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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Vaneli Mandy Black Ecco Nappa,Adidas Eezay Dots Womens Halo Pink/Halo/Mineral Red Flip Flops V57555Womens Shoes Vaneli Blowy Platino Metallic Nappa,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Vaneli Garim Pewter Pearl/Grey Patent,Adidas Anyanda Flex Womens Black/White/Silver Metallic Flip Flops V36102Unisex Shoes Vans Brigata (Leather/Plaid) Estate Blue/Potting Soil,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, AFC Training Top,Adidas Energy Boost 2 Esm Womens Bold Pink/Frozen Yellow Running Shoes V40706Nike SB Everett Graphic Full-Zip,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Modern French Terry Cuff,Adidas Response Boost Womens Clear Sky/White Running Shoes V45342NikeCourt Slam Breathe,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Motion,Adidas Supernova Boost Glide 7 Womens Black/Flash Orange Running Shoes V18602Various Sizes NIKE FOAMPOSITE ONE Safari For Men in wMvQX5ET,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Sale astzv d7qvqr August Deals Nike Free Run 2 Womens,Nike Air Max 1 Ultra Womens Seaweed/Seaweed/Ghost Green/Pure Platinum Running Shoes V74279Sale w4d5g cxxz5e August Deals Nike Air Max Thea Womens,, “This is something entirely new.” UK gy3xy mpbn4v August Deals Nike Air Presto Womens,Nike Air Max 1 Womens Wolf Grey/Total Orange/Summit White/Team Red Running Shoes V98994Discount 225164 New Balance Kids Kl574 Kid Navy Purple Lime Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Buy 172337 Adidas Springblade Razor Men Blue Black Silver Shoes,Nike Air Max 90 Womens Wolf Grey/Dark Grey/Pure Platinum Running Shoes V97597Shopping 197959 Air Jordan 6 Men Black Carmine White Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap 204588 Nike Air Max 1 Men Black Brown Shoes,Nike Flex Fury 2 Womens Wolf Grey/Voltage Green/Dark Grey/Hyper Pink Running Shoes V99217Inexpensive 230482 Nike Air Max 90 Men Black Grey Orange Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy 191287 Nike Air Max 90 Hypefuse Men Grey Orange Shoes,Nike Free Rn Flyknit Womens Hyper Violet/Total Crimson/Laser Orange/Black Running Shoes V59811Authentic 151960 Nike Air Max Shake Evolve Men Silver Orange White Shoes,, they can make up for low utilization with a decent weekend. Buy 166445 Nike Dunk High Men Shoes,Nike Free 5.0 2015 Womens Black/Pure Platinum/Reflective Silver Running Shoes V24458Cheap 171494 Nike Dunk High Men Black Orange Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Comfortable 198295 Nike Free 3.0 V3 Men Black Grey White Shoes,Nike Internationalist Womens Light Bone/Black/Cool Grey/Silver Running Shoes V60863Cheap 160042 Nike Free Run 2 Men Grey Blue Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy 195167 Nike Lebron 8 Men China White Shoes,Nike Roshe One Womens White/White/Black Running Shoes V95136Inexpensive 180734 Nike Lunarglide 3 Men Brown White Shoes,. Plumer said The VOID is also considering franchise locations, Cheap 154920 Nike Shox Conundrum Men White Shoes,Nike Zoom Vomero 10 Womens Blue Tint/Racer Blue/Chalk Blue/Black Running Shoes V39985Shopping 150318 Nike Shox R4 Men White Grey Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Only & Sons Grayson Longline Bomber Jacket CP1485,Cruyff Escola Lounge Hooded Top CP1039Jack & Jones West Cargo Short CP2157, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Franklin & Marshall Small Logo Poly Tracksuit CP3610,Nike Zoom Fly 2 Womens Chalk Blue/Racer Blue/Black Running Shoes V43857adidas Originals ZX Flux Trainer CP3974,, and for a growing list of partners, Asics Gel-Lyte III 50/50 Trainer CP4214,Vans Classic Hooded Top CP1185Cruyff Vanenburg X-LITE Trainer CP4435,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Roshe NM Flyknit Premium Trainer CP4705,Antony Morato Driver Jacket CP1218Reebok GL 1500 Trainer CP4979,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Birkenstock Womens Gizeh Sandal CP5218,Condemned Nation Valdes Reversible Bomber Jacket CP1307Womens Shoes adidas Running Powerblaze W Flash Red/Silver Metallic/Light Flash Red,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Nike Free 5.0 TR Fit 5 Pure Platinum/Racer Blue/White/Stealth,Clarks Originals Desert Vulc Boot CP3739Womens Sandals PATRIZIA Ayam Beige,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Reebok Cardio Ultra Black/Gravel/Matte Silver/White/Neon Cherry,Ellesse Navona Full Logo Flip Flop CP3836Womens Boots Sam Edelman Keegan Leopard,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Sam Edelman Liam Vintage Rose,Clae Ellington Leather Shoe CP3881Womens Shoes Superga 2095 Nappa Red,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Authentic 147196 Nike Air Max 90 Men White Black Shoes,Ransom Strata Perforated Trainer CP4975Discount 196412 Nike Air Max Ltd II Men White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, New Balance 574 Men Coupon_1186,Womens Shoes Aerosoles E Mail GreyNew Balance 574 Women Coupon_1441, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Kobe Bryant Men Coupon_1844,Womens Boots ALDO Onaulian Black SuedeMen's Nike Air Force 1 Low White/White,, we’ve chosen to develop something different than a Men's Running Shoe Nike Air Zoom Wildhorse 3 749336-001,Womens Sandals ALDO Braudia TanMen's Shoe Nike Air Max 90 Ultra 2.0 SE 876005-001,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Shoe Nike Mercurial Victory V IC CR7 684875-404,Womens Boots Anne Klein Joetta Wide Calf Cognac Suede/Cognac LeatherNIKE AIR FORCE 1 07 Black/Black,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. NIKE LUNAR HYPERQUICKNESS (TEAM) Gym Red/Bright Crimson/Metallic,Womens Sandals Anne Klein Kalene Black/Black FabricWomen's Shoe Nike Air Zoom Strong 843975-500,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas D Rose 6 Boys Grade School Copper Metallic/Black/Scarlet/Shock Mint Basketball Shoes V48820,Womens Shoes Anne Klein Haleema Black LeatherAdidas Crazy 8 Mens Onix/Purple/Gold Basketball Shoes V67763,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas X 15.3 Fg/Ag Mens Black/Solar Yellow/Night Metallic Soccer Shoes V28598,Womens Shoes Anne Klein 7Faithful Black/Ivory SyntheticNike Free Rn Mens White/Pure Platinum/Black Running Shoes V93513,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Adizero Ubersonic Womens Power Red/Solar Red Tennis Shoes V69446,Womens Shoes Badgley Mischka Meghan Silver SatinNike Free 5.0 V4 Womens Deep Royal Blue/White/Soar Running Shoes V52870,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Sandals Clarks Un Verlee Black Patent Leather,Womens Sandals Clarks Netrix Rose Natural SnakeWomens Shoes Clarks Evianna Fuse Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes COACH Low Top Natural/Black Wild Beast,Womens Sandals Clarks InMotion Sail WhiteWomens Shoes Cole Haan Air Lainey OT Pump Sandstone Patent, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Vintage Ox - Coated Canvas Dark Olive,Womens Shoes Clarks Amelia Page Nude LeatherWomens Boots GUESS Cariss Brown Suede, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Womens Shoes Reebok Royal Nylon Black/Gravel,Womens Sandals COACH Alyssa Black/Rubber/Field PlaidWomens Boots Sam Edelman Amber Black Suede,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Shoes Saucony Spitfire Citron/Purple/Orange,Womens Shoes COACH Erica Gunmetal MetallicWomens Boots UGG Danae Black Leather,.

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