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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Shopping 156724 Nike Air Max Women Red Black Shoes,Men's Nike Air Max Dynasty Deep Royal Blue/Racer Blue/White UK#N5-9537,Shopping 218000 Nike Dunk High Women Red Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 189813 Nike Free Tr Fit Women Purple Black White Shoes,Nike Kids Sunray Protect Purple Venom/Glacier Ice/White/Volt Ice UK#N5-9501,Adidas Bounce Titan V Men Coupon_076,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Springblade Women Coupon_330,Women's Nike Revolution 2 Wolf Grey/Cool Grey/Digital Pink/Neo Turquoise UK#N5-8794,Christian Louboutin Sale Women Coupon_550,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Kevin Durant Men Coupon_1734,Converse Infant Chuck Taylor All Star High Trainer CP496,Men's Basketball Shoe Nike Air Max Audacity 2016 843884-601,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, MEN'S NIKE AIR ZOOM ELITE 8 748588-803,Creative Recreation Junior Kaplan Holographic Suede Trainer CP604,Men's Running Shoe Nike Air Zoom Pegasus 32 749340-700,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Tri Fusion Run Mens Cool Grey/University Red/White/Black Running Shoes V47654,Antony Morato Puffer Jacket CP1221,Adidas Ace 15.1 Fg/Ag Womens White/Iron Metallic/Solar Orange Soccer Shoes V92116,, “This is something entirely new.” Adidas Pure Boost Womens White/Black/Clear Grey/City Blur Running Shoes V87471,Ellesse Lombardi Down Fill Jacket CP1360,Men's Nike Speedlax 5 Metallic Silver/Black/Black UK#N5-8949,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Nike Internationalist Black/Mulberry/Midnight Navy/String UK#N5-9141,Native Youth Ripstop Padded Tech Parka Jacket CP1460,Converse Infant Chuck Taylor All Star Party High Trainer CP484,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Pursue Fitness BreathEasy 2.0 Agility Short CP2200,Nike SB Short CP2183,Flossy Mens Plimsole CP3795,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.adidas Originals Superstar Patent Trainer CP4057,Henri Lloyd Brixham Swim Short CP2315,Converse Chuck Taylor All Star Jacquard Camo Trainer CP4293,, they can make up for low utilization with a decent weekend. Le Coq Sportif Arthur Ashe International Sport Trainer CP4544,Nike Tribute Track Top CP3579,Nike Koth Ultra Mid Trainer CP4857,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Vans Old Skool Zip Leather Trainer CP5103,Timberland 6 Inch Premium Jacquard Boot CP3770,Womens Shoes adidas Volley Team 3 White/Silver Metallic/Collegiate Navy, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Aerosoles Wip Free Leopard,Lacoste Glendon Trainer CP3924,Womens Boots ALDO Clavie Black,. Plumer said The VOID is also considering franchise locations, Womens Sandals Anne Klein Larow Medium Blue/Medium Blue Fabric,adidas Originals Gazelle OG Trainer CP4002,Womens Shoes Badgley Mischka Thora White Satin,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes GUESS Maadet Gold,Nike Free OG 2014 Trainer CP4666,Womens Sandals Naturalizer Oxygen White Leather/Cork Bottom, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes New Balance 670v1 Silver/Pink,Nike Hyperfresh Trainer CP4808,Womens Shoes Nike Classic Cortez BR Artisan Teal/Volt/White,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Nike Air Relentless 5 Dark Grey/Fierce Purple/White/Atomic Pink,Nike Air Trainer Huarache Low 'Blackout' Pack CP4875,Womens Shoes PUMA Axel Ballet Tropicalia White/Black/Beetroot Purple,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Boots Rocket Dog Dundee Grey Creek,Superga 2750 Cotu Classic Trainer CP5006,Womens Boots Sam Edelman Kourtney Black Suede,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Inexpensive 188006 Nike Lunarglide 3 Men Grey Yellow Shoes,Womens Shoes Calvin Klein Paulette Black Kid Suede,Shopping 147346 Nike Shox R2 Men White Pink Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic 197974 Nike Zoom Hyperdunk Low Men Black White Red Shoes,Womens Shoes Calvin Klein Gerarda Cameo Rose Patent,Discount 217446 Onitsuka Tiger By Asics Mexico 66 Men White Blue Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TMen's Nike Shoe Jordan Ultra.Fly 834268-401,Womens Boots COACH Coleen Black Leather,Men's Shoe Jordan Jumpman Team II 819175-003,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Men's Shoe Nike Dunk Retro QS 850477-001,Womens Sandals COACH Shelly Black/Smoke/Black Signature PVC/Matte Calf,Men's Shoe Nike Zoom Train Toranada 835657-370,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), NIKE FREE 1.0 CROSS BIONIC Hyper Grape/Wolf Grey/Hydrangeas/Obsi,Womens Shoes COACH Olive Neutral/Black Pebble Grain/Matte Calf,Women's Shoe Nike Air Max 1 Premium 454746-010, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike Huarache Run Boys Toddler White/Pure Platinum/White Running Shoes V93631,Womens Boots Cole Haan Callie Slip On Shearling Waterproof Ironstone Suede/Shearling,Nike Free 5.0 2015 Girls Grade School White/Chalk Blue/Volt/White/Bright Mango Running Shoes V90102,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Supernova Sequence 8 Mens Black/Iron Metallic/Solid Grey Running Shoes V21078,Womens Sandals Cole Haan Goddard Sandal Black,Nike Air Zoom Structure 19 Flash Mens Squadron Blue/Reflective Silver/Blue Lagoon Running Shoes V791,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Pure Boost X Womens Black/Shock Green Running Shoes V26180,Womens Shoes Cole Haan Bethany Open Toe Pump Black Patent,Nike Flex Fury 2 Womens Wolf Grey/Voltage Green/Dark Grey/Hyper Pink Running Shoes V99217,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Nike Zoom Hyperrev 2016 Wolf Grey/White/Cool Grey UK#N5-8874,Womens Shoes Cole Haan Pinch Campus Lagoon,Women's Nike Lunarglide 6 Black/Pure Platinum/Cool Grey/White UK#N5-9603,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Boots ECCO Sculptured 75 Tall Boot Black,Womens Shoes Nike Free 5.0 Titanium/Fuchsia Flash/Hot Lava/Black,Womens Shoes GUESS Huela Gold Glitter,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals Naturalizer Robyn Black Leather,Womens Shoes Nike Roshe One Print Deep Garnet/Gym Red/Very Berry/Black,Womens Shoes New Balance 690v4 Purple/Silver,, and the entertainment giant made an investment in the company. Womens Shoes Nike LunarTempo Vivid Purple/Black/Light Violet/Copa,Womens Shoes Nike Golf Lunar Empress Blue Lagoon/Ice Cube Blue/Flash Lime,Womens Shoes PATRIZIA Dreaminess Black,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Inexpensive 152104 Nike Free Run 3 Men Yellow White Shoes,Womens Sandals Vaneli Wenda Black Quilted Nappa/Black Mag Patent,Authentic 227751 Nike Max Lebron VIii Men White Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Comfortable 185795 Nike Shox O Nine Men White Black Blue Shoes,Womens Shoes Vaneli Arelle T.Moro Focus Print,Shopping 221687 Nike Zoom Hyperdunk Men Grey Green Abyss Current Blue Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Shopping 233133 Nike Air Max Unisex Black White Summit White Reflect Silver Shoes,Womens Shoes Vaneli Blair Black Molly Rodi,Buy 208331 New Balance Classics Wl501 Women Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Shopping 156428 Nike Dunk High Women Princess Peach Shoes,Women's Studio Onesie,Adidas Bounce Titan III Men Coupon_065,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Toms Nursery Classic Slip On Espadrille CP798,Various Sizes Enl4bPE4 Get Cheap Men Saucony Virrata 2 Running Shoes White / Blue / Black,Bellfield Radon Puffer Jacket CP1229,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Condemned Nation Raleigh Short CP2105,Authentic 34r6s prack5 August Deals Nike Air Max 90 Mens,Nike Celso Thong Flip Flop CP3856, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Asics Gel-Lyte EVO 'Samurai Pack' Trainer CP4233,Authentic ec3u9 fgmzwq August Deals Nike Air Max 1 Womens,Nike Roshe NM Flyknit Premium Trainer CP4707, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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