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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Youth Basketball Jacket,Under Armour Ozsee Storm Backpack CP98Nike Tempo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Prodigy Summer Solstice,Nike Zoom Structure 18 Womens Lyon Blue/Black/Pink Pow/Clearwater Running Shoes V62935Nike Dry Washed,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Team Court,Sneaky Cleaning Kit CP354Youth Essentials Mid 3-Stripes Woven Short,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Discount 172463 Asics Sportstyle Gtii In Men Black White Shoes,Nike Junior SB Check Trainer CP664Buy 200497 Nike Air Classic BW Si Men Black Green Shoes,, “This is something entirely new.” Comfortable 212878 Nike Air Force 1 Men Winter Pack Shoes,adidas Originals Nursery ZX Flux Trainer CP700Shopping 236197 Nike Air Force 1 Men Blue White Birch Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Shopping 208753 Nike Air Max Men Grey Green Shoes,Converse Nursery Chuck Taylor All Star High Canvas Trainer CP735Cheap 217217 Nike Air Max 90 Men White Black Red Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

New Balance 420 Women Coupon_1421,Condemned Nation Valdes Reversible Bomber Jacket CP1307Nike Kevin Durant Men Coupon_1727, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Men's Basketball Shoe Jordan CP3.X 854294-400,Ellesse Azzini Full Zip Jacket CP1357Men's Nike Air Force 1 07 LV8 718152-300,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Nike Shoe Zoom Wildhorse 2 654441-601,Henri Lloyd Frensham Quilted Jacket CP1408Men's Shoe Air Jordan 5 Retro 136027-133,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, men's NIKE AIR MAX 2015 698902-102,Jack & Jones Violin Fur Trim Puffer Jacket CP1419Men's Shoe Nike Free Train Force Flyknit 833275-451,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots ALDO Madisona Black,adidas Originals Los Angeles Trainer CP4108Womens Boots Anne Klein AKKacey Wide Calf Black Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Anne Klein Youly Turquoise Multi Suede,adidas Originals Adi-Ease Trainer CP4077Womens Sandals C Label Flatty-14 White,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Sam Edelman Liam Vintage Rose,Nike Air Max 95 Trainer CP4864Womens Shoes Superga 2750 Cotfanu Grafitti White/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots UGG Rosen Black Leather,Ralph Lauren Polo Hanford Nylon Trainer CP4933Womens Slippers UGG Belle Black Floral Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals Vaneli Kelsa Black E-Print,Supra Noiz Trainer CP5038Womens Shoes Vaneli Ardelia Black Suede/Pewter Chain/Black Elastic,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Buy 167155 Nike Free Run Men White Black Shoes,Womens Sandals Anne Klein AK Sport - Kachine Navy FBInexpensive 154339 Nike Lunar Rejuven8 Mid Men Grey Red White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-176,Womens Sandals Calvin Klein Lucette Navy PatentMen's Shoe Jordan Eclipse Chukka 881453-001, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's Shoe Nike Air Zoom Wildhorse 3 GTX 805569-001,Womens Shoes Calvin Klein Leila Griege PatentMen's Shoe Nike Zoom Mercurial Flyknit 844626-001,, we’ve chosen to develop something different than a Nike Air Max Zero Unisex Shoe 789695-002,Womens Shoes Calvin Klein Whinnie BlackWomen's Nike AIR ZOOM FLY 2 707607-503,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women's Shoe Nike LunarTempo 2 849815-600,Womens Boots CARLOS by Carlos Santana Havana Wide Shaft CognacNike Flex Fury 2 Boys Grade School Black/White/Dark Grey/Anthracite/Cool Grey Running Shoes V33943,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas D Rose 773 Lux Mens Black/Scarlet/White Basketball Shoes V26109,Womens Sandals CARLOS by Carlos Santana Trista WatermelonNike Air Max Tailwind 8 Mens Sail/White/Wolf Grey/Black Running Shoes V73284,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Zoom Winflo 2 Flash Mens Black/White/Reflective Silver Running Shoes V35571,Womens Boots Clarks Lucette Drama Black SuedeNike Air Max 2015 Womens Black/White/Black Running Shoes V33336,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's Nike MVP Keystone 3/4 Black/White UK#N5-9581,Womens Sandals Clarks Nadene Ziva Taupe LeatherWomen's Nike Classic Cortez BR Artisan Teal/Volt/White UK#N5-9395,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,adidas Originals Junior Gazelle 2 Trainer CP565,Womens Sandals Clarks Caslynn Harp Black LeatherAlphalab Systemic Velour Full Zip Hooded Top CP957,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Brave Soul Nantwich Fishtail Parka CP1265,Womens Shoes Clarks Charron Myrtle Grey SyntheticHype Solid Cable Knit Jumper CP1817, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize EA7 Core ID Cotton Tracksuit CP3599,Womens Shoes Clarks Kadri Leah Black Snake Leatheradidas Originals ZX Flux Xeno Trainer CP4031,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Creative Recreation Cesario Low Woven Trainer CP4380,Womens Boots COACH Lester Fatigue Shiny RubberNike Lunar Force 1 '14 'Splatter Pack' Trainer CP4740,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Sandals Cole Haan Elsie Slide 40 II Acorn,Womens Shoes Cole Haan Hendrix Det Lace Sneaker Black/StudsWomens Boots ECCO Touch 15 Tall Boot Black/Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Sandals GUESS Shanan Yellow Suede,Womens Shoes Cole Haan Lexington Pump 85 Black/Nubuck/Lizard PrintWomens Boots Naturalizer Jewels Wide Calf Banana Bread, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes New Balance WW1745 Blue Degrade,Womens Shoes Cole Haan Zerogrand Wing Oxford Beet Red Suede/IvoryWomens Shoes Nike Free 5.0 Deep Royal Blue/Fuchsia Flash/Club Pink/Fuchsia Glow, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Sandals PATRIZIA Derica Orange,Womens Boots ECCO Touch 55 Ankle Boot BlackWomens Shoes Reebok Cardio Ultra Black/Gravel/Matte Silver/White/Neon Cherry, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Sandals Sam Edelman Tyra Classic Nude,Womens Shoes ECCO Aimee Warm Grey/Warm GreyWomens Shoes Saucony Originals Jazz Original Charcoal/Light Green,.”

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Andal introduced the company’s Womens Boots UGG Denhali Lodge Leather,Womens Shoes ECCO Aimee Slip On Warm GreyWomens Slippers UGG Aira Serape Skyline Jacquard,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Shoes Vaneli Bibbie Camel Nappa,Womens Sandals GUESS Betzy PewterMen's Toronto Raptors - We The North Tee,.

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