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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. New Balance Womens Shoes / Bone Shoes New Balance WW577 velcro CD64612818,Flyknit Nike Air certificate Max AU 2017 Offerte Online:Uomo Nere/University Rosso/Bianco,Onex Womens Shoes / Navy Shoes Onex Too Cute Mid Heel Sandals AG492931z1y,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Reebok Womens Shoes / Pink Blue Shoes Reebok Trainfusion Cross training Sneaker YS82685951v,Hot Donna Nike Air Max Lunar1 Luminosa Mango/Deep Australia Garnet 654937-600,Rose Petals Womens Shoes / Black Micro Shoes Mark Lemp Valens Mid Heel Pumps EW255055u1e,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Skechers Womens Shoes / Black Shoes Skechers Felix - MarathonSKECHERS delivers another great work style sh BU235981m1w,Luxury Kolor x adidas Consortium Alphabounce 1 One White Grey Men Running Shoes Websites CQ0302,Soft Style Womens Shoes / White Shoes Soft Style by Hush Puppies Destiney SlingBack Sandals FY515239h1u,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, 2015 New Women's Yurbuds Focus 100 Sport Earphones Aqua/White,Nike Air Max 97 Premium UK Navy (554716-404),Authentic Women's De Soto Femme Run Short Black,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Buy Cheap Women's Under Armour Eclipse Printed Bra Hyper Green/Black,Nike Air Max Lunar 90 - Water Resistant top Quality Grigie/Nere/Blu/Gialle Uomo Scarpe,Cheap 2015 Women's Injinji Footwear RUN Lightweight No Show Black/Grey,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's Volcom Del Mesa 2 Cool Grey Boots (Black Combo) - CQ523Z34,Unique ADIDAS PW HUMAN RACE NMD TR 5-14 Upcoming BROWN TAN PALE NUDE AC7361 PHARRELL TRAIL LEGIT,Adidas NMD CS1 PK (H6j4170) - Cblack/Ftwwht/White - Adidas Men Shoes Online,, “This is something entirely new.” Air Jordan 1 Pinnacle (B54y1380) - Beige/White - Jordan Men Shoes Online,Uomo Nike Air Coming Out Max 1 Ultra cheaps Flyknit Triple Nere,New Balance M1500BK (L48b7876) - Bk Black - New Balance Men Shoes Online,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Mayfly Woven (J38f8500) - Tumbled Grey/Anthrct Summit White - Nike Men Shoes Online,Uomo Nike Air Max Motion Last Scarpe da Corsa Nere Fluorescente Gialle,Nike Blazer Mid PRM VNTG (A85o2488) - Black - Nike Men Shoes Online,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Kobe Xi Elite Nike Kobe 9 Elite Low Beethoven Footaction Star Club Lakers Nike To Release Special Ko,Adidas Shoes Sale Skate Gonzales Pro burgundy/cburgu/ftwwht AD 3811,Kyrie 2 Shoes On Sale Nike Kyrie 2 Christmas 823108 144 Nike News Kyrie 1 Flytrap Basketball Shoe Ca,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Kd Vii Ep Nike Kd 8 Elite Like It Or Leave It Hall Of Fame Magazine New Cheap Kevin Durant Basketbal,Adidas Shoes Sale Forum Low runninwhite/vivid red/black AD 6356,Kd 8 Ep Nike Kevin Durant Kd Viii 8 Army Green Orange Nike Kd 8 Nike Kd Vii Ep 7 On The Road Okc Thu,, they can make up for low utilization with a decent weekend. Lebron Xii Nike Lebron Xiii Nike Lebron 13 Lebron James Basketball Lebron 10 Air Jordan Shoes Foampo,Adidas Shoes Sale Crazy 8 grey/ltonix/ftwwht/gum AD 7432,Lebron 13 Shoes Nike Zoom Hyperflight Prm Kevin Durant Solecollector Lebron 13 Elite Nike Shoes Nike,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Ua Clutchfit Drive 2 Performance Review Under Armour Clutchfit Drive The Curry Two Built To Support,Adidas Shoes Sale Blue Jabbar Mid green/trigrn/chalk AD 4080,Air Jordan 11 Men Nike Air Jordan 11 Retro Low Georgetown Release Date Nike Jordan 11 Low Cheap Retr, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Air Jordan 3 Air Jordan Retro 3 Cement Youtube Jordan 3 Retros Order Jordan 3 Retros Quick Air Jorda,Adidas Shoes Sale Tubular Radial navy/night navy/night indigo AD 3403,Air Jordan 5 Men Where Can I Buy Jordan Oreo 5S Real Air Jordan Oreo 5S Jordans Shoes 5 Shop For Jor,. Plumer said The VOID is also considering franchise locations, Air Jordan 9 Men Nike Air Jordan 12 Retro Red October And 50 Similar Items Jordan Jordan Baron 9 Fro,Adidas Shoes Sale Zxz Adv 80/90/00 - 90S Run Thru Time herbrn/cardin AD 7345,Kids Lebron 12 Shoes Nike Lebron 12 Ep 684593 586 Dark Green Mens Sale Online Lebron Shoes Ebay Nike,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Clarks Womens Shoes / Brown Shoes Clarks Flo Cherrymore Thong Sandals BG516103w1u,Nike Mens Shoes / Black Hyper Turq Space Blue White Shoes Nike Mercurial Veloce Ii Cr7 Fg YF235842h1u,Nine West Womens Shoes / Black Patent Shoes Nine West Gramercy High Heel Pump ED653327u1j,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Reebok Womens Shoes / Black Shoes Reebok Work N Cushion non slip velcro GU265009z1v,Nike Mens Shoes / Black University Red White Shoes Nike Air Mvp Pro Metal 2 AE383839h1a,San Antonio Shoe Womens Shoes / Natural Leather Shoes SAS Relaxed BR383923jn10,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Sperry Womens Shoes / Coral Tan Shoes Sperry Parrotfish nautical style Thong Sandals CY226186r1,Nike Mens Shoes / Black White White Shoes Nike Tiempo Legacy Leather Fg KF16Ey1jn,Vionic By Orthaheel Womens Shoes / Black Shoes Vionic by Orthaheel Joan Slip on Shoes HF596923w11,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Air Jordan 3 Men Air Jordan 3 88 Retro Black Cement First Look Air Jordan 3 Retro Infrared 23 136064,Saucony Mens Shoes / Silver Black Citron Shoes Saucony Triumph 11 HF11L53d1f,Air Jordan 7 Sneakers Nike Jordan 7 Retro 350 Nike Jordan 7 Retro Huge Variety Air Jordan Vii Retro, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Jordan Shoes Sale Super Fly 4 black/gym red/green JO 6632,2015 Men's Prana Stretch Zion Convertible Charcoal,New Balance Shoes Sale Us574Bl navy/orange NE 4282, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Shoes Sale Roshe One Flyknit gold/white/laser orange/sunset glow NI 7755,2015 New GoFit Dual Exercise Ab Wheel Black,Reebok Shoes Sale Sole-Trainer black/red/grey/steel RE 4734,, we’ve chosen to develop something different than a Vans Shoes Sale Era Decon - Ca Pig Suede burgundy/port royale VA 5678,2015 New Men's Under Armour Flash Adjustable Run Cap Black/Reflective,Adidas Mens Shoes / Derrick Rose Shoes Adidas D Rose 5 Boost CY366620818,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Adidas Originals Mens Shoes / Black Black White Shoes Adidas Originals Zx Flux KT88R51r,2015 Salomon Momentum Tube Union Blue,Converse Mens Shoes / Black Black Black Shoes Converse Weapon 86 RD818212c1h,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Mens Shoes / Black Dark Grey Anthracite Metallic Silver Shoes Nike Air Visi Pro V DE46P36k1m,Authentic Men's ASICS Crusher Jersey Black/White,Nike Mens Shoes / Blue Lagoon Black Volt Dark Obsidian Shoes Nike Air Pegasus 31 TF29U71z,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Mens Shoes / Laser Crimson Volt Black Shoes Nike Zoom Streak 5 UH61Rj18,Authentic Stansport Deluxe King Airbed Grey,Nike Mens Shoes / University Red White Black Shoes Nike Huarache 4 Lacrosse Turf FD15P66z19,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Mens Shoes / Wolf Grey Cool Grey White Shoes Nike Free Trainer 3.0 TT69F61c,Buy Cheap Children's Under Armour Girls Silvershine Headband Gecko Green,Reebok Mens Shoes / White Shoes Reebok Club C GU189315514,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Obuv Nike Damske Air Max 90 Premium Suede Tmavo/Biele/Kovovy Zlate SK428577,Buy Cheap One Fourteener Polarized Sport Black,UK Sale E2A8D Nike Air Max 90 Hyperfuse Men's Shoes - Blue,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Air Jordan 14 Sneakers Air Jordan Xiv Last Shot Le Site De La Sneaker Women Air Jordan 14 Jordan Sho,Women's Clarks Sillian Firn Black Multi Flats (Black) - EG968U37,New Balance 576 Men Women New Balance M576 Ebo Three Peaks Challenge Pack New Balance 576 Leather Ru,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, New Balance 999 Women New Balance 999 Wooly Mammoth Pack Nice Kicks New Balance 999 Buy Online New B,Women's Crocs Modi Sport Flip Sandals (Black/Graphite) - WY092Y3,Nike Air Max 95 Men Women Nike Air Maxes Sale Up To 70 Off Nike Air Maxes Nike Air Max 95 Neon Sale, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Lunareclipse 5 Men Nike Lunareclipse 4 Women S Price Comparison Find The Nike Lunareclipse 5 Sh,Women's Drew Paige Sneakers (Bone Leather) - GY428L96C,Nike Air Max zero women 0002, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Sperry Womens Shoes / Desert Shoes Sperry Top-Sider Audrey Slip-on Boat Shoes AF8556351c,Women's Hush Puppies Burlesque Black Leather Flats (Black Leathe,Walking Cradles Womens Shoes / Beige Shoes Walking Cradle Sky 2 KS525138e1jn,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted UK Online C6B9Z Nike Blazer Womens Mid Leather Trainer - Armry Blue,Women's Keen Presidio Sneakers (Burnt Henna) - PV894N91D,Authentic Women's Pearl Izumi Select Softshell Glove Black,.

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