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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Chaco Outcross Evo 2 Water Shoe Men's 71150,Mens Nike Air Jordan Future Premium Black Blue Shoe At Discount,Air Jordan 6-17-23 Men Basketball Shoes Dark Concord/Black-Pure Platinum-White JR36F,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Force 1 Retro Men Basketball Shoes Cherrywood Red/Pink Foil-Green Glow XX57L,Mens Nike Air Jordan Spizike 3.5 Retro White Black Yellow Shoe For Sale,Adidas Seeley Men Lifestyle Shoes University Red/Run White/Black UT95T,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Wardour Chukka Men Lifestyle Shoes Black/Black-Sail-Deep Royal Blue RQ39C,Mens Nike Air Max 1 87 Black Green Running Shoe Order Online,New Balance 574 Men Running Shoes Red/Black GU56B,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Tn I Black Red White Shoe Factory Outlet,Mens Nike Air Yeezy 2 Black Green Shoe Clearance Sale,Mens Nike Air Presto Acg Wool Skin Brown Black Shoe Clearance Sale,, “This is something entirely new.” Mens Nike Dunk Sb High Cut Pokemon Pikachu Wheat Royal Blue White Shoe Lowest Prices Guaranteed,Mens Nike Dunk High Black Shoe Wholesale Price,Mens Nike Free Run 5.5 Wool Skin Blue Grey Running Shoe Free Shipping,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Mercurial Veloce Ag Blue Volt Blue Shoe Loved Around,Mens Nike Dunk Sb High Cut Yellow Shoe For Cheap,Mens Nike Zoom Lebron 10 X White Gold Red Shoe Cheap Retail,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Adidas Womens Apple Green Adicolor Ladies,Mens Nike Jordan Fly 23 Spiderman Black White Shoe Best Price,* Nike Air Max 90 Yellow White Shoes Women,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Asics Gel-Nimbus 17 Coral White Running Shoes Womens,Mens Nike Penny Hardaway Black Red Shoe Official,Asics Women Gel-Surveyor Tiger Coral 5 Running Shoes Colour Shark Phlox Flash,, they can make up for low utilization with a decent weekend. Adidas UK Shop - Adidas CrazyTrain Pro Shoes (White) for Women,Mens Nike Zoom Hyperfuse High Grey Yellow Black Shoe Official Website,Nike Zoom Rival Waffle Track Womens Casual Shoes Black Voltage Green Hot Lava,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Lunartempo Womens Running Shoes Deep Royal Blue Fuchsia Glow Light Violet Fuchsia Flash,Mens Nike Zoom Lebron 10 X White Black Red Shoe Save 40%-70%,Migliore Adidas Black 'arianna 3' Mesh Trainers-Women Produzione, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Women Air Max 90 Camo Print Bright Citron,Mens Nike Zoom Lebron X 10 Blue Pink Shoe Order Online,Converse Chuck Taylor (Skull) Women Lifestyle Shoes Black/Skull-Lace Print SR85D,. Plumer said The VOID is also considering franchise locations, Women Wholesale Price Ralph Lauren Pony Short Sleeved Polo Red Blue,Mens Salomon Xt Hornet M Green Lemon Shoe For Sale,Women Collect Nike Free Gym All White Casual Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Mens Nike Air Max 90 Hypfuse Sp Hunter Green Shoe Order Online,Nike Free 5. 0 RN black white womens mens Running Athletic Sport Shoes Sneakers,Mens Nike Air Max Classic Bw White Black Shoe Buying Cheap,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Max Tn Iii Black Blue Shoe Fashion Cheap,Nike Roshe Run Jacquard Obsidian White Black Mens Womens Running Shoes 705217 100,Mens Nike Dunk High Cut Fur Inside Grey Green Shoe Order Online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Mens Nike Free Run 5.0 V6 Grey Blue Shoe Official,NIKE Womens Tanjun Sandal Black/White 882694 001 Sz6-10,Mens Nike Zoom Kd V Black Blue Shoe Best Sale,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Cruyff - Puente Suede Trainer : Exclusive Counter Genuine,Under Armour EVO Coldgear Fitted Hybrid - Acadamy / Steel Adorable Top Fashion,Harkila Hunter X Leather Trousers - Shadow Brown Quality Primacy High Quality,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Helly Hansen Trysail Shoes - Ebony/Wasabi/Light Grey/Black Dazzling Factory authorized,Oakley 02 XL Snow Goggles - Matte Black / Persimmon Quality Primacy High Quality,Kanyon Outdoor Beech Country Boot (Unisex) - Chocolate Fashion Factory Outlet,, and the entertainment giant made an investment in the company. Aigle Benyl M Wellington Boots (Unisex) - Brun (Dark Brown) Wear Good-Looking large discount,Ralph Lauren Polo - Advanced Hanford Heather Ripstop Trainer : random High-end,Converse - Export Outlet Chuck Taylor Star High Trainer : Close cut Cost-Effective,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in On Sale - Converse Weapon 86 Ox / White-Firecracker / Sample / Canvas / Us 9 / 09-Sep-2008 C98b3659,Buff Merino Wool Headwear - Grey Quality (High Quality) Get Cheap,UK - Blue Floral High Top Converse Size 5 Bnib Leaving Uk End Of May!! Must Go!! S47z5107, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas UK Shop - Adidas Campus Shoes (Black) for Men,UK - Converse All Star Con Glitter Oro E Borchie Oro Piu' Cavallino Maculato X58t5084,Adidas UK Shop - Adidas Fabric Mix Hoodie (Grey) for Men, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas UK Shop - Adidas Dynamo Home Replica Jersey (Orange) for Men,Low-cost direct - Converse Ledersneaker As Fulton Ox 151047C Blau F34x6541,YV536 Nike KD6 Yellow Red Kevin Durant Basketball Shoes,, we’ve chosen to develop something different than a Nike Alpha Pro 2 3 4 Td Men Football Shoes Deep Forest Black White,Low-cost direct - Converse All Star Hi Plaid New Funky Cool Retro Hi Top Sneakers Size Uk 4 Bnib C5,Nike Training Zoom Hypercrostr2 For Men Training Shoes University Red Black White,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. ASICS Men Gel-Atlantis Blue,Low-cost direct - Converse Ct Hi Ness Hi Neu Sneaker Schuhe Damen Rosa High Top 538640F A60g5981,Cheap PUMA Men Match 74 Suede Grey,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. RVCA Advanced II FullZip Hoodie Men's 64601,Hot Sale - Converse John Varvatos Ctas Vintage Slip Ox 153902C Men Size 9 New! X46q9836,Matix Gripper Twill LT Pant Men's 65170,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Prana Furrow Short Men's 67162,Hot Sale - Unisex Converse Lo Top Klassisch All Star Ox Leinen Turnschuhe Sneaker A60p8046,Nike Tech Half Tights Men's 67695,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Forsake Hiker Boot Men's 69858,* Adidas Men Black Green Football Adizero F50 Messi Vii Shoes,Scott Road Comp Shoe Men's 70496,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Vans X Pendleton Aldrich SF Shoe Men's 70972,* Adidas Mens Black Beach,Air Jordan Flight Club 80s Men Basketball Shoes Cool Grey/White-Anthracite JW65J,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Adidas Pitch Men Lifestyle Shoes Dark Grey UA17H,* Air Max 90 Blue Shoes New Men's,Asics GEL-Kayano Trainer Retro Men Running Shoes Light Grey/Black BA98J, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Air Jordan Hydro VI Retro Men Sandals Black/Metallic Silver-White SN87M,* Air Max Ltd White Black Orange For Mens,Men Sale Cheap New Ralph Lauren Big Pony Polo Darkblue White,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Men Cheapest New Arrivals New Release Adidas Porsche Design Sport P5000 6Th Vi Sixth Black Green Run,* Black Green Men's 2012 Air Max Shoes Breathable,Men Fresh Style Design Nike Airce 1St 2012 Black White Running Shoes,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Mens Nike Hypervenom Phantom Tf Green Black Citrus Shoe Best Sale,* Yellow Black Adidas Mens Beach-surf 2 Generation,Mens Nike Zoom Kobe Viii 8 Ext Orange Shoe Best Sale,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Charli Casual Boots (Women's) - Dogwood New Style Online Store,Authentic Superdry Brad Brogue Suede Lace Up Boots Men 1931-6263,Low-cost direct - Converse X John Varvatos Womens Size 8.5 Ct Hi Silver Black Sneakers New H65w4857, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room * Adidas Running Shoes Women's Black,Provide Best Nike Dunk Hi Trainers Men 9520-3209,* White Red Nike Women Air Max Tn Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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