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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Unisex Nike SB Stefan Janoski Max L - Skateboarding Shoe SE555112a,Nike Shox TL1 Men Shoes White /Nike Jordan [ N2842],Cheap Air Jordans 32 XXXII "MJ Day" Bred Black University Red AA1253 001 Sale,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap Mens Stephen Curry III 3 Dark Maroon Antifreeze Metallic Gold BHM Sale,Nike Blazer Fluffy Unisex Shoes White /Nike Jordan [ N117],Cheap Unisex Nike Flyknit Air Max 2018 Grey White Sale,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Lunar Force 1 Black And Pink,Nike Air Max 95 360 Unisex Shoes Brown/Black /Nike Jordan [ N1935],Air Jordan 5 Men Column Shoes Black/Red /Nike Jordan [ N1559],.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Cheap Lacoste Carnaby Evo Black Sneakers for Men On Sale,Nike Zoom Matumbo US 8.5 Black/Green Track/Field Spikes Running Shoes,Cheap Vans Old Skool White Skate Shoes for Men Sale,, “This is something entirely new.” Discount Lacoste Explorateur Sport 317 2 Black Sneakers for Men Sale,Nike Men,Discount Vans Sound Off Trucker Good Times Stripe Cap for Men Outlet,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Latest Nike Sportswear Air Max 90 Ultra 2.0 Flyknit Pure Platinum Running Shoes for Men Online Sale,Nike Men's JORDAN HORIZON Shoes NEW AUTHENTIC Midnight Navy 823581-401,New Adidas Originals EQT Support RF Turbo Running Shoes for Men Sale Online,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Cheap Womens Nike Air Max 2018 Elite Purple White Black Sale,Nike Free RN 2017 Women Black,Women Nike Air Max 2014 Shoes Sky Blue /Nike Jordan [ N3223],, I was able to experience three new free roam experiences that illustrate the incredible artistic potential of LBVR, and the economic challenges Nike Free Run Women Shoes Black Green /Nike Jordan [ N4020],Women's Nike Tech Knit Crew - Top KJ151761x,LE Coq Sportif Agate Lo Feminine Womens Trainers in White Blue Q4761,. Users are fully immersed, present in the form of an avatar, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Free roam VR literally puts you inside the movie. Though this arguably jaded reviewer has quibbles, nothing in this story should suggest that, oNew balance Vazee Prism Women's Running Shoes Green Purple COMUK:3083,Women's Nike Essential - Running Crops RE987289b,Adidas Pureboost X Women's Training Shoes Pink Green COMUK:1941,. This is something the public has never seen before. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Asics Gt 2000 3 Women's Running Shoes White Orange Green COMUK:1687,Women's Nike Performance - Volleyball Game Shorts GF742273f,Adidas Unisex ZX 700 Running Shoes Cyan Black White Blue,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Pantofola dOro PR20 Track Top Zip Jacket Black 4347F,Women's Nike Dry Contour - Running Top HU365188e,Converse Essentials Tee White 1418J,, and the entertainment giant made an investment in the company. adidas UltraBOOST All Terrain Red 1978G,Women's Nike 2" Aeroswift - Running Shorts RA153218l,Converse Star Player Ox Grey 5146N,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Reebok CL Nylon Arch White 7017K,Women's Nike Ace - Volleyball Shorts RF729580j,Vans Authentic Decon Scotchgard Red 9570J, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Authentic & Low Price Adidas Barricade Team 4 Grey Item:200075,Women's Nike Elastika Elevate - Training Tank Top MN202069x,Authentic & Low Price Nike Air Zoom Structure 18 Black Item:200481,, like all retail operators, Authentic & Low Price Puma Bolt Evospeed Electric V2 Blue Item:200783,Women's Nike Zoom Rival M 8 - Track Spike US789333i,Authentic & Low Price Salomon X-S 3D Blue Item:201301, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Authentic & Low Price Adidas Vitoria Ii Purple Item:201678,Women's Nike FI Impact 2 - Golf Shoe FN623699t,Authentic & Low Price Vans Chauffette Black Item:202073,, they can make up for low Buy Nike LunarGlide 6 Men's Running Shoes (Black/Blue) Australia Online,Nike Shox R4 Women Shoes White/Varsity Red /Nike Jordan [ N4199],2015 Low Price Adidas Originals Mens ZX 750 Wolf Grey/Charcoal/Silver/Neon Green Trainers StoreSpeci, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over2016- Unique Mens Adidas Daroga Two 11 Lea Black Yellow Trainers Exclusive,Nike Air Max 2012 Women Running Shoes Pure Platinum/Pure Purple-Dark Grey-White /Nike Jordan [ N3556,AL767 Mens Air Max 1 Nike EM Total Black Silver Logo Nike USA TrainersSexy,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” CJ8936 Mens Nike Air Max 90 Comfort Premium Tape White Navy Blue Training Nike USA TrainersHot Sale,Nike Air Max 97 Women Shoes Pink/Black /Nike Jordan [ N3381],Nike Sportswear Air Presto Flyknit Ultra Men Navy, could generate over half a million dollars a week, and easily finance new titles. Men's Nike - Short Sleeve Training Top OX263904a,Nike Free 4.0 V2 Women Shoes Deep Grey Purple /Nike Jordan [ N3939],Men's NFL Denver Broncos Game Jersey (Von Miller) - Football Jersey NP190698r,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's Nike Dri-FIT (MLB Yankees) - Polo AP333850p,Nike Shox O'nine Women Shoes White/Black /Nike Jordan [ N4133],Men's Nike Team PR Woven - Running Jacket MC563836j, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's NikeLab Air Zoom Talaria - Shoe NG208457w,Vans Sk8-hi Slim Nintendo Console Womens Trainers in White Gold Q4193,Men's Nike SB Air Zoom Eric Koston - Men,, we’ve chosen to develop something different than a Unisex Converse Chuck Taylor All Star '70 Low Top - Shoe KB608324c,Nike Lunarglide 7 Women's Running Shoes Black COMUK:8141,Cheap LMTD EP Time To Shine Black Silver Red Zoom KD X Sale,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Force 1 Low Suede Uni Red,Merrell Decora Sonata Women's Walking Boots Brown Gender:Womens COMUK:9328,Air Jordan 3 Men Retro Shoes Black/Cement Grey /Nike Jordan [ N1470],. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Air Jordan 5 Men Shoes White/Royal Blue /Nike Jordan [ N1605],Merrell All Out Terra Light Women's Walking Shoes Grey Purple COMUK:1356,Nike Air Max 90 Seamless Men Shoes Pink Blue /Nike Jordan [ N4402],. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Blazer Low Men Low Shoes White /Nike Jordan [ N2153],Asics Gel-Zaraca 4 Women's Running Shoes Pink COMUK:4315,Nike Free Run 2 Shoes Royal Blue /Nike Jordan [ N4538],, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Shox R4 Men Shoes Silver Black Line /Nike Jordan [ N2826],Saucony Triumph Iso 2 Women's Running Shoes Pink Yellow Silver COMUK:1789,Nike Zoom Lebron 10 Unisex Basketball Shoe Black/Blue/White /Nike Jordan [ N918],, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max 90 87 Shoes Brown Black Red Blue /Nike Jordan [ N4231],Asics Gel-Trounce 2 Women's Running Shoes White Gender:Womens COMUK:5582,Nike Face-Off Stock Boys Lacrosse Shorts Team Navy/Team White/Team White COMUK:3405,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few NIKE FOUR WINS - GAME 3 HOMECOMING CHAMPIONSHIP PACK - 8 9.5 10 10.5 11 12 13 7,2016- Fashion Ladies Adidas Superstar Supercolor Pack Hidden Wedge Leather White Trainers Easter Day,Nike Air Jordan 14 XIV Last Shot Bred 2011 DS Sz 12 W/receipt, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Saucony Endorphin Long Distance Men's Running Spikes Black COMUK:3319,Adidas Porsche Design Sport P5000 III White Silver,Adidas Kanadia 7 Men's Running Shoes Green Black COMUK:4440,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Asics Gel-Hyper Tri 2 Men's Running Shoes Red Orange Yellow COMUK:6175,Converse Hybrid Pullover Hoodie Green 8401O,Discount Adidas Originals XBYO Burgundy Sweatpants for Men Online,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Latest Adidas Originals Adilette Linen Green Sandals for Men On Sale,Admiral 1976 Polo Black 4880P,Latest Reebok Aztec Retro Flash Red Running Shoes for Men Sale Online,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is New Nike Sportswear Current Slip On BR Pale Grey Sneakers for Men Outlet,adidas Originals Tribe Pant Black 2666O,Nike Roshe Run Trainers Shoes Trainers Shoes Black Gray Lemon /Nike Jordan [ N2566], will Tommy Hilfiger Thales Mens Slipper in Grey Q4073,adidas Originals XBYO SS Tee Grey 6855J,Nike Classic Cortez Mens Trainers in White Navy Q4574, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Cheap Munich A-Noia 3 Light Blue Running Shoes for Men On Sale,adidas Originals Superstar Tracktop Black 6807K,Reebok Womens x Melody Ehsani Funcky Tight Printed Brown 7524O,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how adidas Womens UltraBOOST X All Terrain Red 7152M,adidas Originals Superstar White 1820U,Lacoste Womens Avenir 317 White 6651W,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap Nike Free Trainer 3.0 V3 Women's Shoes (Pink/White) Australia Online,Converse Chuck Taylor All Star High Street Hi Black 7798C,2016- Hip-Hop Mens and Womens Converse graffiti shoes white black Bright colors,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy Nike Free Run + 3 Womens Light Grey/Electric Green Running Shoe StoreUnique Shape,Nike Air Max 97 Ul 17 Red 6403G,Nike Sportswear Loden Women White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Women's Nike Gym Vintage Full-Zip (MLB Twins) - Hoodie UR516678q,Puma Duplex Evo Knit Yellow 6886X,Women's Nike Flow Graphic - Training Tank BH742042e, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Women's NikeCourt Premier Slam Breathe - Tennis Tank Top FK541247c,Cruyff Traxx Webbed SLC Black 1552N,Women Nike Air Force 1 Lows 596728 608, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Max 90 Women Shoes Pink /Nike Jordan [ N3704],New Balance 420 Navy 2068E,Nike Blazer High Women High Shoes Red White /Nike Jordan [ N3772],.”

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Andal introduced the company’s Asics Gel-Sonoma 2 Women's Running Shoes Blue Black Gender:Womens COMUK:1158,Kappa Lollipop Gals Dress Black 5144G,Nike Air Zoom Elite 8 Women's Running Shoes Pink COMUK:9980,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Asics Gel-Phoenix 6 Women's Running Shoes White Purple COMUK:3121,Fila The Cage 17 Logo White 2129N,Reebok CL FO 5 Panel Cap Navy 6478O,.

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