Max Black Turbo Green VoltWomens Air Jordan 3 White/True Blue-Red-Cement Grey,. This is something the public has never seen before. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Women Adidas Originals Amberlight W Trainers - Rubber - Eggplant-st Tropic Bloom S14-black 1 - 5638466il,Nike Free 4.0 V3 Wolf Grey Hyper BlueWomen Ash Liu Trainers - Rubber - Nappa Wax Black Tejus Donez Black - 43916rd,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women Birkenstock Madrid Eva W Mules Clogs - Synthetics - Black - 7632434ga,Nike Free Run+ 2 Blue Glow Lucky GreenWomen Columbia Conspiracy Switchback Sport Shoes - Rubber - Charcoal Tango Pink - 1398454ph,, and the entertainment giant made an investment in the company. Women Divine Factory Katchi Boots Wellies - Rubber - Black - 3602084fw,Nike Internationalist Black Summit White Grey (631754-011)Women Feiyue As High Gold W Trainers - Rubber - Gold - 3583294rd,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Women Geox D New Club F D5258f Trainers - Rubber - White - 3115985my,Nike Jordan CP3.VIII Black White Cool Grey RedWomen Irregular Choice Iced Fraggle Trainers - Rubber - Turquoise - 7184106sp, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Women Le Coq Sportif Arthur Ashe Int Low Python All Over Trainers - Rubber - Nude - 9003196mw,Nike KD 6 VI EXT QS Floral Multi Color BlackWomen Meindl Aosta Lady Sport Shoes - Rubber - Black - 7879507wb,, like all retail operators, Women Nike Wmns Blazer Mid Lthr Vintage Trainers - Rubber - Black Natural - 7286426jj,Nike Kobe 10 X High Elite Ext White Metallic SilverWomen No Name Plato Hight Cut Cheyenne Trainers - Rubber - Split Pink Pearl - 2349611gf, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Women Pikolinos Lagos 901-7315 Trainers - Rubber - Cognac-edb S-cognac - 4719589so,Nike Lebron 10 X China Cutting Jade RedWomen Roxy Rockie High Trainers - Rubber - Grey - 3754727bd,, they can make up for low Women Spring Court G2 Goldust W Trainers - Rubber - Coral - 4547236ry,Nike LeBron 9 IX Low Summit Lake HornetsWomen Timberland Earthkeepers Glastenbury 6 Boot Trainers - Rubber - Wheat Nubuck - 6041877pc, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen Victoria Bailarina Inglesa Lona Trainers - Rubber - Antracita - 3478360cg,Nike Lunar Force 1 LUX VT Anthracite Grey VoltNew Balance ML574RUR Rugger Pack Womens Mens Fire Red White Blue Casual Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Mens New Balance NB CM996RNB Star Cloud Black White Blue Pink Purple Shoes,Nike Lunarglide+ 5 Armory Navy Blue Flash LimeReebok Furylite Sheer Casual Shoes Women Turquoise/White, could generate over half a million dollars a week, and easily finance new titles. Nike Free Rn Flyknit Running Shoes Women Pink/Black/Orange,Nike Rosherun Print Tiger Camo Wolf Grey White BlackNike Womens Air Max 1 Mid SneakerBoot Reflective Black Bright Crimson,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Womens Dunk Sky Hi Essential Dark Grey,Nike Rosherun Roshe Run Slip On QS City Pack Rio Brazil Game Royal VoltNike Womens LunarGlide 7 Lt Armory Blue Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Zoom Kobe V Del Sol Black,Nike Total Air Foamposite Max Current Blue BlackUK Outlet Hurley Staple Dri-FIT T for Men,, we’ve chosen to develop something different than a UK Outlet Nike Elite Basketball for Girls,Nike Zoom Hyperfuse Low Steve Nash PEUK Outlet Nikelab free train x Riccardo Tisci Force Flyknit shoe for Men,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. UK Outlet Shoes Air Jordan 1 Retro High OG for Boys,NEW Mens adidas Originals CLIMACOOL 2.0 CQ3057 SHOES Black RedBerghaus Fellmaster GTX Men's Walking Boots No.1333,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Jordan 9 Men's Shoe Pure Black No.2840,Adidas NMD R2 PK Core Red White BB2910 MenAir Foamposite One top Sale Metallic Green/Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap Air Jordan 32 Low Win Like 96 Gym Red/White,Adidas Veritas X S77632 Men 's Basketball Shoes Burgundy White Men Size 10.5 USLeBron 14 On Sale Wolf Grey/White,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Mens Air Max 95 All Black,CG2987 Adidas Running Pure Boost Burgundy Silver Mens Sneakers Training New GymNew Mens Air Max 1 Camo Dark Grey/Brown,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike KD 10 For Cheap Midnight Navy/Gold-University Red,Men 's adidas Tubular Shadow Casual Shoes Trace Green/Tactile Yellow BY3573 GRNNike Kobe A.D. Red/Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Nike Mens Mesh Shoes Air Max 90 Lunar C3.0 Cadet Gray/Military Grey/Black/Red/White,Adidas Mens Tubular Runner Originals Running Shoe Red/Black/White B25952Under Armour Clutchfit Drive 2 Low Basketball Shoes Men White /Red,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Magistax Finale Ic Casual Shoes Men Black/White/Dark Grey/Green,MEN 'S SHOES SNEAKERS ADIDAS TERREX SOLO [BB5561]Nike Air Jordan Horizon Off Court Shoes Men Black/White/Dark Grey, will Nike Air Zoom Vomero 10 Running Shoes Men Grey/White/Black/Blue,adidas Mens Adizero Takumi Ren Running Shoes Trainers Sneakers Black Red SportsNike Free Trainer 5.0 Amp Training Shoes Men Black/White/Light Red, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Jordan Stay Cool Fitted 642409-100 White/Cool Grey,adidas Crazy Explosive 2017 PK Andrew Wiggins Navy Grey Men Basketball CQ0615NFL Green Bay Packers Limited Jersey (B.J. Raji) 468922-331 Fir,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike "The Cage Never Stops" AS 728035-063 Dark Grey Heather,BB2393 Adidas Originals Tubular Doom PK Primeknit Purple Navy Men New LifestyleNike AW77 Futura Open-Hem Brushed 617873-063 Dark Grey Heather/Black,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Dri-FIT Knit Short-Sleeve 642121-407 Blue Lagoon/Black,adidas Originals Tubular Shadow Primeknit Men 's Black/Black/Trace Scarlet AC8792Nike Field General 623426-313 Action Green/Dark Grey Heather,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Innovation Color Block 620079-332 Hyper Turquoise/Hyper Turquoise/Catalina/Metallic Silver,CQ2380_adidas Shoes Nike Longball 578536-052 Team Blue Grey/Team Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Pro Combat Core Compression 3/4 586918-653 Gym Red/Cool Grey,1706 adidas Cosmic Men 's Running Training Shoes AQ2187Nike Air Flight 13 Mid Deep Royal Blue Atomic Red Grey (579961-400), VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Jordan 13 XIII Retro Grey Toe White Red,1801 adidas NEO Advantage Clean CMF Men 's Sneakers Sports Shoes AW5210Nike Air Max 90 Jacquard Laser Crimson Dark Grey, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Trainer 2 II PRM QS Black Team Orange Grey,adidas Originals Stan Smith Leather Triple White Men Shoes Sneakers BZ0473Nike Flyknit Rosherun Roshe Run Volt Black Electric Green,.”

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Andal introduced the company’s Nike Jordan Melo M10 Black Powder Blue,Adidas Originals EQT Support ADV Mens Retro Running Fitness Gym Trainers BlackNike LeBron Air Slide South Beach,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike SB Paul Rodriguez 9 Team Red Black White,adidas Climacool Vent M Men Running Shoes Sneakers Trainers Pick 1NEW MENS ADIDAS SPEED TRAINER 3.0 RUNNING SHOES TRAINERS BLACK / METALLIC SILVER,.

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