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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Women's Soft Style Sharyl Black Elegance Heels (Black Elegance),Adidas Shoes Sale Sl Loop Runner purple/ngtfla/black AD 4170Women's Spring Step Hearts Flats (Blue) - HF391Z58N,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Teva De La Vina Low Bison Boots (Bison) - NY084F60X,Adidas Shoes Sale Skate Stan Smith Vulc blue/dusblu/ftwwht AD 6990Women's TOMS Leila Bootie Oxblood Full Grain Leather Boots (Blac,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women's VIONIC with Orthaheel Technology Spark Willow Ballet Fla,Adidas Shoes Sale Skate Ciero Update black/runninwhite/medium cinder AD 4380Air Jordan 5 BG (F93j1449) - White/Infrared 23/Light Poison Green - Jordan Women Shoes Online,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.2015 New Women's ASICS Athlete Short Sleeve Tee Black,Adidas Shoes Sale Obyo Js Instinct High - Jeremy Scott black AD 74452015 Women's Brooks Infiniti Tight III Black/Plaid,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic Women's Pearl Izumi Select Softshell Glove Black,Adidas Shoes Sale Springblade Razor W white/runninwhite/metsil/midgre AD 4662Buy Cheap Women's Under Armour Sleek Speed Cap Black,, they can make up for low utilization with a decent weekend. Cheap 2015 Women's Glamorise Elegance Front Close Underwire D/DD/F/G Cafe,Asics Tiger Shoes Sale Gel-Lyte Iii white/astro/blue/green/orange AS 4254Men's Justin 3133 Black Kipskin Boots (Black Kipskin) - UX767V12,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Kenneth Cole Reaction Humor Me Loafers (Black) - SJ756U53H,Asics Tiger Shoes Sale Gel-Epirus white/blue AS 7492Men's Massimo Matteo M5524 Thong Sandals (Marrone) - VE547G65B, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Messico Cain Sneakers (Vintage Blue Leather) - DD709Z13P,Asics Tiger Shoes Sale Gel-Lyte Iii tan/sand AS 7705Men's New Balance T910v2 Black/Grey Sneakers (Black/Grey) - OL91,. Plumer said The VOID is also considering franchise locations, Men's Nike Toki Textile - Low Cool Grey/White Sneakers (Black) -,Asics Tiger Shoes Sale Gel-Lyte V grey/soft grey/navy AS 5458Men's OluKai Moloa Kohana Clay/Clay Sneakers (Carbon/Carbon) - P,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. UK Sale D0I3V Nike Air Max 95 Full Cushion Men's Shoes - White/Red/Black,Adidas Mens Shoes / Black White University Red Shoes Adidas Adizero 5-Star 3.0 Mid RU65Ed1a2015 Amphipod Micropack Satellite Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, 2015 New Men's Altra Instinct Everyday Black,Adidas Mens Shoes / Derrick Rose Shoes Adidas D Rose 773 Iii DG18E9761j2015 ROCKTAPE Knee Caps 5MM Manifesto,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Authentic Prana Desi Headband Winter,Adidas Mens Shoes / Night Flash Running White Solar Red Shoes Adidas Adizero Prime Accelerator KF45Hb1vBuy Cheap Men's Timberland EK Hollbrook Flip Dark Brown,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, and CEO of Hologate, a four-station Vive room scale system for FEC’s that is tethered (i.e. virtually free roam),Buy Men's Saucony Kinvara Calf Support Tight Black/Black,Adidas Mens Shoes / Solar Blue Pop White Shoes Adidas Adizero 5-Star 3.0 RS829122u1zCheap 2015 Prana Maxwell Cadet Charcoal,.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations New Balance 574 Ml Men Women Mens New Balance Ml574 Mens New Balance Ml574 Save Ml574 New Balance Ml,New Balance Mens Shoes / White Navy Shoes New Balance 623 DS11T6611bNew Balance 996 Men Women New Balance Mrl 996 Ep Black Allike Store Hamburg New Balance 996 Grayscal,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Max Women Air Max Nike Air Max Nike For You Reviewed Nike Air Max Youtube Nike Air Max Wome,Nike Mens Shoes / Black Atomic Red Shoes Nike Free Trainer 5.0 YR58Kz1jNike Air Max Tailwind 8 Women Nike Tailwind Vintage Ebay Nike Air Max Tailwind 5 Shoes Brs 1000 Carb,, and the entertainment giant made an investment in the company. Nike Free Trainer 3.0 V3 Women Get Nike Free Trainer Uk Cheap Sale Mens Nike Free V4 Running Shoe At,Nike Mens Shoes / Black Dark Grey White Shoes Nike Free 4.0 Flyknit JY53Ur1aNike Roshe Run Flyknit Women Rosherun Available At Afew Murdered Out Nike Flyknit Roshe Run Sneakers,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens/Men Nike Benassi Free Shipping Swoosh Slide On sale Sandals White Lowest price,Nike Mens Shoes / Black Light Magnet Grey White Shoes Nike Zoom Lj 4 EF135962h1uBandolino Womens Shoes / Black Shoes Bandolinos Veradis Slip on low wedge EE149313x19, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Adidas F50 Adizero Fg Type Messi Adidas Adizero F50 Trx Fg Leather Adidas F50 Adizero Messi Trx Fg B,Timberland Mens Shoes / Brown Oiled Shoes Timberland City Lite Waterproof Chukka DR539575w15Nike Mercurial Superfly Fg Ronaldo Nike Mercurial Cheap Prices And Huge Selection Nike Mercurial Sup,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas Ultra Boost Uncaged white green,Vans Mens Shoes / Black Black Shoes Vans Authentic SS23L99r1zUunder Armour Curry 2 white, will Amazing Donne Profondo Blu/Bianche/Rosa Nike Flyknit Air Max Bargain 2016 get Print GS Scarpe 806775,Warrior Mens Shoes / White Gold Shoes Warrior Adonis 2.0 Mid UE31T6021rKids Nike Real Air Jordan Retro Great 12 OVO Black Metallic Gold cheaps 873864-032 Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Air Max Lunar 90 - Limited Edition Water Resistant Grigie/Nere/Blu/Arancioni Uomo Scarpe Best,Obuv Nike Panske Air Force 1 Siva/Biele SK938883Scarpe Uomo Nike Air Best Deals Max 95 Total stores Nere/Fluorescente Verde London,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Uomo/Donna Nike Air Max 90 USA Flag Exclusive Scarpe da Corsa New York Militare/Bianche/Rosse,Skate Obuv Nike Panske Sb Lunar Stefan Janoski Tmavo/Biele/Modre SK237971Adidas Shoes Sale Enforcer Mid black/hirere AD 5815,.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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