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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount Sale 2015 Discount Nike Zoom Fit Agility Sneakers On Sale Mens Shoes Black White In the UK online,Nike Roshe Run 2015 Suede 3M Reflective Red Black White Shoes,Discount Sale 2015 Newest Nike Air Jordan 29 XX9 Mens Shoes Black White Sneakers 695515-070 Online Sales In the UK online,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount Sale 2015 Online Air Penny Hardaway 5 V Mens Shoes On Sale Red Black In the UK online,Nike Roshe Run Slip On Light Blue Black Shoes,Discount Sale Air Jordan XI 11 Retro Low Mens Shoes White Black Red In the UK online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount Sale Buy Cheap Nike Kobe 9 2014 Low Weave Grey Yellow Blue Mens Shoes In the UK online,Nike Shox Roadster 12 Leather White Red Shoes,Discount Sale Discount Air Max TN I Mens Shoes white red In the UK online,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Discount Sale Mens Toms Black White Vegan In the UK online,Adidas Superstar Shoes Good Price,Discount Sale Nike Air Jordan 2 II MensWhite Orange New Come In the UK online,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Discount Sale Nike Air Max 90 Mens Shoes White Black Orange In the UK online,Adidas Zestra Factory Direct,Discount Sale Nike Air Max TN I Mens Shoes wheat yellow white In the UK online,.

VRStudios, founded in 2014, Discount Sale Nike Hypervenom Phelon TF Soccer boots white black blue In the UK online,Nike Air Max 90 Mid Floor Price,Discount Sale Nike Zoom Hyper Force PE 2012 Sneakers For Men in 70451 In the UK online,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Discount Sale Wholesale Air Max 87 Mens Shoes Cheap Black Red Purple In the UK online,Nike Air Max 90 Reasonable Price,Adidas Terrace Court SA Derrick Rose 3.0 Low Basketball Shoes Grey Jade E69k3141 Online Shop,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Free Run 2 Bright Blue Loyal Blue Pure Shoes,2017 Latest REEBOK Crossfit Nano 5.0 Kevlar - Green / Grey men's Sneakers - 18JC879,Nike Roshe Run Pattern Camouflage Shoes,, “This is something entirely new.” Nike Air Force 1 Mid 07 Popular Style,Affordabl MOON BOOT Shiny Nylon Waterproof Snow Boots - Black Men's Skiing - 59FK523,Nike Air Zoom Structure 20 Shoes Discount Online,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Roshe Two Leather PRM Newest Style,Attractive SUPERDUPER Hurricane Lapin Fur Felt - Brown men's Hats - 78XL421,100% Top Quality RICK OWENS Drkshdw Cotton Jersey Jogging - Black Men's Pants - 81VI046,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buying New HOGAN REBEL Glittered Wool Blend Slip-On - Black / Pink women's Sneakers - 35WW343,Best price DAINESE MULTISPORT Exchange Drop D-Dry Ski - Yellow Men's Pants - 99DN414,Elegant EACH X OTHER Vinyl Striped Wool - Black women's Coats - 41DW750,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.High fashion FRANCESCO SCOGNAMIGLIO Ruffled Sheer Silk Chiffon Long Dress - Light Pink women's Dresses - 21KH619,Best-selling ERMENEGILDO ZEGNA Milano Easy Checked Wool - Blue Men's Suits - 30NH432,Official BALMAIN 35Mm Santiago Leather Ankle - Black women's Boots - 62EN018,, they can make up for low utilization with a decent weekend. Adidas Tubular Viral W Womens Black/White,Womes Adidas Superstar 80s Metal Toe Black Shoes,CEP Progressive+ Night Run Socks 2.0 Womens Running Accessories Flash Pink/Black A49s4075 Sports Sho,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Climachill Rocket Boost Lightweight Neutral Running Shoes Green/Pink/Blue Glow - Women's Shoe,Adidas Eqt Running Guidance 93 Bordeaux Shoes,Nike Sock Dart Se Trainers Black/Blue Lagoon/White - Women's Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Puma Womens Logo Hoody Black,Puma Trinomic Shoes,Asics Womens Mesh Sleeveless Running Top Berry,. Plumer said The VOID is also considering franchise locations, Only Womens Nova Lace Strap Top Black,Nike Air Jordan 3 White Blue Red Shoes,Nike Air Jordan 5 Womens Black Red Shoes W38n4948,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Tokio Y-3 Neoprene Black/Grey D75x5936,Adidas Neo Womens Super Skinny Jeans Light Blue Denim,Nike Air Jordan Future Premium Black Green Shoes P59n6848, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Air Max 90 EM Mens Black Dark Green H6d8001,Adidas Womens Supernova Climachill Running Tank Pink,Nike Air Max Released Mens Black Green S3z1136,, and for a growing list of partners, Nike Dunk High Top Mens Yellow Simpson Family S13n8455,Under Armour Womens Coldgear Armourstretch Long Sleeve Mock Neck Top Pink Punk,Nike Free Run 3 Mens Wolf Grey Reflective Silver Shoes B45l7249,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Shox R4 Mens Gray Black P31c6680,Jacqueline De Yong Womens Spirit V-Neck Top Lychee,Vans Era Pro Low Unisex SHOE Dazzle Orange Watermelon Lines SHOES M46f2898,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Discount Sale 2015 Limit Nike Wmns Free Viritous Trainers Mens Running Shoes Dark Blue Khaki White In the UK online,Brave Soul Womens Danes Cropped Trousers Coral,Discount Sale 2015 On Sale Air Penny Hardaway 5 V Mens Shoes Cheap Green Orange In the UK online,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Zoom Pegasus 33 Shoes Official,Nike Free OG Breathe iD Womens Light Gray Shoes N71h4887,Nike Tanjun Sneakers Personal Stylist Online,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Affordable Price VERSACE UNDERWEAR Stretch Modal Jogging Pants - Black Men's Underwear - 18AO420,Nike Roshe Run Suede Womens Black Doder Blue Shoes A15n5659,Best price OXYDO Squared Printed Acetate - Black / White Men's Sunglasses - 37WC627,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Puma Shoes,Discount Sale 2015 Latest Nike Roshe Run Knit Womens Shoes Discount Online Cheap Couples Sneaker Fluorescent Green In the UK online,Nike Air Jordan 3 Royal Blue Orange Black Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Max 90 Leather Women's Navy Camo Shoes,UK Asics Gel-Speedstar 6 Shoes Women Pink Skyblue L6m7033 High-fashion,Nike Wmns Air Max Thea Textile Women Red,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, 100% original OMELYA Embroidered Patches Neoprene - Black women's Jumpsuits - 94AN133,Nike Air Max 2016 Navy/Pink/Orange Sale Running Shoes Womens On Hot Sale M74b3318 Hot Sale,Buy cheap EYTYS Doja Shiny Leather - White Men's Sneakers - 70DA842,, and the entertainment giant made an investment in the company. Cheap PAUL & SHARK Competition Padded Nylon Jacket - Red men's Casual Jackets - 38PE124,Wmns Nike Air Max Tailwind +4 Running Shoes For Women Black Yellow T35c5202 Loved,Cool And Classical NIKE Lab Air Force 1 Mid Top - Charcoal Men's Sneakers - 84IM618,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Discount GIUSEPPE ZANOTTI DESIGN Swarovski Cuts Nappa Leather - Black men's Loafers - 89MF353,Nike Free 3.0 Flyknit Womens Running Shoes in Yellow Black I26t5886 Store Wholesale,Exclusively Ours EA7 EMPORIO ARMANI Ventus Nylon Tennis - Black Men's Polos - 47OL142, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount Sale 2015 Nike Free Run+ 2 Men Shoes Moon Black In the UK online,Cheap Price CHEAP MONDAY Melange Knit Scarf - White / Black Men's Scarves & Wraps - 54DQ699,Discount Sale Air Max 95 Mens Shoes Wholesale Gray Blue Black In the UK online,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount Sale For Sale Cheap To Buy Nike Shox Roadster 12 Mens Shoes Grey Green In the UK online,Classic DSQUARED2 Leather & Nubuck - Multi Green men's Sneakers - 31CX189,Discount Sale Nike Air Jordan 2 II MensWhite Orange New Come In the UK online,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Discount Sale Nike Air Max TN Cushioning Mens Shoes white yellow In the UK online,Competitive Price DSQUARED2 Wool Knit Turtleneck Sweater - Black Men's Knitwear - 79YJ455,Discount Sale Nike Lebron IX(9) South Beach For Men in 61213 In the UK online,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Adizero Crazy Light 2 Basketball Shoes Baylor Green Black B97z6667 Loved Around,Counter Genuine ERMENEGILDO ZEGNA Pin Striped Wool - Navy Men's Suits - 14ST866,Adidas Porsche Design Bounce VI Running Shoes Black White X50z8547 Wholesale,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Onfire Leather Toe Post Sandals Brown - Women's Shoes,Honest And Clean ROBERTO CAVALLI UNDERWEAR Logo Embroidered Stretch Jersey Briefs - Black / Grey Men's Underwear - 13BX530,Ted Baker Womens Katara Bell Sleeve Mini Dress Pink,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Weird Fish Womens Beeches Vest Denim,Incorrupt Price DEMOBAZA Neo Black Hole Neoprene - Black Men's Gloves - 71GR186,Nike Air Max 90 VT Womens Rose White R72s1727, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Blazer High Womens Suede VT Wool Light Blue Shoes H80a4806,Low-Down Price CINZIA ARAIA Smooth Leather Mid Top - Black Men's Sneakers - 96LO155,Nike Free 5.0 V3 Womens Orange Silver Shoes S83f4552, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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