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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Vans Snakeskin Veins Red Slip-On Shoes Sale V28b2429,Adidas Zestra Factory Direct,Vans Classics Leather N Canvas Era Wingtip Tan J99q8339,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount Sale 2015 Latest Nike Air Max Zero QS 87 Retro Mens Running Shoes Dark Blue Jade Silver In the UK online,Nike Air Max 90 Chic Shop,Discount Sale 2015 Nike Air Max 2020 Mens Shoes Running Black Orange Sneakers For Cheap Online In the UK online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount Sale 2016 Latest Nike Air Jordan Imminent Basketball Shoes Deep Blue Mens Sneakers In the UK online,Nike Air Max 90 Store Online,Discount Sale Air Max 90 Mens Shoes Cheap On Sale White Green In the UK online,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Discount Sale Nike Air Max 90 Hyperfuse PRM Mens Shoes Dark Blue In the UK online,Nike Kobe 12 Shoes Special Offer,Discount Sale Nike Air Max TN I Mens Shoes white steelblue red In the UK online,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Discount Sale Nike James Lebron 10 For Men in 66110 In the UK online,Nike Kyrie 2 Sneakers Competitive Price,Discount Sale Nike Zoom Hyper Force PE 2012 Sneakers For Men in 70453 In the UK online,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Blazer Vintage Premium Low Suede Deep Blue Shoes,Authorization GIUSEPPE ZANOTTI DESIGN Croc Embossed Leather Slip-On - Black Men's Sneakers - 17SL684,Nike Dunk High Top Red White Black Shoes,, “This is something entirely new.” Nike Free Run 2 Royalblue Nacarat Shoes,Be fashionable THOM BROWNE 5.5Cm Wool & Silk - Navy Men's Ties - 89LD120,Nike Roshe Run Pattern SeaMulti Color Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Yeezy 350 Boost V2 Sneakers Store Outlet,Best lace to buy J.W.ANDERSON Double Pleated Pinstriped - Black men's Pants - 27EY772,Nike Air VaporMax Flyknit Shoes Buy Fashion Online,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Puma Suede Running & Skate Shoes,Adidas Snapback Hats Black Red Shoes,Nike Air Jordan 1 White Black Red Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Big discount TABITHA SIMMONS 130Mm Lace Effect Leather - Coral women's Wedges - 88JV720,Puma Monkey Time Disc Blaze"Orcinus Orca" Shoes Shoes,Designs DSQUARED2 Kawaii Washed & Destroyed Denim - Blue women's Jeans - 12WN283,, they can make up for low utilization with a decent weekend. First-Rate VENTI 12 Metallic Leather Sandals - Platinum women's Flats - 86VD722,Puma Xt2 C Trinomic Tropicalia Shoes Shoes,Massive Sale A.F.VANDEVORST Lace-Up Stretch Virgin Wool Dress - Dark Grey women's Dresses - 43PB926,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Quite Nice ONE TEASPOON Westenders Wide Leg Cotton Denim - Blue women's Jeans - 22MF180,Nike Air Jordan 1 White Black Blue Shoes,Vans Authentic Womens Midnight Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Ugg Tippie Espadrilles Racing Red - Women's Shoes,Nike Air Jordan 9 Black Silver Red Shoes,Blowfish Cablee Canvas Trainers Navy - Women's Shoes,. Plumer said The VOID is also considering franchise locations, Junarose Womens Brosna Blouse Coral,Nike Air Jordan 4 Red Black Shoes,Puma Womens Two Pack Classic Socks Off White,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Blazer High Mens Black Shoes F55y2362,Jacqueline De Yong Womens Novi Top Light Grey Melange,Nike Dunk High Top Mens Black Red Yellow F35d8641,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Free 4.0 V2 Mens Black Jade Shoes L63f4236,Adidas ZX700 men women shoes Orange White C89u2349,Vans Authentic Lite LONY Low Unisex Shoe C29k6310,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Dunk High Top Yellow Simpson Family Shoes,Nike Roshe Run Mesh Womens Dark Blue Fluorescence Green Shoes F96d7033,Nike Free 5.0 2014 Black Orange Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Originals Tubular Shadow Good Quality,Nike Roshe Run Pattern Womens Orange White Shoes B64p9861,Nike Air VaporMax Shoes Grab Some New,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Zoom Winflo 3 Official Store,Discount Sale 2015 Latest Nike Roshe Run 3 Shoes Online First Womens Sneakers On Sale Carbon Grey Yellow In the UK online,Amazing FALIERO SARTI Cashmere & Silk Blend Stole - Blue Men's Scarves & Wraps - 18AA787,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations men and women adidas superstar festival pack II shoes runnning shoes casual shoes black and white J8,women adidas Springblade 3 running shoes sports shoes blue pink F37k8282 Hot Sale,Nike Air Max 1 Women's Filament/Green-Lemon Running Shoes On Sale C57j6651 Designed,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Free 5.0 TR Fit 3 Breathe Running Shoes For Women Black Gray P92m6711 Online Sale,Best Price New Balance NB WL999HC Fire Red light Blue For Women shoes For Sale I38t9641 For Cheap,Cheap Nike Epic React Flyknit Women's Running Shoes Black White,, and the entertainment giant made an investment in the company. Nike Wmns Air Force 1 Hi SE Women White,Nike Air Max 90 VT Women's Red/White Running Shoes On Sale E59t1965 order online,Nike Wmns Payaa Women Gray,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Brilliant MAISON MARGIELA 32Cm Pleated Wool Flannel - Dark Blue men's Pants - 90AI371,Nike Blazer High Vintage Suede Womens Wolf Grey Pink Casual Shoes On Sale R41b9075 Shop For The Best,Cheap Online BOY LONDON Boy Logo Cotton Leggings - Black / Gold Men's Pants - 12UG120, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Free Run 3 Mens Gray Green Shoes P56s9148,Charms BOTTEGA VENETA Intrecciato Nappa Leather Card Holder - Black Men's Wallets - 72EP724,Nike Shox R4 Mens Gray Black P31c6680,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Vans Classics Leather N Canvas Era Deepblue-Brown T93e9640,Cheap price HYDROGEN Candy Skulls Cotton Jogging - Black men's Pants - 70UO056,Discount Sale 2015 Nike Air Max 87 Lunar1 Mens Running Shoes Outlet Black Orange Blue Red Sneakers On Sale In the UK online,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Discount Sale Air Max 2011 Leather Mens Shoes Wholesale pure black In the UK online,Classic-fit DOLCE & GABBANA 30Mm Reversible Brushed Leather - Black / Brown Men's Belts - 48OE885,Discount Sale Cheap To Buy For Sale Nike Air Presto 5.0 Mens Shoes Black Red In the UK online,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Discount Sale New Style Air Max 2013 Mens Shoes Camo Blue In the UK online,Competitive Price BLACK DIAMOND Patrol Insulated Leather Mountain - Black Men's Gloves - 46WF537,Discount Sale Nike Air Max Hyperposite Sneakers For Men in 70443 In the UK online,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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