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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Itasca Track Top,Women's Nike Darwin Hyper Turquoise/Hyper Jade/Hyper Turquoise UK#N5-9525Golf Tailored Rib Polo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Pro Hypercool Allover Print,Women's Nike FS Lite Run 3 Pure Platinum/Voltage Green/Hyper Pink/White UK#N5-8807Men's Germany Training Top,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Jordan Jumpman Graphic Brushed Crew,Women's Nike Lunarglide 7 Chalk Blue/Racer Blue/Blue Tint/Black UK#N5-8868Evolution Layered Tights,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Authentic 215719 Air Jordan V 5 Retro Men White Black Red Shoes,adidas Originals Junior ZX Flux Trainer CP563Inexpensive 211789 Lebron 11 Men Blue Black Pink Shoes,, “This is something entirely new.” Buy 224693 Nike Air Classic BW Si Men White Black Shoes,adidas Originals Junior Dragon Trainer CP569Shopping 244190 Nike Air Force 1 Men White Grey Snake Patent Leather Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Authentic 167946 Nike Air Max Men Grey Black White Shoes,Nike Junior Air Trainer 3 CP654Comfortable 180786 Nike Air Max Men Blue Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Asics Gel-Kayano EVO Trainer CP4247,Timberland Casselton Alpine Chukka Boot CP3789Hugo Boss Light Air Trainer CP4476, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Air Jordan 7 Retro 'Bordeaux' Trainer CP4747,Hugo Boss Losti Flip Flop CP3851Reebok Workout Plus Lo Trainer CP4998,, and for a growing list of partners, Birkenstock Womens Arizona Platform Sandal CP5216,adidas Originals Superstar II Trainer CP3944Womens Shoes adidas Running Response Boost Techfit Vista Blue/Silver Metallic/Collegiate Navy (Graph,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Sandals Aerosoles Cherry Plush Blue,adidas Originals Racer Lite Trainer CP3969Womens Sandals ALDO Napoleone Black Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Anne Klein Petrica Mint Reptile,adidas Originals Busenitz Trainer CP4041Womens Shoes Badgley Mischka Pearson Indigo Navy Satin,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Shoes GUESS Babbitta 2 Champagne Patent,Cruyff Vanenburg X-LITE Trainer CP4434Womens Boots Naturalizer Cantor Black Leather,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Womens Shoes New Balance WW565 Black/Pink,Le Coq Sportif R900 Jacquard Trainer CP4538Womens Shoes New Balance Classics WL501 Navy/Yellow Suede/Ripstop Mesh,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Womens Shoes Nike Air Pegasus '83 Gym Red/Deep Garnet/Cyber/Bright Crimson,Nike Air Max Thea Trainer CP4602Womens Sandals PATRIZIA Paraiso Black, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Shoes PUMA Sky 2 Lace Mid 3D Black/White,Nike Roshe NM Flyknit Premium Trainer CP4707Womens Boots Rocket Dog Timmy Tribal Brown Hush,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals Sam Edelman Bonnie Classic Nude Talco Kid Leather,Nike Zoom Stefan Janoski Canvas Trainer CP4723Womens Shoes Saucony Originals Jazz Low Pro Vegan Grey/Blue,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots UGG Sumner Black,Nike Lunar Force 1 Duckboot CP4848Womens Boots UGG Bowen Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals Vaneli Miriam Coral,Puma XT2 Trainer CP4895Womens Shoes Vaneli Binge Black Mag Patent,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Buy 215361 Nike Free 5.0 V4 Men Black Silver White Shoes,Womens Shoes ALDO Uneasien Black LeatherBuy 221005 Nike Lebron 11 Men Purple Silver Yellow Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Comfortable 204212 Nike Roshe Run Men Blue Black Shoes,Womens Shoes ALDO Hastina BoneAuthentic 207912 Nike Shox Qualify Men White Blue Shoes,, like all retail operators, Buy 180930 Nike Shox Rivalry Men White Green Shoes,Womens Sandals Anne Klein Olexia Black/Black LeatherBuy 188758 Puma Drift Cat Sf Men Red White Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Shopping 164806 Nike Roshe Run Unisex Black Yellow Bright Shoes,Womens Shoes Anne Klein Frisca Grey LeatherCheap 155318 New Balance Classics Wl574 Women Grey Shoes,, they can make up for low Cheap 150126 Nike Dunk High Women Shoes,Womens Shoes Anne Klein AKQualified Navy Multi FabricCheap 154156 Nike Lunarmax Women Black Jade Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas Bounce Titan 2013 Men Coupon_044,Womens Shoes Badgley Mischka Fonda Platino Metallic LeatherChristian Louboutin Sale Women Coupon_586,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Jimmy Choo Sandals Women Coupon_881,Womens Sandals C Label Mollini-25 NudeNew Balance 574 Men Coupon_1224, could generate over half a million dollars a week, and easily finance new titles. New Balance 574 Women Coupon_1497,Womens Shoes C Label Liberty-8B BlackMen's Artificial-Grass Soccer Cleat Nike Hypervenom Phantom II AG 747490-308,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, JORDAN SUPER.FLY 3 Black/Dark Grey/Wolf Grey/Gym Red,Womens Boots Calvin Klein Jeans Suzetta BlackMen's Running Shoe Nike LunarEpic Flyknit 818676-007, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's Shoe Nike Air Max Excellerate 4 806770-044,Womens Sandals Calvin Klein Collection Urma Black/White Bis Radiatta SnakeMen's Shoe Nike Roshe One 511881-069,, we’ve chosen to develop something different than a NIKE AIR MAX 1 ESSENTIAL White/Black-Gamma Orange,Womens Shoes Calvin Klein Gailia Ematite Metallic BoxNIKE SB ERIC KOSTON 2 MAX Black/White/Flash Lime,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women's Shoe Nike Free TR 6 833413-100,Womens Shoes Calvin Klein Leila Dusty Pink PatentAdidas D Rose 773 Iv Boys Grade School Scarlet/Black/White Basketball Shoes V73715,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Under Armour Storm Rival Full Zip Hooded Top CP1177,Womens Sandals Clarks Leisa Gianna NavyThe North Face Tonnerro Jacket CP1533, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Sik Silk Retro Swim Short CP2337,Womens Shoes Clarks Charron Myrtle Black SyntheticOriginal Penguin Flava Suede Shoe CP3930,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Converse Chuck Taylor All Star High Mono Trainer CP4269,Womens Shoes Clarks Everlay Daphne Black LeatherNike Stefan Janoski Premium SE Trainer CP4647,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Sandals Cole Haan Paley High Wedge Sandstione/Sequoia Suede,Womens Sandals Cole Haan Jillian Wedge Blazer Blue/Optic White Stripe Snake PrintWomens Shoes Cole Haan Bradshaw Pump 85 Silver/Gunmetal Glitter/Dark Silver Metallic,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes ECCO Alicante Pump Port,Womens Shoes Cole Haan Bethany Sling 85 Maple Sugar PatentWomens Boots Naturalizer Lamont Wide Shaft Truffle Taupe Suede, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Naturalizer Venue Classic Navy Leather,Womens Shoes Cole Haan Hollis Sandal SequoiaWomens Shoes Nike Racquette Leather Black/White/Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Womens Boots UGG Chaney Black,Womens Shoes ECCO Abelone Stretch Slip On Marine/Marine Firefly TextileWomens Shoes UGG Tomi Chocolate Leather,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Shoes Vaneli Candida Natural Bulagaro/Brown Bulgaro/Beige Stitch,Womens Shoes ECCO Abelone Bit Warm Grey/Moon RockWomens Shoes Vaneli Tany Peonia Pink Suede,.

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