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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Regista Tech Softshell Jacket,Women's Nike Air Vapor Advantage Light Aqua/Volt/White UK#N5-9323BVB Casuals Polo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike City Short-Sleeve,Women's Nike Dual Fusion Trail Wolf Grey/Anthracite/Black/Pink Pow UK#N5-9467Nike SB FTM 5-Pocket,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Evolution Number 9 Women’s Sweater,Women's Nike Free 5.0 V4 Bright Citron/Sunset Glow/Hot Lava UK#N5-9437Football Bodywear Short Tights,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Shopping 222305 Asics Gel Kinsei 4 Men Mosaic White Shoes,adidas Originals Junior Stan Smith Trainer CP559Buy 199787 New Balance Classics M574 Men Black Shoes,, “This is something entirely new.” Cheap 196552 Nike Air Classic BW Si Men Grey White Shoes,adidas Originals Junior Stan Smith Trainer CP585Shopping 200396 Nike Air Force 1 Men Green Black Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Inexpensive 158467 Nike Air Max Men Blue Blue Light Crimson Shoes,Creative Recreation Junior Cesario Low XVI Trainer CP601Cheap 190189 Nike Air Max Men Purple White Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

New Balance 996 Men Coupon_1321,adidas Originals Itasca Windbreaker CP1194New Balance 670 Women Coupon_1517, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike LeBron James Men Coupon_1864,Asylum Depay Harrington Jacket CP1224Men's Firm-Ground Soccer Cleat Nike Magista Orden FG 651329-106,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Nike Internationalist Mid Shoe 682844-100,Brave Soul Flyer Mac Longline Bomber Jacket CP1262Men's Running Shoe Nike Flex Fury 2 819134-800,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Men's Shoe Jordan Trainer Prime 881463-008,Duck & Cover Quaid Hooded Light Jacket CP1343Men's Shoe Nike Air Zoom Odyssey 749338-400,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Asics Gel-Lyte III 25th Anniversary Trainer CP4211,Timberland 6 Inch Premium Quilted Boot CP3786Cruyff Estille Trainer CP4432, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Roshe One Print Trainer CP4703,Cruyff CFI Slider Sandal CP3828Ralph Lauren Polo Harvey Leather Trainer CP4964,, and for a growing list of partners, Timberland Womens Earthkeepers 14 Inch Premium Zip Boot CP5184,Clarks Originals Desert Vulc Low Shoe CP3891Womens Shoes adidas Running Response Boost Techfit Vista Grey/Silver Metallic/Solar Pink (Graphic),, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Sandals Aerosoles Fire Light Nude,adidas Originals ZX Flux NPS Mid Trainer CP3964Womens Sandals ALDO Kaoven White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Anne Klein Cragen Notte Suede,adidas Originals Hamburg Trainer CP4046Womens Shoes Badgley Mischka Gardenia II Platino Metallic Suede,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Comfortable 236487 Nike Free 4.0 Flyknit Men Green Black Shoes,Womens Sandals ALDO Paules Acid PinkDiscount 153474 Nike Lebron 11 Men Dark Green Black Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Shopping 176621 Nike Roshe Run Men Yellow Green Black Shoes,Womens Boots Anne Klein Brier Cognac SuedeCheap 154367 Nike Shox O Leven Men White Shoes,, like all retail operators, Buy 190782 Nike Zoom Hyperfuse Low Men Silver Blue Shoes,Womens Sandals Anne Klein Hida Black/Black FabricComfortable 241945 Puma Bmw Evospeed Lo Men White Black Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Shopping 152988 Adidas Originals ZX 700 Women Purple White Shoes,Womens Shoes Anne Klein AK7Don't Stop BlackDiscount 180823 Nike Air Force 1 Women Red Light Bone Shoes,, they can make up for low Inexpensive 152899 Nike Dunk High Women White Shoes,Womens Shoes Anne Klein AKBloomia Navy/Navy SuedeBuy 237166 Nike Lunarglide 2 Women Gray Orange Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas Springblade 2013 Men Coupon_248,Womens Shoes Badgley Mischka Junior Platino Metallic LeatherChristian Louboutin Sale Women Coupon_533,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Jimmy Choo Sandals Women Coupon_867,Womens Shoes Badgley Mischka Amanda II Platino Glitter Fabric/MetallicNew Balance 574 Men Coupon_1171, could generate over half a million dollars a week, and easily finance new titles. New Balance 999 Women Coupon_1548,Womens Shoes C Label Tavi-1 BlueLEBRON 12 Black/Pink Pow/Blue Lagoon/Black,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's Nike Air Max Tailwind 7 683632-010,Womens Boots Calvin Klein Gigi Caribou Wide Calf Suede/NeopreneMen's Running Shoe Nike LunarEpic Flyknit 818676-003, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's Shoe Nike Air Max Sequent Premium 839731-108,Womens Sandals Calvin Klein Lucette Black PatentMen's Shoe Nike Metcon 2 Amplify 819902-704,, we’ve chosen to develop something different than a Nike Air Force 1 07 LV8 University Black/Metallic Silver/White/Black,Womens Shoes Calvin Klein Shanti Black/Silver NappaNIKE LUNARGLIDE 6 White/Lyon Blue/Photo Blue/Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women's Shoe Nike Air Zoom Pegasus 33 849812-406,Womens Shoes Calvin Klein Celia Espresso/Black Metallic BoxAdidas D Lillard 2.0 Boys Grade School White/Black/Scarlet Basketball Shoes V88425,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas D Howard 5 Mens Black/Light Scarlet/White Basketball Shoes V21579,Womens Shoes Calvin Klein Carice CocoonAdidas Messi 15.3 In Mens White/Prime Blue/Black Soccer Shoes V93451,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Free Rn Distance Mens Volt/Black/Persian Violet/Hyper Orange Running Shoes V85842,Womens Sandals CARLOS by Carlos Santana Melinda BrownAdidas Sprintstar Womens White/White/Shock Pink Track & Field Shoes V95733,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Free 5.0 V4 Womens Black/Cool Grey/Wolf Grey/Anthracite Running Shoes V15961,Womens Boots Clarks Volara Sky Dark Brown Combination LeatherNike Kids Benassi JDI Black/White UK#N5-8797,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Vans Boys Full Patch Hooded Top CP437,Womens Sandals Clarks Clarene Prima Navy NubuckNike Nursery Roshe Run Trainer CP788,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Vans Classic Hooded Top CP1183,Womens Sandals Clarks Hazelle Alba Sage LeatherRains Long Jacket CP1507, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Good For Nothing Retro Swim Short CP2313,Womens Shoes Clarks Esha Haven Brown Leatheradidas Originals Gazelle OG Trainer CP3945,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Converse Chuck Taylor All Star Ox Trainer CP4266,Womens Shoes Clarks Cabaret City Black SuedeNike Stefan Janoski Canvas Dots Trainer CP4613,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Ralph Lauren Polo Joplin Suede Trainer CP4955,Womens Shoes Clarks Cala Dor Navy LeatherUnisex Boots adidas by Rick Owens Runner Ankle Boot Black/Black/RO Milk,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Sandals Aerosoles A2 by Aerosoles Wipline Coral Snake,Womens Sandals COACH Cottage Platinum Metallic TumbledWomens Sandals ALDO Mcconkie Gold, will Womens Shoes Anne Klein Hubert Black Multi Reptile,Womens Shoes COACH Wanda Khaki/Chestnut 12cm Sig C/PatentWomens Shoes C Label Liberty-20 Black/Gold, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Shoes Calvin Klein Ginae Ematite/Winter Taupe Metallic Box/Kid Suede,Womens Shoes COACH Olive Chalk SnakeWomens Boots Clarks Leyden Summit Black Leather,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Shoes Clarks Incast Pump Black Mesh,Womens Boots Cole Haan Arlington Riding Boot BrownWomens Sandals COACH Alyssa Chalk/Ivory/Chalk Rubber/Ocelot,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Boots Cole Haan Sonna Boot Chestnut Leather,Womens Sandals Cole Haan Augusta Sandal CH ArgentoWomens Shoes Cole Haan Tali Bow Ballet Astral Blue Patent/Astral Blue,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes ECCO Baltimore Peep Toe Black/Black,Womens Shoes Cole Haan Bethany Pump 85 Maple Sugar LeatherWomens Boots Naturalizer Lamont Oxford Brown Leather, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Naturalizer Freeda Black Tooled Leather,Womens Shoes Cole Haan Cyro Sandal BlackWomens Shoes Nike Primo Court Canvas Print Action Red/Hyper Punch/Summit White/Action Red, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Shoes Nike FS Lite Run 3 Chalk Blue/Racer Blue/White/Atomic Pink,Womens Shoes Cole Haan Tali Luxe Smoking Slipper Wedge Blazer Blue VelvetWomens Shoes PUMA Pulse XT Sport White/Sulphur Spring, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Shoes Rocket Dog Jazzin Navy Kyoto,Womens Boots ECCO Touch 25 Buckle Mid BlackWomens Shoes Sam Edelman Delilah Black Leather,.”

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Andal introduced the company’s Womens Boots UGG Bailey Button Triplet Chocolate Sheepskin,Womens Shoes ECCO Pretoria BlackWomens Shoes UGG Syleste Red Textile,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Sandals Vaneli Baina Black Ferns Patent,Womens Shoes ECCO Golf Classic Golf Hybrid White/TitaniumWomens Shoes Vaneli Sheary Mimetic Canvas,.

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