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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount Sale Air Max 90 Mens Shoes Cheap Wholesale white In the UK online,Be fashionable SOUTH LANE Avant Artiste Watch - Black Men's Watches - 81GK033,Discount Sale Buy Cheap Nike Kobe 9 High 2015 Elite Lakers Yellow Purple Mens Shoes In the UK online,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount Sale Fashion Mercurial Victory X Tf Powder Blue Green In the UK online,Beautiful ORLEBAR BROWN Setter Printed Swimming Shorts - Multicolor Men's Swimwear - 71HQ899,Discount Sale New Nike Air Max 2015 Mens Shoes Black / White Discount In the UK online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount Sale Nike Air Jordan 3 III Cement Mens Shoes Dark Grey Orange In the UK online,Best price DOLCE & GABBANA Crown Embroidered Cotton Jogging - Black Men's Pants - 39PT445,Discount Sale Nike Air Max 90 Hyperfuse PRM Mens Shoes White Green In the UK online,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Honest And Clean GIANVITO ROSSI 100Mm Suede Knee High - Beige women's Boots - 22DN257,High Quality FABIANA MILAZZO Embroidered Tulle & Lace Dress - Blue / Multi women's Dresses - 63BI624,Official CALVIN KLEIN COLLECTION Floral Printed Dress - Multicolor women's Dresses - 55CJ766,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas Gazelle Og W Womens Navy,lovely SIGERSON MORRISON 10Mm Wrap Around Suede Ballerinas - Camel women's Flats - 72EW869,Nike Elite High Intensity Socks Womens Training Accessories Violet Shock A84r9263 Best -Selling,, they can make up for low utilization with a decent weekend. Adidas Supernova Glide 8 Boost Neutral Running Shoes Pink/Pink/White - Women's Shoes,New arrival LARUSMIANI Printed Silk - Pink women's Tops - 87GV692,Adidas Originals Zx Flux Adv Smooth Trainers White/Black/Pink - Women's Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Onfire Womens Printed Sleeveless Dress Blush Multi,On-line shop FRANCESCO SCOGNAMIGLIO Lace Detail Viscose Crepe Jersey Dress - Black women's Dresses - 73DN177,Adidas Womens Adizero Climalite Tennis Top Green/Red, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Jacqueline De Yong Womens Lena Off The Shoulder Top Night Sky,Points Of Sale For Sale BLK DNM 26 Skinny Fit Low Rise Denim - Thursby Blue women's Jeans - 25ES740,Nike Air Jordan 4 Womens Pink Grey Purple Shoes F95f7444,. Plumer said The VOID is also considering franchise locations, Nike Air Max 90 Womens Babyblue White Grey Q84d6978,Adidas Flb Womens White/Black,Nike Blazer Mid Suede VNTG Wolf Womens Grey White Shoes K56w8419,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Max 90 HYP PRM Women's Orange White Shoes,adidas Originals NMD_R1 W Women Red,Nike Free Flyknit Mercurial FC Women Black,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Wmns Tennis Classic Ultra LOTC QS Women Brown,adidas Originals Tubular Runner Women Blue,Buy Cheap ADIDAS PERFORMANCE Climalite Warm Legging - Black Men's Running - 56FQ938,, and the entertainment giant made an investment in the company. Cheap NIXON The Time Teller Watch - Black Men's Watches - 33PP524,Nike Wmns Air Max 95 Premium Women Multi,Competitive Price BOY LONDON Boy Embossed Sweat - Black Men's Pants - 23SB995,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Dirt Cheap TOD'S Gommino Brushed Leather Driving - Dove Brown Men's Loafers - 81UY521,Nike SB Zoom Stefan Janoski L Women Gray,Excellent DOLCE & GABBANA London Leather Tennis - Black Men's Sneakers - 28BM185, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount Sale 2015 New Nike Free Run 5.0 Free Running Mens Shoes Deep Borland Nike Hot Sale In the UK online,Elegant VERSACE Greek Motif Wool & Silk Knit - Black Men's Gloves - 89AD581,Discount Sale 2016 Nike Kyrie 2 Sneakers Black Camouflage Mens Basketball Shoes Online In the UK online,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount Sale Buy Cheap Nike Lebron 12 2015 Black Purple Mens Shoes In the UK online,Exclusively Ours INCOTEX Flexwool Long Sleeve Polo Sweater - Navy men's Knitwear - 90XC122,Discount Sale Men's Nike Zoom Hardaway Rookie LWP Shoes in 27825 In the UK online,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Discount Sale Nike Air Max 90 EM Mens Shoes 2014 Black Grey White In the UK online,Fascinating G-SHOCK Digital Chrono Watch - Black Men's Watches - 11RC316,Discount Sale Nike Dunk SB 2012 New Low Cut Mens Shoes silver black dark blue In the UK online,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Discount Sale Online M82ADUZ2 Men Fitflop Hyker Black Toning Sandal Shoes In the UK online,Fast Deliver 08 SIRCUS Silk Blend Canvas - Blue / White men's Shorts - 62AC388,Adidas AdiZero Rose 2.5 Dominate Basketball Shoes Brenda Red Black A96c2325 On Sale,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Neo Womens Pom Pom Beanie Black/White,Newest DAINESE MULTISPORT Atmo-Lite 3L Mountain Biking Pants - Black Men's Cycling - 14RB872,Converse Ct All Star Ii Ox Cool Jade/White/Aegean Aqua - Women's Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Levi'S Womens 714 Straight Fit Jeans Wild Ocean,Online No Sales Tax ETTORE BUGATTI COLLECTION Two Tone Leather Classic - Black / Blue Men's Wallets - 95PS520,Onfire Womens Short Sleeve Aop Top Burgundy, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Max 2016 Womens Black Orange F75q5258,Outlet BERWICH 17Cm Stretch Gabardine Chino - Ice Grey men's Pants - 47JK442,Nike Blazer Low Canvas Classic Womens Green Shoes O59m3691, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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